5. “OH NO, NOT another accelerator, you may think.
But this one is different.”
7. First & most active hardware accelerator
!
1. 111 days
2. Shenzhen & San Francisco
3. 40 startups
4. 60% N.A. // 20% EU // 20% Asia
5. IOT, wearables, robots, etc.
6. $M in revenue / funding
6 things about HAX
8. Philosophy of HAX
Building meaningful lean hardware startups
1. Meaningful
vs. Gadgets
2. Fast to market
vs.Year-long cycles
3. Capital effective
vs. Capital intensive
4. User backed
vs.Venture backed
5. Sustainable
vs. Growth at a loss
6.Aligned with founders
#leanhardware
17. 1. FUNware No business
(includes NICHEware and ARTware)
TWELVE “WARES” TO AVOID
18. 1. FUNware No business
2. EASYware Not defensible
TWELVE “WARES” TO AVOID
PRESSY ($27)
Funded Oct 2013
Raised $695,000
19. 1. FUNware No business
2. EASYware Not defensible
TWELVE “WARES” TO AVOID
Speed Button ($10)
(“kuai anniu”)
Funded Jan 2014
Raised $34k
20. 1. FUNware No business
2. EASYware Not defensible
TWELVE “WARES” TO AVOID
Xiaomi MiKey ($0.8)
Launched April 2014
“If Xiaomi starts producing
buttons like Pressy,
we will start to produce
smartphones.”
21. 1. FUNware No business
2. EASYware Not defensible
TWELVE “WARES” TO AVOID
“Two sensors
and an app”
Nobel-grade
research
22. 1. FUNware No business
2. EASYware Not defensible
3. SAMEware Bad positioning
TWELVE “WARES” TO AVOID
23. 1. FUNware No business
2. EASYware Not defensible
3. SAMEware Bad positioning
TWELVE “WARES” TO AVOID
“Built a better mousetrap and the world
will beat a path to your door”
!
Ralph Waldo Emerson
(maybe)
24. 1. FUNware No business
2. EASYware Not defensible
3. SAMEware Bad positioning
TWELVE “WARES” TO AVOID
The problem with mousetraps
• 4,400 patents
• 400 applicants per year
• “most frequently invented device
in U.S. history”
The problem with mousetraps
• 4,400 patents
• 400 applicants per year
• “most frequently invented device
in U.S. history”
25. 1. FUNware No business
2. EASYware Not defensible
3. SAMEware Bad positioning
4. SOLUTIONware Solution looking for a problem
TWELVE “WARES” TO AVOID
“When you have a hammer, everything looks like a nail”
26. 1. FUNware No business
2. EASYware Not defensible
3. SAMEware Bad positioning
4. SOLUTIONware Solution looking for a problem
5. VAPORware Can’t be made
TWELVE “WARES” TO AVOID
27. 1. FUNware No business
2. EASYware Not defensible
3. SAMEware Bad positioning
4. SOLUTIONware Solution looking for a problem
5. VAPORware Can’t be made
6. LAMEware Not on spec
TWELVE “WARES” TO AVOID
28. 1. FUNware No business
2. EASYware Not defensible
3. SAMEware Bad positioning
4. SOLUTIONware Solution looking for a problem
5. VAPORware Can’t be made
6. LAMEware Not on spec
7. FAILware Successfully built the wrong thing
TWELVE “WARES” TO AVOID
29. 1. FUNware No business
2. EASYware Not defensible
3. SAMEware Bad positioning
4. SOLUTIONware Solution looking for a problem
5. VAPORware Can’t be made
6. LAMEware Not on spec
7. FAILware Successfully built the wrong thing
8. LATEware Validated market but woke up competitors
TWELVE “WARES” TO AVOID
30. 1. FUNware No business
2. EASYware Not defensible
3. SAMEware Bad positioning
4. SOLUTIONware Solution looking for a problem
5. VAPORware Can’t be made
6. LAMEware Not on spec
7. FAILware Successfully built the wrong thing
8. LATEware Validated market but woke up competitors
9. LOSSware Minimal or negative margins
TWELVE “WARES” TO AVOID
31. 1. FUNware No business
2. EASYware Not defensible
3. SAMEware Bad positioning
4. SOLUTIONware Solution looking for a problem
5. VAPORware Can’t be made
6. LAMEware Not on spec
7. FAILware Successfully built the wrong thing
8. LATEware Validated market but woke up competitors
9. LOSSware Minimal or negative margins
10. BOREware People stop using it
TWELVE “WARES” TO AVOID
32. 1. FUNware No business
2. EASYware Not defensible
3. SAMEware Bad positioning
4. SOLUTIONware Solution looking for a problem
5. VAPORware Can’t be made
6. LAMEware Not on spec
7. FAILware Successfully built the wrong thing
8. LATEware Validated market but woke up competitors
9. LOSSware Minimal or negative margins
10. BOREware People stop using it
11. FUTUREware No market before years
TWELVE “WARES” TO AVOID
33. 1. FUNware No business
2. EASYware Not defensible
3. SAMEware Bad positioning
4. SOLUTIONware Solution looking for a problem
5. VAPORware Can’t be made
6. LAMEware Not on spec
7. FAILware Successfully built the wrong thing
8. LATEware Validated market but woke up competitors
9. LOSSware Minimal or negative margins
10. BOREware People stop using it
11. FUTUREware No market before years
12. LOCALware Too tied to a local ecosystem
TWELVE “WARES” TO AVOID
76. 1/3 of American households
planted a vegetable garden last year
77. Another 1/3 would like to but simply have no
space, time or knowledge to do so
79. Competitive Landscape
- No connectivity
- No climate control
- Limited to small plants
- Aesthetically unappealing
- Expensive
- Knowledge required
80. - Control over climate variables
- Full connectivity and rich user interface
- Beautiful and compact design
- Unlimited possibilities of what can be grown
!
103. 1.
Place
the
part
on
the
sliding
bed
2.
The
robot
scans
then
paints
it
3.
The
part
is
ready
PAINT ROBOT 1
104. 1. Scan in 3D
2. Optimize tool path
3. Paint
HOW IT WORKS
106. industry$41 Billion
116,000 auto body shops in US
Positive ROI in 6~8 months
Possible “Robot as a Service” for recurring revenue
MARKET
107. ▪ Cheaper
▪ Simpler
▪ Precise
▪ Safer
▪ Tireless
▪ Compact
▪ Greener
Labor costs savings
Uniform coating, including Matte Black
Easy setup & operation
No exposure to chemicals
Paints 24/7
Saves space
Uses less paint
ADVANTAGES
108. ▪ Market consolidation (several chains with 500+ locations)
!
▪ Increasing labor costs (esp. safety liability)
!
▪ Growing environmental concerns
!
▪ No offer for high quality at low price
FAVORABLE MARKET FORCES
109. Usable prototype done (paints real parts)
Distribution agreement with Endura Paint (durable paint)
Setting up a factory to paint car parts in Canada
CURRENT STATUS
110. ▪ 20+ years experience
▪ Multiple Startups
▪ Patents
▪ Former Yahoo! (Geocities)
Ashley Reddy Dr. Mark Fiala Dharmend Padayas
TEAM
Co-founder
Robotics
Business
Co-founder
Software
Co-Founder
Industry
▪ 20+ years experience
▪ Multiple Startups
▪ Patents
▪ PhD in Comp Sci
▪ 20+ years experience
▪ Involved in the industry
▪ Owner Operator
111. ▪ Disruptive product
▪ Clearly defined opportunity
▪ Experienced team able to execute
SUMMARY
134. 8hS L E E P
8hW O R K
1.5hR E L A X
24H O U R S
z zz
135. 8hS L E E P
8hW O R K
1.5hR E L A X
1.5hR E A D
24H O U R S
z zz
136. 8hS L E E P
8hW O R K
1.5hR E L A X
1.5hR E A D
1.5hL E I S U R E
24H O U R S
z zz
137. 8hS L E E P
8hW O R K
1.5hR E L A X
1.5hR E A D
1.5hL E I S U R E
1hE A T
24H O U R S
z zz
138. 8hS L E E P
8hW O R K
1.5hR E L A X
1.5hR E A D
1.5hL E I S U R E
2.5hW A L K / S T A N D
1hE A T
24H O U R S
z zz
139. 8hS L E E P
8hW O R K
1.5hR E L A X
1.5hR E A D
1.5hL E I S U R E
2.5hW A L K / S T A N D
1hE A T
24H O U R S
z zz
We spend most of the day
140. 8hS L E E P
8hW O R K
1.5hR E L A X
1.5hR E A D
1.5hL E I S U R E
2.5hW A L K / S T A N D
1hE A T
24H O U R S
z zz
We spend most of the day
S I T T I N G
170. New 1mm thin sensor (patent pending)
5 years PhD research in fiber optics
171. New 1mm thin sensor (patent pending)
5 years PhD research in fiber optics
Non-invasive measurement of
micro-deformations
172. New 1mm thin sensor (patent pending)
5 years PhD research in fiber optics
Non-invasive measurement of
micro-deformations
Advanced signal processing of bio signals
173. New 1mm thin sensor (patent pending)
5 years PhD research in fiber optics
Non-invasive measurement of
micro-deformations
Advanced signal processing of bio signals
Finally
175. L e t s y o u
U N D E R S T A N D
Your sitting habits and its influences
188. !
S L E E P
1hW A L K / S T A N D
1hE A T
z zz
!
S I T
!
S I T
24H O U R S
S T A N D U P
R E M I N D E R S
S T A N D U P
R E M I N D E R S
189. !
S L E E P
1hW A L K / S T A N D
1hE A T
z zz
!
S I T
!
S I T
24H O U R S
S T A N D U P
R E M I N D E R S
S T A N D U P
R E M I N D E R S
M E D I T A T I O N
M I N U T E
M E D I T A T I O N
M I N U T E
190. !
S L E E P
1hW A L K / S T A N D
1hE A T
z zz
!
S I T
!
S I T
24H O U R S
S T A N D U P
R E M I N D E R S
S T A N D U P
R E M I N D E R S
M E D I T A T I O N
M I N U T E
M E D I T A T I O N
M I N U T E
P O S T U R E
P O S T U R E
209. D R . J U N H A O H U
PhD in sensors & comms
J E F F
8 years hardware design
& manufacturing experience
6 years experience in
embedded software and
mobile application
development
V I C S O N G
210. D R . J U N H A O H U
PhD in sensors & comms
J E F F
8 years hardware design
& manufacturing experience
6 years experience in
embedded software and
mobile application
development
V I C S O N G
211. D R . J U N H A O H U
PhD in sensors & comms
J E F F
8 years hardware design
& manufacturing experience
6 years experience in
embedded software and
mobile application
development
V I C S O N G
227. TEAM
Faizan Sheikh
Pablo Molina
Ken Anderson
Mechatronics Engineer (uWaterloo)
Software + Business
Mechatronics Engineer (uWaterloo)
Robot Builder + SLAM
Software Engineer (ex-Willow Garage)
Path planning expert
228. TIMELINE - CALL TO ACTION
Beta Trials - Sep 2014
Test software
!
!
!
Production - Jan 2015
Work with supplier
RAISING $500k TO COMPLETE BETA TRIALS AND GET PRODUCTION READY
0
3
6
9
12
Jan 14 May 14 Sep 14 Jan 15
12
8
5
3
236. Technology
!
Patent pending “Retina Casting” technology
(SLA-like)
!
Prints surfaces, not just dots
!
2 years development
!
UV-sensitive liquid resin
Solid form melts at 400C+
237. Specification! Value!
Print size (mm)! 200, 150, 200 (6L)!
Layer resolution (microns)! ~50 (x,y), 20 (z)!
Material! Liquid resin!
Retail! < $3,000!
KickStarter!
KAST is the fastest desktop
printer, your little factory!
Early Bird: $1,990 (50 units)!
Regular: $2,490!
Retail: $2,990!
238. A Real Tool, not a Toy
!
!
“With KAST, the prototype
is the product”
!
Compiler Liu, Co-founder, KAST
241. Resin 20 ml ($2)
Per cartridge (400ml) 20 ($40)
242. Resin 20 ml ($2)
Per cartridge (400ml) 20 ($40)
Units per batch 4
243. Resin 20 ml ($2)
Per cartridge (400ml) 20 ($40)
Units per batch 4
Time per batch 1h
244. Resin 20 ml ($2)
Per cartridge (400ml) 20 ($40)
Units per batch 4
Time per batch 1h
Max / 24h 4x24 = 96
245. Resin 20 ml ($2)
Per cartridge (400ml) 20 ($40)
Units per batch 4
Time per batch 1h
Max / 24h 4x24 = 96
Retail price $10
246. Resin 20 ml ($2)
Per cartridge (400ml) 20 ($40)
Units per batch 4
Time per batch 1h
Max / 24h 4x24 = 96
Retail price $10
Total for 1 day ~$1,000
247. Resin 20 ml ($2)
Per cartridge (400ml) 20 ($40)
Units per batch 4
Time per batch 1h
Max / 24h 4x24 = 96
Retail price $10
Total for 1 day ~$1,000
Profit ~$800
248. Resin 20 ml ($2) 1 ml (~$0.2)
Per cartridge (400ml) 20 ($40) 200+
Units per batch 4 20
Time per batch 1h 15 min
Max / 24h 4x24 = 96 20x4x24 = 1,920
Retail price $10 $5
Total for 1 day ~$1,000 ~$10,000
Profit ~$800 ~$9,600
254. Lavie Sak!
Marketing and
Business!
• Engineering/design background!
• High level player!
• Professional certified tennis
coach !
• Ex-Accenture
Founders
Sergey Feingold!
Engineering, Design, and
Manufacturing!
• Georgia Tech BSME 2010!
• Background in electron
microscopy and unmanned
vehicles!
• Lumberjack in training
274. What are smokers using to quit?
Convenience
Counseling + Meds
Group Support
Counseling
Chantix
PatchGum
Apps
= 1 million users
e-cigs
Cold Turkey
1YearSuccess
275. What are smokers using to quit?
Convenience
Counseling + Meds
Group Support
Counseling
Chantix
PatchGum
Apps
e-cigs
Cold Turkey
1YearSuccess
= 1 million users