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HAX | HARDWARE TRENDS 2017 | PAGE 1
2017
HARDWARE
TRENDS
IT’SSTEAMENGINETIME
WWW.HAX.CO
JULY2017
HAX | HARDWARE TRENDS 2017 | PAGE 2
FOREWORD Software is eating the world, 

and the world is hardware.

You need both to make it smarter.

This is our third report.
It started as new perspectives on hardware startups
were needed, beyond unicorns, Fitbit’s stock price,

or the latest crowdfunding chaos.

As investors focused on hardware for the past 5 years

(>200 investments), we see the ongoing re-invention

of every physical product category & industry.


We hope this report provides a broader perspective

as to what is happening, and coming next.
AUTHORS
BENJAMIN JOFFE - WRITING LEAD

VITALY VYAZOVSKY - CREATIVE LEAD



KEY CONTRIBUTORS

KATE WHITCOMB - CONSUMER

DUNCAN TURNER - HEALTH,
ENTERPRISE, INDUSTRY

ZONA LIU - CHINA

CYRIL EBERSWEILER - FINANCING
HAX | HARDWARE TRENDS 2017 | PAGE 2
HAX | HARDWARE TRENDS 2017 | PAGE 3
WWW.HAX.CO
/ ABOUT HAX
HAX IS A PROGRAM-BASED
HARDWARE FUND

THAT INVESTED IN OVER

200 GLOBAL STARTUPS
/ OTHER HAX REPORTS
HARDWARE TRENDS 2016

HARDWARE TRENDS 2015

THE STATE OF ROBOTICS 2015
/ HAX TALKS
BUILDING HARDWARE FROM ZERO TO IPO (2017)

THE RISE OF CONSUMER & SERVICE ROBOTS (2017)

THE RISE OF GENERATION HEALTH (2017)

HAX CROWDFUNDING GUIDE (2017)
CONTACT US: MAKEIT@HAX.CO
HAX | HARDWARE TRENDS 2017 | PAGE 3
HAX | HARDWARE TRENDS 2017 | PAGE 4
Many of the examples 

used in this report are

SOSV / HAX investments.

Notable exceptions are

unicorns (it’s coming),

crowdfunding failures,

and Juicero :)
DISCLOSURE
ACKNOWLEDGEMENTS
The authors thank:
• / The many founders 

we work with, for their insights,
• / Our creative team, for taking

this report to new levels,
• / The many more participants

in the hardware revolution.
/ It is 2017 and this is 

just the beginning.
HAX | HARDWARE TRENDS 2017 | PAGE 4
HAX | HARDWARE TRENDS 2017 | PAGE 5
AIRE
ALPHA GLASS
AMBER TECHNOLOGIES

BABYBE
BARTESIAN
BBB
BEETL
BERKELEY ULTRASOUND
BLOOM
CARV
CIRCADIA
CRIAMTECH
DIABETO
DISPATCH
ELEPHANT ROBOTICS
FEEL
FEETME
FLAIR
FLICKTEK
FLOW NEUROSCIENCE
FROBOT
GARDENSPACE
HISENS
JAPET
JOY
KEEN
KINDARA
KNITERATE
KOKOON
LEAP
LIEF THERAPEUTICS
LILU
LIVIN FARMS
LOOKING GLASS
LOVELY
MAKEBLOCK
MILKSAFE
MINDSET
MINUT
MOJO
MOONA
MOUSR
NOMIKU
NURA
O2O2
ORENDA
PARTICLE
PETCUBE
PRYNT
PYCNO
RAY BABY
REVOLS
SANA
SIMBE ROBOTICS
SMARTFUSE
SMARTSHEPHERD
SONICAM
TRAINERBOT
VOLTERA
VUE
WAZER
YEELIGHT
HAX

STARTUPS

QUOTED

INTHIS
REPORT
WWW.HAX.CO
HAX | HARDWARE TRENDS 2017 | PAGE 5
HAX | HARDWARE TRENDS 2017 | PAGE 6
02/
03/
04/
05/
06/
07/
01/
ENTERPRISE
CHINA
HEALTH
INDUSTRY
LATE STAGE FINANCING
CONSUMER
GENERAL TRENDS 8
/TABLEOFCONTENTS
59
120
153
186
203
226
08/ ABOUT SOSV & HAX 237
HAX | HARDWARE TRENDS 2017 | PAGE 6
HAX | HARDWARE TRENDS 2017 | PAGE 7
GENERALTRENDS
01
FROM CONSTRUCTION TO INSURANCE.
02
UNICORNS ARE HARDWARE STARTUPS, 11
ARE FROM CHINA.
03
COMPUTER VISION TO MACHINE
LEARNING AND BIG DATA.
04
AND DEVICES MIGHT BECOME TROJAN
HORSES FOR INSURANCE.
05
PLACE FOR HARDWARE
SECTORS
06
REINVENTED WITH DEEP TECH AND BIG
DATA.
07
DESPITE MEDIA REPORTS, MOST
CREATORS SHIP.
08
AND HEALS. DIGITAL THERAPIES
COMPETE WITH PHARMA.
09
WITH SENSORS, DATA AND ROBOTS.
EXECUTIVESUMMARY
12
INCLUDE MICRO-CAP IPOS, REG A+, RMS,
AND MORE.
10
DOMESTIC STARTUPS, WITH A FEW
GLOBAL-MINDED PLAYERS.
11/
“SILICON VALLEY FOR HARDWARE”
CHINA LATESTAGEFINANCING
HAX | HARDWARE TRENDS 2017 | PAGE 7
HAX | HARDWARE TRENDS 2017 | PAGE 8
GENERAL

TRENDS
INVESTMENT,

COMMUNITIES

SECURITY & MORE01/
HAX | HARDWARE TRENDS 2017 | PAGE 8
HAX | HARDWARE TRENDS 2017 | PAGE 9
STEAM

ENGINE

TIME
ENTERING 

A GOLDEN AGE
HAX | HARDWARE TRENDS 2017 | PAGE 10
STEAM ENGINE TIME

NEWCOMEN
ATMOSPHERIC 

ENGINE

1712
JAMES WATT

STEAM ENGINE

1781
STEAM ENGINES HAD BEEN AROUND
FOR A WHILE. BUT HIGH COST AND
POOR PERFORMANCE LIMITED ITS USE

TO PUMPING WATER IN MINES
JAMES WATT MADE IT

CHEAPER & MORE EFFICIENT.

IT BECAME VERSATILE.



STEAM THEN POWERED MANY
INDUSTRIES SUCH AS TEXTILE,
TRANSPORTATION, AND… THE TIMES
‘AEOLIPILE’

BY HERO OF
ALEXANDRIA

1ST CENTURY A.D.
“PENNY” 

ROTARY PRESS

1843
KOENIG 

PRINTING PRESS,

1814
STARTED AS

PENNY PRESS

1851
KEY IMPROVEMENTS

STARTED A REVOLUTION
HAX | HARDWARE TRENDS 2017 | PAGE 11
APERFECT

STORMIN

HARDWARE
CHEAPER 

COMPONENTS
ONBOARD

CPU
RETAILERS

FOR HIGH-TECH
SMALL BATCH

MANUFACTURING 

MICRO-CAPS,

REG A+…
CLOUD CROWDFUNDING

& PRE-SALES
SOCIAL MEDIA

TO TEST DEMAND
SMARTPHONES
NEW & BETTER

PROTOTYPING

TOOLS
HAX | HARDWARE TRENDS 2017 | PAGE 12
NEW
EXPECTATIONS

PERSONALIZATION, 

SPECIALIZATION

RISING
COMPLEXITY 

HIGHER
DEFENSIBILITY 

WITH DEEP TECH
CUSTOMERS KEEN 

BUT WARY 

WANT TO AVOID
DEPENDENCIES AND
DEVICE OBSOLESCENCE

DIVERGENCE NOW

NO UNIFYING HUB
OR TECHNOLOGY

CONVERGENCE
LATER?
01/ 02/ 03/ 04/ 05/
SMARTDEVICESMULTIPLY

THANKSTOLOWERBARRIERS
OFENTRY
SEGMENTATION

LOWER BARRIERS 

& MARKET GROWTH
MAKE SOME NICHES
VIABLE FOR NEW
ENTRANTS
HAX | HARDWARE TRENDS 2017 | PAGE 13
STARTUP AVERAGE

FROM IDEA TO IPO

8 YEARS
R&D PROTOTYPE PROTOTYPE PRODUCTION ONLINE GLOBAL IPOOFFLINE
PRODUCTIZING RETAIL
YEAR 01 YEAR 02 YEAR 03 YEAR 04 YEAR 05 YEAR 06 YEAR 07 YEAR 08
COULDWEDOITIN4ORLESS

WITHTHERIGHTSUPPORT?
DISTINCT AND TIME-INTENSIVE PHASES
R&D IPO
HARDWARE SCALING 

IS MORE LINEAR

THAN SOFTWARE
HAX | HARDWARE TRENDS 2017 | PAGE 13
HAX | HARDWARE TRENDS 2017 | PAGE 14
MANY ARE OVER 

10 YEARS OLD
2002
IPO
2007
IPO
2005
PRIVATE
2009
ACQUIRED
2009
ACQUIRED
2009
PIVOT
2009
PRIVATE
1994
IPO & PIVOT
2009
CHARITY
1999
BANKRUPT
SMARTDEVICES

PIONEERS

CELEBRATE

ANNIVERSARY
HAX | HARDWARE TRENDS 2017 | PAGE 15
FALLEN SOLDIERS 

OF THE INDUSTRIAL AGE
MANY NEW THINGS

CAN BE MADE
DEMAND WILL DECIDE

ON SURVIVORS
HAX | HARDWARE TRENDS 2017 | PAGE 16
TEAM ALIGNMENT
& COMMUNICATION
POOR
POSITIONING TECHNICAL
FEASIBILITY
FEATURE
CREEP
NEGLECT PR
& MARKETING
LACK OF
DEMAND
HANDS-OFF
MANUFACTURING
SLOW
PROTOTYPING
UNPREPARED
FOR RETAIL
BAD TERMS
FOR CASH FLOW
POOR SKILLS
FOR FINANCING
LACK OF
GRIT
WHATKILLS

HARDWARE

STARTUPS?
MOSTLY, 

THEMSELVES



MANY SNAKES

FEW LADDERS
HAX | HARDWARE TRENDS 2017 | PAGE 16
HAX | HARDWARE TRENDS 2017 | PAGE 17
Clarify

Responsibilities
One founder

full time on business
Plan & Communicate
Internally
Cut features
Track runway
Find best resources

at each step
Communicate externally
Ask for advice
Follow up
Validate demand
EXTERNALLY
Find leads
HOW

HARDWARE

STARTUPS

SUCCEED
Show commitment
HAX | HARDWARE TRENDS 2017 | PAGE 18
INVESTMENT
HAX | HARDWARE TRENDS 2017 | PAGE 18
HAX | HARDWARE TRENDS 2017 | PAGE 19
01/
02/
03/
MORE INVESTORS 

& KNOWLEDGE
INVESTORS

GETSAVVY

ABOUT

HARDWARE
HARDWARE INVESTMENT SPREADING 

MANY FIRMS DEDICATE A PARTNER

SPECIALISTS EMERGING 

FOR PRE-SEED, SEED, GROWTH… 

FOR ROBOTICS, HEALTH, ETC.

INVESTORS EXPECT MORE

CONSUMER = PREFERRED WITH SAAS

HEALTH TECH = NEEDS PROOF OR FDA

B2B = NEEDS CUSTOMERS
HAX | HARDWARE TRENDS 2017 | PAGE 19
HAX | HARDWARE TRENDS 2017 | PAGE 20
HARDWARE

INVESTOR

CHECKLIST

UNDERSTAND MANUFACTURING CONSTRAINTS

INTRODUCE OTHER HARDWARE FOUNDERS FOR GUIDANCE
BRING EXPERIENCE IN LAUNCHING A PRODUCT
INTRODUCE CUSTOMERS

HELP ANTICIPATE COSTS & RUNWAY

INTRODUCE RELEVANT FOLLOW-ON INVESTORS
“If your prototype is ugly, people think you have nothing.

If it’s pretty they think you’re ready to ship.

Yet you might still be a year away… if you know what you’re doing.”
ARE YOU ABLE TO…?
BENJAMIN JOFFE, PARTNER, HAX
HAX | HARDWARE TRENDS 2017 | PAGE 20
HAX | HARDWARE TRENDS 2017 | PAGE 21
HAX (SOSV)

$150M ACCELERATOR 

& SEED FUND
BOLT
$80M SEED FUND
LEMNOS LABS
$50M SEED FUND
ROOT / VENTURES
$30M SEED FUND
HARDWARE CLUB
$28M SEED FUND
PLAYGROUND

$300M FUND
ECLIPSE VC

$433M FUND
SOME SPECIALISTS 

EMERGING
GRISHIN ROBOTICS
$100M SEED FUND
HAX | HARDWARE TRENDS 2017 | PAGE 22
ASIA



CHN - HAX

HKG - BRINC, READWRITE LABS

JPN - MAKERS BOOTCAMP

KOR - SPARKLABS, N15

IND - REVXX, IKP EDEN

EUROPE
AUT - HARDWARE TRIBE

EST - BUILDIT

GBR - STARTUPBOOTCAMP

GER - HARDWARE.CO

ITA - INDUSTRIO
USA
SF - HAX

SF - HIGHWAY1

SF - READWRITE LABS

LA - MAKE IN L.A.

PGH - ALPHALAB GEAR
FROM PROTOTYPE TO PRODUCT
HARDWARE
ACCELERATORS
WANTTOSOLVE
THEFIRSTSTEPS
FROM BOOTCAMPS TO MONTHS-LONG PROGRAMS

FROM FREE SUPPORT TO INVESTMENT
HAX | HARDWARE TRENDS 2017 | PAGE 22
HAX | HARDWARE TRENDS 2017 | PAGE 23
U.S.VCINVESTMENTINIOT
SOURCE: PITCHBOOK DATA, STEVE MYERS, CEO, MINDTRIBE
*AS OF NOV 2016
0
300
600
900
1,200
1,500
0
50
100
150
200
250
2012 2013 2014 2015 2016*
Deal Count
Invested ($M)
1,2731,106
822
560536
174
236
197
136
9090
136
197
236
174
HAX | HARDWARE TRENDS 2017 | PAGE 23
HAX | HARDWARE TRENDS 2017 | PAGE 24
INVESTMENTINROBOTICS
SOURCES: CB INSIGHTS, THE ROBOT REPORT, JUNE 2017
0
500
1,000
1,500
2,000
2011 2012 2013 2014 2015 2016
1,950
587
273176191155
Invested ($M)
HAX | HARDWARE TRENDS 2017 | PAGE 24
HAX | HARDWARE TRENDS 2017 | PAGE 25
0
250
500
750
1,000
1,250
1,500
Xiaomi
MagicLeap
Ofo
Nio
Mobike
Meizu
BloomEnergy
View
Peloton
ProteusHealth
Essential
Royole
SigFox
Zoox
Mobvoi
Carbon
Lytro
Roku
Ring
3DR
Razer
Njoy
TinkLabs
Anki
Velodyne
Devialet
Thalmic
Quanergy
RethinkRobotics
AeroFarms
UBTech
Sphero
Juicero
DJI
Roobo
QUADRUPLE NUMBER OF STARTUPS

WITH >$100M FUNDING SINCE 2014 

CHINA DOMINATES THE TOP SPOTS
4X
‘SECONDWAVE’REACHESSCALE
X US$100 MILLION
Source: Crunchbase, media reports

Note: Jawbone (raised $900M) filed for bankruptcy
THE NUMBER OF HARDWARE STARTUPS

WITH OVER $100M IN FUNDING

QUADRUPLED SINCE 2014 (8 TO 35)
HAX | HARDWARE TRENDS 2017 | PAGE 25
HAX | HARDWARE TRENDS 2017 | PAGE 26
XIAOMI 

& ‘MINI-MI’
ACQUIREDIPO
OTHER 

CHINESE
WESTERN
9%
2/3
HARDWARE

UNICORNS


OFGLOBAL

BLESSING

FROM
CHINA
18
HAX | HARDWARE TRENDS 2017 | PAGE 27
SOFTWAREGIANTS

BUILD&BUY
HARDWARE
HAX | HARDWARE TRENDS 2017 | PAGE 27
HAX | HARDWARE TRENDS 2017 | PAGE 28
MOREMNCSINVEST

INHARDWARE
STARTUPS
BEAM SUNTORY INVESTED IN COCKTAIL ROBOT BARTESIAN
SAMSUNG INVESTED IN SOUS-VIDE COMPANY NOMIKU
HAX | HARDWARE TRENDS 2017 | PAGE 29
BY TECH COMPANIES


TECHNOLOGY IS OFTEN
THE #1 MOTIVATION


OTHERS CAN BE ADDING
SALES, OR ACQUIRING
DATA OR TEAM
SOFTBANK ACQUIRED BOSTON
DYNAMICS FROM GOOGLE

New expectations?
Buyer Company Value
Amazon Kiva $775M
Apple Beats $3B
Apple PrimeSense $350M
Apple Beddit n.a.
Facebook Oculus $2B
Fitbit Coin n.a.
Fitbit Pebble $28M
Fitbit Vector $15M
Google Nest $3.2B
Google Dropcam $555M
Intel Mobileye $15B
Intel Recon $175M
Intel Basis $100M
Nokia Withings $191M
Omron Adept $200M
Samsung SmartThings $200M
Softbank Arm $32B
Softbank Boston Dynamics n.a.
Softbank Shaft n.a.
Stratasys Makerbot $400M
Teradyne Universal Robots $285M
Wanfeng Tech Paslin $300M
RECENT ACQUISITIONS
MORE

M&A
HAX | HARDWARE TRENDS 2017 | PAGE 30
RECENT ACQUISITIONS
BY NON—TECH 

COMPANIES


MOST SEEK

PRODUCT LINES

AND DATA SOURCES
MORE

M&A
J&J BOUGHT ILLUMASK

LIGHT THERAPY MASK FOR ACNE
Buyer Company Value
Electrolux Anova $250M
Fossil Misfit $260M
General Motors Cruise $1B
Johnson & Johnson IlluMask n.a.
Mars Whistle $117M
Mattel Fuhu $21.5M
Midea Kuka $3.9B
KUKA IS NOW

PART OF CHINA’S MIDEA
MARS ACQUIRED WHISTLE

FOR ITS DOGS ACTIVITY DATA
HAX | HARDWARE TRENDS 2017 | PAGE 30
HAX | HARDWARE TRENDS 2017 | PAGE 31
THREE EXOSKELETON COMPANIES

WENT PUBLIC IN 2014SNAPSHOTOFSELECTPUBLIC
HARDWARECOMPANIES
FORTUNESVARY STOCK VARIATION SINCE IPO
-1
-0.5
0
0.5
1
1.5
2
Ekso Cyberdyne Rewalk
-88%
77%83%
-1
-0.5
0
0.5
1
1.5
2
iRobot Square GoPro Fitbit
-83%-75%
86%
176%
HAX | HARDWARE TRENDS 2017 | PAGE 32
HARDWARE

STARTUP

CHALLENGES
HAX | HARDWARE TRENDS 2017 | PAGE 32
HAX | HARDWARE TRENDS 2017 | PAGE 33
CROWDFUNDING 

IS THE EXCEPTION 

YOU GET THE
MONEY FIRST!
DIRECT PRE-SALES

MAINTAINS MOMENTUM

WITH MARKETING UNTIL
YOU SHIP
MAKING THINGS

COST MONEY

NEGATIVE CASH FLOW 

SLOWS YOU DOWN

(OR KILLS YOU)
PEOPLE, PAPERWORK

& PATIENCE

SELLING OFFLINE

TAKES TIME
FINANCING&CASH
FLOWAREKEY

FORHARDWARE
CASH FLOW IS KING

WHEN ARE SUPPLIERS,

RETAILERS… AND YOU,

GETTING PAID?
HAX | HARDWARE TRENDS 2017 | PAGE 33
HAX | HARDWARE TRENDS 2017 | PAGE 34
“Manufacturing is capital intensive. 

Cash flow improves if you credit your assembly.

Our manufacturer gave us special payment terms.”
FINANCING THE FIRST 

PRODUCTION RUNS IS 

ALWAYS A CHALLENGE
“ ALEX NESKIN, COFOUNDER / PETCUBE

SMART DEVICES FOR PETS
HAX | HARDWARE TRENDS 2017 | PAGE 34
HAX | HARDWARE TRENDS 2017 | PAGE 35
STARTUPS 

GO HIGH-TECH,

INCREASE DEFENSIBILITY
MAKERS 

KEEP FOCUS ON DIY, FUN

& EDUCATION,
HAX SHIFTED
ATTENDANCE FROM
MAKERFAIRE TO CES
STARTUPS
&
MAKERS

GROW
FURTHER
APART
HAX | HARDWARE TRENDS 2017 | PAGE 35
HAX | HARDWARE TRENDS 2017 | PAGE 36
GLOBALIZATION
FORCES ‘MAKER’
STARTUPS

TO CHANGE
3DR DROPS D.I.Y. DRONES

FOR CONSUMER DRONES.

OUTPACED, THEY FOCUS NOW

ON B2B DRONE SOFTWARE
NYC-BASED 3D PRINTING

COMPANY GETS ACQUIRED

THEN RELOCATES PRODUCTION

FROM NYC TO CHINA
HAX | HARDWARE TRENDS 2017 | PAGE 36
HAX | HARDWARE TRENDS 2017 | PAGE 37
ECOSYSTEM
HAX | HARDWARE TRENDS 2017 | PAGE 37
HAX | HARDWARE TRENDS 2017 | PAGE 38
EXHIBITORS PER COUNTRY
STRONG: FRANCE & KOREA

WEAK: JAPAN & GERMANY

HAX: 83 STARTUPS!
USA
CHINA
FRANCE
TAIWAN
SOUTH KOREA
HONG KONG
HAX
CANADA
UK
JAPAN
GERMANY
ISRAEL
0 450 900 1350 1800
CES2017:

APROXYFOR
HARDWARE
INNOVATION
HAX | HARDWARE TRENDS 2017 | PAGE 39
STARTUPS ARE BOOMING
0
150
300
450
600
2012 2013 2014 2015 2016 2017
EXHIBITOR BOOTHS IN EUREKA PARK

(EARLY STAGE STARTUP ZONE)
CES2017:

APROXYFOR
HARDWARE
INNOVATION
HAX | HARDWARE TRENDS 2017 | PAGE 40
02/
03/
04/
01/
FRENCH PRESIDENT EMMANUEL MACRON 

AT THE OPENING OF STATION F

THE WORLD'S LARGEST INCUBATOR,

WITH 1,000 STARTUP



PROJECT FINANCED BY FRENCH TECH
BILLIONAIRE XAVIER NIEL FOR $280M
HOW FRANCE BECAME

A TECH POWERHOUSE

WITH “FRENCH TECH”
IN LESS THAN 5 YEARS!
ENTREPRENEURS LEAD

INVEST IN & SUPPORT ECOSYSTEM
HARDWARE CHAMPIONS

SIGFOX, DEVIALET, ETC.
‘FRENCH TECH’

GLOBAL BRANDING EFFORT
CORPORATES OPEN UP

WELCOME STARTUP TALENT
HAX | HARDWARE TRENDS 2017 | PAGE 40
HAX | HARDWARE TRENDS 2017 | PAGE 41
BANGALORE, LONDON

PARIS, TEL AVIV

SF, NYC
OFFLINE
HARDWARE
COMMUNITIES
KEEPGROWING
APPLIEDSINGULARITY
IOTLONDON
SFHARDWARE
IOTPARIS
SFIOT
IOTCENTRALNYC
HARDWIREDNYC
IOTISRAEL
NYCHWSTARTUP
IOTSF/SV
11,757
10,720
6,657
5,942
5,941
5,596
5,481
4,799
4,373
3,421
Jun 2017
Jun 2016
Mar 2015
MEMBERSHIP OF THE WORLD’S TOP 10 HARDWARE/IOT MEETUPS
HAX | HARDWARE TRENDS 2017 | PAGE 42
ONLINE
HARDWARE
RESOURCES 

MULTIPLY
POPULAR ONLINE

RESOURCES ON
HARDWARE
HACKSTER.IO

COMMUNITY OF 200,000 HARDWARE LEARNERS,
ENGINEERS & MAKERS (65% PRO, 35% HOBBYIST).
ACQUIRED BY AVNET.



MAKE

DIY PROJECTS AND IDEAS FOR MAKERS





FICTIV

ONLINE 3D PRINTING & CNC MACHINING SERVICES





SILICON VALLEY ROBOTICS

INFORMATION AND EVENTS

ON THE LATEST IN ROBOTICS





HACKADAY

NEWS AND HACKS ABOUT HARDWARE





HARDWARE TREK

COLLABORATIVE PLATFORM FOR HARDWARE
INNOVATION





HARDWARE MASSIVE

GLOBAL COMMUNITY PLATFORM FOR HARDWARE
STARTUPS
HAX | HARDWARE TRENDS 2017 | PAGE 43
DEFENDING

INNOVATION

WITHDATA

&MORE
HAX | HARDWARE TRENDS 2017 | PAGE 43
HAX | HARDWARE TRENDS 2017 | PAGE 44
776.65.8
576.65
776.65.8
576.65
776.65.8
576.65
776.65.8
576.65
776.65.8
576.65
776.65.8
576.65
776.65.8
576.65
776.65.8
576.65
776.65.8
576.65
776.65.8
576.65
776.65.8
576.65
776.65.8
576.65
“HARDWARE:

DATAACQUISITION

TOOLFORA.I.
Hardware can be

a data acquisition

strategy for A.I. companies.”

“Private data gives

a competitive advantage

over public datasets.”
NILS MATTISSON, CEO, MINUT

CAMERA-FREE HOME SECURITY
HAX | HARDWARE TRENDS 2017 | PAGE 44
HAX | HARDWARE TRENDS 2017 | PAGE 45
DEALINGWITH

COPYCATS

SOFTWARE

OFTEN THE STRONGEST DEFENSE
TRADEMARK

A SIMPLE & COST-EFFECTIVE PROTECTION
PATENTS

COSTLY & HARD TO DEFEND AT FIRST, USEFUL LATER
CERTIFICATIONS

GIVES A STRONG LEAD IN AN AREA. ESPECIALLY FDA.
DATA

A STRONG EDGE OVER PUBLIC DATA SOURCES
COMMUNITY

CONTRIBUTE FAME, DATA OR CODE
REPUTATION

A LONG-TERM DIFFERENTIATOR
HAX | HARDWARE TRENDS 2017 | PAGE 45
HAX | HARDWARE TRENDS 2017 | PAGE 46
It's easy to copy hardware.

It's hard to copy software.”



“Building a strong brand,

acquiring an audience early,

patents can also help defend 

against copycats.”



Alex Neskin

Cofounder, Petcube

Smart Devices For Pets
“
HAX | HARDWARE TRENDS 2017 | PAGE 46
HAX | HARDWARE TRENDS 2017 | PAGE 47
MAR 2017 - CLOUDPETS
CONNECTED BEAR LEAKED
KIDS’S RECORDINGS +
INFO OF HUNDREDS OF
THOUSANDS

OF CUSTOMERS.
SEP 2016 - MIRAI BOTNET
ATTACKS VIA MILLIONS OF
IOT DEVICES. 80% WERE
DVRS AND WEBCAMS STILL
USING FACTORY-SET
PASSWORDS.
2015 - CHRYSLER
HACK TRIGGERS
RECALL OF

1.4M VEHICLES
JUN 2016 - INSULIN PUMP
VULNERABILITIES LEAD

TO WARNING OF

114,000 PATIENTS
JUN 2017 - 30,000

SMART FRIDGES
INFECTED BY THE

PIED PIPER VIRUS
HACKERSTHREATEN

YOURCAR,YOURHOME…

ANDYOURINSULINPUMP
HAX | HARDWARE TRENDS 2017 | PAGE 48
TECH

HELL?
OUR
FUTURE
HACKERS CONTROLLING 

OUR DEVICES AND RANSOMING

WITH CRYPTOCURRENCIES?
HAX | HARDWARE TRENDS 2017 | PAGE 48
HAX | HARDWARE TRENDS 2017 | PAGE 49
INSURERS & IOT
HAX | HARDWARE TRENDS 2017 | PAGE 50
NILS MATTISSON / CEO, MINUT

CAMERA-FREE HOME SECURITY
“
CONNECTEDDEVICES

ATTRACTINSURERS
All major insurers look at IoT.

The focus is mostly on prevention of damages

(and thereby increased margins) rather than
precise pricing»
HAX | HARDWARE TRENDS 2017 | PAGE 50
HAX | HARDWARE TRENDS 2017 | PAGE 51
DIFFERENT

MOTIVATIONS
EXPLORATION OF

BUSINESS MODELS
PREVENTION

AVOID DAMAGES
PRECISION

TAILOR TO NEEDS
PROOF

VERIFY CLAIM
GIVEAWAYS





DISCOUNTS





RENTAL





USAGE-BASED
CONNECTED

DEVICES

ATTRACT

INSURERS
HAX | HARDWARE TRENDS 2017 | PAGE 51
HAX | HARDWARE TRENDS 2017 | PAGE 52
USAGE-BASED

CAR INSURANCE
PROGRESSIVE



USES OBD SYSTEM

BY ZUBIE
SMOKE ALARM

FOR FREE
LIBERTY MUTUAL



FREE NEST PROTECT,

AND 5% POLICY REBATE
HOME SECURITY

DISCOUNT
AMERICAN FAMILY
$30 OFF THE RING

SMART DOOR BELL,

AND POLICY REBATES
SMART TOOTHBRUSH

FOR FREE + USAGE-
BASED REBATES
BEAM DENTAL
FOR THE ENTIRE FAMILY,
OFFERS USAGE-BASED
REBATES
SOURCE: INTERNET OF BUSINESS
ACTIVITY TRACKER

FOR FREE
JOHN HANCOCK
WANTS CUSTOMERS TO
STAY HEALTHY
CONNECTEDDEVICES

ATTRACTINSURERS
HAX | HARDWARE TRENDS 2017 | PAGE 53
2015
SMART TOOTHBRUSH
2016
. INSURANCE PLANS

. FLOSS, TOOTHPASTE 

SUBSCRIPTION
. FIND & RATE
DENTISTS
THE BIRTH OF PURE

IOT-POWERED

INSURERS?
IOT:

TROJANHORSE

FORINSURANCE

…ANDMORE
HAX | HARDWARE TRENDS 2017 | PAGE 54
FUTURE
OPPORTUNITIES

FORINSURANCE
01/ SELF-DRIVING VEHICLES

02/ SHARING ECONOMY

03/ SMART HOME

04/ HOME ENERGY STORAGE SOLUTIONS
HAX | HARDWARE TRENDS 2017 | PAGE 54
HAX | HARDWARE TRENDS 2017 | PAGE 55
WHERETOBUILD A
HARDWARESTARTUP?
THE WORLD OF HARDWARE

RESOURCES IS NOT FLAT

HAX | HARDWARE TRENDS 2017 | PAGE 55
HAX | HARDWARE TRENDS 2017 | PAGE 56
ISSILICON
VALLEY

HOSTILEFOR
EARLYSTAGE
STARTUPS?
HIGH SALARIES & COST

OF LIVING, RECRUITING
DIFFICULTIES & LOW
RETENTION MAKE IT HARDER
“It's easier to start a company

outside the Valley than in it.”
SERGEY BRIN

PRESIDENT, ALPHABET

CO-FOUNDER, GOOGLE
“
HAX | HARDWARE TRENDS 2017 | PAGE 57
NON-VALLEY
LOCATIONSCAN
HAVENOTABLE
ADVANTAGES
LOWER RENTS, SALARIES,
EASIER HIRING AND TAX
ADVANTAGES CREATE
ARBITRAGE OPPORTUNITIES
STARTING ABROAD


CANADA: UP TO 35% TAX CREDIT ON R&D
FRANCE: 30% TAX CREDIT ON R&D
AUSTRALIA: UP TO 43.5% TAX CREDIT ON R&D
STARTING RURAL
SPRITE ROBOTICS RAN A YEAR 

WITH $1,000/FOUNDER/MONTH 

IN CHAMPAIGN, ILLINOIS. 

HIRED MSC & PHDS FROM
UNIVERSITY OF ILLINOIS. Singapore, Malaysia, China, Hong Kong

also offer various advantages to startups
HAX | HARDWARE TRENDS 2017 | PAGE 57
HAX | HARDWARE TRENDS 2017 | PAGE 58
ISSILICON
VALLEY

SUITABLEFOR

HARDWARE
STARTUPS?
COSTS, KNOW-HOW AND

LACK OF SUPPLY CHAIN

ADD TO THE CHALLENGE
“Founders should seek
world-class resources.

Their R&D, prototyping,
production, financing

and sales could take place

in five different locations.



For hardware, prototyping
and production often mean
Shenzhen.”
BENJAMIN JOFFE

PARTNER, HAX
“
HAX | HARDWARE TRENDS 2017 | PAGE 58
HAX | HARDWARE TRENDS 2017 | PAGE 59
CONSUMER 

DEVICES
02/
HAX | HARDWARE TRENDS 2017 | PAGE 59
HAX | HARDWARE TRENDS 2017 | PAGE 60
PRODUCTS

MORE SCIENCE & SOFTWARE FOR
DIFFERENTIATION & DEFENSIBILITY

CROWDFUNDING 

STILL PATH OF CHOICE TO LAUNCH
CONSUMER HARDWARE

INVESTORS 

OFTEN WAIT FOR PROOF OF DEMAND
& SALES. MOVING TO B2B
DISTRIBUTION 

RETAILERS GET SAVVY, DEDICATE
BUYERS & SHELVES





CONSUMERS MATURING
QUESTION UTILITY, COMPATIBILITY,
DRMS, OBSOLESCENCE

NEW BUSINESS MODELS
CONSUMABLES, SUBSCRIPTION.
SELLING DATA UNPROVEN
TRENDS 

IN CONSUMER

TECH
EXPLOSION 

IN VARIETY & COMPLEXITY
HAX | HARDWARE TRENDS 2017 | PAGE 61
WEARABLES
GO HIGH TECH OR DIE?
HAX | HARDWARE TRENDS 2017 | PAGE 61
HAX | HARDWARE TRENDS 2017 | PAGE 62
SMART

DEVICE

FEVER

COOLING

DOWN
Startups like Hello and Fitbit sold investors
on hardware as a data pool, but failed to
deliver. It's hard to find a model that
investors like.”

“Negotiations with manufacturer are
tough, and retailers are more careful in
terms of sales in.”

“More positive, tools to make decisions
with data for product and marketing have
multiplied.”
INVESTORS,
MANUFACTURERS,
RETAILERS
ARE MORE CAUTIOUS
CLEMENT PERROT, 

CEO, PRYNT

TURNS PHONES INTO

INSTANT CAMERAS
“
HAX | HARDWARE TRENDS 2017 | PAGE 62
HAX | HARDWARE TRENDS 2017 | PAGE 63
DEATHOF
WEARABLES:

VASTLY
EXAGGERATED?
INVESTMENT SHIFTS

FROM WELLNESS

TO MEDICAL-GRADE DEVICES
HAX | HARDWARE TRENDS 2017 | PAGE 64
THE FIRST
GENERATION 

OF SMART WATCHES 

AND BANDS IS ‘DONE’
THE WINNERS ARE

APPLE, FITBIT, SAMSUNG

AND… XIAOMI WITH

ITS LOW-COST BANDS
HAX | HARDWARE TRENDS 2017 | PAGE 64
HAX | HARDWARE TRENDS 2017 | PAGE 65
FITBIT
IPO
MISFIT
ACQ. BY FOSSIL
$260M
WITHINGS
ACQ. BY NOKIA
$190M
PEBBLE
ACQ. BY FITBIT
$23M
BASIS
ACQ. BY INTEL
$100M
THE FIRST GENERATION OF

SMART WATCHES & BANDS 

IS ‘DONE’
NO MAJOR INDEPENDENT PLAYER LEFT
HAX | HARDWARE TRENDS 2017 | PAGE 65
HAX | HARDWARE TRENDS 2017 | PAGE 66
PRODUCT
REINVENTION 

WITH

DEEP TECH
01/
02/
03/
04/
05/
CONNECTED

SMART

PERSONALIZED

SPECIALIZED

INTELLIGENT

FROM CONNECTED TO INTELLIGENT
HAX | HARDWARE TRENDS 2017 | PAGE 67
RE-INVENTION 

WITH DEEP TECH
EXAMPLE:
AUDIO
PRODUCTS
PRODUCT DESCRIPTION IMPROVEMENT TECHNOLOGY FIELD
APPLE AIRPODS FULL WIRELESS EARPHONES CONNECTED TELECOM
BRAGI FULL WIRELESS AUDIO CONNECTED TELECOM
HERE AUGMENTED AURAL REALITY’ INTELLIGENT SIGNAL PROCESSING
KOKOON HEADPHONES FOR SLEEP SPECIALIZED NEUROSCIENCE + ML
MINDSET HEADPHONES FOR FOCUS SPECIALIZED NEUROSCIENCE + ML
NURA AUTO-TUNING HEADPHONES PERSONALIZED BIOLOGY + SIGNAL PROCESSING
REVOLS CUSTOM-FIT EARPHONES PERSONALIZED MATERIALS SCIENCE
HAX | HARDWARE TRENDS 2017 | PAGE 68
ORENDA’S COFFEE MACHINE

CAN ANALYSE YOUR TASTE
RAISED $157.5M
REVOLS CUSTOM FIT EARPHONES
RAISED $2.5M ON KS
NURA’S HEADPHONES

TUNE TO YOUR HEARING
RAISED $5M + $1.8M KS
SENSING, SOFTWARE & MATERIALS

AFTER-MARKET CUSTOM-FIT
USER PREFERENCE DATA

DRIVES MORE REVENUE

BETTER LTV FROM CUSTOMERS
01/
02/AFTER-MARKET CUSTOMIZATION
SOLVES BESPOKE PRODUCTION
PERSONALIZED

IS THE NEW NORMAL
HAX | HARDWARE TRENDS 2017 | PAGE 68
HAX | HARDWARE TRENDS 2017 | PAGE 69
SMART 

HOME
DEVICE DIVERGENCE

BEFORE CONVERGENCE?
HAX | HARDWARE TRENDS 2017 | PAGE 69
HAX | HARDWARE TRENDS 2017 | PAGE 70
SINGLE-
PURPOSE
DEVICES
DOMINATE
SMART PLATFORMS
ARE LAGGING Kate Whitcomb

Program Director 

HAX Growth
Consumer hits today 

are all single-purpose products, 

not part of a suite.”“
HAX | HARDWARE TRENDS 2017 | PAGE 71
EVERYTHING IS SMART BUT STANDARDS LAG
SMART

HOME
WILL VOICE LIKE ALEXA

BECOME THE NEW HUB

FOR THE HOME?
HAX | HARDWARE TRENDS 2017 | PAGE 71
HAX | HARDWARE TRENDS 2017 | PAGE 72
VOICEASSISTANTS
WILL VOICE TIE UP ALL SMART DEVICES?
HAX | HARDWARE TRENDS 2017 | PAGE 72
HAX | HARDWARE TRENDS 2017 | PAGE 73
VOICEASSISTANTS

AREBOOMING
AMAZON ECHO, TAP, DOT,

SHOW, REMOTE & DASH WAND
APPLE HOMEPOD GOOGLE HOME
INVOKE BY HARMAN/KARDON

WITH MICROSOFT CORTANA
TODAY

AMAZON Alexa

APPLE Siri

GOOGLE Assistant

MICROSOFT Cortana

SAMSUNG Viv

ALIBABA Genie

BAIDU Little fish

TENCENT Xiaowei
AMAZON LEADS WITH

OVER 15M UNITS SOLD


NEXT

SONY?

NINTENDO?

XIAOMI?
HAX | HARDWARE TRENDS 2017 | PAGE 73
HAX | HARDWARE TRENDS 2017 | PAGE 74
NEST

THERMOSTAT
PHILIPS HUE

LIGHT
ECOBEE

SWITCH
BELKIN

OUTLET
KEEN

VENT
SAMSUNG

HUB
AUGUST

LOCK
RING

VIDEO DOOR BELL
FITBIT

FITNESS TRACKER
DROPCAM

CAMERA
HYDRAO

SHOWER HEAD
SAMSUNG

ROBOTIC VACUUM
DEVICES
COMPATIBLE

WITH ALEXA

VOICE SERVICES
MULTIPLY
FROM APPS TO VOICE:

A NEW PLATFORM
WILL IT HELP

SMART DEVICES

TAKE OFF?
HAX | HARDWARE TRENDS 2017 | PAGE 75
HUAWEI MATE 9 PHONE HTC U11 PHONE LG FRIDGE
C BY GE SOL

LIGHT
‘NATIVE’

ALEXA APP

SPREADS

TOO
BRANDS ADD

THE ALEXA APP

INTO PRODUCTS
DASHBOT BY NEXT THING CO.

CAR ASSISTANT
FORD

CAR ASSISTANT
HAX | HARDWARE TRENDS 2017 | PAGE 76
DESIRE
FOR QUALITY



PRO-LEVEL RESULTS

AT HOME
LOOKING FOR

RECURRING REVENUE



WITH CONSUMABLES &
SUBSCRIPTIONS
01/ 02/
KITCHEN 

TECH
PROFESSIONAL
PREPARATION AT HOME
HAX | HARDWARE TRENDS 2017 | PAGE 77
KITCHEN 

TECH
JUICERO
COLD-PRESS JUICER
RAISED $118.5M
BARTESIAN
COCKTAIL MACHINE
INVESTED BY BEAM SUNTORY
ORENDA
HOME BARISTA
NOMIKU

SOUS-VIDE CIRCULATOR
INVESTED BY SAMSUNG
HAX | HARDWARE TRENDS 2017 | PAGE 78
PHOTO: BLOOMBERG
JUICERO & PR
How A Dream For Investors

Turned Into A PR Nightmare
A DREAM PITCH FOR INVESTORS

COMBINE HIGH-TECH & CONSUMABLES
OVERSPEC FOR THE JOB?

HAND-SQUEEZE IS ENOUGH
BACKLASH ON “DRM ON VEGS”

DOUBLE LOCK-IN:

CONSUMABLES & CONNECTIVITY



EVENTUALLY

BUSINESS MIGHT BE SOUND, BUT PR WAS BAD

TIME WILL TELL IF JUICERO TURNS IT AROUND
01/
02/
03/
04/
HAX | HARDWARE TRENDS 2017 | PAGE 79
CLICK AND GROW - 

HERBS & WALL FARM
RAISED $6.3M
LIVIN FARMS
EDIBLE INSECT FARM 

FOR CLEAN PROTEIN
GROWING… INTEREST 

HERBS, FOOD & MORE
MOTIVATIONS VARY

SELF-SUFFICIENCY,
SUSTAINABILITY, EDUCATION...
01/
02/
HOME FARMING
GROWING FOOD EASILY
SAVING THE PLANET?
HAX | HARDWARE TRENDS 2017 | PAGE 80
TOYS,

STEAM

&FAMILY

TECH
HAX | HARDWARE TRENDS 2017 | PAGE 81
LITTLEBITS = LEARN
ELECTRONICS
RAISED $62M
MAKEBLOCK
LEARN ROBOTICS
RAISED $36M
OSMO
EDUCATION GAMES
RAISED $38.5M
STEAM

TECH
To Learn
& Play
HAX | HARDWARE TRENDS 2017 | PAGE 82
ELECTRONICTOYSGETSMARTER
WITHONBOARDCOMPUTERS
COZMO BY ANKI

A.I. ROBOT RAISED $157.5M
SPARK BY DJI

CONSUMER DRONE WITH GESTURE CONTROLS
RAISED $105M
HAX | HARDWARE TRENDS 2017 | PAGE 83
SPORT

TECH
FROM TRACKERS 

TO COACH WARE
HAX | HARDWARE TRENDS 2017 | PAGE 84
PELOTON
BIKES + VIDEO
COACHING
RAISED $444M
CARV
SKI SENSORS

AND AUDIO COACHING
TRAINERBOT
PINGPONG ROBOT

WITH VIDEO DRILLS 

& COMMUNITY
SPORTS

TECHGETS

SPECIALIZED
WITH REAL-TIME 

VIDEO, AUDIO 

& ROBOT COACHING
HAX | HARDWARE TRENDS 2017 | PAGE 85
AR
A LITTLE 

OVER-HYPED?
VR&
HAX | HARDWARE TRENDS 2017 | PAGE 86
01/
02/
03/
CHALLENGES
CPU
BATTERY LIFE
INSIDE-OUT TRACKING
…AND ‘KILLER APPS’

VIRTUAL
REALITY:
TOWARD
STANDALONE
HAX | HARDWARE TRENDS 2017 | PAGE 87
SONICAM USES

64 MICROPHONES

FOR 3D SOUND RECORDING
VIRTUAL

REALITY:
BRIDGINGTHE

CONTENT

GAP
3D CAMERAS WITH

3D SOUND OFFER

IMMERSIVE CONTENT
HAX | HARDWARE TRENDS 2017 | PAGE 88
FOVE ADDS 

EYE-TRACKING 

TO VR CONTROL
APPLE ACQUIRED EYE-TRACKING
COMPANY SENSOMOTORIC
INSTRUMENTS IN JUNE 2017
FOVEATED DISPLAY BY VARJO
HIGH RESOLUTION IN AREA GAZED AT
STANDARD DISPLAY
VIRTUAL
REALITY:
EYETRACKING

&FOVEATED
DISPLAY
HAX | HARDWARE TRENDS 2017 | PAGE 89
LEAP BRINGS

HAND GESTURES INTO VR
VIRTUALREALITY:
NATURALHAND
GESTURES
HAX | HARDWARE TRENDS 2017 | PAGE 90
SPECTACLES BY SNAP
PHOTOS & SHORT VIDEOS
$130
VUE

‘EVERYDAY SMART GLASSES’
VOICE CONTROL, NOTIFICATIONS,
BONE CONDUCTION AUDIO
$199 PRE-ORDER
ALPHAGLASS

AR GLASSES WITH FULL-LENS DISPLAY,
BONE CONDUCTION AUDIO, ETC.
$899 PRE-ORDER
DISCREET, 

PRACTICAL
SMART

GLASSES
SECOND

COMING
HAX | HARDWARE TRENDS 2017 | PAGE 91
We are going to 

make the camera

the first augmented
reality platform”
AUGMENTED
REALITY:
STARTINGWITH
SMARTPHONES?
TARGETS: 

RECOGNIZE PEOPLE & OBJECTS,

ADD ANIMATED OBJECTS, 

CREATE 3D SCENES 

FROM 2D PHOTOS

MARK ZUCKERBERG,
CEO, FACEBOOK
“
HAX | HARDWARE TRENDS 2017 | PAGE 92
MICROSOFT HOLOLENS

$3,000
ATHEER

AR GLASSES 

FOR INDUSTRY
DAQRI

SMART HELMET & GLASSES

FOR INDUSTRY
AUGMENTEDREALITY:
DEVICESONLYFOR
BUSINESSSOFAR?
HAX | HARDWARE TRENDS 2017 | PAGE 93
LOOKING GLASS

VOLUMETRIC DISPLAY
A.I. CHARACTER
HOLOGRAM
HOLOGRAPHIC
DISPLAYS
OR“REAL
VIRTUALITY”?
LATEST DEVELOPMENT

FOR TRUE 3D DISPLAYS
HAX | HARDWARE TRENDS 2017 | PAGE 94
CONSUMER

ROBOTS
GROWING INTEREST

AND CAPABILITIES
HAX | HARDWARE TRENDS 2017 | PAGE 95
DJIRULES
CONSUMER
DRONES
PARROT, YUNEEC DOWNSIZED

3DR ABANDONED HARDWARE

LILY ROBOTICS WENT BANKRUPT

GOPRO SUFFERED FROM DELAYS
SOURCE: GARTNER, 2017
0
1
2
3
4
Consumer Commercial
3.69
2.8
2.36
1.71
2016 2017
US$ BILLION
HAX | HARDWARE TRENDS 2017 | PAGE 96
ROBOTS

TAKEOVER

THEHOME
2016
2022
SOURCE: TRACTICA, 2017
MARKET:
UNITS:
$3.6B
10M
MARKET:
UNITS:
$13B
50M
HAX | HARDWARE TRENDS 2017 | PAGE 97
IROBOT

SOLD OVER 15M ROBOTS
CHINA’S ECOVACS

CLAIMS 65% OF LOCAL MARKET.

FILED FOR IPO IN SHANGHAI
SWEDEN’S HUSQVARNA
SOLD OVER 1M ROBOT
LAWNMOWERS
01/


02/
ROBOTS COVER BASIC TASKS

INTELLIGENCE IS RISING
ROOMBA MAKER

AT AN ALL-TIME HIGH.

MARKET CAP = $2.5B (JUN 17, 2017)
THEFIRSTWAVE
OFCONSUMER
SERVICEROBOTS
ISMATURE
HAX | HARDWARE TRENDS 2017 | PAGE 98
“Roomba, go clean
the kitchen floor!”
ROBOTSTOO
SIMPLE?
YOU CAN’T SAY (YET)
HAX | HARDWARE TRENDS 2017 | PAGE 99
01/

02/
DEDICATED SHAPE
MORE (COST-)EFFECTIVE

THAN HUMANOIDS



CLOUD

ONBOARD CPU

LOW-COST SENSORS

ALLOW MAPPING,

ORIENTATION,

OBSTACLE AVOIDANCE
XIAOMI’S

ROBOT VACUUM

MAPS A HOME
NEXTWAVE:
CLOUDROBOTICS
&ONBOARD
COMPUTERS
HAX | HARDWARE TRENDS 2017 | PAGE 100
PR2 ROBOT

BY WILLOW GARAGE

YEAR: 2011

COST: $400,000
BEETL

CLOUD ROBOT

YEAR: 2017

COST: $400
EXAMPLE:
DOG POOP 

PICKER
FINDS TARGET

MAKES MAP
NAVIGATES

AVOIDS OBSTACLES
NOW 1,000X CHEAPER
HAX | HARDWARE TRENDS 2017 | PAGE 101
PERSONAL

MOBILITY
HAX | HARDWARE TRENDS 2017 | PAGE 102
CHINA IS POISED

TO DOMINATE

MOBILITY DEVICES
NINEBOT SOLD 1M UNITS
(JAN’16~JUN’07, 50% OVERSEAS)
XIAOMI RELEASED AN E-SCOOTER
HOVERBOARDS ARE SO 2016 :)
HAX | HARDWARE TRENDS 2017 | PAGE 103
RETAIL&
CROWDFUNDING
ROUTE TO MARKET
HAX | HARDWARE TRENDS 2017 | PAGE 104
Big box retailers now have 

specialized buyers

for Family Tech who manage
dedicated shelves.

More products got on market, 

and most kids and parents
seem to love them.”
SAM HICKMANN

CEO, JOY

KIDS WATCH FOR GOOD HABITS
“
HAX | HARDWARE TRENDS 2017 | PAGE 105
FASTER 

TO SCALE 

DIFFERENTIATE VIA

UNIQUE VALUE PROPOSITION
ITERATIVE PROTOTYPING IN SHENZHEN
BUILD & ENGAGE COMMUNITY
VALIDATE VIA CROWDFUNDING

(VALUE PROP, PRICING, FEATURES, ETC.)
ENGAGE RETAIL BUYERS BEFORE SHIPPING
01/
02/
03/
04/
05/
OCTOPUS: KID WATCH FOR GOOD HABITS

FROM IDEA TO 1,500 TARGET STORES 

IN 18 MONTHS
5 STEPS 

TO SUCCESS
HAX | HARDWARE TRENDS 2017 | PAGE 106
SELECTION OF HAX PRODUCTS ON AMAZON LAUNCHPAD
ONLINE RETAIL

IS MOSTLY… 

AMAZON
AND AMAZON LAUNCHPAD
WELCOMES TECH
PRODUCTS
HAX | HARDWARE TRENDS 2017 | PAGE 107
GOING 

FROM ONLINE TO 

BRICK-AND-MORTAR

IS A CHALLENGE 

FOR MOST
STARTUPS NEED TO LEARN

THE PROCESSES, MARGINS

AND BUSINESS PRACTICES

OF RETAILERS
HAX | HARDWARE TRENDS 2017 | PAGE 108
SMART DOORBELL

STARTUP RING

SCALES ITS STRATEGY
01/
02/
03/


FAST GROWTH 

$209M FROM VC

THANKS TO STRONG SALES
BROADER VISION 

FROM “NEVER MISS A VISITOR”

TO “SAFER NEIGHBORHOODS”
EXPLORING NEW MODELS 

WITH INSURERS, ETC.
HAX | HARDWARE TRENDS 2017 | PAGE 109
UPDATEON

CROWDFUNDING
ECOSYSTEM MATURING
HAX | HARDWARE TRENDS 2017 | PAGE 110
THIRD PARTY
WHITE LABEL
SELF-HOSTED
CROWDFUNDING,

PRE-SALES

&AMAZON

MADEPRODUCTS

FASTER

TO“PROVE”
Crowdfunding
Pre-sales
1
2
3 Online retail
HAX | HARDWARE TRENDS 2017 | PAGE 111
PRODUCT IN BETA

= ENOUGH TIME

FOR CHANGES
REPEAT BACKERS
KNOW THE RISKS
CROWDFUNDING

REMAINSTHEBEST

POSSIBLEFEEDBACK

THATYOUCANGET
BACKERS ARE 

REAL CUSTOMERS
HAX | HARDWARE TRENDS 2017 | PAGE 112
MOUSR

SMART CAT TOY


INTERVIEWED EVERY
BACKER
TRAINERBOT
PING-PONG ROBOT
YOUTUBE

COMMUNITIES
GUIDED SPECS
FLICKTEK
GESTURE-BASED
CONTROLLER


FULL RE-DESIGN

FROM FEEDBACK
VOLTERA
CIRCUIT BOARD
PRINTER


BACKERS HELPED

BETA-TEST
HOW HAX STARTUPS

USED FEEDBACK
HAX | HARDWARE TRENDS 2017 | PAGE 113
100 PROJECTS 30 PROJECTS 11 PROJECTS
SOURCE: HAX EVALUATION BASED ON
KICKSTARTER & INDIEGOGO DATA
FOCUS ON HIGH-PROFILE FAILURES 

HIDES THE BIGGER PICTURE
TRIVIA: 11 HAX STARTUPS RAISED

OVER $1M ON KICKSTARTER
MILLION-DOLLARPROJECTS
CONNECTEDHARDWARE
CAMPAIGNSMOSTLYSHIPPED
HAX | HARDWARE TRENDS 2017 | PAGE 114
LILY ROBOTICS | SELFIE DRONE
$15M FROM VCS
$34M PRE-ORDERS
BANKRUPT
HELLO SENSE | SLEEP TRACKER
$40M FROM VCS
$2.4M ON KICKSTARTER
BANKRUPT
PEBBLE | SMART WATCHES
$15M FROM VCS
$30M ON KICKSTARTER

ACQUIRED (FITBIT) FOR $23M
SKULLY | AR BIKE HELMET
$12.5M FROM VCS
$2.5M ON INDIEGOGO
BANKRUPT
HIGH-PROFILE

FAILURESWERE

VCBACKED
HAX | HARDWARE TRENDS 2017 | PAGE 115
TEAM COST TIME


PERCEPTION

(ESTIMATE)
10 $2M 4YEARS


REALITY

(2017)
2


$100KVC
+$250KKS
18MONTHS
MAKINGHARDWARE

FASTER&FORLESS
ALEX & 

HARRISON CHEN

CO-FOUNDERS

FORBES ASIA 30
UNDER 30
E.G. PING-PONG ROBOT
HAX | HARDWARE TRENDS 2017 | PAGE 116
1. The tech level is going up
2. Know your tech, costs & factory before launch
3. The best page from 2015 is today’s minimum
4. Journalists want to see proof
5. Viral videos are the new black
6. Advertising works once you have momentum
7. Build a community
8. It's a full-time job
9. You can’t predict a $1M result
10. The result doesn’t determine your future
WHAT IS SUCCESS?

A. SHIPPING A GOOD PRODUCT

B. BUILDING A PROFITABLE BUSINESS
HAX CROWDFUNDING GUIDE 2017

WWW.SLIDESHARE.COM/HAXCO
10LESSONS

FROM>80CAMPAIGNS

BYHAXSTARTUPS
HAX | HARDWARE TRENDS 2017 | PAGE 117
WHY

PROJECTS

GETDELAYED
Major problems during DFM/DFA
Major problems during beta testing
1
2
3 Stacking of frequent minor problems
Converting a design to a scalable supply chain.
A good DFM/DFA process mitigates a lot of the
problems that can arise with metals, plastics, fabrics,
digital electronics, Bluetooth, etc.
Major problems delay by months.

Many minor ones (long certifications, negative tests,
plastic color problems, etc.) delay by weeks. Being on-
site saves time.
Source: Kickstarter research by Mindset, 2017
HAX | HARDWARE TRENDS 2017 | PAGE 118
SOLVE
PROBLEMS
FASTER

INCHINA
 JACOB FLOOD

COFOUNDER, MINDSET

HEADPHONES FOR CONCENTRATION
“ When you're in China, you only need

short discussions to fix small issues.
The time saved on back and forth

can avoid months of delays.”
HAX | HARDWARE TRENDS 2017 | PAGE 119
KICKSTARTER SUCCESS
JASEN WANG, CEO
A MAKER WITH PASSION

FOR EDUCATION
450 STAFF, 

GLOBAL SALES… 

FROM SHENZHEN
MAKEBLOCK 

STEM 

ROBOTS
01/
02/
03/
HUMBLE BEGINNINGS 

SOLO FOUNDER

LIMITED ENGLISH

RAISED $185,000 IN 2012


FAST GROWTH 

400 STAFF, $MILLIONS
IN SALES,

RAISED $36M FROM VCS

INCLUDING SEQUOIA
CHINA
KICKSTARTER FANS

LAUNCHED 6 PRODUCTS

FOR MARKET
VALIDATION
DRONES, ELECTRONCIS
& MORE
HAX | HARDWARE TRENDS 2017 | PAGE 120
HEALTH

TECH
BEYOND TRACKING,

TOWARD PREVENTION 

AND HEALING
MEDICAL 

DEVICES

REGULATED
CONSUMER 

HEALTH

NON REGULATED
03/
HAX | HARDWARE TRENDS 2017 | PAGE 120
HAX | HARDWARE TRENDS 2017 | PAGE 121
We have the opportunity

to make the generation born now

the healthiest in history.”
‘GENERATION
HEALTH’

IS COMING
ALEX GORSKY

CEO, JOHNSON & JOHNSON
“
HAX | HARDWARE TRENDS 2017 | PAGE 121
TODAY
TOMORROW
HEALTH IS BINARY
HEALTH CARE IS SICK CARE
YEARLY CHECK-UPS
BLANKET TREATMENT
WELLNESS IS A SPECTRUM
P4 MEDICINE
REAL-TIME DATA
CLINICAL STUDY OF ONE
HAX | HARDWARE TRENDS 2017 | PAGE 122
HAX | HARDWARE TRENDS 2017 | PAGE 123
/ 02
/ 03
/ 04
4p PREDICTIVE

ANTICIPATE
/ 01
PREVENTIVE

AVOID ONSET

MEDICINE
WITHDATA

FROMDEVICES PERSONALIZED

TO EACH PATIENT

PARTICIPATORY

CONTRIBUTE DATA



HAX | HARDWARE TRENDS 2017 | PAGE 124
DIGITAL
THERAPIES
THENEW

PHARMA?
SANA SLEEP MASK
REPLACES SLEEPING PILLS
NEUTROGENA LIGHT MASK
IS A NEW ACNE TREATMENT
HAX | HARDWARE TRENDS 2017 | PAGE 124
A.INEEDS

HEALTHDATA

FROMDEVICES
YOUR A.I.

IS JUST AS GOOD 

AS YOUR DATA
OPPORTUNITY
HAX | HARDWARE TRENDS 2017 | PAGE 125
HAX | HARDWARE TRENDS 2017 | PAGE 126
PREVENT SICKNESS
OPTIMIZE WELLNESS
LONGER LIFE
GENETICIST MICHAEL SNYDER

WEARS SEVEN BIOSENSORS



HE DETECTED THE ONSET

OF LYME DISEASE ON HIMSELF
WELLNESS

AS-A-SERVICE
THE NEXT 10 YEARS:
HAX | HARDWARE TRENDS 2017 | PAGE 126
HAX | HARDWARE TRENDS 2017 | PAGE 127
DATA

ISTHE
NEW
BLOOD
PRIVACY
CHALLENGES REMAIN
GATHERING OF DATA
A HUGE DATA MANAGEMENT ISSUE
PERSONALIZED OUTPUT
EXPLAINABLE FOR EACH CASE
INITIATIVES STARTING
E.G. IBM WATSON,

EUROPEAN OPEN SCIENCE CLOUD
NORMALIZATION
OF TIME IS A CHALLENGE
PRIVACY
DATA ANONYMIZING IMPRACTICAL

LEGISLATION ON USE NEEDED
HAX | HARDWARE TRENDS 2017 | PAGE 127
HAX | HARDWARE TRENDS 2017 | PAGE 128
DUNCAN TURNER

MANAGING DIRECTOR

HAX SEED
Donating your data

might help more than
donating an organ”
“
HAX | HARDWARE TRENDS 2017 | PAGE 129
60%

BEHAVIOR 

& ENVIRONMENT
30%

GENETICS
10%

HEALTHCARE
BEHAVIOR

ISAKEY
 LONG TERM HEALTH
HAX | HARDWARE TRENDS 2017 | PAGE 129
HAX | HARDWARE TRENDS 2017 | PAGE 130
TECHNOLOGY

IS A PROBLEM
TOO
DIGITAL ADDICTION,
BLUE LIGHT,

LOCAL WARMING
HAX | HARDWARE TRENDS 2017 | PAGE 130
HAX | HARDWARE TRENDS 2017 | PAGE 131
TROJAN
HORSEFOR
HIGH-VALUE
DATA
NURA 

DATA ON 

HEARING CHANGES
RAY BABY
DATA ON BABY
BREATHING
CIRCADIA 

DATA ON LIGHT INFLUENCE ON SLEEP
KOKOON 

BRAIN DATA FOR 

AUDIO THERAPY
MINDSET 

DATA ON CONCENTRATION
HEALTHTECHDEVICES
HAX | HARDWARE TRENDS 2017 | PAGE 131
HAX | HARDWARE TRENDS 2017 | PAGE 132
A.I. FOR DISEASE
PREVENTION

WILL BE DRIVEN

BY HARDWARE DATA
ALARGENUMBER

OFBLOODDIAGNOSTIC

DEVICESAREENTERING

THEMARKET
CRIAMTECH GEO-TAGS
DISEASE IDENTIFIED IN BLOOD
TO GIVE UP TO DATE INFO ON
POTENTIAL EPIDEMICS.

 BBB PROVIDES HISTORICAL
TRACKING OF KEY MARKERS
IN THE BLOOD
INVESTMENTREQUIRES ‘PROOF’
HAX | HARDWARE TRENDS 2017 | PAGE 133
HAX | HARDWARE TRENDS 2017 | PAGE 134
INTEREST

INMEDICALDEVICESISUP
BUTDOWNINWELLNESS
PRE-FDA FUNDING GAP OFFERS OPPORTUNITIES
FDA/CE APPROVAL

REQUIRED FOR
“SERIOUS”DEVICES

PRE-APPROVAL FUNDING

LESS CROWDED

FOR INVESTORS
“WELLNESS” DEVICES 

LOWER INTEREST FROM
INVESTORS / CONSUMERS?

HAX | HARDWARE TRENDS 2017 | PAGE 134
HAX | HARDWARE TRENDS 2017 | PAGE 135
INVESTORS

WANT‘PROOF’

FORMEDICAL
DEVICES
Med-tech seed funding

is very hard to find; we raised from
tech and consumer investors.

It was tough due to regulatory risk:
everyone wants to see data first.

So get the data.

Nothing else really matters.”

You need ‘proof’. Research
studies and our scientific
expertise helped a lot. FDA
policies are not set for
behavioral health devices,

which makes it harder.”
GEORGE ELEFTHERIOU, 

CEO, FEEL

EMOTIONS TRACKER
RICHARD HANBURY, 

CEO, SANA

SLEEP INDUCING SMART MASK
“
“
Investors have lots of interest in mental health
with clinical applications, much less in
‘wellness’ applications.”
Since there are no winners in the space yet,

it’s a big opportunity, but hard for

early stage startups.”
“
GEORGE ELEFTHERIOU

CEO, FEEL

EMOTIONS TRACKER
HAX | HARDWARE TRENDS 2017 | PAGE 136
SOLVING FOR
 & BEYOND TRACKING
X
HAX | HARDWARE TRENDS 2017 | PAGE 137
HAX | HARDWARE TRENDS 2017 | PAGE 138
FEEL
EMOTION SENSOR

RECOGNIZES JOY, SADNESS,

STRESS, DISTRESS, AND CONTENT
BERKELEY ULTRASOUND
FOCUSED ULTRASOUND

FOR BRAIN STIMULATION
TO TREAT DEPRESSION
FLOW NEUROSCIENCE
TRANS-CRANIAL DIRECT-CURRENT (TDCS)

FOR BRAIN STIMULATION

TO TREAT DEPRESSION
FROMTRACKING

TOTREATMENT
SOLVING FOR DEPRESSION
HAX | HARDWARE TRENDS 2017 | PAGE 138
HAX | HARDWARE TRENDS 2017 | PAGE 139
LIEFTHERAPEUTICS
ANXIETYMONITOR
“We've chosen to do both

consumer and clinical devices.

Our practical way to do this was to use
Kickstarter for the consumer version,

then use the learnings for the clinical one”
LIEF TRACKS ANXIETY, 

USES BIO-FEEDBACKTO TRAIN USERS
IT RAISED $400,000 ON KICKSTARTER
MAP HEALTH MANAGEMENT TEAMED UP WITH 

LIEF THERAPEUTICS TO PILOT ANXIETY-MONITORING 

WEARABLE IN ADDICTION RECOVERY PATIENTS
ROHAN DIXIT, CEO, 

LIEF THERAPEUTICS
HAX | HARDWARE TRENDS 2017 | PAGE 139
HAX | HARDWARE TRENDS 2017 | PAGE 140
FROMPREVENTIONTOREHABANDIMPLANTS
LUMO LIFT TRACKER
TRACKS POSTURE
JAPET BIONIC CORSET
RELIEVES PRESSURE ON SPINE
AND HELPS REHAB
SMARTFUSE SMART CAGE
INCREASES THE SUCCESS RATE

OF SPINAL FUSIONS SURGERIES
SOLVING FOR BACK PAIN
HAX | HARDWARE TRENDS 2017 | PAGE 140
SANA
INDUCES SLEEP WITHIN MINUTES

USING LIGHT AND SOUND, BRAINWAVE
MONITORS & MACHINE LEARNING
CIRCADIA
POWERS LIGHT THERAPY WITH SLEEP
DATA FROM RADAR TECHNOLOGY AND
MACHINE LEARNING
MOONA
CONTROLS PILLOW TEMPERATURE

TO INDUCE AND DEEPEN SLEEP,

ADJUSTING WITH MACHINE LEARNING
DIGITAL

THERAPIES

&MACHINE

LEARNING
SOLVING FOR SLEEP
HAX | HARDWARE TRENDS 2017 | PAGE 141
“SLEEPTECH
GOESMEDICAL
For generic, unproven products,

the sleep market is commoditized, 

with no proof actually helping anyone.

We chose to go medical first,

prove with data, get FDA,

then go back to consumer,

with that proof as the differentiation”
RICHARD HANBURY, CEO, SANA

SLEEP-INDUCING SMART MASK
CONSUMER PRODUCTS 

REACHED THEIR LIMIT?
HAX | HARDWARE TRENDS 2017 | PAGE 142
HAX | HARDWARE TRENDS 2017 | PAGE 143
KEEN
GESTURE RECOGNITION,
BIOFEEDBACK AND MACHINE LEARNING

TO TREAT BODY-FOCUSED

REPETITIVE BEHAVIORS
D-FREE
ULTRASOUND DETECTION FOR
INCONTINENCE PREVENTION
RAISED $4.9M
FEETME
PRESSURE-TRACKING INSOLE

FOR DIABETIC FOOT, AND

INJURY PREVENTION FOR RUNNERS
AIRE
BREATHALYZER FOR DIGESTION

TESTING AND IBS PREVENTION
OTHER PREVENTION DEVICES
NEWDEVICES

PREVENTNUMEROUS

CONDITIONS
HAX | HARDWARE TRENDS 2017 | PAGE 143
HAX | HARDWARE TRENDS 2017 | PAGE 144
INGESTIBLE

SENSORS
PROTEUS DIGITAL HEALTH

USES INGESTIBLE SENSORS

TO INCREASE MEDICATION ADHERENCE
AND IMPROVE OUTCOMES
TRACKING

FROM THE INSIDE
HAX | HARDWARE TRENDS 2017 | PAGE 144
HAX | HARDWARE TRENDS 2017 | PAGE 145
SENSIO AIR
ALLERGEN TRACKER
MY UV PATCH BY L’OREAL


NOTE: MOST UV TRACKERS HAVEN’T
SHIPPED, OR ARE INEFFECTIVE.
POLLUTION,

ALLERGENS&UVS
O2O2
SMART POLLUTION MASK
SOLVING FOR ENVIRONMENT
AIR VISUAL
POLLUTION TRACKER
HAX | HARDWARE TRENDS 2017 | PAGE 145
HAX | HARDWARE TRENDS 2017 | PAGE 146
market-in-2016/
REAL PROOF OF TREATMENT
EFFECTIVENESS CAN REQUIRE

MORE THAN FDA APPROVAL
IGROW, IRESTORE AND HAIR REPRO

LASER HAIR GROWTH HELMETS
LIGHT THERAPY
ACNE MASK

BY NEUTROGENA
GLOPRO NEEDLE

MICRO-NEEDLE & RED LED LIGHT

TO EXFOLIATE & BRIGHTEN THE SKIN
TRIA

LASER HAIR
REMOVAL
SOLVING FOR SKIN & HAIR
ANTI-AGING,

ACNE,HAIR
REMOVAL&
REGROWTH
LOVELY

SEX TOY AND COACH 

FOR COUPLES
UNDER-
WEARABLES
SOLVING FOR SEX
ELVIE
PELVIC FLOOR TRAINER
WITH KEGEL EXERCISES
HISENS
TRACKER FOR ERECTILE

DYSFUNCTION
HAX | HARDWARE TRENDS 2017 | PAGE 147
TRACKINGFERTILITY

&PREGNANCY
BLOOM
PREGNANCY TRACKER
SOLVING FOR CONCEPTION
MOJO
MEDICAL-GRADE HOME TEST
FOR MALE FERTILITY
WINK BY KINDARA

FEMALE FERTILITY TRACKER
HAX | HARDWARE TRENDS 2017 | PAGE 148
HAX | HARDWARE TRENDS 2017 | PAGE 149
EASING
THEEARLY
MONTHS
SOLVING FOR PRETERMS
BABYBE
REMOTE PRESENCE 

FOR PRETERM BABIES
HUGSY
SMART BABY BLANKET
RAY BABY

NON-CONTACT MONITOR
LILU

BREAST PUMPING BRA
MILK SAFE 

HOME TEST FOR BREAST MILK
AND BABY FORMULA
EASING
THEEARLY
MONTHS
SOLVING FOR NURSING
HAX | HARDWARE TRENDS 2017 | PAGE 150
HAX | HARDWARE TRENDS 2017 | PAGE 151
GLUCOSEMONITORS,
FROMLOWTOHIGHTECH
VERILY
AN ALPHABET SPIN-OFF, IS DEVELOPING
A GLUCOSE MONITOR WITH ALCON
PROFUSA
MAKES A GLUCOSE SENSOR TO
PLACE UNDER THE SKIN FOR
CONTINUOUS MONITORING
DIABETO
CONNECTS TO GLUCOSE MONITORS
FOR MANAGEMENT AND REMOTE 

PATIENT MONITORING
SOLVING FOR DIABETES
HAX | HARDWARE TRENDS 2017 | PAGE 151
HAX | HARDWARE TRENDS 2017 | PAGE 152
PLENTYMORE!
HAX | HARDWARE TRENDS 2017 | PAGE 152
REWIRING THE PHYSICAL WORLD 

WITH SENSORS AND ROBOTS, 

CHANGING THE WAY WE MAKE
ENTERPRISE

ANDINDUSTRIAL04/
HAX | HARDWARE TRENDS 2017 | PAGE 153
ENTERPRISES

FINDING

VALUABLEDATA
INDUSTRY PLAYERS

HAVE DIFFERENT PACES

ADOPTION SPEED MIGHT
SORT OUT WINNERS
HARDWARE-ENABLED
SOFTWARE

HARDWARE USED MOSTLY
FOR DATA COLLECTION
DATA IS THE NEW OIL

FOR ENTERPRISE

INSIGHTS BRING

NEW REVENUE
INDUSTRIAL IOT
OUTPACES CONSUMER IOT

MORE SENSORS IN
BUILDINGS & CARS

THAN HUMANS
WHERE IT HAS 

NEVER EXISTED
HAX | HARDWARE TRENDS 2017 | PAGE 154
“SCALE: one deal = convince one person/org to say
yes, instead of many in B2C. It’s simpler and cleaner.

ACQUISITION COSTS: invest time instead of money. 

Fly once instead of sacrificing margin for each sale.
CHANGING LANDSCAPE: your product might have
better use cases or economics for business.

For instance, hotels and Airbnb operators showed
more interest than we expected.
GOING

FROMB2C

TOB2B
DANIEL MYERS
COFOUNDER, FLAIR

SMART VENTS
HAX | HARDWARE TRENDS 2017 | PAGE 155
HAX | HARDWARE TRENDS 2017 | PAGE 156
BUILDING MANAGEMENT
LOGISTICS
RETAIL
TOPDATAGATHERINGENTERPRISES

RECENTLYDISCOVERINGNEWVALUE
MINING
UTILITIES
AGRICULTURE
HAX | HARDWARE TRENDS 2017 | PAGE 156
FROM$3.8BILLIONIN2015

TO$10BILLIONBY2020
CONNECTED MINING MARKET:
REDUCE

PRODUCTION COSTS
ENHANCE

PRODUCTION EFFICIENCY
PROTECT

WORKERS
COMPUTER VISION SURVEYING, SENSING,

REMOTE-CONTROLLED ROBOTIC MACHINERY
HAX | HARDWARE TRENDS 2017 | PAGE 157
TRUCKS DROVE

4 MILLION KILOMETERS

AUTONOMOUSLY
RIO TINTO USED HUNDREDS

OF CONNECTED SENSORS SINCE 2011
MONITOR, CONTROL, AUTOMATE

REMOVAL & PROCESSING OF ORE

WITH REAL-TIME R/C EQUIPMENT

FROM REMOTE CONTROL CENTERS.
MININGCOMPANIES

AMONGFIRSTMOVERS

INMASSDEPLOYMENT

OFINDUSTRIAL

IOTSENSORS
“WE JUST DIDN’T
KNOW THIS WAS
CALLED IOT.”



JOHN MCGAGH

HEAD OF INNOVATION

RIO TINTO
HAX | HARDWARE TRENDS 2017 | PAGE 158


ELECTROMAGNETIC SENSING

FROM THE SURFACE, 

TO OPTIMIZE DIGGING OPERATIONS
LIAR SCANS ROCK MECHANICS TO
MAXIMIZE ORE OUTPUT AND REDUCE
EXPLORATION TIME.
MOBILE SCANNING TOOL FOR
STRUCTURAL MAPPING FOR
TUNNELS, ROCKS AND ROADS
EXAMPLESOF

MINETECHSTARTUPS
HAX | HARDWARE TRENDS 2017 | PAGE 159
ENERGY SAVING
GRID MANAGEMENT
EXTRA REVENUE
UTILITY

COMPANIES

SEEVALUE

INIOTSTART-UPS
HAX | HARDWARE TRENDS 2017 | PAGE 160
CONNECTED
HOMETECH
HELPSUTILITY
COMPANIES
UTILITIES PAY OWNERS

$30-$50 / YEAR / NEST

TO LEVEL LOAD THE GRID.
VOLTCLOUD
VOLTSTORAGE USES
VANADIUM REDUX FLOW
FUEL CELLS FOR SAFE,
HIGH EFFICIENCY

& SMART STORAGE
VOLTSTORAGE SMART
GRID CAN RESPOND

TO NETWORK DEMAND
HAX | HARDWARE TRENDS 2017 | PAGE 161
BREEZI
SMART MONITOR FOR 

AC EFFICIENCY
ELECTRICITY
FOR RESIDENTIAL A/C
FLAIR
SMART AC USAGE
SAVINGSOF1-2%

INWIDE

ENERGYAREAS

ISMEANINGFUL
$29BN
HAX | HARDWARE TRENDS 2017 | PAGE 162
“ Utilities are shifting to dynamic pricing, generation and usage and struggle
to keep up internally. Investing in solutions for demand response avoids the
need of ‘peaker plants’, and stabilizes the grid.


The AC industry doesn’t have the skillset for apps, cloud systems

and algorithms. This creates opportunities for startups.


For distribution, contractors can use our solution for thermal audits. 

They can thus bill hours and recommend systems based on real data.”
DANIEL MYERS
COFOUNDER, FLAIR

SMART VENTS
HAX | HARDWARE TRENDS 2017 | PAGE 163
HAX | HARDWARE TRENDS 2017 | PAGE 164
AGTECHNEEDED

TOBETTERFEED

AGROWING

POPULATION
LAND SHORTAGE

CALLS FOR

MORE INPUTS

& BETTER YIELD
HAX | HARDWARE TRENDS 2017 | PAGE 164
RISINGFOODNEEDSREQUIRE

70%GROWTHINOUTPUT

BY2050
SOURCES OF GROWTH

IN GLOBAL AGRICULTURE
OUTPUT = TIME TO
IMPROVE PRODUCTIVITY
TOTAL OUTPUT GROWTH RATE
PRODUCTIVITY IMPROVEMENTS
MORE INPUTS PER AREA
EXPANSION OF IRRIGATION TO CROPLAND
EXPANSION OF AGRICULTURAL LAND
1961-70 1971-80 1981-90 1991-2000 2001-13
2.30
2.10 2.13
2.52
2.88
HAX | HARDWARE TRENDS 2017 | PAGE 165
LIVESTOCKMONITORING

ISEXPECTEDTOCONTRIBUTE20%

OFTHEOVERALL80%PRODUCTIVITYGAINS

EXPECTEDINAGRICULTUREBETWEEN

2015AND2025


SOURCE:FROSTANDSULLIVAN
HAX | HARDWARE TRENDS 2017 | PAGE 166
HAX | HARDWARE TRENDS 2017 | PAGE 167
CERES IMAGING RAISED $5MGAMAYA RAISED $4.3M
SENSINGTECHNOLOGY
BOOSTSPRODUCTIVITY
GARDENSPACE
HYPERSPECTRAL SENSORS

SIMPLE AND AFFORDABLE

BRING ACTIONABLE INFORMATION
TO FARMS AND GARDENS
HAX | HARDWARE TRENDS 2017 | PAGE 167
PYCNO 

SHIPPED 150 LOCATIONS
SECROP ROLLING OUT

ACROSS FRANCE


NUTRIENTNEEDS

REDUCEWASTE

&SAVERESOURCESEDYN IRRIGATES

BASED ON SOIL DATA
SENSORS INFORM HARVEST TIMES
HAX | HARDWARE TRENDS 2017 | PAGE 168
FARMERS MAXIMIZE REVENUE, USING

LOW COST MOISTURE 

AND SPOILAGE SENSORS
DISTRIBUTORS 

PREDICTS VOLUMES
TRADERS 

BUY/SELL COMMODITIES
SENSING CROP AFTER HARVEST 

CREATES NEW ECONOMIES 

AND NEW MARKETS
AMBER TECHNOLOGIES CROP SENSORS
SENSORS

FORCROPSILOS

HAX | HARDWARE TRENDS 2017 | PAGE 169
HAX | HARDWARE TRENDS 2017 | PAGE 170
SENSORS CAN HELP TRACK, TRACE & PRESERVE GRAIN

LIKE CORN, SOYBEAN AND BARLEY. 



FARMERS WANT TO KEEP THEIR DATA, BUT ALSO SEE THE
BENEFITS OF SHARING WITH THEIR BUYERS.



EVENTUALLY, IT WILL HELP AVOID SPOILAGE AND IMPROVE

FOOD TRACEABILITY”

LUCAS FRYE, COFOUNDER

AMBER TECHNOLOGIES

CROP SENSORS
“
HAX | HARDWARE TRENDS 2017 | PAGE 170
HAX | HARDWARE TRENDS 2017 | PAGE 171
VERTICALFARMINGRECEIVED

MOSTAGTECHINVESTMENT
FOUNDED 2004 

RAISED $90M
FOUNDED 2011 

RAISED $58M
FOUNDED 2011 

RAISED $12M
FOUNDED 2017 

RAISED $28M
HAX | HARDWARE TRENDS 2017 | PAGE 171
HAX | HARDWARE TRENDS 2017 | PAGE 172
“HOME SYSTEMS

ARE BECOMING LARGER
AND CAN GROW MORE PLANTS.



YET, MOST CAN STILL

ONLY GROW BASIC GREENS

AND HERBS.”
BJORN DAWSON

CEO, GROBO

HOME GROWING SYSTEM

HAX | HARDWARE TRENDS 2017 | PAGE 172
HAX | HARDWARE TRENDS 2017 | PAGE 173
“ADULT CONTENT” OF URBAN FARMING
DRIVING IMPROVEMENTS & USER ADOPTION.

LEGALIZATION SPREADING
COUNTRIES + STATES IN NORTH AMERICA LEGALIZING.

INVESTMENT BOOM
IN PHARMA/BIOTECH & CULTIVATION.
CANNABISTECH
ISSETTOBOOM

IN2018
01/
02/
03/
THANKS TO BETTER GROWING SYSTEMS
& BROAD LEGALIZATION
HAX | HARDWARE TRENDS 2017 | PAGE 173
PICKERS
PLANTERS
AGTECH

ROBOTS

ALLOWFOR
DENSECROP
SPACE
HAX | HARDWARE TRENDS 2017 | PAGE 174
LOGISTICS
AUTOMATION
HAX | HARDWARE TRENDS 2017 | PAGE 175
ROBOTS

AREJOINING

THEWORKFORCE
INDUSTRIAL REVOLUTION TRIVIA
HAND SPINNING WITH A WHEEL WOULD TAKE A WORKER

50,000 HOURS FOR 100 LB OF COTTON
BY THE 1790S, 100 LB COULD BE SPUN IN 300 HOURS BY MULE.
ONE WORKER WITH A SELF-ACTING MULE TOOK JUST 135 HOURS.
SOURCE: A SHORT HISTORY OF THE BRITISH INDUSTRIAL REVOLUTION
HAX | HARDWARE TRENDS 2017 | PAGE 176
HAX | HARDWARE TRENDS 2017 | PAGE 177
SMARTER VERSION OF
CONSUMER DEVICES TO
OPTIMIZE TIME AND COSTS
LOGISTICS: 

WAREHOUSES, 

INVENTORY

SERVICES: SECURITY, ROOM
SERVICE, FLOOR & WINDOW
CLEANING, INVENTORY, ETC.
ROBOTS

AREJOINING

THEWORKFORCE
01/
02/
03/
AMAZON

DEPLOYS

45,000

ROBOTS

ALSO CREATES

100,000 JOBS
NOV 2014

15,000 

ROBOTS
SEP 2015

30,000

ROBOTS
JAN 2017

45,000

ROBOTS
INWAREHOUSES
HAX | HARDWARE TRENDS 2017 | PAGE 178
HAX | HARDWARE TRENDS 2017 | PAGE 179
RELAY BY SAVIOKE

EXPANDS ITS INDOOR
DELIVERIES BEYOND HOTELS
TALLY BY SIMBE

AUTOMATES RETAIL INVENTORY
LOCUS

WAREHOUSE ROBOTS
FETCH

WAREHOUSE ROBOTS
STANDALONE

ROBOTSSPREAD
HAX | HARDWARE TRENDS 2017 | PAGE 179
I don’t think people are investing in automation

because of a near-term labor shortage.

It’s about improving productivity.

Fundamentally, that means people will be replaced.”
KARL SIEBRECHT

CEO, FLEXE

(ON-DEMAND

WAREHOUSE SPACE)“
HAX | HARDWARE TRENDS 2017 | PAGE 180
BURGERS 

BY MOMENTUM MACHINES
FROZEN YOGURT 

BY FROBOT

COFFEE

BY A MITSUBISHI ROBOT ARM
SERVICEJOBS

AUTOMATION
MCDONALD’S ORDER KIOSK ROBOT WAITER
FAST FOOD FIRST IN LINE
HAX | HARDWARE TRENDS 2017 | PAGE 181
HAX | HARDWARE TRENDS 2017 | PAGE 182
DELIVERIES
SMALL DRONES

SMALL PARCELS,

DESIGNATED ROUTES
01/
02/ LONG-DISTANCE DRONES

FIXED WING REACHED

100 MILES
AMAZON PRIME AIR
JD.COM
TEAM ROADRUNNER
DRONE ‘BEEHIVE’

CONCEPT PATENT

BY AMAZON
HAX | HARDWARE TRENDS 2017 | PAGE 182
LEGS
STILL EXPENSIVE

…UNTIL IT'S NOT
02/
DISPATCH BOSTON DYNAMICS
DELIVERIESWHEELS
SEVERAL STARTUPS

RUNNING PILOTS
01/
HAX | HARDWARE TRENDS 2017 | PAGE 183
CAR MAKERS

BATTLE WITH SOFTWARE GIANTS
AUTONOMOUSCARS

ISALL-OUTWAR?
HAX | HARDWARE TRENDS 2017 | PAGE 184
With billions of smart devices,

connectivity is in the spotlight.

No-one seems financially
motivated to deploy LoRa
nationally. Carriers developed
Narrowband-IoT to crush Sigfox.
Lower costs might

leave it a chance”
THEBATTLE

FORTHE

NARROW

BAND
WILL POLITICS 

& ECONOMICS
PREVAIL?
ZACH SUPALLA, 

CEO, PARTICLE

FULL-STACK IOT DEVICE PLATFORM
“
HAX | HARDWARE TRENDS 2017 | PAGE 185
HAX | HARDWARE TRENDS 2017 | PAGE 186
INDUSTRY05/
MICRO-MANUFACTURING, 

SMART FACTORIES

& PERSONAL FABRICATION
HAX | HARDWARE TRENDS 2017 | PAGE 186
HAX | HARDWARE TRENDS 2017 | PAGE 187
LABOUR ECONOMICS 

MOVED PRODUCTION 

FROM SUPERPOWER 

TO SUPERPOWER.
MANUFACTURING
MOVEDFORTHE
LASTTIME? IT LEFT BEHIND

ENGINEERING KNOW-HOW 

AND INNOVATION
GREAT BRITAIN
1780 1830
CENTRAL EUROPE
1870
JAPAN
1890
USA
1950
CHINA
HAX | HARDWARE TRENDS 2017 | PAGE 187
GREAT BRITAIN
NOW NEXT
CENTRAL EUROPE
NEXT
JAPAN
?
USA
?
CHINA
ROBOTICS

WILLDOMINATE

HIGH-VALUE

PRODUCTION

REGARDLESS OF LABOR COSTS
HAX | HARDWARE TRENDS 2017 | PAGE 188
HAX | HARDWARE TRENDS 2017 | PAGE 189
JAPANESE
ROBOTS
DOMINATE

…SOFAR 100,000
200,000
300,000
400,000
500,000
Fanuc
Yaskawa
ABB
Kawasaki
Nachi
Kuka
Denso
Epson
Adept
25,000
45,000
80,00080,000
100,000110,000
250,000
300,000
400,000
ROBOTS INSTALLED BASE

WORLDWIDE
SOURCE: ROBOTICS & AUTOMATION NEWS, 2016
ROBOTS / 10,000 WORKERS 

OF LARGER COUNTRIES

(SOURCE: IFR, 2016)
CHINA

LAGSIN
INDUSTRIAL
ROBOTSUSE 150
300
450
600
SouthKorea
Japan
Germany
USA
France
UK
China
4971
127
176
301305
531
HAX | HARDWARE TRENDS 2017 | PAGE 190
HAX | HARDWARE TRENDS 2017 | PAGE 191
CHINA LEADS NEW PURCHASES
INDUSTRIAL

ROBOT

SPENDING

ISRISING
0
1
2
3
4
'08 '09 '10 '11 '12 '13 '14 '15
China Japan North America
US$ BILLION
HAX | HARDWARE TRENDS 2017 | PAGE 191
ROBOTS

PURCHASED BY COUNTRY

(SOURCE: IFR, 2015)
AUTOMATION
HASTAKEN
OFFINCHINA
20,000
40,000
60,000
80,000
China
SouthKorea
Japan
USA
Mexico
Canada
2,7004,700
27,000
35,00038,000
69,000
SALES 2015: 248,000 (+12%YOY)
+20%YOY
HAX | HARDWARE TRENDS 2017 | PAGE 192
HAX | HARDWARE TRENDS 2017 | PAGE 193
CHINA

PLANSTOAUTOMATE

MUCH,MUCHMORE
2011: FOXCONN PLANNED TO REPLACE

500,000 WORKERS WITH 1 MILLION ROBOTS BY 2016

2016: ONLY 40,000 ROBOTS WERE INSTALLED SINCE 2011

“We want to automate

dangerous, dirty and dull work first.”



We plan to keep only

a minimal number of workers

assigned for production, logistics,

testing, and inspection processes.”
JIA-PENG DAI

GM OF AUTOMATION COMMITTEE, 

FOXCONN
HAX | HARDWARE TRENDS 2017 | PAGE 193
HAX | HARDWARE TRENDS 2017 | PAGE 194
ROBOTS

BYTHE

NUMBERS
HOME APPLIANCES TRANSPORTATION MACHINERY
KEY INDUSTRIES USING ROBOTS
CHINESE 

ROBOTICS 

COMPANIES
3,000
ROBOTS 

PER 10,000 

WORKERS
50 150In 2015 Goal by 2020
>
COMPUTERS & ELECTRONIC GOODS
HAX | HARDWARE TRENDS 2017 | PAGE 194
HAX | HARDWARE TRENDS 2017 | PAGE 195
ROBOTS

BYTHE

NUMBERS
AVERAGE PAYBACK PERIOD

FOR ROBOTS IN CHINA (YEARS)
0
2
4
6
8
10
12
2008 2010 2015 2017 *
GLOBAL UNIT MARKET SHARE 

TARGET (2025)
50%
ROBOT PRODUCED IN CHINA 

TARGET (2020)
100,000
AUTOMATION

THRESHOLD:

<2YEARS
HAX | HARDWARE TRENDS 2017 | PAGE 195
HAX | HARDWARE TRENDS 2017 | PAGE 196
CHANGYING'S

UNMANNED FACTORY

HAS 60 WORKERS

INSTEAD OF 600
‘DARK

FACTORIES’

RISING
IT RUNS 24/7

PRODUCTIVITY IS UP 250% 

DEFECTS DOWN 80%
HAX | HARDWARE TRENDS 2017 | PAGE 196
HAX | HARDWARE TRENDS 2017 | PAGE 197
SPECS&PRICE

MATTERMORE

THANMAKING

HUMANFRIENDS
COBOTS

NOT POPULAR YET

DESPITE PROMISING PHOTOS
HAX | HARDWARE TRENDS 2017 | PAGE 197
“Our vision system 

allows our robots

to locate objects to pick up, 

and avoid collisions with workers. 

It can save factories a lot of trouble.”
INDUSTRYNEEDS

LOW-COST

&FLEXIBLE

ROBOTS
JOEY SONG, CO-FOUNDER

ELEPHANT ROBOTICS (COBOTS)

FORBES ASIA 30 UNDER 30
HAX | HARDWARE TRENDS 2017 | PAGE 198
HAX | HARDWARE TRENDS 2017 | PAGE 199
SOFTWARE AUTOMATES DESIGN

BASED ON CONSTRAINTS
3D PRINTING DREAM 

TRUE SOON?
FINALLYA

VIABLEOPTION

FORPRODUCTION

OFSOMEPARTS
HAX | HARDWARE TRENDS 2017 | PAGE 199
JULIO TERRA

DIRECTOR OF TECH & DESIGN, 

KICKSTARTER
THEMAKER
MOVEMENT

GETSNEW

TOOLS
“Though the consumer 3D printer
bubble has burst, we enjoy seeing a
wave of new personal fabrication tools.”

“Desktop water jet cutters, vacuum
formers, robotic arms, and circuit board
printers form the next generation.”
CROWDFUNDING SUPPORTS

INNOVATION
HAX | HARDWARE TRENDS 2017 | PAGE 200
HAX | HARDWARE TRENDS 2017 | PAGE 201
OTHERMILL 

MILLING MACHINE
VOLTERA 

CIRCUIT BOARD PRINTER
WAZER 

WATERJET CUTTER
DESKTOPMANUFACTURING

SHRINKFACTORYTOOLS
DESKTOP METAL

METAL 3D PRINTER
KNITERATE

KNITTING MACHINE
MATTHEW NOWICKI

COFOUNDER & CTO, WAZER
“The maker revolution starts with D.I.Y. and tools for
hobbies & education. But consumers are very

price-sensitive, and most cheap tools do not offer
accuracy, reliability, maintenance & serviceability.”
HAX | HARDWARE TRENDS 2017 | PAGE 201
HAX | HARDWARE TRENDS 2017 | PAGE 202
Desktop fabrication companies 

tend to target prosumers who either make
money from what the tools make or use
tools to support their core activities.
An ecosystem of tools is forming,

as it exists for industry. Next up might be
desktop EDMs, metal printing and fiber
laser cutters. Soon, the only limit

will be creativity.
DESKTOP
FABRICATION
TOOLS
EMPOWER
PROSUMERS
“
MATTHEW NOWICKI, 

COFOUNDER & CTO, WAZER

DESPTOP WATERJET CUTTER
TO BE SUSTAINABLE, TOOL CREATORS

MIGHT SELL PEACE OF MIND SERVICES

(EXTENDED WARRANTEES, SERVICING PLANS),
CONSUMABLES, OR ACCESSORIES

TO AID WORKFLOW.
HAX | HARDWARE TRENDS 2017 | PAGE 202
COPYCAT AND INNOVATOR

AT HIGH SPEED
CHINA06/
HAX | HARDWARE TRENDS 2017 | PAGE 203
WORLDLEADER
INPATENTS
SOON?

2016 NUMBER OF APPLICATIONS BY COUNTRY (‘000)
SOURCE: WORLD INTELLECTUAL PROPERTY ORGANIZATION
WORLD’S #1 & #2

IN PUBLISHED APPLICATIONS 

TOP 10: 7 FROM ASIA, 3 FROM U.S.
4,123 PATENTS 3,692 PATENTS
USA
Japan
China
Germany
South Korea
France
UK
Netherlands
Switzerland
Sweden
0 15,000 30,000 45,000 60,000
-1%
+3%
+40% IN 2017?+45%
HAX | HARDWARE TRENDS 2017 | PAGE 204
USA

$14.5B
CHINA

$10.6B
EUROPE

$3B
US & CHINA DOMINATE, INDIA
RISING, JAPAN FAR BEHIND
1Q2017
3%
35%
4%
10%
48%
USA
Europe
India
China
RoW
SOURCE: DOW JONES VC EDGE 1Q 2017
EQUITY INVESTMENT BY REGION

INTO VENTURE-BACKED COMPANIESCHINAVC

INVESTMENTIS

#2GLOBALLY
HAX | HARDWARE TRENDS 2017 | PAGE 205
01/
02/
03/
04/
HEATEDMARKET
REQUIRESNEW
APPROACHES
CHINA’S VC FUNDING IS MASSIVE

~2/3 OF USA, 80% OF ASIA.

FUNDING FEVER

COMPETITIVE AT EVERY STAGE.

WINNER TAKES ALL

MASSIVE ROUNDS TO WIN MARKET,

OR M&A WITH LEADER.

CHINESE INVESTORS LOOK ABROAD

FOR HIGH-TECH STARTUPS

USA, CANADA, EU, ISRAEL…
MEGA-ROUNDS, MERGERS,
OVERSEAS INVESTMENTS
HAX | HARDWARE TRENDS 2017 | PAGE 206
HAX | HARDWARE TRENDS 2017 | PAGE 207
RISING

VALUATIONS

INCHINA MEDIAN PRE-MONEY VALUATIONS ($M)
0
5
10
15
20
25
1Q17 1Q16
0
25
50
75
100
1Q17 1Q16
0
250
500
750
1,000
1Q17 1Q16
FIRST ROUND SECOND ROUND LATER ROUND
3X
2.5X
US CN EU US CN EU US CN EU
SOME VCS LOOKING OVERSEAS
SOURCE: DOW JONES VC EDGE 1Q 2017
There’s an overflow

of funding in the market,

especially angel funding”
MEGA-ROUNDS, MERGERS,

OVERSEAS INVESTMENTS


CAPITAL CONTROLS

ON OUTBOUND INVESTMENTS

FUEL DOMESTIC FEVER
“
XU XIAOPING

FOUNDER OF ZHENFUND

MOST ACTIVE SEED FUND IN CHINA
HEATEDMARKET

REQUIRESNEW

APPROACHES
Source: The Information Interview, April 2017
HAX | HARDWARE TRENDS 2017 | PAGE 208
HAX | HARDWARE TRENDS 2017 | PAGE 209
RENTALSTARTUPS
FRENZY
>$2.2B

INVESTED
$127M
INVESTED
$145M
INVESTED
$1.4M
INVESTED
HAX | HARDWARE TRENDS 2017 | PAGE 209
INVESTED IN 77 COMPANIES

INCLUDING 4 UNICORN
ECOSYSTEM

30 SHIPPED PRODUCTS

16 REVENUE >$15M

3 REVENUE >$150M
XIAOMIZATION

CONTINUES
HAX | HARDWARE TRENDS 2017 | PAGE 210
HAX | HARDWARE TRENDS 2017 | PAGE 211
LENOVO

ALEXA ASSISTANT
LINGLONG

DINGDONG ASSISTANT

JV OF JD.COM (CHINA’S ‘AMAZON’)

& IFLYTEK (VOICE EXPERT,

MARKET CAP: $8.2B)
BAIDU & INEMO

LITTLE FISH

TENCENT

QROBOT

(2ND GENERATION)

USES TENCENT’S

XIAOWEI CLOUD
ASUS

ZENBO SMART
COMPANION
ROKID

MELODY

RAISED $50M
SERIES B
VOICEASSISTANTS

BOOMWITH

LOCALTECH MOBVOI

TIC WATCH

RAISED $252M
ALIBABA

TMALL GENIE
XIAOMI

MI BUNNY

DESIGNED FOR KIDS

HAX | HARDWARE TRENDS 2017 | PAGE 211
HARDWARE PLATFORMS SKILL PLATFORM
2) BAIDU, MOBVOI, OTHER???
VOICECONTROL

NEXT“XIAOMIZED”?
SELECT MEMBERS OF TENCENT’S

XIAOWEI VOICE CLOUD
DIDI (RIDE HAILING)

MIDEA (APPLIANCES)

SOGOU (SEARCH ENGINE)

PHILIPS (SMART HOME)

XIAOMI (SMART DEVICES)
China will have dozens of Echo-like products 

by the end of the year. We hope this will help smart
home products sell.”
ERIC JIANG, CEO, YEELIGHT
“
HAX | HARDWARE TRENDS 2017 | PAGE 212
HAX | HARDWARE TRENDS 2017 | PAGE 213
VOICEASSISTANTS:

TIPOFTHEA.I.ICEBERG…
CHINA IS #2

FOR TOTAL A.I. PATENTS

REGISTERED SINCE 2006
CHINA WAS #1

IN ’14 & ’15 FOR

A.I. PATENTS FILED
UNIVERSITIES DOMINATE A.I.
RESEARCH IN CHINA

(FOR NOW)
HAX | HARDWARE TRENDS 2017 | PAGE 213
HAX | HARDWARE TRENDS 2017 | PAGE 214


CAR MAKERS (12 CHINESE + 2 WESTERN)

SUPPLIERS (DELPHI, BOSCH, ETC.)
COMPONENT PROVIDERS (INTEL, NVIDIA…)
RIDE-SHARING FIRMS (UCAR, GRAB)
MAPPING (TOMTOM)
BAIDU

SELF-DRIVINGCAR
ALLIANCE
BAIDU’S APOLLO PLATFORM 

GAINS MOMENTUM
50

MEMBERS
HAX | HARDWARE TRENDS 2017 | PAGE 215
A.I:TIPOF

MUCHDEEPER
INFORMATION
ASYMMETRY
China has a fairly deep awareness
of what’s happening in the
English-speaking world, but the
opposite is not true.”
ANDREW NG

FOUNDER, COURSERA

FOUNDER, DEEPLEARNING.AI

FORMER CHIEF SCIENTIST, BAIDU

FOUNDER & LEAD, GOOGLE BRAIN
“
HAX | HARDWARE TRENDS 2017 | PAGE 215
MAGNET FOR LEADERS

CORPORATIONS & TOP
UNIVERSITIES OPEN BRANCHES
IN SHENZHEN
01/ 02/
SHENZHEN

THESILICONVALLEY

OFHARDWARE
SHENZHEN’S REPUTATION RISE

WORLD’S BEST PLACE FOR
“PRODUCTIZATION”
HAX | HARDWARE TRENDS 2017 | PAGE 216
SCOTTY ALLEN ASSEMBLED

AN IPHONE 6S IN CHINA

FROM SPARE PARTS

HIS VIDEO PASSED 7M VIEWS
THE WIRED DOCUMENTARY

ON SHENZHEN GATHERED

OVER 1M VIEWS
THE ECONOMIST REPORTS

ON THE PEARL RIVER DELTA
SHENZHEN

THESILICONVALLEY

OFHARDWARE
HAX | HARDWARE TRENDS 2017 | PAGE 217
“In Shenzhen, making is either

product development if you are an adult,

or a structured curriculum if you are a child.
There are almost no Chinese makers

in Shenzhen doing it purely as a hobby.


However, if you are working

on a hardware startup

or just want to get stuff made,

Shenzhen is pretty unbeatable.”
CHINA’SMAKER

MOVEMENT
创客
LOST IN TRANSLATION?
A DIFFERENT MEANING

FOR ‘MAKER’

AND A DIFFERENT PATH

FROM THE WEST
EVERYONE IS A MAKER!
NAOMI WU “SEXYCYBORG”

SHENZHEN HOBBYIST MAKER
Source: Exolymph News Interview, July 2016
HAX | HARDWARE TRENDS 2017 | PAGE 218
HAX | HARDWARE TRENDS 2017 | PAGE 219
PRODUCT
CROWDFUNDING

INCHINA
ISMOSTLY

MARKETING

&PRE-SALES
PRODUCTS OFTEN SHIP

WITHIN 60 DAYS
JD IS #1 PLATFORM

$670M RAISED IN TOTAL
61 TECH PROJECTS OVER $1M

ON ALIBABA’S TAOBAO
XIAOMI’S PLATFORM

WELCOMES STARTUPS
POWEREGG

DRONE



RAISED $15M ON JD
KAADAS

FINGERPRINT SMART LOCK 



RAISED $4.5M ON TAOBAO
MOVEIT

SMART HOME GYM



$115,000 ON INDIEGOGO

$975,000 WITH XIAOMI
E-COMMERCE GIANTS DOMINATE CROWDFUNDING
HAX | HARDWARE TRENDS 2017 | PAGE 220


SOME TEST THE WATERS. SOME ARE GLOBAL-FIRST. SOME WANT SALES

SOME HAD VC FUNDING. MOST COVER THEIR ORIGIN. MOST SHIP FAST!
TICWATCH 2 BY MOBVOI

VOICE-CONTROLLED ANDROID
WATCH
$2.1M ON KICKSTARTER

RAISED $72M FROM VC
BEFORE
AIRBLOCK BY MAKEBLOCK

MODULAR DRONE
$830,000 ON KICKSTARTER

LAUNCHED 6 PRODUCTSOMNICHARGE

AC/DC & USB CHARGER
$3.2M ON INDIEGOGO
ALPHA 2 BY UBTECH

SMART FAMILY ROBOT
$1.4M ON INDIEGOGO
RAISED $20M FROM VC BEFORE
CHINESESTARTUPS
CROWDFUNDABROAD
CHINA

LEADSIN

VRARCADES
VR ARCADES
2016: 35,000 VR ARCADES OPENED

2017: 12,000 STILL OPERATING

VERY FEW TURN A PROFIT

VR HEADSETS
2016: >200 FIRMS PRODUCING HEADSETS

2017: <20 FIRMS STILL FUNCTIONING

(SOURCE: IHEIMA, FEB ’17)
BUT IT’S HARDLY

GOOD BUSINESS
HAX | HARDWARE TRENDS 2017 | PAGE 221
NEXTGLOBALLEADERS
“BORN GLOBAL” STARTUPS ARE COMING
INSTA360
NINEBOT
MAKEBLOCK
DJI
UBTECH
For innovation, 

China Today is like Japan in the 80’s”
SEAN O’SULLIVAN, FOUNDER, SOSV“
HAX | HARDWARE TRENDS 2017 | PAGE 222
SONICAM
360 4K CAMERA WITH

360 HD SOUND

(64 MICROPHONES)
ELEPHANT ROBOTICS
LOW-COST ROBOT ARM

WITH COMPUTER VISION
MOBVOI

CHINESE-FOCUSED

VOICE A.I.
CUTTING-EDGE

CHINESESTARTUPS

EMERGE
HAX | HARDWARE TRENDS 2017 | PAGE 223
HAX | HARDWARE TRENDS 2017 | PAGE 224
BUYING

INNOVATION
CHINESE APPLIANCE MAKER MIDEA

BOUGHT GERMANY’S KUKA FOR US$4B
HAX | HARDWARE TRENDS 2017 | PAGE 224
HAX | HARDWARE TRENDS 2017 | PAGE 225
BUYING

DESIGN
PHILIPPE STARCK 

DESIGNED THE MI MAX
HAX | HARDWARE TRENDS 2017 | PAGE 225
ATTRACTIVE OPTIONS 

FOR HARDWARE STARTUPS
LATESTAGE

FUNDING

ALTERNATIVES
07/
HAX | HARDWARE TRENDS 2017 | PAGE 226HAX | HARDWARE TRENDS 2017 | PAGE 226
VENTURE CAPITAL IS NOT THE ONLY OPTION
HARDWARE

ISATTRACTIVE

TOPUBLICMARKETS
VCS STILL CAUTIOUS ON HARDWARE



HARDWARE HAS ADVANTAGE OF REVENUE

01/
02/
03/
04/
GROWTH AND PROFIT ATTRACT

TRADITIONAL INVESTORS



PUBLIC MARKETS & NEW FUNDING

OPTIONS ARE OPEN TO HARDWARE
HAX | HARDWARE TRENDS 2017 | PAGE 227HAX | HARDWARE TRENDS 2017 | PAGE 227
MICRO-CAPS AS FIRST STEP TO
UNICORNHOOD?
TRADITIONAL IPO

NASDAQ OR OTHER EXCHANGES
UP-LISTING

INCUBATE ON SMALLER EXCHANGES
EQUITY CROWDFUNDING

“MINI-IPO”
HYBRID IPO

COMBINING WALL STREET & MAIN STREET
REVERSE MERGER

PUBLIC SHELLS & OTHERS
ICO

THE NEXT FRONTIER?
01/
02/
03/
04/
05/
06/
ALTERNATIVESTO
VCFUNDINGGAIN
POPULARITY
HAX | HARDWARE TRENDS 2017 | PAGE 228
B2BHARDWARE
STARTUPSNEED
CREDIBILITY

TOGROW
To grow in the enterprise sector it can be essential to be public.

When a contract is $1 million it is not a joke anymore: clients
make reference calls.”
CYRIL EBERSWEILER

FOUNDER, HAX
HAX | HARDWARE TRENDS 2017 | PAGE 229
FORKLIFT ROBOTS
EURONEXT IPO

JUN 2017



2016 SALES: $5.9M

RAISED FROM VC: $11.2M

RAISED FROM IPO: $45M

MARKET CAP (IPO): $122M
IPO
SMALLER
EXCHANGES

WELCOME

STARTUPS
UNDERWATER DRONES
ASX IPO

APR 2017



2016 SALES: $800,000

RAISED FROM IPO: $5.5M

MARKET CAP (IPO): $21M
TIMING, STORY, PROMOTION,

FIT WITH THE EXCHANGE

ALL MATTER TO SUCCESS
HAX | HARDWARE TRENDS 2017 | PAGE 230
HAX | HARDWARE TRENDS 2017 | PAGE 231
CYBERDYNE

TOKYO STOCK EXCHANGE
2016 SALES: $15M

2016 LOSS: $7M
MARKET CAP: $2.9B

= 190X SALES
FITWITH
EXCHANGE
HAX | HARDWARE TRENDS 2017 | PAGE 231
FROM ETC TO NASDAQ

RAISED $20M ON OTC (2014)
RAISED $11.7M ON NASDAQ (2015)
PROCESS TO UP-LIST WAS

3 MONTHS ONLY
UP-LISTING
EKSO BIONICS
HAX | HARDWARE TRENDS 2017 | PAGE 232
JOBS ACT

REGULATION A+
STARTED JUNE 2015

RAISE UP TO $50M

FROM THE PUBLIC
KNIGHTSCOPE

SECURITY ROBOTS
RAISING $20M

$80M PRE-MONEY
MINI-IPO
HAX | HARDWARE TRENDS 2017 | PAGE 233
HYBRID IPO
FIRST REG A+ IPO

ON NYSE (JUN 2017)
MYOMO
MEDICAL ROBOTICS
RAISED FROM IPO: $4M
PRE-MONEY: $35M
REVENUE: ~$1M
WALLSTREET
MEETS
MAINSTREET
HAX | HARDWARE TRENDS 2017 | PAGE 234
HAX | HARDWARE TRENDS 2017 | PAGE 235
WITH FUNDRAISE OPTION
BORQS - IOT DEVICES &
SOLUTIONS
PREPARING NASDAQ
MERGER IN 2017
FASTBRICKS ROBOTICS

BRICK-LAYING

CONSTRUCTION ROBOT
MERGED ON ASX IN 2015

RAISED AU$5.75M

MARKET CAP: AU$92M
REVERSE

MERGER
FASTER (4 MONTHS VS. 6~12)

CHEAPER (OFTEN < $500K)

KEEP GREATER OWNERSHIP
ICO - INITIAL COIN OFFERING
NEXTSTEPAFTERCROWDFUNDING?
FITWITHHARDWAREUNCLEARYET
HAX | HARDWARE TRENDS 2017 | PAGE 236
WORLD’S MOST ACTIVE EARLY STAGE INVESTOR IN HARDWARE
ABOUTSOSV&HAX
HAX | HARDWARE TRENDS 2017 | PAGE 237
776.65.8
576.65
776.65.8
576.65
776.65.8
576.65
776.65.8
576.65
776.65.8
576.65
776.65.8
576.65
776.65.8
576.65
776.65.8
576.65
776.65.8
576.65
776.65.8
576.65
776.65.8
576.65
776.65.8
576.65
№1 EARLY STAGE INVESTOR
№1 FEMALE FOUNDERS №1 CROWDFUNDING№1 IOT
№2 SEED INVESTOR GLOBALLY
HAX | HARDWARE TRENDS 2017 | PAGE 238
70% 30%
HARDWARE LIFE SCIENCES FOODSOCIAL & MOBILE
INVESTEDACROSS4DEEPTHEMES
HAX | HARDWARE TRENDS 2017 | PAGE 239
$150M
SOSV FUND III
$300M
ASSETS UNDER
MANAGEMENT
Q12018
FIRST CLOSE 

FOR FUND IV
HAX | HARDWARE TRENDS 2017 | PAGE 240
HAX | HARDWARE TRENDS 2017 | PAGE 241
68

GROWTH

STAGE
155

SEED

STAGE
HAX | HARDWARE TRENDS 2017 | PAGE 241
HAX | HARDWARE TRENDS 2017 | PAGE 242
INDUSTRIAL
CONSUMER
HEALTH
ENTERPRISE
10
20
30
40
2012 2013 2014 2015 2016
HAXSEED

INVESTMENTS

PERYEAR
HAX | HARDWARE TRENDS 2017 | PAGE 242
WWW.SLIDESHARE.COM/HAXCO
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HAX

REPORTS

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Hardware Investment Trends and Opportunities

  • 1. HAX | HARDWARE TRENDS 2017 | PAGE 1 2017 HARDWARE TRENDS IT’SSTEAMENGINETIME WWW.HAX.CO JULY2017
  • 2. HAX | HARDWARE TRENDS 2017 | PAGE 2 FOREWORD Software is eating the world, 
 and the world is hardware.
 You need both to make it smarter.
 This is our third report. It started as new perspectives on hardware startups were needed, beyond unicorns, Fitbit’s stock price,
 or the latest crowdfunding chaos.
 As investors focused on hardware for the past 5 years
 (>200 investments), we see the ongoing re-invention
 of every physical product category & industry. 
 We hope this report provides a broader perspective
 as to what is happening, and coming next. AUTHORS BENJAMIN JOFFE - WRITING LEAD
 VITALY VYAZOVSKY - CREATIVE LEAD
 
 KEY CONTRIBUTORS
 KATE WHITCOMB - CONSUMER
 DUNCAN TURNER - HEALTH, ENTERPRISE, INDUSTRY
 ZONA LIU - CHINA
 CYRIL EBERSWEILER - FINANCING HAX | HARDWARE TRENDS 2017 | PAGE 2
  • 3. HAX | HARDWARE TRENDS 2017 | PAGE 3 WWW.HAX.CO / ABOUT HAX HAX IS A PROGRAM-BASED HARDWARE FUND
 THAT INVESTED IN OVER
 200 GLOBAL STARTUPS / OTHER HAX REPORTS HARDWARE TRENDS 2016
 HARDWARE TRENDS 2015
 THE STATE OF ROBOTICS 2015 / HAX TALKS BUILDING HARDWARE FROM ZERO TO IPO (2017)
 THE RISE OF CONSUMER & SERVICE ROBOTS (2017)
 THE RISE OF GENERATION HEALTH (2017)
 HAX CROWDFUNDING GUIDE (2017) CONTACT US: MAKEIT@HAX.CO HAX | HARDWARE TRENDS 2017 | PAGE 3
  • 4. HAX | HARDWARE TRENDS 2017 | PAGE 4 Many of the examples 
 used in this report are
 SOSV / HAX investments.
 Notable exceptions are
 unicorns (it’s coming),
 crowdfunding failures,
 and Juicero :) DISCLOSURE ACKNOWLEDGEMENTS The authors thank: • / The many founders 
 we work with, for their insights, • / Our creative team, for taking
 this report to new levels, • / The many more participants
 in the hardware revolution. / It is 2017 and this is 
 just the beginning. HAX | HARDWARE TRENDS 2017 | PAGE 4
  • 5. HAX | HARDWARE TRENDS 2017 | PAGE 5 AIRE ALPHA GLASS AMBER TECHNOLOGIES
 BABYBE BARTESIAN BBB BEETL BERKELEY ULTRASOUND BLOOM CARV CIRCADIA CRIAMTECH DIABETO DISPATCH ELEPHANT ROBOTICS FEEL FEETME FLAIR FLICKTEK FLOW NEUROSCIENCE FROBOT GARDENSPACE HISENS JAPET JOY KEEN KINDARA KNITERATE KOKOON LEAP LIEF THERAPEUTICS LILU LIVIN FARMS LOOKING GLASS LOVELY MAKEBLOCK MILKSAFE MINDSET MINUT MOJO MOONA MOUSR NOMIKU NURA O2O2 ORENDA PARTICLE PETCUBE PRYNT PYCNO RAY BABY REVOLS SANA SIMBE ROBOTICS SMARTFUSE SMARTSHEPHERD SONICAM TRAINERBOT VOLTERA VUE WAZER YEELIGHT HAX
 STARTUPS
 QUOTED
 INTHIS REPORT WWW.HAX.CO HAX | HARDWARE TRENDS 2017 | PAGE 5
  • 6. HAX | HARDWARE TRENDS 2017 | PAGE 6 02/ 03/ 04/ 05/ 06/ 07/ 01/ ENTERPRISE CHINA HEALTH INDUSTRY LATE STAGE FINANCING CONSUMER GENERAL TRENDS 8 /TABLEOFCONTENTS 59 120 153 186 203 226 08/ ABOUT SOSV & HAX 237 HAX | HARDWARE TRENDS 2017 | PAGE 6
  • 7. HAX | HARDWARE TRENDS 2017 | PAGE 7 GENERALTRENDS 01 FROM CONSTRUCTION TO INSURANCE. 02 UNICORNS ARE HARDWARE STARTUPS, 11 ARE FROM CHINA. 03 COMPUTER VISION TO MACHINE LEARNING AND BIG DATA. 04 AND DEVICES MIGHT BECOME TROJAN HORSES FOR INSURANCE. 05 PLACE FOR HARDWARE SECTORS 06 REINVENTED WITH DEEP TECH AND BIG DATA. 07 DESPITE MEDIA REPORTS, MOST CREATORS SHIP. 08 AND HEALS. DIGITAL THERAPIES COMPETE WITH PHARMA. 09 WITH SENSORS, DATA AND ROBOTS. EXECUTIVESUMMARY 12 INCLUDE MICRO-CAP IPOS, REG A+, RMS, AND MORE. 10 DOMESTIC STARTUPS, WITH A FEW GLOBAL-MINDED PLAYERS. 11/ “SILICON VALLEY FOR HARDWARE” CHINA LATESTAGEFINANCING HAX | HARDWARE TRENDS 2017 | PAGE 7
  • 8. HAX | HARDWARE TRENDS 2017 | PAGE 8 GENERAL
 TRENDS INVESTMENT,
 COMMUNITIES
 SECURITY & MORE01/ HAX | HARDWARE TRENDS 2017 | PAGE 8
  • 9. HAX | HARDWARE TRENDS 2017 | PAGE 9 STEAM
 ENGINE
 TIME ENTERING 
 A GOLDEN AGE
  • 10. HAX | HARDWARE TRENDS 2017 | PAGE 10 STEAM ENGINE TIME
 NEWCOMEN ATMOSPHERIC 
 ENGINE
 1712 JAMES WATT
 STEAM ENGINE
 1781 STEAM ENGINES HAD BEEN AROUND FOR A WHILE. BUT HIGH COST AND POOR PERFORMANCE LIMITED ITS USE
 TO PUMPING WATER IN MINES JAMES WATT MADE IT
 CHEAPER & MORE EFFICIENT.
 IT BECAME VERSATILE.
 
 STEAM THEN POWERED MANY INDUSTRIES SUCH AS TEXTILE, TRANSPORTATION, AND… THE TIMES ‘AEOLIPILE’
 BY HERO OF ALEXANDRIA
 1ST CENTURY A.D. “PENNY” 
 ROTARY PRESS
 1843 KOENIG 
 PRINTING PRESS,
 1814 STARTED AS
 PENNY PRESS
 1851 KEY IMPROVEMENTS
 STARTED A REVOLUTION
  • 11. HAX | HARDWARE TRENDS 2017 | PAGE 11 APERFECT
 STORMIN
 HARDWARE CHEAPER 
 COMPONENTS ONBOARD
 CPU RETAILERS
 FOR HIGH-TECH SMALL BATCH
 MANUFACTURING 
 MICRO-CAPS,
 REG A+… CLOUD CROWDFUNDING
 & PRE-SALES SOCIAL MEDIA
 TO TEST DEMAND SMARTPHONES NEW & BETTER
 PROTOTYPING
 TOOLS
  • 12. HAX | HARDWARE TRENDS 2017 | PAGE 12 NEW EXPECTATIONS
 PERSONALIZATION, 
 SPECIALIZATION
 RISING COMPLEXITY 
 HIGHER DEFENSIBILITY 
 WITH DEEP TECH CUSTOMERS KEEN 
 BUT WARY 
 WANT TO AVOID DEPENDENCIES AND DEVICE OBSOLESCENCE
 DIVERGENCE NOW
 NO UNIFYING HUB OR TECHNOLOGY
 CONVERGENCE LATER? 01/ 02/ 03/ 04/ 05/ SMARTDEVICESMULTIPLY
 THANKSTOLOWERBARRIERS OFENTRY SEGMENTATION
 LOWER BARRIERS 
 & MARKET GROWTH MAKE SOME NICHES VIABLE FOR NEW ENTRANTS
  • 13. HAX | HARDWARE TRENDS 2017 | PAGE 13 STARTUP AVERAGE
 FROM IDEA TO IPO
 8 YEARS R&D PROTOTYPE PROTOTYPE PRODUCTION ONLINE GLOBAL IPOOFFLINE PRODUCTIZING RETAIL YEAR 01 YEAR 02 YEAR 03 YEAR 04 YEAR 05 YEAR 06 YEAR 07 YEAR 08 COULDWEDOITIN4ORLESS
 WITHTHERIGHTSUPPORT? DISTINCT AND TIME-INTENSIVE PHASES R&D IPO HARDWARE SCALING 
 IS MORE LINEAR
 THAN SOFTWARE HAX | HARDWARE TRENDS 2017 | PAGE 13
  • 14. HAX | HARDWARE TRENDS 2017 | PAGE 14 MANY ARE OVER 
 10 YEARS OLD 2002 IPO 2007 IPO 2005 PRIVATE 2009 ACQUIRED 2009 ACQUIRED 2009 PIVOT 2009 PRIVATE 1994 IPO & PIVOT 2009 CHARITY 1999 BANKRUPT SMARTDEVICES
 PIONEERS
 CELEBRATE
 ANNIVERSARY
  • 15. HAX | HARDWARE TRENDS 2017 | PAGE 15 FALLEN SOLDIERS 
 OF THE INDUSTRIAL AGE MANY NEW THINGS
 CAN BE MADE DEMAND WILL DECIDE
 ON SURVIVORS
  • 16. HAX | HARDWARE TRENDS 2017 | PAGE 16 TEAM ALIGNMENT & COMMUNICATION POOR POSITIONING TECHNICAL FEASIBILITY FEATURE CREEP NEGLECT PR & MARKETING LACK OF DEMAND HANDS-OFF MANUFACTURING SLOW PROTOTYPING UNPREPARED FOR RETAIL BAD TERMS FOR CASH FLOW POOR SKILLS FOR FINANCING LACK OF GRIT WHATKILLS
 HARDWARE
 STARTUPS? MOSTLY, 
 THEMSELVES
 
 MANY SNAKES
 FEW LADDERS HAX | HARDWARE TRENDS 2017 | PAGE 16
  • 17. HAX | HARDWARE TRENDS 2017 | PAGE 17 Clarify
 Responsibilities One founder
 full time on business Plan & Communicate Internally Cut features Track runway Find best resources
 at each step Communicate externally Ask for advice Follow up Validate demand EXTERNALLY Find leads HOW
 HARDWARE
 STARTUPS
 SUCCEED Show commitment
  • 18. HAX | HARDWARE TRENDS 2017 | PAGE 18 INVESTMENT HAX | HARDWARE TRENDS 2017 | PAGE 18
  • 19. HAX | HARDWARE TRENDS 2017 | PAGE 19 01/ 02/ 03/ MORE INVESTORS 
 & KNOWLEDGE INVESTORS
 GETSAVVY
 ABOUT
 HARDWARE HARDWARE INVESTMENT SPREADING 
 MANY FIRMS DEDICATE A PARTNER
 SPECIALISTS EMERGING 
 FOR PRE-SEED, SEED, GROWTH… 
 FOR ROBOTICS, HEALTH, ETC.
 INVESTORS EXPECT MORE
 CONSUMER = PREFERRED WITH SAAS
 HEALTH TECH = NEEDS PROOF OR FDA
 B2B = NEEDS CUSTOMERS HAX | HARDWARE TRENDS 2017 | PAGE 19
  • 20. HAX | HARDWARE TRENDS 2017 | PAGE 20 HARDWARE
 INVESTOR
 CHECKLIST
 UNDERSTAND MANUFACTURING CONSTRAINTS
 INTRODUCE OTHER HARDWARE FOUNDERS FOR GUIDANCE BRING EXPERIENCE IN LAUNCHING A PRODUCT INTRODUCE CUSTOMERS
 HELP ANTICIPATE COSTS & RUNWAY
 INTRODUCE RELEVANT FOLLOW-ON INVESTORS “If your prototype is ugly, people think you have nothing.
 If it’s pretty they think you’re ready to ship.
 Yet you might still be a year away… if you know what you’re doing.” ARE YOU ABLE TO…? BENJAMIN JOFFE, PARTNER, HAX HAX | HARDWARE TRENDS 2017 | PAGE 20
  • 21. HAX | HARDWARE TRENDS 2017 | PAGE 21 HAX (SOSV)
 $150M ACCELERATOR 
 & SEED FUND BOLT $80M SEED FUND LEMNOS LABS $50M SEED FUND ROOT / VENTURES $30M SEED FUND HARDWARE CLUB $28M SEED FUND PLAYGROUND
 $300M FUND ECLIPSE VC
 $433M FUND SOME SPECIALISTS 
 EMERGING GRISHIN ROBOTICS $100M SEED FUND
  • 22. HAX | HARDWARE TRENDS 2017 | PAGE 22 ASIA
 
 CHN - HAX
 HKG - BRINC, READWRITE LABS
 JPN - MAKERS BOOTCAMP
 KOR - SPARKLABS, N15
 IND - REVXX, IKP EDEN
 EUROPE AUT - HARDWARE TRIBE
 EST - BUILDIT
 GBR - STARTUPBOOTCAMP
 GER - HARDWARE.CO
 ITA - INDUSTRIO USA SF - HAX
 SF - HIGHWAY1
 SF - READWRITE LABS
 LA - MAKE IN L.A.
 PGH - ALPHALAB GEAR FROM PROTOTYPE TO PRODUCT HARDWARE ACCELERATORS WANTTOSOLVE THEFIRSTSTEPS FROM BOOTCAMPS TO MONTHS-LONG PROGRAMS
 FROM FREE SUPPORT TO INVESTMENT HAX | HARDWARE TRENDS 2017 | PAGE 22
  • 23. HAX | HARDWARE TRENDS 2017 | PAGE 23 U.S.VCINVESTMENTINIOT SOURCE: PITCHBOOK DATA, STEVE MYERS, CEO, MINDTRIBE *AS OF NOV 2016 0 300 600 900 1,200 1,500 0 50 100 150 200 250 2012 2013 2014 2015 2016* Deal Count Invested ($M) 1,2731,106 822 560536 174 236 197 136 9090 136 197 236 174 HAX | HARDWARE TRENDS 2017 | PAGE 23
  • 24. HAX | HARDWARE TRENDS 2017 | PAGE 24 INVESTMENTINROBOTICS SOURCES: CB INSIGHTS, THE ROBOT REPORT, JUNE 2017 0 500 1,000 1,500 2,000 2011 2012 2013 2014 2015 2016 1,950 587 273176191155 Invested ($M) HAX | HARDWARE TRENDS 2017 | PAGE 24
  • 25. HAX | HARDWARE TRENDS 2017 | PAGE 25 0 250 500 750 1,000 1,250 1,500 Xiaomi MagicLeap Ofo Nio Mobike Meizu BloomEnergy View Peloton ProteusHealth Essential Royole SigFox Zoox Mobvoi Carbon Lytro Roku Ring 3DR Razer Njoy TinkLabs Anki Velodyne Devialet Thalmic Quanergy RethinkRobotics AeroFarms UBTech Sphero Juicero DJI Roobo QUADRUPLE NUMBER OF STARTUPS
 WITH >$100M FUNDING SINCE 2014 
 CHINA DOMINATES THE TOP SPOTS 4X ‘SECONDWAVE’REACHESSCALE X US$100 MILLION Source: Crunchbase, media reports
 Note: Jawbone (raised $900M) filed for bankruptcy THE NUMBER OF HARDWARE STARTUPS
 WITH OVER $100M IN FUNDING
 QUADRUPLED SINCE 2014 (8 TO 35) HAX | HARDWARE TRENDS 2017 | PAGE 25
  • 26. HAX | HARDWARE TRENDS 2017 | PAGE 26 XIAOMI 
 & ‘MINI-MI’ ACQUIREDIPO OTHER 
 CHINESE WESTERN 9% 2/3 HARDWARE
 UNICORNS 
 OFGLOBAL
 BLESSING
 FROM CHINA 18
  • 27. HAX | HARDWARE TRENDS 2017 | PAGE 27 SOFTWAREGIANTS
 BUILD&BUY HARDWARE HAX | HARDWARE TRENDS 2017 | PAGE 27
  • 28. HAX | HARDWARE TRENDS 2017 | PAGE 28 MOREMNCSINVEST
 INHARDWARE STARTUPS BEAM SUNTORY INVESTED IN COCKTAIL ROBOT BARTESIAN SAMSUNG INVESTED IN SOUS-VIDE COMPANY NOMIKU
  • 29. HAX | HARDWARE TRENDS 2017 | PAGE 29 BY TECH COMPANIES 
 TECHNOLOGY IS OFTEN THE #1 MOTIVATION 
 OTHERS CAN BE ADDING SALES, OR ACQUIRING DATA OR TEAM SOFTBANK ACQUIRED BOSTON DYNAMICS FROM GOOGLE
 New expectations? Buyer Company Value Amazon Kiva $775M Apple Beats $3B Apple PrimeSense $350M Apple Beddit n.a. Facebook Oculus $2B Fitbit Coin n.a. Fitbit Pebble $28M Fitbit Vector $15M Google Nest $3.2B Google Dropcam $555M Intel Mobileye $15B Intel Recon $175M Intel Basis $100M Nokia Withings $191M Omron Adept $200M Samsung SmartThings $200M Softbank Arm $32B Softbank Boston Dynamics n.a. Softbank Shaft n.a. Stratasys Makerbot $400M Teradyne Universal Robots $285M Wanfeng Tech Paslin $300M RECENT ACQUISITIONS MORE
 M&A
  • 30. HAX | HARDWARE TRENDS 2017 | PAGE 30 RECENT ACQUISITIONS BY NON—TECH 
 COMPANIES 
 MOST SEEK
 PRODUCT LINES
 AND DATA SOURCES MORE
 M&A J&J BOUGHT ILLUMASK
 LIGHT THERAPY MASK FOR ACNE Buyer Company Value Electrolux Anova $250M Fossil Misfit $260M General Motors Cruise $1B Johnson & Johnson IlluMask n.a. Mars Whistle $117M Mattel Fuhu $21.5M Midea Kuka $3.9B KUKA IS NOW
 PART OF CHINA’S MIDEA MARS ACQUIRED WHISTLE
 FOR ITS DOGS ACTIVITY DATA HAX | HARDWARE TRENDS 2017 | PAGE 30
  • 31. HAX | HARDWARE TRENDS 2017 | PAGE 31 THREE EXOSKELETON COMPANIES
 WENT PUBLIC IN 2014SNAPSHOTOFSELECTPUBLIC HARDWARECOMPANIES FORTUNESVARY STOCK VARIATION SINCE IPO -1 -0.5 0 0.5 1 1.5 2 Ekso Cyberdyne Rewalk -88% 77%83% -1 -0.5 0 0.5 1 1.5 2 iRobot Square GoPro Fitbit -83%-75% 86% 176%
  • 32. HAX | HARDWARE TRENDS 2017 | PAGE 32 HARDWARE
 STARTUP
 CHALLENGES HAX | HARDWARE TRENDS 2017 | PAGE 32
  • 33. HAX | HARDWARE TRENDS 2017 | PAGE 33 CROWDFUNDING 
 IS THE EXCEPTION 
 YOU GET THE MONEY FIRST! DIRECT PRE-SALES
 MAINTAINS MOMENTUM
 WITH MARKETING UNTIL YOU SHIP MAKING THINGS
 COST MONEY
 NEGATIVE CASH FLOW 
 SLOWS YOU DOWN
 (OR KILLS YOU) PEOPLE, PAPERWORK
 & PATIENCE
 SELLING OFFLINE
 TAKES TIME FINANCING&CASH FLOWAREKEY
 FORHARDWARE CASH FLOW IS KING
 WHEN ARE SUPPLIERS,
 RETAILERS… AND YOU,
 GETTING PAID? HAX | HARDWARE TRENDS 2017 | PAGE 33
  • 34. HAX | HARDWARE TRENDS 2017 | PAGE 34 “Manufacturing is capital intensive. 
 Cash flow improves if you credit your assembly.
 Our manufacturer gave us special payment terms.” FINANCING THE FIRST 
 PRODUCTION RUNS IS 
 ALWAYS A CHALLENGE “ ALEX NESKIN, COFOUNDER / PETCUBE
 SMART DEVICES FOR PETS HAX | HARDWARE TRENDS 2017 | PAGE 34
  • 35. HAX | HARDWARE TRENDS 2017 | PAGE 35 STARTUPS 
 GO HIGH-TECH,
 INCREASE DEFENSIBILITY MAKERS 
 KEEP FOCUS ON DIY, FUN
 & EDUCATION, HAX SHIFTED ATTENDANCE FROM MAKERFAIRE TO CES STARTUPS & MAKERS
 GROW FURTHER APART HAX | HARDWARE TRENDS 2017 | PAGE 35
  • 36. HAX | HARDWARE TRENDS 2017 | PAGE 36 GLOBALIZATION FORCES ‘MAKER’ STARTUPS
 TO CHANGE 3DR DROPS D.I.Y. DRONES
 FOR CONSUMER DRONES.
 OUTPACED, THEY FOCUS NOW
 ON B2B DRONE SOFTWARE NYC-BASED 3D PRINTING
 COMPANY GETS ACQUIRED
 THEN RELOCATES PRODUCTION
 FROM NYC TO CHINA HAX | HARDWARE TRENDS 2017 | PAGE 36
  • 37. HAX | HARDWARE TRENDS 2017 | PAGE 37 ECOSYSTEM HAX | HARDWARE TRENDS 2017 | PAGE 37
  • 38. HAX | HARDWARE TRENDS 2017 | PAGE 38 EXHIBITORS PER COUNTRY STRONG: FRANCE & KOREA
 WEAK: JAPAN & GERMANY
 HAX: 83 STARTUPS! USA CHINA FRANCE TAIWAN SOUTH KOREA HONG KONG HAX CANADA UK JAPAN GERMANY ISRAEL 0 450 900 1350 1800 CES2017:
 APROXYFOR HARDWARE INNOVATION
  • 39. HAX | HARDWARE TRENDS 2017 | PAGE 39 STARTUPS ARE BOOMING 0 150 300 450 600 2012 2013 2014 2015 2016 2017 EXHIBITOR BOOTHS IN EUREKA PARK
 (EARLY STAGE STARTUP ZONE) CES2017:
 APROXYFOR HARDWARE INNOVATION
  • 40. HAX | HARDWARE TRENDS 2017 | PAGE 40 02/ 03/ 04/ 01/ FRENCH PRESIDENT EMMANUEL MACRON 
 AT THE OPENING OF STATION F
 THE WORLD'S LARGEST INCUBATOR,
 WITH 1,000 STARTUP
 
 PROJECT FINANCED BY FRENCH TECH BILLIONAIRE XAVIER NIEL FOR $280M HOW FRANCE BECAME
 A TECH POWERHOUSE
 WITH “FRENCH TECH” IN LESS THAN 5 YEARS! ENTREPRENEURS LEAD
 INVEST IN & SUPPORT ECOSYSTEM HARDWARE CHAMPIONS
 SIGFOX, DEVIALET, ETC. ‘FRENCH TECH’
 GLOBAL BRANDING EFFORT CORPORATES OPEN UP
 WELCOME STARTUP TALENT HAX | HARDWARE TRENDS 2017 | PAGE 40
  • 41. HAX | HARDWARE TRENDS 2017 | PAGE 41 BANGALORE, LONDON
 PARIS, TEL AVIV
 SF, NYC OFFLINE HARDWARE COMMUNITIES KEEPGROWING APPLIEDSINGULARITY IOTLONDON SFHARDWARE IOTPARIS SFIOT IOTCENTRALNYC HARDWIREDNYC IOTISRAEL NYCHWSTARTUP IOTSF/SV 11,757 10,720 6,657 5,942 5,941 5,596 5,481 4,799 4,373 3,421 Jun 2017 Jun 2016 Mar 2015 MEMBERSHIP OF THE WORLD’S TOP 10 HARDWARE/IOT MEETUPS
  • 42. HAX | HARDWARE TRENDS 2017 | PAGE 42 ONLINE HARDWARE RESOURCES 
 MULTIPLY POPULAR ONLINE
 RESOURCES ON HARDWARE HACKSTER.IO
 COMMUNITY OF 200,000 HARDWARE LEARNERS, ENGINEERS & MAKERS (65% PRO, 35% HOBBYIST). ACQUIRED BY AVNET.
 
 MAKE
 DIY PROJECTS AND IDEAS FOR MAKERS
 
 
 FICTIV
 ONLINE 3D PRINTING & CNC MACHINING SERVICES
 
 
 SILICON VALLEY ROBOTICS
 INFORMATION AND EVENTS
 ON THE LATEST IN ROBOTICS
 
 
 HACKADAY
 NEWS AND HACKS ABOUT HARDWARE
 
 
 HARDWARE TREK
 COLLABORATIVE PLATFORM FOR HARDWARE INNOVATION
 
 
 HARDWARE MASSIVE
 GLOBAL COMMUNITY PLATFORM FOR HARDWARE STARTUPS
  • 43. HAX | HARDWARE TRENDS 2017 | PAGE 43 DEFENDING
 INNOVATION
 WITHDATA
 &MORE HAX | HARDWARE TRENDS 2017 | PAGE 43
  • 44. HAX | HARDWARE TRENDS 2017 | PAGE 44 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 “HARDWARE:
 DATAACQUISITION
 TOOLFORA.I. Hardware can be
 a data acquisition
 strategy for A.I. companies.”
 “Private data gives
 a competitive advantage
 over public datasets.” NILS MATTISSON, CEO, MINUT
 CAMERA-FREE HOME SECURITY HAX | HARDWARE TRENDS 2017 | PAGE 44
  • 45. HAX | HARDWARE TRENDS 2017 | PAGE 45 DEALINGWITH
 COPYCATS
 SOFTWARE
 OFTEN THE STRONGEST DEFENSE TRADEMARK
 A SIMPLE & COST-EFFECTIVE PROTECTION PATENTS
 COSTLY & HARD TO DEFEND AT FIRST, USEFUL LATER CERTIFICATIONS
 GIVES A STRONG LEAD IN AN AREA. ESPECIALLY FDA. DATA
 A STRONG EDGE OVER PUBLIC DATA SOURCES COMMUNITY
 CONTRIBUTE FAME, DATA OR CODE REPUTATION
 A LONG-TERM DIFFERENTIATOR HAX | HARDWARE TRENDS 2017 | PAGE 45
  • 46. HAX | HARDWARE TRENDS 2017 | PAGE 46 It's easy to copy hardware.
 It's hard to copy software.”
 
 “Building a strong brand,
 acquiring an audience early,
 patents can also help defend 
 against copycats.”
 
 Alex Neskin
 Cofounder, Petcube
 Smart Devices For Pets “ HAX | HARDWARE TRENDS 2017 | PAGE 46
  • 47. HAX | HARDWARE TRENDS 2017 | PAGE 47 MAR 2017 - CLOUDPETS CONNECTED BEAR LEAKED KIDS’S RECORDINGS + INFO OF HUNDREDS OF THOUSANDS
 OF CUSTOMERS. SEP 2016 - MIRAI BOTNET ATTACKS VIA MILLIONS OF IOT DEVICES. 80% WERE DVRS AND WEBCAMS STILL USING FACTORY-SET PASSWORDS. 2015 - CHRYSLER HACK TRIGGERS RECALL OF
 1.4M VEHICLES JUN 2016 - INSULIN PUMP VULNERABILITIES LEAD
 TO WARNING OF
 114,000 PATIENTS JUN 2017 - 30,000
 SMART FRIDGES INFECTED BY THE
 PIED PIPER VIRUS HACKERSTHREATEN
 YOURCAR,YOURHOME…
 ANDYOURINSULINPUMP
  • 48. HAX | HARDWARE TRENDS 2017 | PAGE 48 TECH
 HELL? OUR FUTURE HACKERS CONTROLLING 
 OUR DEVICES AND RANSOMING
 WITH CRYPTOCURRENCIES? HAX | HARDWARE TRENDS 2017 | PAGE 48
  • 49. HAX | HARDWARE TRENDS 2017 | PAGE 49 INSURERS & IOT
  • 50. HAX | HARDWARE TRENDS 2017 | PAGE 50 NILS MATTISSON / CEO, MINUT
 CAMERA-FREE HOME SECURITY “ CONNECTEDDEVICES
 ATTRACTINSURERS All major insurers look at IoT.
 The focus is mostly on prevention of damages
 (and thereby increased margins) rather than precise pricing» HAX | HARDWARE TRENDS 2017 | PAGE 50
  • 51. HAX | HARDWARE TRENDS 2017 | PAGE 51 DIFFERENT
 MOTIVATIONS EXPLORATION OF
 BUSINESS MODELS PREVENTION
 AVOID DAMAGES PRECISION
 TAILOR TO NEEDS PROOF
 VERIFY CLAIM GIVEAWAYS
 
 
 DISCOUNTS
 
 
 RENTAL
 
 
 USAGE-BASED CONNECTED
 DEVICES
 ATTRACT
 INSURERS HAX | HARDWARE TRENDS 2017 | PAGE 51
  • 52. HAX | HARDWARE TRENDS 2017 | PAGE 52 USAGE-BASED
 CAR INSURANCE PROGRESSIVE
 
 USES OBD SYSTEM
 BY ZUBIE SMOKE ALARM
 FOR FREE LIBERTY MUTUAL
 
 FREE NEST PROTECT,
 AND 5% POLICY REBATE HOME SECURITY
 DISCOUNT AMERICAN FAMILY $30 OFF THE RING
 SMART DOOR BELL,
 AND POLICY REBATES SMART TOOTHBRUSH
 FOR FREE + USAGE- BASED REBATES BEAM DENTAL FOR THE ENTIRE FAMILY, OFFERS USAGE-BASED REBATES SOURCE: INTERNET OF BUSINESS ACTIVITY TRACKER
 FOR FREE JOHN HANCOCK WANTS CUSTOMERS TO STAY HEALTHY CONNECTEDDEVICES
 ATTRACTINSURERS
  • 53. HAX | HARDWARE TRENDS 2017 | PAGE 53 2015 SMART TOOTHBRUSH 2016 . INSURANCE PLANS
 . FLOSS, TOOTHPASTE 
 SUBSCRIPTION . FIND & RATE DENTISTS THE BIRTH OF PURE
 IOT-POWERED
 INSURERS? IOT:
 TROJANHORSE
 FORINSURANCE
 …ANDMORE
  • 54. HAX | HARDWARE TRENDS 2017 | PAGE 54 FUTURE OPPORTUNITIES
 FORINSURANCE 01/ SELF-DRIVING VEHICLES
 02/ SHARING ECONOMY
 03/ SMART HOME
 04/ HOME ENERGY STORAGE SOLUTIONS HAX | HARDWARE TRENDS 2017 | PAGE 54
  • 55. HAX | HARDWARE TRENDS 2017 | PAGE 55 WHERETOBUILD A HARDWARESTARTUP? THE WORLD OF HARDWARE
 RESOURCES IS NOT FLAT
 HAX | HARDWARE TRENDS 2017 | PAGE 55
  • 56. HAX | HARDWARE TRENDS 2017 | PAGE 56 ISSILICON VALLEY
 HOSTILEFOR EARLYSTAGE STARTUPS? HIGH SALARIES & COST
 OF LIVING, RECRUITING DIFFICULTIES & LOW RETENTION MAKE IT HARDER “It's easier to start a company
 outside the Valley than in it.” SERGEY BRIN
 PRESIDENT, ALPHABET
 CO-FOUNDER, GOOGLE “
  • 57. HAX | HARDWARE TRENDS 2017 | PAGE 57 NON-VALLEY LOCATIONSCAN HAVENOTABLE ADVANTAGES LOWER RENTS, SALARIES, EASIER HIRING AND TAX ADVANTAGES CREATE ARBITRAGE OPPORTUNITIES STARTING ABROAD 
 CANADA: UP TO 35% TAX CREDIT ON R&D FRANCE: 30% TAX CREDIT ON R&D AUSTRALIA: UP TO 43.5% TAX CREDIT ON R&D STARTING RURAL SPRITE ROBOTICS RAN A YEAR 
 WITH $1,000/FOUNDER/MONTH 
 IN CHAMPAIGN, ILLINOIS. 
 HIRED MSC & PHDS FROM UNIVERSITY OF ILLINOIS. Singapore, Malaysia, China, Hong Kong
 also offer various advantages to startups HAX | HARDWARE TRENDS 2017 | PAGE 57
  • 58. HAX | HARDWARE TRENDS 2017 | PAGE 58 ISSILICON VALLEY
 SUITABLEFOR
 HARDWARE STARTUPS? COSTS, KNOW-HOW AND
 LACK OF SUPPLY CHAIN
 ADD TO THE CHALLENGE “Founders should seek world-class resources.
 Their R&D, prototyping, production, financing
 and sales could take place
 in five different locations.
 
 For hardware, prototyping and production often mean Shenzhen.” BENJAMIN JOFFE
 PARTNER, HAX “ HAX | HARDWARE TRENDS 2017 | PAGE 58
  • 59. HAX | HARDWARE TRENDS 2017 | PAGE 59 CONSUMER 
 DEVICES 02/ HAX | HARDWARE TRENDS 2017 | PAGE 59
  • 60. HAX | HARDWARE TRENDS 2017 | PAGE 60 PRODUCTS
 MORE SCIENCE & SOFTWARE FOR DIFFERENTIATION & DEFENSIBILITY
 CROWDFUNDING 
 STILL PATH OF CHOICE TO LAUNCH CONSUMER HARDWARE
 INVESTORS 
 OFTEN WAIT FOR PROOF OF DEMAND & SALES. MOVING TO B2B DISTRIBUTION 
 RETAILERS GET SAVVY, DEDICATE BUYERS & SHELVES
 
 
 CONSUMERS MATURING QUESTION UTILITY, COMPATIBILITY, DRMS, OBSOLESCENCE
 NEW BUSINESS MODELS CONSUMABLES, SUBSCRIPTION. SELLING DATA UNPROVEN TRENDS 
 IN CONSUMER
 TECH EXPLOSION 
 IN VARIETY & COMPLEXITY
  • 61. HAX | HARDWARE TRENDS 2017 | PAGE 61 WEARABLES GO HIGH TECH OR DIE? HAX | HARDWARE TRENDS 2017 | PAGE 61
  • 62. HAX | HARDWARE TRENDS 2017 | PAGE 62 SMART
 DEVICE
 FEVER
 COOLING
 DOWN Startups like Hello and Fitbit sold investors on hardware as a data pool, but failed to deliver. It's hard to find a model that investors like.”
 “Negotiations with manufacturer are tough, and retailers are more careful in terms of sales in.”
 “More positive, tools to make decisions with data for product and marketing have multiplied.” INVESTORS, MANUFACTURERS, RETAILERS ARE MORE CAUTIOUS CLEMENT PERROT, 
 CEO, PRYNT
 TURNS PHONES INTO
 INSTANT CAMERAS “ HAX | HARDWARE TRENDS 2017 | PAGE 62
  • 63. HAX | HARDWARE TRENDS 2017 | PAGE 63 DEATHOF WEARABLES:
 VASTLY EXAGGERATED? INVESTMENT SHIFTS
 FROM WELLNESS
 TO MEDICAL-GRADE DEVICES
  • 64. HAX | HARDWARE TRENDS 2017 | PAGE 64 THE FIRST GENERATION 
 OF SMART WATCHES 
 AND BANDS IS ‘DONE’ THE WINNERS ARE
 APPLE, FITBIT, SAMSUNG
 AND… XIAOMI WITH
 ITS LOW-COST BANDS HAX | HARDWARE TRENDS 2017 | PAGE 64
  • 65. HAX | HARDWARE TRENDS 2017 | PAGE 65 FITBIT IPO MISFIT ACQ. BY FOSSIL $260M WITHINGS ACQ. BY NOKIA $190M PEBBLE ACQ. BY FITBIT $23M BASIS ACQ. BY INTEL $100M THE FIRST GENERATION OF
 SMART WATCHES & BANDS 
 IS ‘DONE’ NO MAJOR INDEPENDENT PLAYER LEFT HAX | HARDWARE TRENDS 2017 | PAGE 65
  • 66. HAX | HARDWARE TRENDS 2017 | PAGE 66 PRODUCT REINVENTION 
 WITH
 DEEP TECH 01/ 02/ 03/ 04/ 05/ CONNECTED
 SMART
 PERSONALIZED
 SPECIALIZED
 INTELLIGENT
 FROM CONNECTED TO INTELLIGENT
  • 67. HAX | HARDWARE TRENDS 2017 | PAGE 67 RE-INVENTION 
 WITH DEEP TECH EXAMPLE: AUDIO PRODUCTS PRODUCT DESCRIPTION IMPROVEMENT TECHNOLOGY FIELD APPLE AIRPODS FULL WIRELESS EARPHONES CONNECTED TELECOM BRAGI FULL WIRELESS AUDIO CONNECTED TELECOM HERE AUGMENTED AURAL REALITY’ INTELLIGENT SIGNAL PROCESSING KOKOON HEADPHONES FOR SLEEP SPECIALIZED NEUROSCIENCE + ML MINDSET HEADPHONES FOR FOCUS SPECIALIZED NEUROSCIENCE + ML NURA AUTO-TUNING HEADPHONES PERSONALIZED BIOLOGY + SIGNAL PROCESSING REVOLS CUSTOM-FIT EARPHONES PERSONALIZED MATERIALS SCIENCE
  • 68. HAX | HARDWARE TRENDS 2017 | PAGE 68 ORENDA’S COFFEE MACHINE
 CAN ANALYSE YOUR TASTE RAISED $157.5M REVOLS CUSTOM FIT EARPHONES RAISED $2.5M ON KS NURA’S HEADPHONES
 TUNE TO YOUR HEARING RAISED $5M + $1.8M KS SENSING, SOFTWARE & MATERIALS
 AFTER-MARKET CUSTOM-FIT USER PREFERENCE DATA
 DRIVES MORE REVENUE
 BETTER LTV FROM CUSTOMERS 01/ 02/AFTER-MARKET CUSTOMIZATION SOLVES BESPOKE PRODUCTION PERSONALIZED
 IS THE NEW NORMAL HAX | HARDWARE TRENDS 2017 | PAGE 68
  • 69. HAX | HARDWARE TRENDS 2017 | PAGE 69 SMART 
 HOME DEVICE DIVERGENCE
 BEFORE CONVERGENCE? HAX | HARDWARE TRENDS 2017 | PAGE 69
  • 70. HAX | HARDWARE TRENDS 2017 | PAGE 70 SINGLE- PURPOSE DEVICES DOMINATE SMART PLATFORMS ARE LAGGING Kate Whitcomb
 Program Director 
 HAX Growth Consumer hits today 
 are all single-purpose products, 
 not part of a suite.”“
  • 71. HAX | HARDWARE TRENDS 2017 | PAGE 71 EVERYTHING IS SMART BUT STANDARDS LAG SMART
 HOME WILL VOICE LIKE ALEXA
 BECOME THE NEW HUB
 FOR THE HOME? HAX | HARDWARE TRENDS 2017 | PAGE 71
  • 72. HAX | HARDWARE TRENDS 2017 | PAGE 72 VOICEASSISTANTS WILL VOICE TIE UP ALL SMART DEVICES? HAX | HARDWARE TRENDS 2017 | PAGE 72
  • 73. HAX | HARDWARE TRENDS 2017 | PAGE 73 VOICEASSISTANTS
 AREBOOMING AMAZON ECHO, TAP, DOT,
 SHOW, REMOTE & DASH WAND APPLE HOMEPOD GOOGLE HOME INVOKE BY HARMAN/KARDON
 WITH MICROSOFT CORTANA TODAY
 AMAZON Alexa
 APPLE Siri
 GOOGLE Assistant
 MICROSOFT Cortana
 SAMSUNG Viv
 ALIBABA Genie
 BAIDU Little fish
 TENCENT Xiaowei AMAZON LEADS WITH
 OVER 15M UNITS SOLD 
 NEXT
 SONY?
 NINTENDO?
 XIAOMI? HAX | HARDWARE TRENDS 2017 | PAGE 73
  • 74. HAX | HARDWARE TRENDS 2017 | PAGE 74 NEST
 THERMOSTAT PHILIPS HUE
 LIGHT ECOBEE
 SWITCH BELKIN
 OUTLET KEEN
 VENT SAMSUNG
 HUB AUGUST
 LOCK RING
 VIDEO DOOR BELL FITBIT
 FITNESS TRACKER DROPCAM
 CAMERA HYDRAO
 SHOWER HEAD SAMSUNG
 ROBOTIC VACUUM DEVICES COMPATIBLE
 WITH ALEXA
 VOICE SERVICES MULTIPLY FROM APPS TO VOICE:
 A NEW PLATFORM WILL IT HELP
 SMART DEVICES
 TAKE OFF?
  • 75. HAX | HARDWARE TRENDS 2017 | PAGE 75 HUAWEI MATE 9 PHONE HTC U11 PHONE LG FRIDGE C BY GE SOL
 LIGHT ‘NATIVE’
 ALEXA APP
 SPREADS
 TOO BRANDS ADD
 THE ALEXA APP
 INTO PRODUCTS DASHBOT BY NEXT THING CO.
 CAR ASSISTANT FORD
 CAR ASSISTANT
  • 76. HAX | HARDWARE TRENDS 2017 | PAGE 76 DESIRE FOR QUALITY
 
 PRO-LEVEL RESULTS
 AT HOME LOOKING FOR
 RECURRING REVENUE
 
 WITH CONSUMABLES & SUBSCRIPTIONS 01/ 02/ KITCHEN 
 TECH PROFESSIONAL PREPARATION AT HOME
  • 77. HAX | HARDWARE TRENDS 2017 | PAGE 77 KITCHEN 
 TECH JUICERO COLD-PRESS JUICER RAISED $118.5M BARTESIAN COCKTAIL MACHINE INVESTED BY BEAM SUNTORY ORENDA HOME BARISTA NOMIKU
 SOUS-VIDE CIRCULATOR INVESTED BY SAMSUNG
  • 78. HAX | HARDWARE TRENDS 2017 | PAGE 78 PHOTO: BLOOMBERG JUICERO & PR How A Dream For Investors
 Turned Into A PR Nightmare A DREAM PITCH FOR INVESTORS
 COMBINE HIGH-TECH & CONSUMABLES OVERSPEC FOR THE JOB?
 HAND-SQUEEZE IS ENOUGH BACKLASH ON “DRM ON VEGS”
 DOUBLE LOCK-IN:
 CONSUMABLES & CONNECTIVITY
 
 EVENTUALLY
 BUSINESS MIGHT BE SOUND, BUT PR WAS BAD
 TIME WILL TELL IF JUICERO TURNS IT AROUND 01/ 02/ 03/ 04/
  • 79. HAX | HARDWARE TRENDS 2017 | PAGE 79 CLICK AND GROW - 
 HERBS & WALL FARM RAISED $6.3M LIVIN FARMS EDIBLE INSECT FARM 
 FOR CLEAN PROTEIN GROWING… INTEREST 
 HERBS, FOOD & MORE MOTIVATIONS VARY
 SELF-SUFFICIENCY, SUSTAINABILITY, EDUCATION... 01/ 02/ HOME FARMING GROWING FOOD EASILY SAVING THE PLANET?
  • 80. HAX | HARDWARE TRENDS 2017 | PAGE 80 TOYS,
 STEAM
 &FAMILY
 TECH
  • 81. HAX | HARDWARE TRENDS 2017 | PAGE 81 LITTLEBITS = LEARN ELECTRONICS RAISED $62M MAKEBLOCK LEARN ROBOTICS RAISED $36M OSMO EDUCATION GAMES RAISED $38.5M STEAM
 TECH To Learn & Play
  • 82. HAX | HARDWARE TRENDS 2017 | PAGE 82 ELECTRONICTOYSGETSMARTER WITHONBOARDCOMPUTERS COZMO BY ANKI
 A.I. ROBOT RAISED $157.5M SPARK BY DJI
 CONSUMER DRONE WITH GESTURE CONTROLS RAISED $105M
  • 83. HAX | HARDWARE TRENDS 2017 | PAGE 83 SPORT
 TECH FROM TRACKERS 
 TO COACH WARE
  • 84. HAX | HARDWARE TRENDS 2017 | PAGE 84 PELOTON BIKES + VIDEO COACHING RAISED $444M CARV SKI SENSORS
 AND AUDIO COACHING TRAINERBOT PINGPONG ROBOT
 WITH VIDEO DRILLS 
 & COMMUNITY SPORTS
 TECHGETS
 SPECIALIZED WITH REAL-TIME 
 VIDEO, AUDIO 
 & ROBOT COACHING
  • 85. HAX | HARDWARE TRENDS 2017 | PAGE 85 AR A LITTLE 
 OVER-HYPED? VR&
  • 86. HAX | HARDWARE TRENDS 2017 | PAGE 86 01/ 02/ 03/ CHALLENGES CPU BATTERY LIFE INSIDE-OUT TRACKING …AND ‘KILLER APPS’
 VIRTUAL REALITY: TOWARD STANDALONE
  • 87. HAX | HARDWARE TRENDS 2017 | PAGE 87 SONICAM USES
 64 MICROPHONES
 FOR 3D SOUND RECORDING VIRTUAL
 REALITY: BRIDGINGTHE
 CONTENT
 GAP 3D CAMERAS WITH
 3D SOUND OFFER
 IMMERSIVE CONTENT
  • 88. HAX | HARDWARE TRENDS 2017 | PAGE 88 FOVE ADDS 
 EYE-TRACKING 
 TO VR CONTROL APPLE ACQUIRED EYE-TRACKING COMPANY SENSOMOTORIC INSTRUMENTS IN JUNE 2017 FOVEATED DISPLAY BY VARJO HIGH RESOLUTION IN AREA GAZED AT STANDARD DISPLAY VIRTUAL REALITY: EYETRACKING
 &FOVEATED DISPLAY
  • 89. HAX | HARDWARE TRENDS 2017 | PAGE 89 LEAP BRINGS
 HAND GESTURES INTO VR VIRTUALREALITY: NATURALHAND GESTURES
  • 90. HAX | HARDWARE TRENDS 2017 | PAGE 90 SPECTACLES BY SNAP PHOTOS & SHORT VIDEOS $130 VUE
 ‘EVERYDAY SMART GLASSES’ VOICE CONTROL, NOTIFICATIONS, BONE CONDUCTION AUDIO $199 PRE-ORDER ALPHAGLASS
 AR GLASSES WITH FULL-LENS DISPLAY, BONE CONDUCTION AUDIO, ETC. $899 PRE-ORDER DISCREET, 
 PRACTICAL SMART
 GLASSES SECOND
 COMING
  • 91. HAX | HARDWARE TRENDS 2017 | PAGE 91 We are going to 
 make the camera
 the first augmented reality platform” AUGMENTED REALITY: STARTINGWITH SMARTPHONES? TARGETS: 
 RECOGNIZE PEOPLE & OBJECTS,
 ADD ANIMATED OBJECTS, 
 CREATE 3D SCENES 
 FROM 2D PHOTOS
 MARK ZUCKERBERG, CEO, FACEBOOK “
  • 92. HAX | HARDWARE TRENDS 2017 | PAGE 92 MICROSOFT HOLOLENS
 $3,000 ATHEER
 AR GLASSES 
 FOR INDUSTRY DAQRI
 SMART HELMET & GLASSES
 FOR INDUSTRY AUGMENTEDREALITY: DEVICESONLYFOR BUSINESSSOFAR?
  • 93. HAX | HARDWARE TRENDS 2017 | PAGE 93 LOOKING GLASS
 VOLUMETRIC DISPLAY A.I. CHARACTER HOLOGRAM HOLOGRAPHIC DISPLAYS OR“REAL VIRTUALITY”? LATEST DEVELOPMENT
 FOR TRUE 3D DISPLAYS
  • 94. HAX | HARDWARE TRENDS 2017 | PAGE 94 CONSUMER
 ROBOTS GROWING INTEREST
 AND CAPABILITIES
  • 95. HAX | HARDWARE TRENDS 2017 | PAGE 95 DJIRULES CONSUMER DRONES PARROT, YUNEEC DOWNSIZED
 3DR ABANDONED HARDWARE
 LILY ROBOTICS WENT BANKRUPT
 GOPRO SUFFERED FROM DELAYS SOURCE: GARTNER, 2017 0 1 2 3 4 Consumer Commercial 3.69 2.8 2.36 1.71 2016 2017 US$ BILLION
  • 96. HAX | HARDWARE TRENDS 2017 | PAGE 96 ROBOTS
 TAKEOVER
 THEHOME 2016 2022 SOURCE: TRACTICA, 2017 MARKET: UNITS: $3.6B 10M MARKET: UNITS: $13B 50M
  • 97. HAX | HARDWARE TRENDS 2017 | PAGE 97 IROBOT
 SOLD OVER 15M ROBOTS CHINA’S ECOVACS
 CLAIMS 65% OF LOCAL MARKET.
 FILED FOR IPO IN SHANGHAI SWEDEN’S HUSQVARNA SOLD OVER 1M ROBOT LAWNMOWERS 01/

 02/ ROBOTS COVER BASIC TASKS
 INTELLIGENCE IS RISING ROOMBA MAKER
 AT AN ALL-TIME HIGH.
 MARKET CAP = $2.5B (JUN 17, 2017) THEFIRSTWAVE OFCONSUMER SERVICEROBOTS ISMATURE
  • 98. HAX | HARDWARE TRENDS 2017 | PAGE 98 “Roomba, go clean the kitchen floor!” ROBOTSTOO SIMPLE? YOU CAN’T SAY (YET)
  • 99. HAX | HARDWARE TRENDS 2017 | PAGE 99 01/
 02/ DEDICATED SHAPE MORE (COST-)EFFECTIVE
 THAN HUMANOIDS
 
 CLOUD
 ONBOARD CPU
 LOW-COST SENSORS
 ALLOW MAPPING,
 ORIENTATION,
 OBSTACLE AVOIDANCE XIAOMI’S
 ROBOT VACUUM
 MAPS A HOME NEXTWAVE: CLOUDROBOTICS &ONBOARD COMPUTERS
  • 100. HAX | HARDWARE TRENDS 2017 | PAGE 100 PR2 ROBOT
 BY WILLOW GARAGE
 YEAR: 2011
 COST: $400,000 BEETL
 CLOUD ROBOT
 YEAR: 2017
 COST: $400 EXAMPLE: DOG POOP 
 PICKER FINDS TARGET
 MAKES MAP NAVIGATES
 AVOIDS OBSTACLES NOW 1,000X CHEAPER
  • 101. HAX | HARDWARE TRENDS 2017 | PAGE 101 PERSONAL
 MOBILITY
  • 102. HAX | HARDWARE TRENDS 2017 | PAGE 102 CHINA IS POISED
 TO DOMINATE
 MOBILITY DEVICES NINEBOT SOLD 1M UNITS (JAN’16~JUN’07, 50% OVERSEAS) XIAOMI RELEASED AN E-SCOOTER HOVERBOARDS ARE SO 2016 :)
  • 103. HAX | HARDWARE TRENDS 2017 | PAGE 103 RETAIL& CROWDFUNDING ROUTE TO MARKET
  • 104. HAX | HARDWARE TRENDS 2017 | PAGE 104 Big box retailers now have 
 specialized buyers
 for Family Tech who manage dedicated shelves.
 More products got on market, 
 and most kids and parents seem to love them.” SAM HICKMANN
 CEO, JOY
 KIDS WATCH FOR GOOD HABITS “
  • 105. HAX | HARDWARE TRENDS 2017 | PAGE 105 FASTER 
 TO SCALE 
 DIFFERENTIATE VIA
 UNIQUE VALUE PROPOSITION ITERATIVE PROTOTYPING IN SHENZHEN BUILD & ENGAGE COMMUNITY VALIDATE VIA CROWDFUNDING
 (VALUE PROP, PRICING, FEATURES, ETC.) ENGAGE RETAIL BUYERS BEFORE SHIPPING 01/ 02/ 03/ 04/ 05/ OCTOPUS: KID WATCH FOR GOOD HABITS
 FROM IDEA TO 1,500 TARGET STORES 
 IN 18 MONTHS 5 STEPS 
 TO SUCCESS
  • 106. HAX | HARDWARE TRENDS 2017 | PAGE 106 SELECTION OF HAX PRODUCTS ON AMAZON LAUNCHPAD ONLINE RETAIL
 IS MOSTLY… 
 AMAZON AND AMAZON LAUNCHPAD WELCOMES TECH PRODUCTS
  • 107. HAX | HARDWARE TRENDS 2017 | PAGE 107 GOING 
 FROM ONLINE TO 
 BRICK-AND-MORTAR
 IS A CHALLENGE 
 FOR MOST STARTUPS NEED TO LEARN
 THE PROCESSES, MARGINS
 AND BUSINESS PRACTICES
 OF RETAILERS
  • 108. HAX | HARDWARE TRENDS 2017 | PAGE 108 SMART DOORBELL
 STARTUP RING
 SCALES ITS STRATEGY 01/ 02/ 03/ 
 FAST GROWTH 
 $209M FROM VC
 THANKS TO STRONG SALES BROADER VISION 
 FROM “NEVER MISS A VISITOR”
 TO “SAFER NEIGHBORHOODS” EXPLORING NEW MODELS 
 WITH INSURERS, ETC.
  • 109. HAX | HARDWARE TRENDS 2017 | PAGE 109 UPDATEON
 CROWDFUNDING ECOSYSTEM MATURING
  • 110. HAX | HARDWARE TRENDS 2017 | PAGE 110 THIRD PARTY WHITE LABEL SELF-HOSTED CROWDFUNDING,
 PRE-SALES
 &AMAZON
 MADEPRODUCTS
 FASTER
 TO“PROVE” Crowdfunding Pre-sales 1 2 3 Online retail
  • 111. HAX | HARDWARE TRENDS 2017 | PAGE 111 PRODUCT IN BETA
 = ENOUGH TIME
 FOR CHANGES REPEAT BACKERS KNOW THE RISKS CROWDFUNDING
 REMAINSTHEBEST
 POSSIBLEFEEDBACK
 THATYOUCANGET BACKERS ARE 
 REAL CUSTOMERS
  • 112. HAX | HARDWARE TRENDS 2017 | PAGE 112 MOUSR
 SMART CAT TOY 
 INTERVIEWED EVERY BACKER TRAINERBOT PING-PONG ROBOT YOUTUBE
 COMMUNITIES GUIDED SPECS FLICKTEK GESTURE-BASED CONTROLLER 
 FULL RE-DESIGN
 FROM FEEDBACK VOLTERA CIRCUIT BOARD PRINTER 
 BACKERS HELPED
 BETA-TEST HOW HAX STARTUPS
 USED FEEDBACK
  • 113. HAX | HARDWARE TRENDS 2017 | PAGE 113 100 PROJECTS 30 PROJECTS 11 PROJECTS SOURCE: HAX EVALUATION BASED ON KICKSTARTER & INDIEGOGO DATA FOCUS ON HIGH-PROFILE FAILURES 
 HIDES THE BIGGER PICTURE TRIVIA: 11 HAX STARTUPS RAISED
 OVER $1M ON KICKSTARTER MILLION-DOLLARPROJECTS CONNECTEDHARDWARE CAMPAIGNSMOSTLYSHIPPED
  • 114. HAX | HARDWARE TRENDS 2017 | PAGE 114 LILY ROBOTICS | SELFIE DRONE $15M FROM VCS $34M PRE-ORDERS BANKRUPT HELLO SENSE | SLEEP TRACKER $40M FROM VCS $2.4M ON KICKSTARTER BANKRUPT PEBBLE | SMART WATCHES $15M FROM VCS $30M ON KICKSTARTER
 ACQUIRED (FITBIT) FOR $23M SKULLY | AR BIKE HELMET $12.5M FROM VCS $2.5M ON INDIEGOGO BANKRUPT HIGH-PROFILE
 FAILURESWERE
 VCBACKED
  • 115. HAX | HARDWARE TRENDS 2017 | PAGE 115 TEAM COST TIME 
 PERCEPTION
 (ESTIMATE) 10 $2M 4YEARS 
 REALITY
 (2017) 2 
 $100KVC +$250KKS 18MONTHS MAKINGHARDWARE
 FASTER&FORLESS ALEX & 
 HARRISON CHEN
 CO-FOUNDERS
 FORBES ASIA 30 UNDER 30 E.G. PING-PONG ROBOT
  • 116. HAX | HARDWARE TRENDS 2017 | PAGE 116 1. The tech level is going up 2. Know your tech, costs & factory before launch 3. The best page from 2015 is today’s minimum 4. Journalists want to see proof 5. Viral videos are the new black 6. Advertising works once you have momentum 7. Build a community 8. It's a full-time job 9. You can’t predict a $1M result 10. The result doesn’t determine your future WHAT IS SUCCESS?
 A. SHIPPING A GOOD PRODUCT
 B. BUILDING A PROFITABLE BUSINESS HAX CROWDFUNDING GUIDE 2017
 WWW.SLIDESHARE.COM/HAXCO 10LESSONS
 FROM>80CAMPAIGNS
 BYHAXSTARTUPS
  • 117. HAX | HARDWARE TRENDS 2017 | PAGE 117 WHY
 PROJECTS
 GETDELAYED Major problems during DFM/DFA Major problems during beta testing 1 2 3 Stacking of frequent minor problems Converting a design to a scalable supply chain. A good DFM/DFA process mitigates a lot of the problems that can arise with metals, plastics, fabrics, digital electronics, Bluetooth, etc. Major problems delay by months.
 Many minor ones (long certifications, negative tests, plastic color problems, etc.) delay by weeks. Being on- site saves time. Source: Kickstarter research by Mindset, 2017
  • 118. HAX | HARDWARE TRENDS 2017 | PAGE 118 SOLVE PROBLEMS FASTER
 INCHINA
 JACOB FLOOD
 COFOUNDER, MINDSET
 HEADPHONES FOR CONCENTRATION “ When you're in China, you only need
 short discussions to fix small issues. The time saved on back and forth
 can avoid months of delays.”
  • 119. HAX | HARDWARE TRENDS 2017 | PAGE 119 KICKSTARTER SUCCESS JASEN WANG, CEO A MAKER WITH PASSION
 FOR EDUCATION 450 STAFF, 
 GLOBAL SALES… 
 FROM SHENZHEN MAKEBLOCK 
 STEM 
 ROBOTS 01/ 02/ 03/ HUMBLE BEGINNINGS 
 SOLO FOUNDER
 LIMITED ENGLISH
 RAISED $185,000 IN 2012 
 FAST GROWTH 
 400 STAFF, $MILLIONS IN SALES,
 RAISED $36M FROM VCS
 INCLUDING SEQUOIA CHINA KICKSTARTER FANS
 LAUNCHED 6 PRODUCTS
 FOR MARKET VALIDATION DRONES, ELECTRONCIS & MORE
  • 120. HAX | HARDWARE TRENDS 2017 | PAGE 120 HEALTH
 TECH BEYOND TRACKING,
 TOWARD PREVENTION 
 AND HEALING MEDICAL 
 DEVICES
 REGULATED CONSUMER 
 HEALTH
 NON REGULATED 03/ HAX | HARDWARE TRENDS 2017 | PAGE 120
  • 121. HAX | HARDWARE TRENDS 2017 | PAGE 121 We have the opportunity
 to make the generation born now
 the healthiest in history.” ‘GENERATION HEALTH’
 IS COMING ALEX GORSKY
 CEO, JOHNSON & JOHNSON “ HAX | HARDWARE TRENDS 2017 | PAGE 121
  • 122. TODAY TOMORROW HEALTH IS BINARY HEALTH CARE IS SICK CARE YEARLY CHECK-UPS BLANKET TREATMENT WELLNESS IS A SPECTRUM P4 MEDICINE REAL-TIME DATA CLINICAL STUDY OF ONE HAX | HARDWARE TRENDS 2017 | PAGE 122
  • 123. HAX | HARDWARE TRENDS 2017 | PAGE 123 / 02 / 03 / 04 4p PREDICTIVE
 ANTICIPATE / 01 PREVENTIVE
 AVOID ONSET
 MEDICINE WITHDATA
 FROMDEVICES PERSONALIZED
 TO EACH PATIENT
 PARTICIPATORY
 CONTRIBUTE DATA
 

  • 124. HAX | HARDWARE TRENDS 2017 | PAGE 124 DIGITAL THERAPIES THENEW
 PHARMA? SANA SLEEP MASK REPLACES SLEEPING PILLS NEUTROGENA LIGHT MASK IS A NEW ACNE TREATMENT HAX | HARDWARE TRENDS 2017 | PAGE 124
  • 125. A.INEEDS
 HEALTHDATA
 FROMDEVICES YOUR A.I.
 IS JUST AS GOOD 
 AS YOUR DATA OPPORTUNITY HAX | HARDWARE TRENDS 2017 | PAGE 125
  • 126. HAX | HARDWARE TRENDS 2017 | PAGE 126 PREVENT SICKNESS OPTIMIZE WELLNESS LONGER LIFE GENETICIST MICHAEL SNYDER
 WEARS SEVEN BIOSENSORS
 
 HE DETECTED THE ONSET
 OF LYME DISEASE ON HIMSELF WELLNESS
 AS-A-SERVICE THE NEXT 10 YEARS: HAX | HARDWARE TRENDS 2017 | PAGE 126
  • 127. HAX | HARDWARE TRENDS 2017 | PAGE 127 DATA
 ISTHE NEW BLOOD PRIVACY CHALLENGES REMAIN GATHERING OF DATA A HUGE DATA MANAGEMENT ISSUE PERSONALIZED OUTPUT EXPLAINABLE FOR EACH CASE INITIATIVES STARTING E.G. IBM WATSON,
 EUROPEAN OPEN SCIENCE CLOUD NORMALIZATION OF TIME IS A CHALLENGE PRIVACY DATA ANONYMIZING IMPRACTICAL
 LEGISLATION ON USE NEEDED HAX | HARDWARE TRENDS 2017 | PAGE 127
  • 128. HAX | HARDWARE TRENDS 2017 | PAGE 128 DUNCAN TURNER
 MANAGING DIRECTOR
 HAX SEED Donating your data
 might help more than donating an organ” “
  • 129. HAX | HARDWARE TRENDS 2017 | PAGE 129 60%
 BEHAVIOR 
 & ENVIRONMENT 30%
 GENETICS 10%
 HEALTHCARE BEHAVIOR
 ISAKEY
 LONG TERM HEALTH HAX | HARDWARE TRENDS 2017 | PAGE 129
  • 130. HAX | HARDWARE TRENDS 2017 | PAGE 130 TECHNOLOGY
 IS A PROBLEM TOO DIGITAL ADDICTION, BLUE LIGHT,
 LOCAL WARMING HAX | HARDWARE TRENDS 2017 | PAGE 130
  • 131. HAX | HARDWARE TRENDS 2017 | PAGE 131 TROJAN HORSEFOR HIGH-VALUE DATA NURA 
 DATA ON 
 HEARING CHANGES RAY BABY DATA ON BABY BREATHING CIRCADIA 
 DATA ON LIGHT INFLUENCE ON SLEEP KOKOON 
 BRAIN DATA FOR 
 AUDIO THERAPY MINDSET 
 DATA ON CONCENTRATION HEALTHTECHDEVICES HAX | HARDWARE TRENDS 2017 | PAGE 131
  • 132. HAX | HARDWARE TRENDS 2017 | PAGE 132 A.I. FOR DISEASE PREVENTION
 WILL BE DRIVEN
 BY HARDWARE DATA ALARGENUMBER
 OFBLOODDIAGNOSTIC
 DEVICESAREENTERING
 THEMARKET CRIAMTECH GEO-TAGS DISEASE IDENTIFIED IN BLOOD TO GIVE UP TO DATE INFO ON POTENTIAL EPIDEMICS. 
 BBB PROVIDES HISTORICAL TRACKING OF KEY MARKERS IN THE BLOOD
  • 133. INVESTMENTREQUIRES ‘PROOF’ HAX | HARDWARE TRENDS 2017 | PAGE 133
  • 134. HAX | HARDWARE TRENDS 2017 | PAGE 134 INTEREST
 INMEDICALDEVICESISUP BUTDOWNINWELLNESS PRE-FDA FUNDING GAP OFFERS OPPORTUNITIES FDA/CE APPROVAL
 REQUIRED FOR “SERIOUS”DEVICES
 PRE-APPROVAL FUNDING
 LESS CROWDED
 FOR INVESTORS “WELLNESS” DEVICES 
 LOWER INTEREST FROM INVESTORS / CONSUMERS?
 HAX | HARDWARE TRENDS 2017 | PAGE 134
  • 135. HAX | HARDWARE TRENDS 2017 | PAGE 135 INVESTORS
 WANT‘PROOF’
 FORMEDICAL DEVICES Med-tech seed funding
 is very hard to find; we raised from tech and consumer investors.
 It was tough due to regulatory risk: everyone wants to see data first.
 So get the data.
 Nothing else really matters.”
 You need ‘proof’. Research studies and our scientific expertise helped a lot. FDA policies are not set for behavioral health devices,
 which makes it harder.” GEORGE ELEFTHERIOU, 
 CEO, FEEL
 EMOTIONS TRACKER RICHARD HANBURY, 
 CEO, SANA
 SLEEP INDUCING SMART MASK “ “
  • 136. Investors have lots of interest in mental health with clinical applications, much less in ‘wellness’ applications.” Since there are no winners in the space yet,
 it’s a big opportunity, but hard for
 early stage startups.” “ GEORGE ELEFTHERIOU
 CEO, FEEL
 EMOTIONS TRACKER HAX | HARDWARE TRENDS 2017 | PAGE 136
  • 137. SOLVING FOR
 & BEYOND TRACKING X HAX | HARDWARE TRENDS 2017 | PAGE 137
  • 138. HAX | HARDWARE TRENDS 2017 | PAGE 138 FEEL EMOTION SENSOR
 RECOGNIZES JOY, SADNESS,
 STRESS, DISTRESS, AND CONTENT BERKELEY ULTRASOUND FOCUSED ULTRASOUND
 FOR BRAIN STIMULATION TO TREAT DEPRESSION FLOW NEUROSCIENCE TRANS-CRANIAL DIRECT-CURRENT (TDCS)
 FOR BRAIN STIMULATION
 TO TREAT DEPRESSION FROMTRACKING
 TOTREATMENT SOLVING FOR DEPRESSION HAX | HARDWARE TRENDS 2017 | PAGE 138
  • 139. HAX | HARDWARE TRENDS 2017 | PAGE 139 LIEFTHERAPEUTICS ANXIETYMONITOR “We've chosen to do both
 consumer and clinical devices.
 Our practical way to do this was to use Kickstarter for the consumer version,
 then use the learnings for the clinical one” LIEF TRACKS ANXIETY, 
 USES BIO-FEEDBACKTO TRAIN USERS IT RAISED $400,000 ON KICKSTARTER MAP HEALTH MANAGEMENT TEAMED UP WITH 
 LIEF THERAPEUTICS TO PILOT ANXIETY-MONITORING 
 WEARABLE IN ADDICTION RECOVERY PATIENTS ROHAN DIXIT, CEO, 
 LIEF THERAPEUTICS HAX | HARDWARE TRENDS 2017 | PAGE 139
  • 140. HAX | HARDWARE TRENDS 2017 | PAGE 140 FROMPREVENTIONTOREHABANDIMPLANTS LUMO LIFT TRACKER TRACKS POSTURE JAPET BIONIC CORSET RELIEVES PRESSURE ON SPINE AND HELPS REHAB SMARTFUSE SMART CAGE INCREASES THE SUCCESS RATE
 OF SPINAL FUSIONS SURGERIES SOLVING FOR BACK PAIN HAX | HARDWARE TRENDS 2017 | PAGE 140
  • 141. SANA INDUCES SLEEP WITHIN MINUTES
 USING LIGHT AND SOUND, BRAINWAVE MONITORS & MACHINE LEARNING CIRCADIA POWERS LIGHT THERAPY WITH SLEEP DATA FROM RADAR TECHNOLOGY AND MACHINE LEARNING MOONA CONTROLS PILLOW TEMPERATURE
 TO INDUCE AND DEEPEN SLEEP,
 ADJUSTING WITH MACHINE LEARNING DIGITAL
 THERAPIES
 &MACHINE
 LEARNING SOLVING FOR SLEEP HAX | HARDWARE TRENDS 2017 | PAGE 141
  • 142. “SLEEPTECH GOESMEDICAL For generic, unproven products,
 the sleep market is commoditized, 
 with no proof actually helping anyone.
 We chose to go medical first,
 prove with data, get FDA,
 then go back to consumer,
 with that proof as the differentiation” RICHARD HANBURY, CEO, SANA
 SLEEP-INDUCING SMART MASK CONSUMER PRODUCTS 
 REACHED THEIR LIMIT? HAX | HARDWARE TRENDS 2017 | PAGE 142
  • 143. HAX | HARDWARE TRENDS 2017 | PAGE 143 KEEN GESTURE RECOGNITION, BIOFEEDBACK AND MACHINE LEARNING
 TO TREAT BODY-FOCUSED
 REPETITIVE BEHAVIORS D-FREE ULTRASOUND DETECTION FOR INCONTINENCE PREVENTION RAISED $4.9M FEETME PRESSURE-TRACKING INSOLE
 FOR DIABETIC FOOT, AND
 INJURY PREVENTION FOR RUNNERS AIRE BREATHALYZER FOR DIGESTION
 TESTING AND IBS PREVENTION OTHER PREVENTION DEVICES NEWDEVICES
 PREVENTNUMEROUS
 CONDITIONS HAX | HARDWARE TRENDS 2017 | PAGE 143
  • 144. HAX | HARDWARE TRENDS 2017 | PAGE 144 INGESTIBLE
 SENSORS PROTEUS DIGITAL HEALTH
 USES INGESTIBLE SENSORS
 TO INCREASE MEDICATION ADHERENCE AND IMPROVE OUTCOMES TRACKING
 FROM THE INSIDE HAX | HARDWARE TRENDS 2017 | PAGE 144
  • 145. HAX | HARDWARE TRENDS 2017 | PAGE 145 SENSIO AIR ALLERGEN TRACKER MY UV PATCH BY L’OREAL 
 NOTE: MOST UV TRACKERS HAVEN’T SHIPPED, OR ARE INEFFECTIVE. POLLUTION,
 ALLERGENS&UVS O2O2 SMART POLLUTION MASK SOLVING FOR ENVIRONMENT AIR VISUAL POLLUTION TRACKER HAX | HARDWARE TRENDS 2017 | PAGE 145
  • 146. HAX | HARDWARE TRENDS 2017 | PAGE 146 market-in-2016/ REAL PROOF OF TREATMENT EFFECTIVENESS CAN REQUIRE
 MORE THAN FDA APPROVAL IGROW, IRESTORE AND HAIR REPRO
 LASER HAIR GROWTH HELMETS LIGHT THERAPY ACNE MASK
 BY NEUTROGENA GLOPRO NEEDLE
 MICRO-NEEDLE & RED LED LIGHT
 TO EXFOLIATE & BRIGHTEN THE SKIN TRIA
 LASER HAIR REMOVAL SOLVING FOR SKIN & HAIR ANTI-AGING,
 ACNE,HAIR REMOVAL& REGROWTH
  • 147. LOVELY
 SEX TOY AND COACH 
 FOR COUPLES UNDER- WEARABLES SOLVING FOR SEX ELVIE PELVIC FLOOR TRAINER WITH KEGEL EXERCISES HISENS TRACKER FOR ERECTILE
 DYSFUNCTION HAX | HARDWARE TRENDS 2017 | PAGE 147
  • 148. TRACKINGFERTILITY
 &PREGNANCY BLOOM PREGNANCY TRACKER SOLVING FOR CONCEPTION MOJO MEDICAL-GRADE HOME TEST FOR MALE FERTILITY WINK BY KINDARA
 FEMALE FERTILITY TRACKER HAX | HARDWARE TRENDS 2017 | PAGE 148
  • 149. HAX | HARDWARE TRENDS 2017 | PAGE 149 EASING THEEARLY MONTHS SOLVING FOR PRETERMS BABYBE REMOTE PRESENCE 
 FOR PRETERM BABIES HUGSY SMART BABY BLANKET
  • 150. RAY BABY
 NON-CONTACT MONITOR LILU
 BREAST PUMPING BRA MILK SAFE 
 HOME TEST FOR BREAST MILK AND BABY FORMULA EASING THEEARLY MONTHS SOLVING FOR NURSING HAX | HARDWARE TRENDS 2017 | PAGE 150
  • 151. HAX | HARDWARE TRENDS 2017 | PAGE 151 GLUCOSEMONITORS, FROMLOWTOHIGHTECH VERILY AN ALPHABET SPIN-OFF, IS DEVELOPING A GLUCOSE MONITOR WITH ALCON PROFUSA MAKES A GLUCOSE SENSOR TO PLACE UNDER THE SKIN FOR CONTINUOUS MONITORING DIABETO CONNECTS TO GLUCOSE MONITORS FOR MANAGEMENT AND REMOTE 
 PATIENT MONITORING SOLVING FOR DIABETES HAX | HARDWARE TRENDS 2017 | PAGE 151
  • 152. HAX | HARDWARE TRENDS 2017 | PAGE 152 PLENTYMORE! HAX | HARDWARE TRENDS 2017 | PAGE 152
  • 153. REWIRING THE PHYSICAL WORLD 
 WITH SENSORS AND ROBOTS, 
 CHANGING THE WAY WE MAKE ENTERPRISE
 ANDINDUSTRIAL04/ HAX | HARDWARE TRENDS 2017 | PAGE 153
  • 154. ENTERPRISES
 FINDING
 VALUABLEDATA INDUSTRY PLAYERS
 HAVE DIFFERENT PACES
 ADOPTION SPEED MIGHT SORT OUT WINNERS HARDWARE-ENABLED SOFTWARE
 HARDWARE USED MOSTLY FOR DATA COLLECTION DATA IS THE NEW OIL
 FOR ENTERPRISE
 INSIGHTS BRING
 NEW REVENUE INDUSTRIAL IOT OUTPACES CONSUMER IOT
 MORE SENSORS IN BUILDINGS & CARS
 THAN HUMANS WHERE IT HAS 
 NEVER EXISTED HAX | HARDWARE TRENDS 2017 | PAGE 154
  • 155. “SCALE: one deal = convince one person/org to say yes, instead of many in B2C. It’s simpler and cleaner.
 ACQUISITION COSTS: invest time instead of money. 
 Fly once instead of sacrificing margin for each sale. CHANGING LANDSCAPE: your product might have better use cases or economics for business.
 For instance, hotels and Airbnb operators showed more interest than we expected. GOING
 FROMB2C
 TOB2B DANIEL MYERS COFOUNDER, FLAIR
 SMART VENTS HAX | HARDWARE TRENDS 2017 | PAGE 155
  • 156. HAX | HARDWARE TRENDS 2017 | PAGE 156 BUILDING MANAGEMENT LOGISTICS RETAIL TOPDATAGATHERINGENTERPRISES
 RECENTLYDISCOVERINGNEWVALUE MINING UTILITIES AGRICULTURE HAX | HARDWARE TRENDS 2017 | PAGE 156
  • 157. FROM$3.8BILLIONIN2015
 TO$10BILLIONBY2020 CONNECTED MINING MARKET: REDUCE
 PRODUCTION COSTS ENHANCE
 PRODUCTION EFFICIENCY PROTECT
 WORKERS COMPUTER VISION SURVEYING, SENSING,
 REMOTE-CONTROLLED ROBOTIC MACHINERY HAX | HARDWARE TRENDS 2017 | PAGE 157
  • 158. TRUCKS DROVE
 4 MILLION KILOMETERS
 AUTONOMOUSLY RIO TINTO USED HUNDREDS
 OF CONNECTED SENSORS SINCE 2011 MONITOR, CONTROL, AUTOMATE
 REMOVAL & PROCESSING OF ORE
 WITH REAL-TIME R/C EQUIPMENT
 FROM REMOTE CONTROL CENTERS. MININGCOMPANIES
 AMONGFIRSTMOVERS
 INMASSDEPLOYMENT
 OFINDUSTRIAL
 IOTSENSORS “WE JUST DIDN’T KNOW THIS WAS CALLED IOT.”
 
 JOHN MCGAGH
 HEAD OF INNOVATION
 RIO TINTO HAX | HARDWARE TRENDS 2017 | PAGE 158
  • 159. 
 ELECTROMAGNETIC SENSING
 FROM THE SURFACE, 
 TO OPTIMIZE DIGGING OPERATIONS LIAR SCANS ROCK MECHANICS TO MAXIMIZE ORE OUTPUT AND REDUCE EXPLORATION TIME. MOBILE SCANNING TOOL FOR STRUCTURAL MAPPING FOR TUNNELS, ROCKS AND ROADS EXAMPLESOF
 MINETECHSTARTUPS HAX | HARDWARE TRENDS 2017 | PAGE 159
  • 160. ENERGY SAVING GRID MANAGEMENT EXTRA REVENUE UTILITY
 COMPANIES
 SEEVALUE
 INIOTSTART-UPS HAX | HARDWARE TRENDS 2017 | PAGE 160
  • 161. CONNECTED HOMETECH HELPSUTILITY COMPANIES UTILITIES PAY OWNERS
 $30-$50 / YEAR / NEST
 TO LEVEL LOAD THE GRID. VOLTCLOUD VOLTSTORAGE USES VANADIUM REDUX FLOW FUEL CELLS FOR SAFE, HIGH EFFICIENCY
 & SMART STORAGE VOLTSTORAGE SMART GRID CAN RESPOND
 TO NETWORK DEMAND HAX | HARDWARE TRENDS 2017 | PAGE 161
  • 162. BREEZI SMART MONITOR FOR 
 AC EFFICIENCY ELECTRICITY FOR RESIDENTIAL A/C FLAIR SMART AC USAGE SAVINGSOF1-2%
 INWIDE
 ENERGYAREAS
 ISMEANINGFUL $29BN HAX | HARDWARE TRENDS 2017 | PAGE 162
  • 163. “ Utilities are shifting to dynamic pricing, generation and usage and struggle to keep up internally. Investing in solutions for demand response avoids the need of ‘peaker plants’, and stabilizes the grid. 
 The AC industry doesn’t have the skillset for apps, cloud systems
 and algorithms. This creates opportunities for startups. 
 For distribution, contractors can use our solution for thermal audits. 
 They can thus bill hours and recommend systems based on real data.” DANIEL MYERS COFOUNDER, FLAIR
 SMART VENTS HAX | HARDWARE TRENDS 2017 | PAGE 163
  • 164. HAX | HARDWARE TRENDS 2017 | PAGE 164 AGTECHNEEDED
 TOBETTERFEED
 AGROWING
 POPULATION LAND SHORTAGE
 CALLS FOR
 MORE INPUTS
 & BETTER YIELD HAX | HARDWARE TRENDS 2017 | PAGE 164
  • 165. RISINGFOODNEEDSREQUIRE
 70%GROWTHINOUTPUT
 BY2050 SOURCES OF GROWTH
 IN GLOBAL AGRICULTURE OUTPUT = TIME TO IMPROVE PRODUCTIVITY TOTAL OUTPUT GROWTH RATE PRODUCTIVITY IMPROVEMENTS MORE INPUTS PER AREA EXPANSION OF IRRIGATION TO CROPLAND EXPANSION OF AGRICULTURAL LAND 1961-70 1971-80 1981-90 1991-2000 2001-13 2.30 2.10 2.13 2.52 2.88 HAX | HARDWARE TRENDS 2017 | PAGE 165
  • 167. HAX | HARDWARE TRENDS 2017 | PAGE 167 CERES IMAGING RAISED $5MGAMAYA RAISED $4.3M SENSINGTECHNOLOGY BOOSTSPRODUCTIVITY GARDENSPACE HYPERSPECTRAL SENSORS
 SIMPLE AND AFFORDABLE
 BRING ACTIONABLE INFORMATION TO FARMS AND GARDENS HAX | HARDWARE TRENDS 2017 | PAGE 167
  • 168. PYCNO 
 SHIPPED 150 LOCATIONS SECROP ROLLING OUT
 ACROSS FRANCE 
 NUTRIENTNEEDS
 REDUCEWASTE
 &SAVERESOURCESEDYN IRRIGATES
 BASED ON SOIL DATA SENSORS INFORM HARVEST TIMES HAX | HARDWARE TRENDS 2017 | PAGE 168
  • 169. FARMERS MAXIMIZE REVENUE, USING
 LOW COST MOISTURE 
 AND SPOILAGE SENSORS DISTRIBUTORS 
 PREDICTS VOLUMES TRADERS 
 BUY/SELL COMMODITIES SENSING CROP AFTER HARVEST 
 CREATES NEW ECONOMIES 
 AND NEW MARKETS AMBER TECHNOLOGIES CROP SENSORS SENSORS
 FORCROPSILOS
 HAX | HARDWARE TRENDS 2017 | PAGE 169
  • 170. HAX | HARDWARE TRENDS 2017 | PAGE 170 SENSORS CAN HELP TRACK, TRACE & PRESERVE GRAIN
 LIKE CORN, SOYBEAN AND BARLEY. 
 
 FARMERS WANT TO KEEP THEIR DATA, BUT ALSO SEE THE BENEFITS OF SHARING WITH THEIR BUYERS.
 
 EVENTUALLY, IT WILL HELP AVOID SPOILAGE AND IMPROVE
 FOOD TRACEABILITY”
 LUCAS FRYE, COFOUNDER
 AMBER TECHNOLOGIES
 CROP SENSORS “ HAX | HARDWARE TRENDS 2017 | PAGE 170
  • 171. HAX | HARDWARE TRENDS 2017 | PAGE 171 VERTICALFARMINGRECEIVED
 MOSTAGTECHINVESTMENT FOUNDED 2004 
 RAISED $90M FOUNDED 2011 
 RAISED $58M FOUNDED 2011 
 RAISED $12M FOUNDED 2017 
 RAISED $28M HAX | HARDWARE TRENDS 2017 | PAGE 171
  • 172. HAX | HARDWARE TRENDS 2017 | PAGE 172 “HOME SYSTEMS
 ARE BECOMING LARGER AND CAN GROW MORE PLANTS.
 
 YET, MOST CAN STILL
 ONLY GROW BASIC GREENS
 AND HERBS.” BJORN DAWSON
 CEO, GROBO
 HOME GROWING SYSTEM
 HAX | HARDWARE TRENDS 2017 | PAGE 172
  • 173. HAX | HARDWARE TRENDS 2017 | PAGE 173 “ADULT CONTENT” OF URBAN FARMING DRIVING IMPROVEMENTS & USER ADOPTION.
 LEGALIZATION SPREADING COUNTRIES + STATES IN NORTH AMERICA LEGALIZING.
 INVESTMENT BOOM IN PHARMA/BIOTECH & CULTIVATION. CANNABISTECH ISSETTOBOOM
 IN2018 01/ 02/ 03/ THANKS TO BETTER GROWING SYSTEMS & BROAD LEGALIZATION HAX | HARDWARE TRENDS 2017 | PAGE 173
  • 175. LOGISTICS AUTOMATION HAX | HARDWARE TRENDS 2017 | PAGE 175
  • 176. ROBOTS
 AREJOINING
 THEWORKFORCE INDUSTRIAL REVOLUTION TRIVIA HAND SPINNING WITH A WHEEL WOULD TAKE A WORKER
 50,000 HOURS FOR 100 LB OF COTTON BY THE 1790S, 100 LB COULD BE SPUN IN 300 HOURS BY MULE. ONE WORKER WITH A SELF-ACTING MULE TOOK JUST 135 HOURS. SOURCE: A SHORT HISTORY OF THE BRITISH INDUSTRIAL REVOLUTION HAX | HARDWARE TRENDS 2017 | PAGE 176
  • 177. HAX | HARDWARE TRENDS 2017 | PAGE 177 SMARTER VERSION OF CONSUMER DEVICES TO OPTIMIZE TIME AND COSTS LOGISTICS: 
 WAREHOUSES, 
 INVENTORY
 SERVICES: SECURITY, ROOM SERVICE, FLOOR & WINDOW CLEANING, INVENTORY, ETC. ROBOTS
 AREJOINING
 THEWORKFORCE 01/ 02/ 03/
  • 178. AMAZON
 DEPLOYS
 45,000
 ROBOTS
 ALSO CREATES
 100,000 JOBS NOV 2014
 15,000 
 ROBOTS SEP 2015
 30,000
 ROBOTS JAN 2017
 45,000
 ROBOTS INWAREHOUSES HAX | HARDWARE TRENDS 2017 | PAGE 178
  • 179. HAX | HARDWARE TRENDS 2017 | PAGE 179 RELAY BY SAVIOKE
 EXPANDS ITS INDOOR DELIVERIES BEYOND HOTELS TALLY BY SIMBE
 AUTOMATES RETAIL INVENTORY LOCUS
 WAREHOUSE ROBOTS FETCH
 WAREHOUSE ROBOTS STANDALONE
 ROBOTSSPREAD HAX | HARDWARE TRENDS 2017 | PAGE 179
  • 180. I don’t think people are investing in automation
 because of a near-term labor shortage.
 It’s about improving productivity.
 Fundamentally, that means people will be replaced.” KARL SIEBRECHT
 CEO, FLEXE
 (ON-DEMAND
 WAREHOUSE SPACE)“ HAX | HARDWARE TRENDS 2017 | PAGE 180
  • 181. BURGERS 
 BY MOMENTUM MACHINES FROZEN YOGURT 
 BY FROBOT
 COFFEE
 BY A MITSUBISHI ROBOT ARM SERVICEJOBS
 AUTOMATION MCDONALD’S ORDER KIOSK ROBOT WAITER FAST FOOD FIRST IN LINE HAX | HARDWARE TRENDS 2017 | PAGE 181
  • 182. HAX | HARDWARE TRENDS 2017 | PAGE 182 DELIVERIES SMALL DRONES
 SMALL PARCELS,
 DESIGNATED ROUTES 01/ 02/ LONG-DISTANCE DRONES
 FIXED WING REACHED
 100 MILES AMAZON PRIME AIR JD.COM TEAM ROADRUNNER DRONE ‘BEEHIVE’
 CONCEPT PATENT
 BY AMAZON HAX | HARDWARE TRENDS 2017 | PAGE 182
  • 183. LEGS STILL EXPENSIVE
 …UNTIL IT'S NOT 02/ DISPATCH BOSTON DYNAMICS DELIVERIESWHEELS SEVERAL STARTUPS
 RUNNING PILOTS 01/ HAX | HARDWARE TRENDS 2017 | PAGE 183
  • 184. CAR MAKERS
 BATTLE WITH SOFTWARE GIANTS AUTONOMOUSCARS
 ISALL-OUTWAR? HAX | HARDWARE TRENDS 2017 | PAGE 184
  • 185. With billions of smart devices,
 connectivity is in the spotlight.
 No-one seems financially motivated to deploy LoRa nationally. Carriers developed Narrowband-IoT to crush Sigfox. Lower costs might
 leave it a chance” THEBATTLE
 FORTHE
 NARROW
 BAND WILL POLITICS 
 & ECONOMICS PREVAIL? ZACH SUPALLA, 
 CEO, PARTICLE
 FULL-STACK IOT DEVICE PLATFORM “ HAX | HARDWARE TRENDS 2017 | PAGE 185
  • 186. HAX | HARDWARE TRENDS 2017 | PAGE 186 INDUSTRY05/ MICRO-MANUFACTURING, 
 SMART FACTORIES
 & PERSONAL FABRICATION HAX | HARDWARE TRENDS 2017 | PAGE 186
  • 187. HAX | HARDWARE TRENDS 2017 | PAGE 187 LABOUR ECONOMICS 
 MOVED PRODUCTION 
 FROM SUPERPOWER 
 TO SUPERPOWER. MANUFACTURING MOVEDFORTHE LASTTIME? IT LEFT BEHIND
 ENGINEERING KNOW-HOW 
 AND INNOVATION GREAT BRITAIN 1780 1830 CENTRAL EUROPE 1870 JAPAN 1890 USA 1950 CHINA HAX | HARDWARE TRENDS 2017 | PAGE 187
  • 188. GREAT BRITAIN NOW NEXT CENTRAL EUROPE NEXT JAPAN ? USA ? CHINA ROBOTICS
 WILLDOMINATE
 HIGH-VALUE
 PRODUCTION
 REGARDLESS OF LABOR COSTS HAX | HARDWARE TRENDS 2017 | PAGE 188
  • 189. HAX | HARDWARE TRENDS 2017 | PAGE 189 JAPANESE ROBOTS DOMINATE
 …SOFAR 100,000 200,000 300,000 400,000 500,000 Fanuc Yaskawa ABB Kawasaki Nachi Kuka Denso Epson Adept 25,000 45,000 80,00080,000 100,000110,000 250,000 300,000 400,000 ROBOTS INSTALLED BASE
 WORLDWIDE SOURCE: ROBOTICS & AUTOMATION NEWS, 2016
  • 190. ROBOTS / 10,000 WORKERS 
 OF LARGER COUNTRIES
 (SOURCE: IFR, 2016) CHINA
 LAGSIN INDUSTRIAL ROBOTSUSE 150 300 450 600 SouthKorea Japan Germany USA France UK China 4971 127 176 301305 531 HAX | HARDWARE TRENDS 2017 | PAGE 190
  • 191. HAX | HARDWARE TRENDS 2017 | PAGE 191 CHINA LEADS NEW PURCHASES INDUSTRIAL
 ROBOT
 SPENDING
 ISRISING 0 1 2 3 4 '08 '09 '10 '11 '12 '13 '14 '15 China Japan North America US$ BILLION HAX | HARDWARE TRENDS 2017 | PAGE 191
  • 192. ROBOTS
 PURCHASED BY COUNTRY
 (SOURCE: IFR, 2015) AUTOMATION HASTAKEN OFFINCHINA 20,000 40,000 60,000 80,000 China SouthKorea Japan USA Mexico Canada 2,7004,700 27,000 35,00038,000 69,000 SALES 2015: 248,000 (+12%YOY) +20%YOY HAX | HARDWARE TRENDS 2017 | PAGE 192
  • 193. HAX | HARDWARE TRENDS 2017 | PAGE 193 CHINA
 PLANSTOAUTOMATE
 MUCH,MUCHMORE 2011: FOXCONN PLANNED TO REPLACE
 500,000 WORKERS WITH 1 MILLION ROBOTS BY 2016
 2016: ONLY 40,000 ROBOTS WERE INSTALLED SINCE 2011
 “We want to automate
 dangerous, dirty and dull work first.”
 
 We plan to keep only
 a minimal number of workers
 assigned for production, logistics,
 testing, and inspection processes.” JIA-PENG DAI
 GM OF AUTOMATION COMMITTEE, 
 FOXCONN HAX | HARDWARE TRENDS 2017 | PAGE 193
  • 194. HAX | HARDWARE TRENDS 2017 | PAGE 194 ROBOTS
 BYTHE
 NUMBERS HOME APPLIANCES TRANSPORTATION MACHINERY KEY INDUSTRIES USING ROBOTS CHINESE 
 ROBOTICS 
 COMPANIES 3,000 ROBOTS 
 PER 10,000 
 WORKERS 50 150In 2015 Goal by 2020 > COMPUTERS & ELECTRONIC GOODS HAX | HARDWARE TRENDS 2017 | PAGE 194
  • 195. HAX | HARDWARE TRENDS 2017 | PAGE 195 ROBOTS
 BYTHE
 NUMBERS AVERAGE PAYBACK PERIOD
 FOR ROBOTS IN CHINA (YEARS) 0 2 4 6 8 10 12 2008 2010 2015 2017 * GLOBAL UNIT MARKET SHARE 
 TARGET (2025) 50% ROBOT PRODUCED IN CHINA 
 TARGET (2020) 100,000 AUTOMATION
 THRESHOLD:
 <2YEARS HAX | HARDWARE TRENDS 2017 | PAGE 195
  • 196. HAX | HARDWARE TRENDS 2017 | PAGE 196 CHANGYING'S
 UNMANNED FACTORY
 HAS 60 WORKERS
 INSTEAD OF 600 ‘DARK
 FACTORIES’
 RISING IT RUNS 24/7
 PRODUCTIVITY IS UP 250% 
 DEFECTS DOWN 80% HAX | HARDWARE TRENDS 2017 | PAGE 196
  • 197. HAX | HARDWARE TRENDS 2017 | PAGE 197 SPECS&PRICE
 MATTERMORE
 THANMAKING
 HUMANFRIENDS COBOTS
 NOT POPULAR YET
 DESPITE PROMISING PHOTOS HAX | HARDWARE TRENDS 2017 | PAGE 197
  • 198. “Our vision system 
 allows our robots
 to locate objects to pick up, 
 and avoid collisions with workers. 
 It can save factories a lot of trouble.” INDUSTRYNEEDS
 LOW-COST
 &FLEXIBLE
 ROBOTS JOEY SONG, CO-FOUNDER
 ELEPHANT ROBOTICS (COBOTS)
 FORBES ASIA 30 UNDER 30 HAX | HARDWARE TRENDS 2017 | PAGE 198
  • 199. HAX | HARDWARE TRENDS 2017 | PAGE 199 SOFTWARE AUTOMATES DESIGN
 BASED ON CONSTRAINTS 3D PRINTING DREAM 
 TRUE SOON? FINALLYA
 VIABLEOPTION
 FORPRODUCTION
 OFSOMEPARTS HAX | HARDWARE TRENDS 2017 | PAGE 199
  • 200. JULIO TERRA
 DIRECTOR OF TECH & DESIGN, 
 KICKSTARTER THEMAKER MOVEMENT
 GETSNEW
 TOOLS “Though the consumer 3D printer bubble has burst, we enjoy seeing a wave of new personal fabrication tools.”
 “Desktop water jet cutters, vacuum formers, robotic arms, and circuit board printers form the next generation.” CROWDFUNDING SUPPORTS
 INNOVATION HAX | HARDWARE TRENDS 2017 | PAGE 200
  • 201. HAX | HARDWARE TRENDS 2017 | PAGE 201 OTHERMILL 
 MILLING MACHINE VOLTERA 
 CIRCUIT BOARD PRINTER WAZER 
 WATERJET CUTTER DESKTOPMANUFACTURING
 SHRINKFACTORYTOOLS DESKTOP METAL
 METAL 3D PRINTER KNITERATE
 KNITTING MACHINE MATTHEW NOWICKI
 COFOUNDER & CTO, WAZER “The maker revolution starts with D.I.Y. and tools for hobbies & education. But consumers are very
 price-sensitive, and most cheap tools do not offer accuracy, reliability, maintenance & serviceability.” HAX | HARDWARE TRENDS 2017 | PAGE 201
  • 202. HAX | HARDWARE TRENDS 2017 | PAGE 202 Desktop fabrication companies 
 tend to target prosumers who either make money from what the tools make or use tools to support their core activities. An ecosystem of tools is forming,
 as it exists for industry. Next up might be desktop EDMs, metal printing and fiber laser cutters. Soon, the only limit
 will be creativity. DESKTOP FABRICATION TOOLS EMPOWER PROSUMERS “ MATTHEW NOWICKI, 
 COFOUNDER & CTO, WAZER
 DESPTOP WATERJET CUTTER TO BE SUSTAINABLE, TOOL CREATORS
 MIGHT SELL PEACE OF MIND SERVICES
 (EXTENDED WARRANTEES, SERVICING PLANS), CONSUMABLES, OR ACCESSORIES
 TO AID WORKFLOW. HAX | HARDWARE TRENDS 2017 | PAGE 202
  • 203. COPYCAT AND INNOVATOR
 AT HIGH SPEED CHINA06/ HAX | HARDWARE TRENDS 2017 | PAGE 203
  • 204. WORLDLEADER INPATENTS SOON?
 2016 NUMBER OF APPLICATIONS BY COUNTRY (‘000) SOURCE: WORLD INTELLECTUAL PROPERTY ORGANIZATION WORLD’S #1 & #2
 IN PUBLISHED APPLICATIONS 
 TOP 10: 7 FROM ASIA, 3 FROM U.S. 4,123 PATENTS 3,692 PATENTS USA Japan China Germany South Korea France UK Netherlands Switzerland Sweden 0 15,000 30,000 45,000 60,000 -1% +3% +40% IN 2017?+45% HAX | HARDWARE TRENDS 2017 | PAGE 204
  • 205. USA
 $14.5B CHINA
 $10.6B EUROPE
 $3B US & CHINA DOMINATE, INDIA RISING, JAPAN FAR BEHIND 1Q2017 3% 35% 4% 10% 48% USA Europe India China RoW SOURCE: DOW JONES VC EDGE 1Q 2017 EQUITY INVESTMENT BY REGION
 INTO VENTURE-BACKED COMPANIESCHINAVC
 INVESTMENTIS
 #2GLOBALLY HAX | HARDWARE TRENDS 2017 | PAGE 205
  • 206. 01/ 02/ 03/ 04/ HEATEDMARKET REQUIRESNEW APPROACHES CHINA’S VC FUNDING IS MASSIVE
 ~2/3 OF USA, 80% OF ASIA.
 FUNDING FEVER
 COMPETITIVE AT EVERY STAGE.
 WINNER TAKES ALL
 MASSIVE ROUNDS TO WIN MARKET,
 OR M&A WITH LEADER.
 CHINESE INVESTORS LOOK ABROAD
 FOR HIGH-TECH STARTUPS
 USA, CANADA, EU, ISRAEL… MEGA-ROUNDS, MERGERS, OVERSEAS INVESTMENTS HAX | HARDWARE TRENDS 2017 | PAGE 206
  • 207. HAX | HARDWARE TRENDS 2017 | PAGE 207 RISING
 VALUATIONS
 INCHINA MEDIAN PRE-MONEY VALUATIONS ($M) 0 5 10 15 20 25 1Q17 1Q16 0 25 50 75 100 1Q17 1Q16 0 250 500 750 1,000 1Q17 1Q16 FIRST ROUND SECOND ROUND LATER ROUND 3X 2.5X US CN EU US CN EU US CN EU SOME VCS LOOKING OVERSEAS SOURCE: DOW JONES VC EDGE 1Q 2017
  • 208. There’s an overflow
 of funding in the market,
 especially angel funding” MEGA-ROUNDS, MERGERS,
 OVERSEAS INVESTMENTS 
 CAPITAL CONTROLS
 ON OUTBOUND INVESTMENTS
 FUEL DOMESTIC FEVER “ XU XIAOPING
 FOUNDER OF ZHENFUND
 MOST ACTIVE SEED FUND IN CHINA HEATEDMARKET
 REQUIRESNEW
 APPROACHES Source: The Information Interview, April 2017 HAX | HARDWARE TRENDS 2017 | PAGE 208
  • 209. HAX | HARDWARE TRENDS 2017 | PAGE 209 RENTALSTARTUPS FRENZY >$2.2B
 INVESTED $127M
INVESTED $145M
INVESTED $1.4M
INVESTED HAX | HARDWARE TRENDS 2017 | PAGE 209
  • 210. INVESTED IN 77 COMPANIES
 INCLUDING 4 UNICORN ECOSYSTEM
 30 SHIPPED PRODUCTS
 16 REVENUE >$15M
 3 REVENUE >$150M XIAOMIZATION
 CONTINUES HAX | HARDWARE TRENDS 2017 | PAGE 210
  • 211. HAX | HARDWARE TRENDS 2017 | PAGE 211 LENOVO
 ALEXA ASSISTANT LINGLONG
 DINGDONG ASSISTANT
 JV OF JD.COM (CHINA’S ‘AMAZON’)
 & IFLYTEK (VOICE EXPERT,
 MARKET CAP: $8.2B) BAIDU & INEMO
 LITTLE FISH
 TENCENT
 QROBOT
 (2ND GENERATION)
 USES TENCENT’S
 XIAOWEI CLOUD ASUS
 ZENBO SMART COMPANION ROKID
 MELODY
 RAISED $50M SERIES B VOICEASSISTANTS
 BOOMWITH
 LOCALTECH MOBVOI
 TIC WATCH
 RAISED $252M ALIBABA
 TMALL GENIE XIAOMI
 MI BUNNY
 DESIGNED FOR KIDS
 HAX | HARDWARE TRENDS 2017 | PAGE 211
  • 212. HARDWARE PLATFORMS SKILL PLATFORM 2) BAIDU, MOBVOI, OTHER??? VOICECONTROL
 NEXT“XIAOMIZED”? SELECT MEMBERS OF TENCENT’S
 XIAOWEI VOICE CLOUD DIDI (RIDE HAILING)
 MIDEA (APPLIANCES)
 SOGOU (SEARCH ENGINE)
 PHILIPS (SMART HOME)
 XIAOMI (SMART DEVICES) China will have dozens of Echo-like products 
 by the end of the year. We hope this will help smart home products sell.” ERIC JIANG, CEO, YEELIGHT “ HAX | HARDWARE TRENDS 2017 | PAGE 212
  • 213. HAX | HARDWARE TRENDS 2017 | PAGE 213 VOICEASSISTANTS:
 TIPOFTHEA.I.ICEBERG… CHINA IS #2
 FOR TOTAL A.I. PATENTS
 REGISTERED SINCE 2006 CHINA WAS #1
 IN ’14 & ’15 FOR
 A.I. PATENTS FILED UNIVERSITIES DOMINATE A.I. RESEARCH IN CHINA
 (FOR NOW) HAX | HARDWARE TRENDS 2017 | PAGE 213
  • 214. HAX | HARDWARE TRENDS 2017 | PAGE 214 
 CAR MAKERS (12 CHINESE + 2 WESTERN)
 SUPPLIERS (DELPHI, BOSCH, ETC.) COMPONENT PROVIDERS (INTEL, NVIDIA…) RIDE-SHARING FIRMS (UCAR, GRAB) MAPPING (TOMTOM) BAIDU
 SELF-DRIVINGCAR ALLIANCE BAIDU’S APOLLO PLATFORM 
 GAINS MOMENTUM 50
 MEMBERS
  • 215. HAX | HARDWARE TRENDS 2017 | PAGE 215 A.I:TIPOF
 MUCHDEEPER INFORMATION ASYMMETRY China has a fairly deep awareness of what’s happening in the English-speaking world, but the opposite is not true.” ANDREW NG
 FOUNDER, COURSERA
 FOUNDER, DEEPLEARNING.AI
 FORMER CHIEF SCIENTIST, BAIDU
 FOUNDER & LEAD, GOOGLE BRAIN “ HAX | HARDWARE TRENDS 2017 | PAGE 215
  • 216. MAGNET FOR LEADERS
 CORPORATIONS & TOP UNIVERSITIES OPEN BRANCHES IN SHENZHEN 01/ 02/ SHENZHEN
 THESILICONVALLEY
 OFHARDWARE SHENZHEN’S REPUTATION RISE
 WORLD’S BEST PLACE FOR “PRODUCTIZATION” HAX | HARDWARE TRENDS 2017 | PAGE 216
  • 217. SCOTTY ALLEN ASSEMBLED
 AN IPHONE 6S IN CHINA
 FROM SPARE PARTS
 HIS VIDEO PASSED 7M VIEWS THE WIRED DOCUMENTARY
 ON SHENZHEN GATHERED
 OVER 1M VIEWS THE ECONOMIST REPORTS
 ON THE PEARL RIVER DELTA SHENZHEN
 THESILICONVALLEY
 OFHARDWARE HAX | HARDWARE TRENDS 2017 | PAGE 217
  • 218. “In Shenzhen, making is either
 product development if you are an adult,
 or a structured curriculum if you are a child. There are almost no Chinese makers
 in Shenzhen doing it purely as a hobby. 
 However, if you are working
 on a hardware startup
 or just want to get stuff made,
 Shenzhen is pretty unbeatable.” CHINA’SMAKER
 MOVEMENT 创客 LOST IN TRANSLATION? A DIFFERENT MEANING
 FOR ‘MAKER’
 AND A DIFFERENT PATH
 FROM THE WEST EVERYONE IS A MAKER! NAOMI WU “SEXYCYBORG”
 SHENZHEN HOBBYIST MAKER Source: Exolymph News Interview, July 2016 HAX | HARDWARE TRENDS 2017 | PAGE 218
  • 219. HAX | HARDWARE TRENDS 2017 | PAGE 219 PRODUCT CROWDFUNDING
 INCHINA ISMOSTLY
 MARKETING
 &PRE-SALES PRODUCTS OFTEN SHIP
 WITHIN 60 DAYS JD IS #1 PLATFORM
 $670M RAISED IN TOTAL 61 TECH PROJECTS OVER $1M
 ON ALIBABA’S TAOBAO XIAOMI’S PLATFORM
 WELCOMES STARTUPS POWEREGG
 DRONE
 
 RAISED $15M ON JD KAADAS
 FINGERPRINT SMART LOCK 
 
 RAISED $4.5M ON TAOBAO MOVEIT
 SMART HOME GYM
 
 $115,000 ON INDIEGOGO
 $975,000 WITH XIAOMI E-COMMERCE GIANTS DOMINATE CROWDFUNDING
  • 220. HAX | HARDWARE TRENDS 2017 | PAGE 220 
 SOME TEST THE WATERS. SOME ARE GLOBAL-FIRST. SOME WANT SALES
 SOME HAD VC FUNDING. MOST COVER THEIR ORIGIN. MOST SHIP FAST! TICWATCH 2 BY MOBVOI
 VOICE-CONTROLLED ANDROID WATCH $2.1M ON KICKSTARTER
 RAISED $72M FROM VC BEFORE AIRBLOCK BY MAKEBLOCK
 MODULAR DRONE $830,000 ON KICKSTARTER
 LAUNCHED 6 PRODUCTSOMNICHARGE
 AC/DC & USB CHARGER $3.2M ON INDIEGOGO ALPHA 2 BY UBTECH
 SMART FAMILY ROBOT $1.4M ON INDIEGOGO RAISED $20M FROM VC BEFORE CHINESESTARTUPS CROWDFUNDABROAD
  • 221. CHINA
 LEADSIN
 VRARCADES VR ARCADES 2016: 35,000 VR ARCADES OPENED
 2017: 12,000 STILL OPERATING
 VERY FEW TURN A PROFIT
 VR HEADSETS 2016: >200 FIRMS PRODUCING HEADSETS
 2017: <20 FIRMS STILL FUNCTIONING
 (SOURCE: IHEIMA, FEB ’17) BUT IT’S HARDLY
 GOOD BUSINESS HAX | HARDWARE TRENDS 2017 | PAGE 221
  • 222. NEXTGLOBALLEADERS “BORN GLOBAL” STARTUPS ARE COMING INSTA360 NINEBOT MAKEBLOCK DJI UBTECH For innovation, 
 China Today is like Japan in the 80’s” SEAN O’SULLIVAN, FOUNDER, SOSV“ HAX | HARDWARE TRENDS 2017 | PAGE 222
  • 223. SONICAM 360 4K CAMERA WITH
 360 HD SOUND
 (64 MICROPHONES) ELEPHANT ROBOTICS LOW-COST ROBOT ARM
 WITH COMPUTER VISION MOBVOI
 CHINESE-FOCUSED
 VOICE A.I. CUTTING-EDGE
 CHINESESTARTUPS
 EMERGE HAX | HARDWARE TRENDS 2017 | PAGE 223
  • 224. HAX | HARDWARE TRENDS 2017 | PAGE 224 BUYING
 INNOVATION CHINESE APPLIANCE MAKER MIDEA
 BOUGHT GERMANY’S KUKA FOR US$4B HAX | HARDWARE TRENDS 2017 | PAGE 224
  • 225. HAX | HARDWARE TRENDS 2017 | PAGE 225 BUYING
 DESIGN PHILIPPE STARCK 
 DESIGNED THE MI MAX HAX | HARDWARE TRENDS 2017 | PAGE 225
  • 226. ATTRACTIVE OPTIONS 
 FOR HARDWARE STARTUPS LATESTAGE
 FUNDING
 ALTERNATIVES 07/ HAX | HARDWARE TRENDS 2017 | PAGE 226HAX | HARDWARE TRENDS 2017 | PAGE 226
  • 227. VENTURE CAPITAL IS NOT THE ONLY OPTION HARDWARE
 ISATTRACTIVE
 TOPUBLICMARKETS VCS STILL CAUTIOUS ON HARDWARE
 
 HARDWARE HAS ADVANTAGE OF REVENUE
 01/ 02/ 03/ 04/ GROWTH AND PROFIT ATTRACT
 TRADITIONAL INVESTORS
 
 PUBLIC MARKETS & NEW FUNDING
 OPTIONS ARE OPEN TO HARDWARE HAX | HARDWARE TRENDS 2017 | PAGE 227HAX | HARDWARE TRENDS 2017 | PAGE 227
  • 228. MICRO-CAPS AS FIRST STEP TO UNICORNHOOD? TRADITIONAL IPO
 NASDAQ OR OTHER EXCHANGES UP-LISTING
 INCUBATE ON SMALLER EXCHANGES EQUITY CROWDFUNDING
 “MINI-IPO” HYBRID IPO
 COMBINING WALL STREET & MAIN STREET REVERSE MERGER
 PUBLIC SHELLS & OTHERS ICO
 THE NEXT FRONTIER? 01/ 02/ 03/ 04/ 05/ 06/ ALTERNATIVESTO VCFUNDINGGAIN POPULARITY HAX | HARDWARE TRENDS 2017 | PAGE 228
  • 229. B2BHARDWARE STARTUPSNEED CREDIBILITY
 TOGROW To grow in the enterprise sector it can be essential to be public.
 When a contract is $1 million it is not a joke anymore: clients make reference calls.” CYRIL EBERSWEILER
 FOUNDER, HAX HAX | HARDWARE TRENDS 2017 | PAGE 229
  • 230. FORKLIFT ROBOTS EURONEXT IPO
 JUN 2017
 
 2016 SALES: $5.9M
 RAISED FROM VC: $11.2M
 RAISED FROM IPO: $45M
 MARKET CAP (IPO): $122M IPO SMALLER EXCHANGES
 WELCOME
 STARTUPS UNDERWATER DRONES ASX IPO
 APR 2017
 
 2016 SALES: $800,000
 RAISED FROM IPO: $5.5M
 MARKET CAP (IPO): $21M TIMING, STORY, PROMOTION,
 FIT WITH THE EXCHANGE
 ALL MATTER TO SUCCESS HAX | HARDWARE TRENDS 2017 | PAGE 230
  • 231. HAX | HARDWARE TRENDS 2017 | PAGE 231 CYBERDYNE
 TOKYO STOCK EXCHANGE 2016 SALES: $15M
 2016 LOSS: $7M MARKET CAP: $2.9B
 = 190X SALES FITWITH EXCHANGE HAX | HARDWARE TRENDS 2017 | PAGE 231
  • 232. FROM ETC TO NASDAQ
 RAISED $20M ON OTC (2014) RAISED $11.7M ON NASDAQ (2015) PROCESS TO UP-LIST WAS
 3 MONTHS ONLY UP-LISTING EKSO BIONICS HAX | HARDWARE TRENDS 2017 | PAGE 232
  • 233. JOBS ACT
 REGULATION A+ STARTED JUNE 2015
 RAISE UP TO $50M
 FROM THE PUBLIC KNIGHTSCOPE
 SECURITY ROBOTS RAISING $20M
 $80M PRE-MONEY MINI-IPO HAX | HARDWARE TRENDS 2017 | PAGE 233
  • 234. HYBRID IPO FIRST REG A+ IPO
 ON NYSE (JUN 2017) MYOMO MEDICAL ROBOTICS RAISED FROM IPO: $4M PRE-MONEY: $35M REVENUE: ~$1M WALLSTREET MEETS MAINSTREET HAX | HARDWARE TRENDS 2017 | PAGE 234
  • 235. HAX | HARDWARE TRENDS 2017 | PAGE 235 WITH FUNDRAISE OPTION BORQS - IOT DEVICES & SOLUTIONS PREPARING NASDAQ MERGER IN 2017 FASTBRICKS ROBOTICS
 BRICK-LAYING
 CONSTRUCTION ROBOT MERGED ON ASX IN 2015
 RAISED AU$5.75M
 MARKET CAP: AU$92M REVERSE
 MERGER FASTER (4 MONTHS VS. 6~12)
 CHEAPER (OFTEN < $500K)
 KEEP GREATER OWNERSHIP
  • 236. ICO - INITIAL COIN OFFERING NEXTSTEPAFTERCROWDFUNDING? FITWITHHARDWAREUNCLEARYET HAX | HARDWARE TRENDS 2017 | PAGE 236
  • 237. WORLD’S MOST ACTIVE EARLY STAGE INVESTOR IN HARDWARE ABOUTSOSV&HAX HAX | HARDWARE TRENDS 2017 | PAGE 237
  • 239. 70% 30% HARDWARE LIFE SCIENCES FOODSOCIAL & MOBILE INVESTEDACROSS4DEEPTHEMES HAX | HARDWARE TRENDS 2017 | PAGE 239
  • 240. $150M SOSV FUND III $300M ASSETS UNDER MANAGEMENT Q12018 FIRST CLOSE 
 FOR FUND IV HAX | HARDWARE TRENDS 2017 | PAGE 240
  • 241. HAX | HARDWARE TRENDS 2017 | PAGE 241 68
 GROWTH
 STAGE 155
 SEED
 STAGE HAX | HARDWARE TRENDS 2017 | PAGE 241
  • 242. HAX | HARDWARE TRENDS 2017 | PAGE 242 INDUSTRIAL CONSUMER HEALTH ENTERPRISE 10 20 30 40 2012 2013 2014 2015 2016 HAXSEED
 INVESTMENTS
 PERYEAR HAX | HARDWARE TRENDS 2017 | PAGE 242