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HARDWARE TRENDS 2016
www.hax.co/lean-hardware
June 2016
HAX | HARDWARE TRENDS 2016 | PAGE 2
Ecosystem1
Lifestyle3
Health Tech4
Robotics5
Infrastructure6
Fabrication7
China8
2 Fundings + M&A
CONTENT
Notes:
- Many of the products mentioned are not on market yet
- HAX and SOSV startups quoted in the report are indicated in the Appendix
HAX | HARDWARE TRENDS 2016 | PAGE 3
HARDWARE IS CHANGING EVERYTHING
…and there is no app for that
The visions of science fiction with flying cars, jet packs, bionic humans
and humanoid robots are getting realized, but also showing their limits.
Closer to us, IoT keeps growing and entering more industries:
automotive, food, healthcare, retail, hospitality, sports and more.
Every object is being reinvented, thanks to low-cost and innovative
sensors, and the data generated. “Connected” will soon be as
mundane as “electric”.
This report covers some major trends and key examples of what is
coming in this new technical revolution.
GET READY FOR THE FUTURE!
A report by:
Benjamin Joffe
Cyril Ebersweiler
Duncan Turner
Karina Chang
Kate Whitcomb
Nick Plante
Our grateful thanks to:
The many HAX founders,
mentors, partners and friends
who continuously share their
knowledge and experience to
make the impossible happen.
ben@hax.co
cyril@hax.co
duncan@hax.co
karina@hax.co
kate@hax.co
nick@hax.co
FOREWORD
HAX | HARDWARE TRENDS 2016 | PAGE 4
Benjamin Joffe
Partner
HK / Shenzhen
Karina Chang
Program Director
HAX China
Shenzhen
About HAX
Nick Plante
Program Director
Urban-X
New York
Duncan Turner
Managing Director
HAX Accelerator
Shenzhen
Kate Whitcomb
Program Director
HAX Boost
San Francisco
Cyril Ebersweiler
Founder, Managing Director
San Francisco
HAX is the leading startup accelerator focused on hardware.
We have invested in over 160 IoT/robotics/health tech companies globally.
with
About SOSV
THE ACCELERATOR VC

#MEGA-TRENDS #IMPACT #GLOBAL
SYNTHETIC BIOLOGYSOFTWARE HARDWARE FOOD BUSINESS
HAX | HARDWARE TRENDS 2016 | PAGE 6
ECOSYSTEM
CES
Fab Labs
Maker Spaces
Maker FaireMaker Movement
IoT Meetups 0 to 0.x
Computers in things
Jet packs
Further future
HAX | HARDWARE TRENDS 2016 | PAGE 7
THE FUTURE IS HERE: FLYING CARS
AEROMOBIL
Based in Slovakia.
BACK TO THE FUTURE
1985
HAX | HARDWARE TRENDS 2016 | PAGE 8
THE FUTURE IS HERE: JET PACKS
STAR WARS
1977
MARTIN JETPACK
Listed in Australia for $250m.
Price: $250,000
HAX | HARDWARE TRENDS 2016 | PAGE 9
THE FUTURE IS HERE: UNIVERSAL TRANSLATORS
STAR TREK
1966 Language translation earpiece.
$2.3m on Indiegogo
HAX | HARDWARE TRENDS 2016 | PAGE 10
THE FUTURE IS HERE: EXOSKELETONS
ROBOCOP
1987 IPO in Japan in 2014 - Market cap: $5b
2 other IPOs in USA
HAX | HARDWARE TRENDS 2016 | PAGE 11
Every part of the hardware startup ecosystem is getting better.
• Prototyping tools and resources are multiplying.
• Communities for creation and learning are growing: offline like Maker
Spaces, Fab Labs, HackerSpaces, or online like Hackster.
• Hardware startup accelerators have spread, investors are gaining
experience and confidence, leading to increased early stage funding.
Crowdfunding is also maturing: media and backers are more careful,
and creators better prepared.
• Still, many products are rushed to market. Quality suffers, they get bad
retail terms, do weak brand and demand building.
• Overall, the gap between “makers” and startups is widening.
Today’s hardware startups are found at CES rather than at Maker Faires.
Today’s hardware startups
are found at CES rather
than at Maker Faires.
THE HARDWARE ECOSYSTEM
HAX | HARDWARE TRENDS 2016 | PAGE 12
China
France
Canada
Germany
UK
South Korea
Hong Kong
Japan
0 300 600 900 1,200
40
48
49
53
54
92
211
1,127
Source: CES
• 3,800 exhibitors
• >50% from abroad
International Exhibitors
CES: SURFING THE IOT WAVE
HAX | HARDWARE TRENDS 2016 | PAGE 13
0
125
250
375
500
2012 2013 2014 2015 2016
500
375
236
140
94
Exhibitors in Eureka Park Source: CES, media quotes
CES: EUREKA PARK STARTUP ZONE
HAX | HARDWARE TRENDS 2016 | PAGE 14
Map by VentureScanner
1. Home (145)
2. Platform (112)
3. Healthcare (110)
4. Fitness (99)
5. Lifestyle (98)
6. City/Infra (46)
7. Smartwatches (44)
8. Automotive (43)
9. UI (40)
10. Agriculture (38)
11. Toys (25)
12. Trackers (24)
IOT ECOSYSTEM MAP
HAX | HARDWARE TRENDS 2016 | PAGE 15
• Membership grew
40% to 170% in just
over a year.
• Non-US meetups

= 2/3 of the top cities
IoT Bangalore
IoT London
SF Hardware
IoT Paris
Hardwired NYC
SF IoT
IoT SF/SV
IoT Central NYC
IoT Israel
NYC HW Startup
0 2,500 5,000 7,500 10,000
2,319
1,776
2,013
3,074
2,841
3,028
2,397
4,086
4,712
3,219
3,720
3,959
4,111
4,355
4,540
4,663
5,044
5,664
8,288
8,701
June 2016
March 2015
Source: meetup.comTop IoT & Hardware Meetups
HARDWARE MEETUPS ARE GROWING FAST
HAX | HARDWARE TRENDS 2016 | PAGE 16
Like Soylent Green, “hardware is people”: beyond initial
prototyping come suppliers, manufacturers & distributors.
0 to 0.x 0.x to 1 1 to Many
Prototyping Productization Production
Many to All
Scaling
Tools Sourcing, DFM
ZERO TO SCALE
DistributionSupply chainREQUIREMENTS
STAGE
CHANGES
Lower costs
New tools
Opening to startups Opening to startups
HAX | HARDWARE TRENDS 2016 | PAGE 17
C.H.I.P.
World’s first
$9 computer
will make
smart products
the new normal
COMING NEXT: MICROCOMPUTERS
HAX | HARDWARE TRENDS 2016 | PAGE 18
WILL STARTUPS CREATE
THEIR OWN CHIPS?
Like Google’s AI-centric

“Tensor Processing Unit”
COMING NEXT: CUSTOM CHIPS
HAX | HARDWARE TRENDS 2016 | PAGE 19
POWERING
DEVICES
with motion
vibration,
solar,
thermal,
RF
COMING NEXT: ENERGY HARVESTING
HAX | HARDWARE TRENDS 2016 | PAGE 20
LOW-COST
INDUSTRIAL ARMS
Small-scale manufacturing
Automation in new fields
COMING NEXT: LOW-COST AUTOMATION
HAX | HARDWARE TRENDS 2016 | PAGE 21
Better prevention
Remote monitoring & care
Support 10x more patients
COMING NEXT: PRECISION HEALTHCARE
HAX | HARDWARE TRENDS 2016 | PAGE 22
COMING NEXT: HARDWARE + BIOTECH CONVERGENCE
Koniku’s “neurons on chips"
could unlock new stages
of Moore’s Law
HAX | HARDWARE TRENDS 2016 | PAGE 23
Accelerators
Crowdfunding
Acquisitions
FUNDING + M&A
Investment
HAX | HARDWARE TRENDS 2016 | PAGE 24
COMPANY PRODUCT FUNDING
1 Magic Leap AR/MR $1.42b
2 Jawbone Speakers, wearables $890.8m
3 Sigfox IoT network $151.3m
4 3D Robotics Drones $126m
5 Carbon 3D printing $141m
6 Ring Smart doorbell $100m
7 Codoon Fitness bands $91m
8 Bolt Threads Fabric printing $90m
9 Eero Home wifi $90m
10 Sphero Robot toys $90m
11 Niu Smart e-scooter $80m
12 Mobvoi AI-based smart watches $75m
13 Yuneec Drones $60m
14 Jibo Social robots $52.3m
15 Ehang Drones $52m
16 Roli Music keyboards $43.5m
17 Hello Sleep tracker $40.5m
18 Devialet Speakers $39.1m
19 Netatmo Connected devices $38.67m
20 Parrot Drones $35.21m
NOTABLE INVESTMENTS IN 2015-16
While the most funded startups
are mostly US-based,
large rounds went to several
French and Chinese startups.
Drone startups made
a strong showing.
HAX | HARDWARE TRENDS 2016 | PAGE 25
• Venture Scanner
tracks over 900

IoT startups.
• The categories
attracting the most
investment are
Consumer IoT and
Health care.
Source: Venture Scanner, September 2015
NOTABLE INVESTMENTS IN 2015-16
HAX | HARDWARE TRENDS 2016 | PAGE 26
MNCs from
traditional industries
are now buying
hardware companies.
NOTABLE ACQUISITIONS
BUYER TARGET PRICE
General Motors cars Cruise self-driving tech $1b
Fossil watches Misfit wearables $260m
Nokia telecom Withings smart health $191m
Mars pet food Whistle pet activity tracker $117
Mattel toys Fuhu tablets for kids $21.5
Mattel toys Sproutling baby health tracker n.a.
Midea appliances Kuka industrial robots $5b for 30%
HAX | HARDWARE TRENDS 2016 | PAGE 27
• June 2016: Fitbit trades at $2.75b (1/4 of its peak, 1/3 of
its IPO price). GoPro lays off part of staff. Market cap is
$1.5b (from US$10b+ peak).
• June 2016: Toyota is the top bidder to acquire Google’s
iconic robotics companies Boston Dynamics and Shaft.
• June 2016: Nest founder Tony Fadell steps down from its
role at Google.
• April 2016: Makerbot, who laid off 20% of its staff (twice),
announces the outsourcing of its manufacturing to China
via Jabil, a contract manufacturer.
NOTABLE NEWS
HAX | HARDWARE TRENDS 2016 | PAGE 28
NOTABLE NEWS: FITBIT & GOPRO
HAX | HARDWARE TRENDS 2016 | PAGE 29
• March 2016: Dropcam founder Greg Duffy says
selling to Nest (for US$555m) was a mistake.
• January 2016: CES had its biggest year. Over 500
startups participated among the 3,800 exhibitors.
• December 2015: kids tablet maker Fuhu files for
bankruptcy. It had raised over $100m, had $196m in
revenue in 2014 and was rumored for IPO in 2014.
• September 2015: invention platform Quirky files for
bankruptcy. Quirky had raised $175m.
NOTABLE NEWS
HAX | HARDWARE TRENDS 2016 | PAGE 30
• Product crowdfunding is maturing.
Backers, media and creators are all more
aware of the challenges.
• Some creators leverage their results to raise
venture capital. Some funded startups use
crowdfunding to launch their products.
• The amount raised on crowdfunding platforms
do not seem to predict long-term success.
• Kickstarter star and smart watch pioneer
Pebble keeps coming back with great
success.
Source: Kickstarter, June 2016
Total pledged $2.1b Projects >$1m
Technology $384m 32 (0.1%)
Design $383m 56 (1.3%)
Kickstarter Stats
CROWDFUNDING
Pebble raised
over $40m
across three
Kickstarter
campaigns
HAX | HARDWARE TRENDS 2016 | PAGE 31
• According to an independent study of Kickstarter projects by the University of
Pennsylvania, 9% of successfully funded projects fail to deliver, and 2/3 deliver on time*.
• Unfortunately, some high profile projects with over $1m in backing had issues.
Kreyos Smart Watch
US$1.5m (Indiegogo, 2013)
Bankrupt
Outsourced poorly and ran out of funds.
Zano mini-drone
US$3.4m (Kickstarter, Jan. 2015)
Bankrupt
Kickstarter hired a journalist
to investigate the case.
Conclusions: misleading video
and lack of technical skills.
Triton Artificial Gills
~US$900,000 (Indiegogo, April 2016)
Canceled by Indiegogo
Feasibility challenged by users.
*Source: Survey, March 2015
CROWDFUNDING: HIGH PROFILE PROBLEMS
Coolest Cooler
US$13.3m (Kickstarter, 2014)
“Delayed due to cash flow issues”
The creator miscalculated costs and cash
flow suffered. By April 2016, about 2/3 of
the 62,000 backers had not received it.
CASH FLOW
BANKRUPT
BANKRUPT
IMPOSSIBLE?
HAX | HARDWARE TRENDS 2016 | PAGE 32
Coachware Augmented Objects
Smart Home
AR/VR
Active Tech
Personal Farming
Dataware
LIFESTYLE
Pet Tech
Family TechKitchen Tech
Baby Tech Travel Tech
Smart Toys
Personal Transporters
Music Tech
Audio Tech HCI
Smart Clothing
Silver Tech
HAX | HARDWARE TRENDS 2016 | PAGE 33
AUGMENTED OBJECTS - New technologies are making their way
into everyday objects.
R&D + COMPONENTS - New research and cheaper components
such as sensors - thanks to smartphones - drive innovation.
BETTER AND DIFFERENT - Objects get better, personalized or
create entirely new usages.
MORE CHANNELS - Retailers want to offer new in-store
experiences to compete with online retail.
1
2
3
LIFESTYLE
4
Magazines
are like
broken iPads
Today
Glass doors
are assumed
to be automatic.
Yesterday
My toaster is smart and
autonomous. It recognizes me
and knows my preferences.
Tomorrow
We’ll expect more from objects, as we already do.
AUGMENTED OBJECTS: THE NEW NORMAL?
HAX | HARDWARE TRENDS 2016 | PAGE 35
…what’s next?
Natural Crafted Electric Connected
AUGMENTED WORDS: LIGHT
Photo: Mashable
AUGMENTED INSTANT CAMERA: PRYNT
HAX | HARDWARE TRENDS 2016 | PAGE 37
Beats brought
a unique design
and identity…
…what else
could be done?
AUGMENTED HEADPHONES
HAX | HARDWARE TRENDS 2016 | PAGE 38
New Designs?
Axent
AUGMENTED HEADPHONES
HAX | HARDWARE TRENDS 2016 | PAGE 39
Custom filters
Here
AUGMENTED HEADPHONES
HAX | HARDWARE TRENDS 2016 | PAGE 40
Custom fit
Revols
AUGMENTED HEADPHONES
HAX | HARDWARE TRENDS 2016 | PAGE 41
Custom tuning
Nura
AUGMENTED HEADPHONES
HAX | HARDWARE TRENDS 2016 | PAGE 42
A.I.
Vi
AUGMENTED HEADPHONES
Custom A.I.
like in “Her”?
We’re not far!
AUGMENTED HEADPHONES
HAX | HARDWARE TRENDS 2016 | PAGE 44
PERSONALIZING EVERYTHING?
TO OUR BODY
TO OUR MIND
TO OUR SENSES
TO OUR PREFERENCES
TO OUR ENVIRONMENT
AUGMENTED OBJECTS: PERSONALIZATION
HAX | HARDWARE TRENDS 2016 | PAGE 45
What do those products have in common?
Dyson
360 Eye
Nest
Thermostat
Amazon
Echo
Microsoft
Hololens
Netatmo
Welcome
a. They are computers
b. They cost at least $150
QUESTION
ANSWER
Source: Dave Rauchwerk / NextThingCo
AUGMENTED OBJECTS: THE NEW NORMAL
HAX | HARDWARE TRENDS 2016 | PAGE 46
• Consumer devices are moving from using micro-controllers
to computers, to give them more intelligence and
autonomy and reduce their dependency on mobiles or
cloud services.
• The next generation will require cheaper computing
options to become truly mass market.
AUGMENTED OBJECTS: COMPUTERS IN THINGS
HAX | HARDWARE TRENDS 2016 | PAGE 47
• A range of micro-controllers, prototyping boards and micro-computers with
various capabilities are available to build projects and deploy devices.
• The $10 barrier was broken by NextThing’s C.H.I.P.’s $9 computer and
Raspberry Pi’s $5 Pi Zero. Is the future free or disposable computing?
AUGMENTED OBJECTS: MICROCOMPUTERS
HAX | HARDWARE TRENDS 2016 | PAGE 48
Micro-computers are making viable an unprecedented array of
smart devices.
PocketCHIP: $49 Linux computer
and retro game console
Amazon Echo built for $10
Using CHIP
AUGMENTED OBJECTS: INTELLIGENT THINGS
HAX | HARDWARE TRENDS 2016 | PAGE 49
INTERNET IN THINGS
SENSORS IN THINGS
COMPUTERS IN THINGS
APPS IN THINGS
A.I. IN THINGS
AUGMENTED OBJECTS: THE NEW NORMAL
HAX | HARDWARE TRENDS 2016 | PAGE 50
Generic trackers Specialized trackers Coachware
Generic trackers are turning into commodities. Early movers are facing the
pressure of low-cost devices, specialists and more advanced coachware.
LIFESTYLE: ACTIVE TECH
HAX | HARDWARE TRENDS 2016 | PAGE 51
The first wave of consumer AR - namely Google Glass - didn’t meet a market.
The new generation is trying to solve issues of appearance, costs and user experience.
Microsoft Hololens
Magic Leap
Mixed reality headset
Cool Glass
HIGH END CONSUMER
Alpha Glass
Full-lens display
Daqri
AR hard hat
SPECIALIST
Skully
AR bike helmet
LIFESTYLE: AUGMENTED & MIXED REALITY
HAX | HARDWARE TRENDS 2016 | PAGE 52
Oculus Rift
Facebook
$599
Vive
HTC
$799
Gear VR
Samsung
$99
Cardboard
Google
$19.95
HIGH END LOW END
2016 is the year of VR devices.
PlayStation VR
Sony
$399
LIFESTYLE: VIRTUAL REALITY
HAX | HARDWARE TRENDS 2016 | PAGE 53
Samsung Gear 360
$350
Nokia Ozo
$60,000
PROFESSIONALCONSUMER
Called VR, 360, 3D or spherical cameras, they are a key piece of the VR content puzzle.
Startups, CE and camera companies are launching products from about $300 to… $60,000.
Giroptic 360cam
$499
LIFESTYLE: VR CAMERAS
GoPro Omni
$5,000
HAX | HARDWARE TRENDS 2016 | PAGE 54
Interaction and control in augmented, mixed or virtual reality can be difficult, especially
in VR where users can’t see their hands directly. Startups are offering new solutions.
LIFESTYLE: INTERACTING IN AR, MR & VR
Leap Motion
Controller, VR mount and Orion hand-tracking software
Raised $44m
FOVE
Eye tracking VR headset
Raised $11.1m
HAX | HARDWARE TRENDS 2016 | PAGE 55
Locks, lights, AC, air sensors and more are getting smarter.
Which device will rule them all?
Echo by Amazon
A hit AI-powered product.
Amazon allows third parties
to build on its Alexa platform
Google Home
The answer to Amazon?
Siri remote by Apple
The new universal remote?
LIFESTYLE: SMART HOME WARS
HAX | HARDWARE TRENDS 2016 | PAGE 56
Products targeting families with young children are multiplying.
Pets - as family members - also get special attention.
4moms: robotic products
for pre-school.
Raised $60m
Owlet: baby monitor
Raised $8.97m
Octopus: icon-based smart
watch to build good habits
PetCube: camera and laser
for pets. Raised $3.79m
LIFESTYLE: BABY / FAMILY / PET TECH
HAX | HARDWARE TRENDS 2016 | PAGE 57
Technology is coming into the kitchen. New devices offer automation,
monitoring, precision or affordable versions of professional devices.
Nomiku
Sous-vide cooking
appliance
Rotimatic
Roti-making appliance
Auroma
Advanced coffee
maker
Bartesian
Capsule-based
cocktail machine
LIFESTYLE: KITCHEN TECH
HAX | HARDWARE TRENDS 2016 | PAGE 58
New devices enable semi-automated home production of food.
This can be seen as an important step toward sustainability.
Click and Grow: grows herbs.
Raised $2.2m.
Grobo: precise control to grow
regular or medicinal plants.
Living Farms: smart edible insect farm
for tasty and clean home-grown proteins.
LIFESTYLE: PERSONAL FARMING
HAX | HARDWARE TRENDS 2016 | PAGE 59
Instruments are being reinvented for easier learning and usage, or to offer
new functionalities. New accessories and musical tools are also spreading.
Roli: expressive keyboard
Raised US$43.5m
TheONE: smart piano
Raised US$10m series B
Keys by Opho: smart keyboard
with gesture control
LIFESTYLE: MUSIC TECH
HAX | HARDWARE TRENDS 2016 | PAGE 60
Travelers demand better luggage. Location tracking, security, battery
charging… and hands-free movement. Samsung and Samsonite
reportedly teamed up to create smart luggage.
Bluesmart
$2M Indiegogo campaign
Raised US$6m
Raden
Raised $3.5m
Space Case 1
$920k on Kickstarter
Nua
Robot suitcase that
follows its owner.
LIFESTYLE: TRAVEL TECH
HAX | HARDWARE TRENDS 2016 | PAGE 61
• The market for personal transporters has fragmented into one-wheelers, two-
wheelers and more. The hoverboard became a hit in 2015 until battery issues
plagued its reputation and reduced imports.
• The Chinese startup Ninebot raised US$80m from Sequoia and Xiaomi and
acquired Segway. It launched new products to positive reviews.
HoverboardSegway Ninebot MiniOnewheel Solowheel Z-board Cocoa Motors
LIFESTYLE: PERSONAL TRANSPORTERS
HAX | HARDWARE TRENDS 2016 | PAGE 62
LIFESTYLE: THE SHOWROOM STRIKES BACK
• “Showrooming” has become synonymous with the
struggle of brick-and-mortar retailers against online
players.
• Connected devices are an opportunity to offer new in-
store experiences.
• New retail formats are being tested to feature
connected product, including Target's Open House,
Sear's connected solutions shop and B8ta retail in Palo
Alto.
• Retailers have launched special programs to work
with early stage startups, including Amazon's
Launchpad and Brookstone's Launch program
HAX Product Demos at Target
B8ta store in Palo Alto
HAX | HARDWARE TRENDS 2016 | PAGE 63
Wearapeuthics Metabolic Tech
Precision Medicine
Implantables
HEALTH TECH
InsurTech
NeuroTech
WellnessTech
SexTech
Biosensors
Bionics
SilverTech
Predictive Care
HAX | HARDWARE TRENDS 2016 | PAGE 64
INSIDE OUT - New devices monitor physical, mental health as well
as our environment.
BEYOND TRACKING - Remote diagnosis, coaching and healing.
BETTER CARE - Benefits are improved lifestyles, prevention,
diagnostic, and enabling healthcare professionals to serve
more people better and faster.
INSURANCE - Insurance will have a key role in the spread and
adoption of new technologies.
1
2
3
4
HEALTH: TRENDS
HAX | HARDWARE TRENDS 2016 | PAGE 65
TIME, COST & LOCATION
LACK OF HEALTHCARE PROFESSIONALS
BLANKET TREATMENTS
SIDE EFFECTS
HEALTH: CHALLENGES OF CARE
HAX | HARDWARE TRENDS 2016 | PAGE 66
HEALTH: LIMITS OF COMMON TRACKERS
Basic activity trackers and smart watches made consumers
familiar with some health features. This created new
opportunities for more specialized or medical-grade devices.
MONITOR
PREVENT
DIAGNOSE
COACH
TRAIN
HEAL
HEALTH: OPPORTUNITIES
VAST ARRAY OF
PHYSICAL & MENTAL
CONDITIONS
HEALTH: WHAT TO HEAL?
HAX | HARDWARE TRENDS 2016 | PAGE 69
HEALTH: TOWARD PRECISION INSURANCE
Insurance companies are expected to play a key role in the
spread of health tech devices and usage.
The benefits for them range from:
• Improved user behavior
• Positive filtering
• Better data
This is expected to enable “precision insurance”
HAX | HARDWARE TRENDS 2016 | PAGE 70
Wearables that help manage conditions or heal their users.
Skin PickingHair Pulling
Nail Biting Thumb Sucking
LIV by HabitAware
For Body-Focused
Repetitive Behavior
(BFRB)
SANA
Smart sleeping mask
against chronic pain
or PTSD-induced insomnia
HEALTH: WEARAPEUTHICS
FeetMe
Smart insoles for
diabetic foot prevention
HAX | HARDWARE TRENDS 2016 | PAGE 71
To monitor or improve medical conditions.
HEALTH: IMPLANTABLES
Smartfuse
Intelligent Implants
Profusa
Real-time biosensing implant
Raised $16m
Smartfuse
Induction-activated implant
for spinal fusion
HAX | HARDWARE TRENDS 2016 | PAGE 72
Test your body for pre-conditions, food or medication reactions.
Proteus Digital Health
Ingestible pill-based sensors
& patch to increase compliance
Raised over $450m
BBB
Smart multi-marker
blood testing device
(for diabetics and more)
AIRE by FoodMarble
Breath analyzer for prevention
of Irritable Bowel Syndrome (IBS)
HEALTH: METABOLIC TECH
HAX | HARDWARE TRENDS 2016 | PAGE 73
Startups focusing on female health and wellness.
Wink by Kindara
Fertility thermometer
Raised $6.93m
My.Flow
Smart tampon to monitor
periods during heavy days
Vibease
Smart vibrator for discreet use
or long-distance
HEALTH: FEMALE TECH
HAX | HARDWARE TRENDS 2016 | PAGE 74
Bionics are coming. Three exoskeleton companies went public.
Cyberdyne
Market cap: $5b
Ekso Bionics
Market cap: $98m
Whill
Raised $30.35m
Open Bionics
Open source robotic prosthetics
ReWalk
Market cap: $77m
HEALTH: BIONICS
HAX | HARDWARE TRENDS 2016 | PAGE 75
Sense by Hello
Sleep sensor
Raised $40.5m
Track your sleep, food and sedentary moments.
Darma
Sitting biosensor
SCiO
Pocket molecular sensor
Raised $11.47m
HEALTH: WELLNESS TECH
HAX | HARDWARE TRENDS 2016 | PAGE 76
Treatments with new devices might replace the use of drugs, for
physical and mental conditions, and bring unprecedented results.
Berkeley Ultrasound
Trans-cranial ultrasound for
treatment of depression and Alzheimer’s
HEALTH: NEURO TECH
HAX | HARDWARE TRENDS 2016 | PAGE 77
For more information, our State of Health Tech report is out soon!
COMING SOON
HEALTH: REPORT
HAX | HARDWARE TRENDS 2016 | PAGE 78
Micro-AutomationCobots
Service Robotics
Robot-as-a-Service
Drones
ROBOTICS
Autonomous Vehicles
Toys
HAX | HARDWARE TRENDS 2016 | PAGE 79
Y U NO ROSIE? - The dream of humanoid robots
seems distant still. What if the vision was wrong?
VARIETY - Specialized service robots are becoming
smarter and more affordable for businesses. Home
robots, toys and drones are also making inroads.
CREATIVE DESTRUCTION - Robots take jobs but also
help create new businesses.
1
2
3
ROBOTICS: TRENDS
HAX | HARDWARE TRENDS 2016 | PAGE 80
• Two-legged, two-armed and untethered humanoid robots that are safe and
capable are still too expensive.
• For lack of a viable market, Google put on sale Boston Dynamics and Schaft,
two recent acquisitions.
What we imagined What we can do What we got
ROBOTICS: Y U NO ROSIE?
HAX | HARDWARE TRENDS 2016 | PAGE 81
Savioke
Room service robot
Raised $17m
Service robots are spreading: they can be found in hotels,
warehouses, supermarkets, as well as on the pavement.
Tally by Simbe Robotics
Inventory robot
Dispatch Robotics
Ground delivery robot
Raised $2m
ROBOTICS: SERVICE ROBOTS
Rovenso
Heavy duty robotic rover
HAX | HARDWARE TRENDS 2016 | PAGE 82
Leaders
The market is split between toys, consumer and professional service
drones. Many of the top consumer drone companies are Chinese.
Notable Challengers
Passenger drone concept
Hovering camera drone
ROBOTICS: DRONES
HAX | HARDWARE TRENDS 2016 | PAGE 83
Cars, buses, trucks are getting higher levels of autonomy:
cruise control, lane keeping, self-parking and more.
GM bought Cruise
for US$1b
eHang
Fully-automated
passenger drone
ROBOTICS: SELF-DRIVING TECH
Olli
Self-driving 3D-printed
“talking” mini bus powered
by IBM Watson
HAX | HARDWARE TRENDS 2016 | PAGE 84
Has reality caught up with science fiction?
BB-8 by Sphero
Star Wars-inspired robot
Sold over 1m units
Raised $90m
Alpha & friends by UBTech
$1.3m on Indiegogo
Anki Drive
AI-powered racing cars
Raised $105m
Cell Robot by KEYi Tech
Modular robot
ROBOTICS: TOYS
HAX | HARDWARE TRENDS 2016 | PAGE 85
ROBOTICS: EDUCATION
Startups like Makeblock create robots for STEM education.
HAX | HARDWARE TRENDS 2016 | PAGE 86
Are sports trackers too 2015? Robots are coming to sports.
Trainerbot
Table tennis training robot
(on Kickstarter)
ROBOTICS: TRAINING ROBOTS
Robomintoner
Badminton robot from the University
of Electronic Science and Technology of China
HAX | HARDWARE TRENDS 2016 | PAGE 87
US$100,000+ US$25,000+ < US$5,000
“An industrial grade robot arm below $5,000 opens up
a broad new set of applications for manufacturers”
- Rich Mahoney, SRI International
ROBOTICS: ARMS RACE
HAX | HARDWARE TRENDS 2016 | PAGE 88
Social robots are getting lots of attention.
Will they get as much adoption?
Jibo
A robot for the family
Raised $54.6m
ROBOTICS: SOCIAL ROBOTS
Rokid
Family A.I. device for the home
A.I. Nemo
Companion robot
Raised over $10m series B
MOBILE ROBOTS FIXED ROBOTS
HAX | HARDWARE TRENDS 2016 | PAGE 89
Segway Robot
A segway turned into an open hardware
platform for mobile robotics
Xian’er Robot Monk
Answers questions about life
Chants sutras
ROBOTICS: INTRUIGING NOVELTIES
SpotMini by Boston Dynamics
Picks up items, climbs stairs and
does all sorts of things
HAX | HARDWARE TRENDS 2016 | PAGE 90
For more information, please check our State of Robotics report on Slideshare.
ROBOTICS: REPORT
HAX | HARDWARE TRENDS 2016 | PAGE 91
City-as-a-Service
INFRASTRUCTURE
Smart Buildings
Precision agriculture
Internet of Everything
Micro-grids
Infra for Robots
HAX | HARDWARE TRENDS 2016 | PAGE 92
TECH FOR SHARING - Better and more secure sharing
solutions for physical assets
CITY-AS-A-SERVICE - Connecting public infrastructure,
tracking and predicting events involving people,
vehicles and more for better planning.
SMART RESOURCES - Optimizing the flows of
resources, water, energy, waste.
1
2
3
INFRA TRENDS
HAX | HARDWARE TRENDS 2016 | PAGE 93
INFRA: CONNECTIVITY SOLUTIONS
Particle
WiFi and cellular solutions for IoT
Raised $4.2m
Veniam
Solutions for moving vehicles
Raised $29.9m
HAX | HARDWARE TRENDS 2016 | PAGE 94
New types of networks are trying to offer easier, cheaper
connection and management of smart devices.
Sigfox builds low-bandwidth cellular networks.
Raised US$151.3m in 4 rounds
INFRA: NETWORKS FOR IOT
LoRa is an industry alliance to create networks
for M2M and IoT applications
HAX | HARDWARE TRENDS 2016 | PAGE 95
From entrance to internal networks, buildings can be upgraded
or leapfrog to new technologies.
INFRA: SMARTER BUILDINGS
Nello: connects homes to the sharing
economy (airbnb, delivery companies) by
upgrading existing intercoms
LumenCache makes new buildings smart
by turning utility closets into control centers
HAX | HARDWARE TRENDS 2016 | PAGE 96
• New companies focus on better monitoring, deployment and usage of
urban resources: water, waste, energy, transportation, etc.
• Smarter urban furniture gives more convenience, new features or data.
INFRA: URBAN RESOURCES
Soofa
Smarter benches
Industrial / Organic
Recycling facility for rapid process
of organic waste
Numina by CTY: Analytics for places
Pedestrians, cyclists, traffic,
air quality, noise pollution & more
HAX | HARDWARE TRENDS 2016 | PAGE 97
Sensors and drones help improve the use of resources for precision agriculture.
Robots provide an alternative to the “get big or get out” in farming, enabling
smaller, more diverse farms.
Source: https://thefern.org/ag_insider/rise-of-robots-a-boost-to-small-diverse-farms/
Pycno: wireless soil sensors and
software platform for advice
Rowbot: robot for in-season
nitrogen management
Agribotix: agricultural drones
for imaging & analysis.
INFRA: PRECISION AGRICULTURE
HAX | HARDWARE TRENDS 2016 | PAGE 98
FABRICATION
Precision Production
Microfactories
Desktop Manufacturing
Fab-on-Demand
Industrial IoT
Smart Factories
Mass Customization
HAX | HARDWARE TRENDS 2016 | PAGE 99
DESKTOP SIZE - Factory tools are shrinking in size
and price, and making their entry into
workshops. Tools get smarter and connected.
MICRO-FACTORIES - New machines enable
prototyping or small batch manufacturing on-
shore at lower costs.
1
2
FABRICATION: TRENDS
HAX | HARDWARE TRENDS 2016 | PAGE 100
Continuous Liquid
Interface Production
CLIP
Selective Laser Sintering
SLS
Stereolithography
SLA
Fused Deposition Modeling
FDM
• MakerBot-style 3D printers are getting commoditized.
• New technologies offer faster speeds and higher quality, but still plastic.
• New soft materials (clay, silicone or bio-materials) are becoming usable.
Multi-material extruder
FABRICATION: 3D PRINTING
HAX | HARDWARE TRENDS 2016 | PAGE 101
• Low-cost and smarter tools are coming to market.
• Most manufacturing requires tools to cut materials, soft and hard.
• Even electronics can be prototyped faster with PCB printers
Shaper Othermill V.Former
Laser cutting Handheld cutting CNC Milling Vacuum FormingWaterjet cutting PCB Printing
FABRICATION: TOOLS
HAX | HARDWARE TRENDS 2016 | PAGE 102
Biotech is having its “PC Moment” with cheaper and smaller machines
democratizing and accelerating biotech research.
“We are heading towards machines that can print directly into people, or even… ‘people’.
Surgery robots will also be bioprinters” - Jemma Redmond, CEO, Ourobotics
OpenTrons: automates tedious
liquid handling
BioBots: bioprinter enabling research and
testing on biomaterials and future implants
Ourobotics: multi-material bioprinter
FABRICATION: BIO-FABRICATION
HAX | HARDWARE TRENDS 2016 | PAGE 103
From new materials to 3D printing, the fabrics and garment industry is
likely to evolve quickly in the coming years.
Bolt Threads: creates spider-like silk
material. Raised $90m in 3 rounds.
Electroloom
Fabric printer using electrospinning
Kniterate: knitting robot making
garments from common threads
Kniterate
FABRICATION: FABRICS
HAX | HARDWARE TRENDS 2016 | PAGE 104
New tools will allow the mass creation of custom products.
FABRICATION: MASS CUSTOMIZATION
PinPress: a shape-shifting mold for
bespoke manufacturing
HAX | HARDWARE TRENDS 2016 | PAGE 105
CHINA
Global Startups
Silicon Shenzhen
Pragmatic Innovation China-first
Shanzhai
Xiaomization
HAX | HARDWARE TRENDS 2016 | PAGE 106
SHENZHEN - With few exceptions, all roads lead to Shenzhen
for global hardware startups.
SPEED or TECHNOLOGY? - Mix of “incremental” and high-tech startups,
generally prioritizing speed over R&D.
LOCAL & GLOBAL - While most are China-first or China-only,

some want to be global from start.
HOT! - Oversupply of capital drives high valuations.
1
2
3
4
CHINA: TRENDS
HAX | HARDWARE TRENDS 2016 | PAGE 107
• Shenzhen’s reputation has grown as the
“Silicon Valley for Hardware”.
• Makerbot, the Maker Movement pioneer and
advocate of the “Made in USA” is moving its
production to Shenzhen.
• The Shenzhen supply chain is increasingly
open to startups.
• The annual FAB global conference for Fab
Labs is being held for the first time in
Shenzhen in 2016.
Shenzhen, the Silicon Valley of Hardware
Documentary by WIRED UK
CHINA: MORE SHENZHEN
HAX | HARDWARE TRENDS 2016 | PAGE 108
“Why are Apple products made in China?”
Charlie Rose, 60 Minutes, Dec. 2015
“It’s skill.”
Tim Cook, CEO, Apple
“…you can take every tool and die maker in the U.S.
and probably put them in this room.”
“In China, you would need multiple football fields.”
CHINA: SKILLS & SCALE
HAX | HARDWARE TRENDS 2016 | PAGE 109
• Inspired by German’s “Industry 4.0” plan,
the Chinese government is pushing for an
upgrade of its manufacturing sector under
the name “Made in China 2025”
• The plan involves automation (Foxconn
plans to replace 30% of its labor with
robots by 2020), smart and sustainable
technologies
• Premier Li Keqiang made a public call for
“mass entrepreneurship and innovation”
at the Summer Davos Forum in Sept. 2014.
CHINA: MADE BY CHINA
HAX | HARDWARE TRENDS 2016 | PAGE 110
Chinese hardware startups tend to focus on “pragmatic
innovation” for better ROI to avoid “market risk” on top of
“execution risk”.
RARE
GLOBAL LEADERS
( DJI, Ninebot )
MOST
CHINESE
STARTUPS
A FEW
$
“SHANZHAI”
Getting to market fast
is seen as more important
than creating technologies
without proof of a market
While US companies
often struggle in China,
a Chinese-born startup
could - like DJI - become
a truly global leader.INNOVATION
CHINA: PRAGMATIC INNOVATION
HAX | HARDWARE TRENDS 2016 | PAGE 111
• Xiaomi continues investing in hardware startups (55 so far). It distributes headphones,
power banks, personal transporters, e-bikes, air purifiers, rice cookers, drones… 7
startups announced revenue over $15m in 2015, and 2 over $150m.
• Xiaomi’s “mi-too” power play might slow down innovation by underpricing competitors.
Xiaomi Smart Rice Cooker
Xiaomi hired a star Japanese engineer
to create a cheaper, better
and symbolic product.
Xiaomi Drone
A 4k drone for less than US$500
CHINA: XIAOMIZATION
Xiaomi Foldable e-Bike
45km for $450
HAX | HARDWARE TRENDS 2016 | PAGE 112
While Segway took years to grow a market, hoverboards went from innovation
to commodity in 12 months. Thousands of Chinese factories and overseas
importers rushed to market, leading to many malfunctions. Reliable products
and brands are now emerging.
1986: First R&D (Japan) 2001: Segway (USA)
$5,000
2016: Ninebot Mini (China)
$330
CHINA: THE CASE OF HOVERBOARDS
2015: Razer Hovertrax
$599
HAX | HARDWARE TRENDS 2016 | PAGE 113
• Most Chinese hardware startups target China
first, but an increasing number is global-minded.
• Chinese companies (startups and traditional
contract manufacturers) represented 30% of the
exhibitors at CES in 2016.
Ninebot is going global
Raised $80m
Acquired Segway
China is the world leader
in consumer drones
China’s robotics startups
Starting local or global?
CHINA: MADE FOR CHINA vs. GLOBAL FIRST
HAX | HARDWARE TRENDS 2016 | PAGE 114
• Thanks to the familiarity and proximity of
manufacturing, Chinese investors feel more
comfortable with hardware investments
than their foreign counterparts.
• Chinese software giants like LeTV and
Qihoo 360 are making an entry into
hardware. The appliance maker Midea
announced its planning of 25 smart home
products.
• The local market is heating up and some
Chinese investors are looking abroad for
better deals, offering attractive supply chain
connections to foreign startups.
“Many Chinese startups
that shouldn't be funded
find ample supply of easy money”
Fan Bao
Chairman, China Renaissance
CHINA: HARDWARE INVESTMENT BOOM
“Chinese startups can go to market
in 6 month where in the US it would
take 2 years”
Jenny Lee
Managing Partner, GGV Capital
HAX | HARDWARE TRENDS 2016 | PAGE 115
COMPANY PRODUCT FUNDING
Codoon Fitness bands $91m
Niu Smart e-scooter $80m
Mobvoi AI-based smart watches $75m
Yuneec Drones $60m
Ehang Drones $52m
uSens AR/VR controller $26.7m
Picooc Smart scales $21m
Xgimi Smart projector $16.2m
AI Nemo Companion robot $10m
TheONE Smart piano $10m
CHINA: NOTABLE INVESTMENTS
HAX | HARDWARE TRENDS 2016 | PAGE 116
• Successful product can attract
competitors, counterfeits and
copycats.
• The first protection comes from
doing something hard to copy.
• Entry barriers can come from the
science, software, manufacturing
processes, brand or community
built around your product.
“In China, do not use a US-style NDA.
Use a ‘NNN’ agreement covering non-
disclosure, non-use and non-
circumvention.”
Dan Harris

Lawyer, Harris & Moure
Author, China Law Blog
CHINA: INTELLECTUAL PROPERTY
HAX | HARDWARE TRENDS 2016 | PAGE 117
0 to 0.x 0.x to 1
☺☺☺
☺☺ ☺☺☺
☺
Education
Family
Tools
Speed
Know-how
Costs
1 to Many
☺☺☺
☺
Invention Productization Production
Many to All
Commercialization
☺☺☺
☺
Resources
Supply chain
Know-how
Costs
Early adopters
Crowdfunding
Retail channels
CHINA: OPPORTUNITY
Leveraging the strengths of ecosystems to increase the odds of success.
HAX | HARDWARE TRENDS 2016 | PAGE 118
ABOUT HAX
Escape velocity
Hardware = People
Hardware is eating the world
#NoAppForThat
De-risk
#Empowerment
THE ACCELERATOR VC

#MEGA-TRENDS #IMPACT #GLOBAL
SYNTHETIC BIOLOGYSOFTWARE HARDWARE FOOD BUSINESS
SHENZHEN
GLOBAL PRESENCE
SANFRANCISCO NEWYORK
HAX ACCELERATOR HAX BOOST URBAN-X
2,000+ APPLICANTS PER YEAR
LIFE
HEALTH
as
ROBOTICS
INFRA
FAB
>160 HARDWARE
COMPANIES TO DATE
50% 20% 30%
LIFE
HEALTH
as
ROBOTICS
INFRA
FAB
Particle
NextThing
Nello
LumenCache
CTY
PinPress
Voltera
WAZER
OpenTrons
Ourobotics
Kniterate
Electroloom
PinPress
Dispatch
Simbe
Rovenso
KEYi Tech
Makeblock
HabitAware
FeetMe
Sana
BBB
SmartFuse
Berkeley Ultrasound
Prynt
Revols
Kokoon
Nura
Motion Metrics
Carbon Robotics
Giroptic
Leap Motion
Joy
Petcube
Nomiku
Auroma
Bartesian
Grobo
Livin Farms
Opho
Alpha Glass
Nua
FoodMarble
Kindara
My.Flow
Vibease
Darma
Industrial / Organic
TECHNOLOGY90-111 DAYS $60-100K LAUNCHBUSINESS60 / YEAR
HAX ACCELERATOR
RETAIL42 DAYS N.A. SALESMARKETING40 / YEAR
HAX BOOST
+100 COMPANIES
IN 2016
HAX | HARDWARE TRENDS 2016 | PAGE 124
SMALL SCALE DEVELOPMENT
A WEEK IN SHENZHEN
IS LIKE A MONTH
ANYWHERE ELSE
TO MASS SCALE
SHENZHEN OFFERS
ACCESS TO THE 

ULTIMATE
SUPPLY CHAIN
FROM DEVELOPMENT TO MANUFACTURING
“Most active investor

in crowdfunded hardware” 5 projects in 2015
in global Top 100
of all time
$2.5m$1.1m $1.5m $1.9m $2.2m
60+ CROWDFUNDED
PROJECTS TO DATE
$420K AVERAGE RAISE
FULL STACK ENGINEERING,
DESIGN & BUSINESS RESOURCE
ROBOTICS STRUCTURALMECHANICALMECHATRONICSELECTRICAL
SOURCINGDFMBRANDINGDESIGN SUPPLY CHAIN
FILMMARKETING PRSTRATEGY FINANCING
HAX | HARDWARE TRENDS 2016 | PAGE 128
TECHCRUNCH | HAX Lean Hardware Series
12 articles | CLICK HERE
WIRED | Shenzhen: The Silicon Valley of Hardware
4-parts documentary | PART 1 | PART 2 | PART 3 | PART 4
SLIDESHARE | Free Online Reports | CLICK HERE
Hardware Trends, State of Hardware
State of Robotics, State of Health Tech
CONTACT US | MAKEIT @ HAX.CO
APPLY | WWW.HAX.CO

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Hardware Trends 2016

  • 2. HAX | HARDWARE TRENDS 2016 | PAGE 2 Ecosystem1 Lifestyle3 Health Tech4 Robotics5 Infrastructure6 Fabrication7 China8 2 Fundings + M&A CONTENT Notes: - Many of the products mentioned are not on market yet - HAX and SOSV startups quoted in the report are indicated in the Appendix
  • 3. HAX | HARDWARE TRENDS 2016 | PAGE 3 HARDWARE IS CHANGING EVERYTHING …and there is no app for that The visions of science fiction with flying cars, jet packs, bionic humans and humanoid robots are getting realized, but also showing their limits. Closer to us, IoT keeps growing and entering more industries: automotive, food, healthcare, retail, hospitality, sports and more. Every object is being reinvented, thanks to low-cost and innovative sensors, and the data generated. “Connected” will soon be as mundane as “electric”. This report covers some major trends and key examples of what is coming in this new technical revolution. GET READY FOR THE FUTURE! A report by: Benjamin Joffe Cyril Ebersweiler Duncan Turner Karina Chang Kate Whitcomb Nick Plante Our grateful thanks to: The many HAX founders, mentors, partners and friends who continuously share their knowledge and experience to make the impossible happen. ben@hax.co cyril@hax.co duncan@hax.co karina@hax.co kate@hax.co nick@hax.co FOREWORD
  • 4. HAX | HARDWARE TRENDS 2016 | PAGE 4 Benjamin Joffe Partner HK / Shenzhen Karina Chang Program Director HAX China Shenzhen About HAX Nick Plante Program Director Urban-X New York Duncan Turner Managing Director HAX Accelerator Shenzhen Kate Whitcomb Program Director HAX Boost San Francisco Cyril Ebersweiler Founder, Managing Director San Francisco HAX is the leading startup accelerator focused on hardware. We have invested in over 160 IoT/robotics/health tech companies globally. with
  • 5. About SOSV THE ACCELERATOR VC
 #MEGA-TRENDS #IMPACT #GLOBAL SYNTHETIC BIOLOGYSOFTWARE HARDWARE FOOD BUSINESS
  • 6. HAX | HARDWARE TRENDS 2016 | PAGE 6 ECOSYSTEM CES Fab Labs Maker Spaces Maker FaireMaker Movement IoT Meetups 0 to 0.x Computers in things Jet packs Further future
  • 7. HAX | HARDWARE TRENDS 2016 | PAGE 7 THE FUTURE IS HERE: FLYING CARS AEROMOBIL Based in Slovakia. BACK TO THE FUTURE 1985
  • 8. HAX | HARDWARE TRENDS 2016 | PAGE 8 THE FUTURE IS HERE: JET PACKS STAR WARS 1977 MARTIN JETPACK Listed in Australia for $250m. Price: $250,000
  • 9. HAX | HARDWARE TRENDS 2016 | PAGE 9 THE FUTURE IS HERE: UNIVERSAL TRANSLATORS STAR TREK 1966 Language translation earpiece. $2.3m on Indiegogo
  • 10. HAX | HARDWARE TRENDS 2016 | PAGE 10 THE FUTURE IS HERE: EXOSKELETONS ROBOCOP 1987 IPO in Japan in 2014 - Market cap: $5b 2 other IPOs in USA
  • 11. HAX | HARDWARE TRENDS 2016 | PAGE 11 Every part of the hardware startup ecosystem is getting better. • Prototyping tools and resources are multiplying. • Communities for creation and learning are growing: offline like Maker Spaces, Fab Labs, HackerSpaces, or online like Hackster. • Hardware startup accelerators have spread, investors are gaining experience and confidence, leading to increased early stage funding. Crowdfunding is also maturing: media and backers are more careful, and creators better prepared. • Still, many products are rushed to market. Quality suffers, they get bad retail terms, do weak brand and demand building. • Overall, the gap between “makers” and startups is widening. Today’s hardware startups are found at CES rather than at Maker Faires. Today’s hardware startups are found at CES rather than at Maker Faires. THE HARDWARE ECOSYSTEM
  • 12. HAX | HARDWARE TRENDS 2016 | PAGE 12 China France Canada Germany UK South Korea Hong Kong Japan 0 300 600 900 1,200 40 48 49 53 54 92 211 1,127 Source: CES • 3,800 exhibitors • >50% from abroad International Exhibitors CES: SURFING THE IOT WAVE
  • 13. HAX | HARDWARE TRENDS 2016 | PAGE 13 0 125 250 375 500 2012 2013 2014 2015 2016 500 375 236 140 94 Exhibitors in Eureka Park Source: CES, media quotes CES: EUREKA PARK STARTUP ZONE
  • 14. HAX | HARDWARE TRENDS 2016 | PAGE 14 Map by VentureScanner 1. Home (145) 2. Platform (112) 3. Healthcare (110) 4. Fitness (99) 5. Lifestyle (98) 6. City/Infra (46) 7. Smartwatches (44) 8. Automotive (43) 9. UI (40) 10. Agriculture (38) 11. Toys (25) 12. Trackers (24) IOT ECOSYSTEM MAP
  • 15. HAX | HARDWARE TRENDS 2016 | PAGE 15 • Membership grew 40% to 170% in just over a year. • Non-US meetups
 = 2/3 of the top cities IoT Bangalore IoT London SF Hardware IoT Paris Hardwired NYC SF IoT IoT SF/SV IoT Central NYC IoT Israel NYC HW Startup 0 2,500 5,000 7,500 10,000 2,319 1,776 2,013 3,074 2,841 3,028 2,397 4,086 4,712 3,219 3,720 3,959 4,111 4,355 4,540 4,663 5,044 5,664 8,288 8,701 June 2016 March 2015 Source: meetup.comTop IoT & Hardware Meetups HARDWARE MEETUPS ARE GROWING FAST
  • 16. HAX | HARDWARE TRENDS 2016 | PAGE 16 Like Soylent Green, “hardware is people”: beyond initial prototyping come suppliers, manufacturers & distributors. 0 to 0.x 0.x to 1 1 to Many Prototyping Productization Production Many to All Scaling Tools Sourcing, DFM ZERO TO SCALE DistributionSupply chainREQUIREMENTS STAGE CHANGES Lower costs New tools Opening to startups Opening to startups
  • 17. HAX | HARDWARE TRENDS 2016 | PAGE 17 C.H.I.P. World’s first $9 computer will make smart products the new normal COMING NEXT: MICROCOMPUTERS
  • 18. HAX | HARDWARE TRENDS 2016 | PAGE 18 WILL STARTUPS CREATE THEIR OWN CHIPS? Like Google’s AI-centric
 “Tensor Processing Unit” COMING NEXT: CUSTOM CHIPS
  • 19. HAX | HARDWARE TRENDS 2016 | PAGE 19 POWERING DEVICES with motion vibration, solar, thermal, RF COMING NEXT: ENERGY HARVESTING
  • 20. HAX | HARDWARE TRENDS 2016 | PAGE 20 LOW-COST INDUSTRIAL ARMS Small-scale manufacturing Automation in new fields COMING NEXT: LOW-COST AUTOMATION
  • 21. HAX | HARDWARE TRENDS 2016 | PAGE 21 Better prevention Remote monitoring & care Support 10x more patients COMING NEXT: PRECISION HEALTHCARE
  • 22. HAX | HARDWARE TRENDS 2016 | PAGE 22 COMING NEXT: HARDWARE + BIOTECH CONVERGENCE Koniku’s “neurons on chips" could unlock new stages of Moore’s Law
  • 23. HAX | HARDWARE TRENDS 2016 | PAGE 23 Accelerators Crowdfunding Acquisitions FUNDING + M&A Investment
  • 24. HAX | HARDWARE TRENDS 2016 | PAGE 24 COMPANY PRODUCT FUNDING 1 Magic Leap AR/MR $1.42b 2 Jawbone Speakers, wearables $890.8m 3 Sigfox IoT network $151.3m 4 3D Robotics Drones $126m 5 Carbon 3D printing $141m 6 Ring Smart doorbell $100m 7 Codoon Fitness bands $91m 8 Bolt Threads Fabric printing $90m 9 Eero Home wifi $90m 10 Sphero Robot toys $90m 11 Niu Smart e-scooter $80m 12 Mobvoi AI-based smart watches $75m 13 Yuneec Drones $60m 14 Jibo Social robots $52.3m 15 Ehang Drones $52m 16 Roli Music keyboards $43.5m 17 Hello Sleep tracker $40.5m 18 Devialet Speakers $39.1m 19 Netatmo Connected devices $38.67m 20 Parrot Drones $35.21m NOTABLE INVESTMENTS IN 2015-16 While the most funded startups are mostly US-based, large rounds went to several French and Chinese startups. Drone startups made a strong showing.
  • 25. HAX | HARDWARE TRENDS 2016 | PAGE 25 • Venture Scanner tracks over 900
 IoT startups. • The categories attracting the most investment are Consumer IoT and Health care. Source: Venture Scanner, September 2015 NOTABLE INVESTMENTS IN 2015-16
  • 26. HAX | HARDWARE TRENDS 2016 | PAGE 26 MNCs from traditional industries are now buying hardware companies. NOTABLE ACQUISITIONS BUYER TARGET PRICE General Motors cars Cruise self-driving tech $1b Fossil watches Misfit wearables $260m Nokia telecom Withings smart health $191m Mars pet food Whistle pet activity tracker $117 Mattel toys Fuhu tablets for kids $21.5 Mattel toys Sproutling baby health tracker n.a. Midea appliances Kuka industrial robots $5b for 30%
  • 27. HAX | HARDWARE TRENDS 2016 | PAGE 27 • June 2016: Fitbit trades at $2.75b (1/4 of its peak, 1/3 of its IPO price). GoPro lays off part of staff. Market cap is $1.5b (from US$10b+ peak). • June 2016: Toyota is the top bidder to acquire Google’s iconic robotics companies Boston Dynamics and Shaft. • June 2016: Nest founder Tony Fadell steps down from its role at Google. • April 2016: Makerbot, who laid off 20% of its staff (twice), announces the outsourcing of its manufacturing to China via Jabil, a contract manufacturer. NOTABLE NEWS
  • 28. HAX | HARDWARE TRENDS 2016 | PAGE 28 NOTABLE NEWS: FITBIT & GOPRO
  • 29. HAX | HARDWARE TRENDS 2016 | PAGE 29 • March 2016: Dropcam founder Greg Duffy says selling to Nest (for US$555m) was a mistake. • January 2016: CES had its biggest year. Over 500 startups participated among the 3,800 exhibitors. • December 2015: kids tablet maker Fuhu files for bankruptcy. It had raised over $100m, had $196m in revenue in 2014 and was rumored for IPO in 2014. • September 2015: invention platform Quirky files for bankruptcy. Quirky had raised $175m. NOTABLE NEWS
  • 30. HAX | HARDWARE TRENDS 2016 | PAGE 30 • Product crowdfunding is maturing. Backers, media and creators are all more aware of the challenges. • Some creators leverage their results to raise venture capital. Some funded startups use crowdfunding to launch their products. • The amount raised on crowdfunding platforms do not seem to predict long-term success. • Kickstarter star and smart watch pioneer Pebble keeps coming back with great success. Source: Kickstarter, June 2016 Total pledged $2.1b Projects >$1m Technology $384m 32 (0.1%) Design $383m 56 (1.3%) Kickstarter Stats CROWDFUNDING Pebble raised over $40m across three Kickstarter campaigns
  • 31. HAX | HARDWARE TRENDS 2016 | PAGE 31 • According to an independent study of Kickstarter projects by the University of Pennsylvania, 9% of successfully funded projects fail to deliver, and 2/3 deliver on time*. • Unfortunately, some high profile projects with over $1m in backing had issues. Kreyos Smart Watch US$1.5m (Indiegogo, 2013) Bankrupt Outsourced poorly and ran out of funds. Zano mini-drone US$3.4m (Kickstarter, Jan. 2015) Bankrupt Kickstarter hired a journalist to investigate the case. Conclusions: misleading video and lack of technical skills. Triton Artificial Gills ~US$900,000 (Indiegogo, April 2016) Canceled by Indiegogo Feasibility challenged by users. *Source: Survey, March 2015 CROWDFUNDING: HIGH PROFILE PROBLEMS Coolest Cooler US$13.3m (Kickstarter, 2014) “Delayed due to cash flow issues” The creator miscalculated costs and cash flow suffered. By April 2016, about 2/3 of the 62,000 backers had not received it. CASH FLOW BANKRUPT BANKRUPT IMPOSSIBLE?
  • 32. HAX | HARDWARE TRENDS 2016 | PAGE 32 Coachware Augmented Objects Smart Home AR/VR Active Tech Personal Farming Dataware LIFESTYLE Pet Tech Family TechKitchen Tech Baby Tech Travel Tech Smart Toys Personal Transporters Music Tech Audio Tech HCI Smart Clothing Silver Tech
  • 33. HAX | HARDWARE TRENDS 2016 | PAGE 33 AUGMENTED OBJECTS - New technologies are making their way into everyday objects. R&D + COMPONENTS - New research and cheaper components such as sensors - thanks to smartphones - drive innovation. BETTER AND DIFFERENT - Objects get better, personalized or create entirely new usages. MORE CHANNELS - Retailers want to offer new in-store experiences to compete with online retail. 1 2 3 LIFESTYLE 4
  • 34. Magazines are like broken iPads Today Glass doors are assumed to be automatic. Yesterday My toaster is smart and autonomous. It recognizes me and knows my preferences. Tomorrow We’ll expect more from objects, as we already do. AUGMENTED OBJECTS: THE NEW NORMAL?
  • 35. HAX | HARDWARE TRENDS 2016 | PAGE 35 …what’s next? Natural Crafted Electric Connected AUGMENTED WORDS: LIGHT
  • 37. HAX | HARDWARE TRENDS 2016 | PAGE 37 Beats brought a unique design and identity… …what else could be done? AUGMENTED HEADPHONES
  • 38. HAX | HARDWARE TRENDS 2016 | PAGE 38 New Designs? Axent AUGMENTED HEADPHONES
  • 39. HAX | HARDWARE TRENDS 2016 | PAGE 39 Custom filters Here AUGMENTED HEADPHONES
  • 40. HAX | HARDWARE TRENDS 2016 | PAGE 40 Custom fit Revols AUGMENTED HEADPHONES
  • 41. HAX | HARDWARE TRENDS 2016 | PAGE 41 Custom tuning Nura AUGMENTED HEADPHONES
  • 42. HAX | HARDWARE TRENDS 2016 | PAGE 42 A.I. Vi AUGMENTED HEADPHONES
  • 43. Custom A.I. like in “Her”? We’re not far! AUGMENTED HEADPHONES
  • 44. HAX | HARDWARE TRENDS 2016 | PAGE 44 PERSONALIZING EVERYTHING? TO OUR BODY TO OUR MIND TO OUR SENSES TO OUR PREFERENCES TO OUR ENVIRONMENT AUGMENTED OBJECTS: PERSONALIZATION
  • 45. HAX | HARDWARE TRENDS 2016 | PAGE 45 What do those products have in common? Dyson 360 Eye Nest Thermostat Amazon Echo Microsoft Hololens Netatmo Welcome a. They are computers b. They cost at least $150 QUESTION ANSWER Source: Dave Rauchwerk / NextThingCo AUGMENTED OBJECTS: THE NEW NORMAL
  • 46. HAX | HARDWARE TRENDS 2016 | PAGE 46 • Consumer devices are moving from using micro-controllers to computers, to give them more intelligence and autonomy and reduce their dependency on mobiles or cloud services. • The next generation will require cheaper computing options to become truly mass market. AUGMENTED OBJECTS: COMPUTERS IN THINGS
  • 47. HAX | HARDWARE TRENDS 2016 | PAGE 47 • A range of micro-controllers, prototyping boards and micro-computers with various capabilities are available to build projects and deploy devices. • The $10 barrier was broken by NextThing’s C.H.I.P.’s $9 computer and Raspberry Pi’s $5 Pi Zero. Is the future free or disposable computing? AUGMENTED OBJECTS: MICROCOMPUTERS
  • 48. HAX | HARDWARE TRENDS 2016 | PAGE 48 Micro-computers are making viable an unprecedented array of smart devices. PocketCHIP: $49 Linux computer and retro game console Amazon Echo built for $10 Using CHIP AUGMENTED OBJECTS: INTELLIGENT THINGS
  • 49. HAX | HARDWARE TRENDS 2016 | PAGE 49 INTERNET IN THINGS SENSORS IN THINGS COMPUTERS IN THINGS APPS IN THINGS A.I. IN THINGS AUGMENTED OBJECTS: THE NEW NORMAL
  • 50. HAX | HARDWARE TRENDS 2016 | PAGE 50 Generic trackers Specialized trackers Coachware Generic trackers are turning into commodities. Early movers are facing the pressure of low-cost devices, specialists and more advanced coachware. LIFESTYLE: ACTIVE TECH
  • 51. HAX | HARDWARE TRENDS 2016 | PAGE 51 The first wave of consumer AR - namely Google Glass - didn’t meet a market. The new generation is trying to solve issues of appearance, costs and user experience. Microsoft Hololens Magic Leap Mixed reality headset Cool Glass HIGH END CONSUMER Alpha Glass Full-lens display Daqri AR hard hat SPECIALIST Skully AR bike helmet LIFESTYLE: AUGMENTED & MIXED REALITY
  • 52. HAX | HARDWARE TRENDS 2016 | PAGE 52 Oculus Rift Facebook $599 Vive HTC $799 Gear VR Samsung $99 Cardboard Google $19.95 HIGH END LOW END 2016 is the year of VR devices. PlayStation VR Sony $399 LIFESTYLE: VIRTUAL REALITY
  • 53. HAX | HARDWARE TRENDS 2016 | PAGE 53 Samsung Gear 360 $350 Nokia Ozo $60,000 PROFESSIONALCONSUMER Called VR, 360, 3D or spherical cameras, they are a key piece of the VR content puzzle. Startups, CE and camera companies are launching products from about $300 to… $60,000. Giroptic 360cam $499 LIFESTYLE: VR CAMERAS GoPro Omni $5,000
  • 54. HAX | HARDWARE TRENDS 2016 | PAGE 54 Interaction and control in augmented, mixed or virtual reality can be difficult, especially in VR where users can’t see their hands directly. Startups are offering new solutions. LIFESTYLE: INTERACTING IN AR, MR & VR Leap Motion Controller, VR mount and Orion hand-tracking software Raised $44m FOVE Eye tracking VR headset Raised $11.1m
  • 55. HAX | HARDWARE TRENDS 2016 | PAGE 55 Locks, lights, AC, air sensors and more are getting smarter. Which device will rule them all? Echo by Amazon A hit AI-powered product. Amazon allows third parties to build on its Alexa platform Google Home The answer to Amazon? Siri remote by Apple The new universal remote? LIFESTYLE: SMART HOME WARS
  • 56. HAX | HARDWARE TRENDS 2016 | PAGE 56 Products targeting families with young children are multiplying. Pets - as family members - also get special attention. 4moms: robotic products for pre-school. Raised $60m Owlet: baby monitor Raised $8.97m Octopus: icon-based smart watch to build good habits PetCube: camera and laser for pets. Raised $3.79m LIFESTYLE: BABY / FAMILY / PET TECH
  • 57. HAX | HARDWARE TRENDS 2016 | PAGE 57 Technology is coming into the kitchen. New devices offer automation, monitoring, precision or affordable versions of professional devices. Nomiku Sous-vide cooking appliance Rotimatic Roti-making appliance Auroma Advanced coffee maker Bartesian Capsule-based cocktail machine LIFESTYLE: KITCHEN TECH
  • 58. HAX | HARDWARE TRENDS 2016 | PAGE 58 New devices enable semi-automated home production of food. This can be seen as an important step toward sustainability. Click and Grow: grows herbs. Raised $2.2m. Grobo: precise control to grow regular or medicinal plants. Living Farms: smart edible insect farm for tasty and clean home-grown proteins. LIFESTYLE: PERSONAL FARMING
  • 59. HAX | HARDWARE TRENDS 2016 | PAGE 59 Instruments are being reinvented for easier learning and usage, or to offer new functionalities. New accessories and musical tools are also spreading. Roli: expressive keyboard Raised US$43.5m TheONE: smart piano Raised US$10m series B Keys by Opho: smart keyboard with gesture control LIFESTYLE: MUSIC TECH
  • 60. HAX | HARDWARE TRENDS 2016 | PAGE 60 Travelers demand better luggage. Location tracking, security, battery charging… and hands-free movement. Samsung and Samsonite reportedly teamed up to create smart luggage. Bluesmart $2M Indiegogo campaign Raised US$6m Raden Raised $3.5m Space Case 1 $920k on Kickstarter Nua Robot suitcase that follows its owner. LIFESTYLE: TRAVEL TECH
  • 61. HAX | HARDWARE TRENDS 2016 | PAGE 61 • The market for personal transporters has fragmented into one-wheelers, two- wheelers and more. The hoverboard became a hit in 2015 until battery issues plagued its reputation and reduced imports. • The Chinese startup Ninebot raised US$80m from Sequoia and Xiaomi and acquired Segway. It launched new products to positive reviews. HoverboardSegway Ninebot MiniOnewheel Solowheel Z-board Cocoa Motors LIFESTYLE: PERSONAL TRANSPORTERS
  • 62. HAX | HARDWARE TRENDS 2016 | PAGE 62 LIFESTYLE: THE SHOWROOM STRIKES BACK • “Showrooming” has become synonymous with the struggle of brick-and-mortar retailers against online players. • Connected devices are an opportunity to offer new in- store experiences. • New retail formats are being tested to feature connected product, including Target's Open House, Sear's connected solutions shop and B8ta retail in Palo Alto. • Retailers have launched special programs to work with early stage startups, including Amazon's Launchpad and Brookstone's Launch program HAX Product Demos at Target B8ta store in Palo Alto
  • 63. HAX | HARDWARE TRENDS 2016 | PAGE 63 Wearapeuthics Metabolic Tech Precision Medicine Implantables HEALTH TECH InsurTech NeuroTech WellnessTech SexTech Biosensors Bionics SilverTech Predictive Care
  • 64. HAX | HARDWARE TRENDS 2016 | PAGE 64 INSIDE OUT - New devices monitor physical, mental health as well as our environment. BEYOND TRACKING - Remote diagnosis, coaching and healing. BETTER CARE - Benefits are improved lifestyles, prevention, diagnostic, and enabling healthcare professionals to serve more people better and faster. INSURANCE - Insurance will have a key role in the spread and adoption of new technologies. 1 2 3 4 HEALTH: TRENDS
  • 65. HAX | HARDWARE TRENDS 2016 | PAGE 65 TIME, COST & LOCATION LACK OF HEALTHCARE PROFESSIONALS BLANKET TREATMENTS SIDE EFFECTS HEALTH: CHALLENGES OF CARE
  • 66. HAX | HARDWARE TRENDS 2016 | PAGE 66 HEALTH: LIMITS OF COMMON TRACKERS Basic activity trackers and smart watches made consumers familiar with some health features. This created new opportunities for more specialized or medical-grade devices.
  • 68. VAST ARRAY OF PHYSICAL & MENTAL CONDITIONS HEALTH: WHAT TO HEAL?
  • 69. HAX | HARDWARE TRENDS 2016 | PAGE 69 HEALTH: TOWARD PRECISION INSURANCE Insurance companies are expected to play a key role in the spread of health tech devices and usage. The benefits for them range from: • Improved user behavior • Positive filtering • Better data This is expected to enable “precision insurance”
  • 70. HAX | HARDWARE TRENDS 2016 | PAGE 70 Wearables that help manage conditions or heal their users. Skin PickingHair Pulling Nail Biting Thumb Sucking LIV by HabitAware For Body-Focused Repetitive Behavior (BFRB) SANA Smart sleeping mask against chronic pain or PTSD-induced insomnia HEALTH: WEARAPEUTHICS FeetMe Smart insoles for diabetic foot prevention
  • 71. HAX | HARDWARE TRENDS 2016 | PAGE 71 To monitor or improve medical conditions. HEALTH: IMPLANTABLES Smartfuse Intelligent Implants Profusa Real-time biosensing implant Raised $16m Smartfuse Induction-activated implant for spinal fusion
  • 72. HAX | HARDWARE TRENDS 2016 | PAGE 72 Test your body for pre-conditions, food or medication reactions. Proteus Digital Health Ingestible pill-based sensors & patch to increase compliance Raised over $450m BBB Smart multi-marker blood testing device (for diabetics and more) AIRE by FoodMarble Breath analyzer for prevention of Irritable Bowel Syndrome (IBS) HEALTH: METABOLIC TECH
  • 73. HAX | HARDWARE TRENDS 2016 | PAGE 73 Startups focusing on female health and wellness. Wink by Kindara Fertility thermometer Raised $6.93m My.Flow Smart tampon to monitor periods during heavy days Vibease Smart vibrator for discreet use or long-distance HEALTH: FEMALE TECH
  • 74. HAX | HARDWARE TRENDS 2016 | PAGE 74 Bionics are coming. Three exoskeleton companies went public. Cyberdyne Market cap: $5b Ekso Bionics Market cap: $98m Whill Raised $30.35m Open Bionics Open source robotic prosthetics ReWalk Market cap: $77m HEALTH: BIONICS
  • 75. HAX | HARDWARE TRENDS 2016 | PAGE 75 Sense by Hello Sleep sensor Raised $40.5m Track your sleep, food and sedentary moments. Darma Sitting biosensor SCiO Pocket molecular sensor Raised $11.47m HEALTH: WELLNESS TECH
  • 76. HAX | HARDWARE TRENDS 2016 | PAGE 76 Treatments with new devices might replace the use of drugs, for physical and mental conditions, and bring unprecedented results. Berkeley Ultrasound Trans-cranial ultrasound for treatment of depression and Alzheimer’s HEALTH: NEURO TECH
  • 77. HAX | HARDWARE TRENDS 2016 | PAGE 77 For more information, our State of Health Tech report is out soon! COMING SOON HEALTH: REPORT
  • 78. HAX | HARDWARE TRENDS 2016 | PAGE 78 Micro-AutomationCobots Service Robotics Robot-as-a-Service Drones ROBOTICS Autonomous Vehicles Toys
  • 79. HAX | HARDWARE TRENDS 2016 | PAGE 79 Y U NO ROSIE? - The dream of humanoid robots seems distant still. What if the vision was wrong? VARIETY - Specialized service robots are becoming smarter and more affordable for businesses. Home robots, toys and drones are also making inroads. CREATIVE DESTRUCTION - Robots take jobs but also help create new businesses. 1 2 3 ROBOTICS: TRENDS
  • 80. HAX | HARDWARE TRENDS 2016 | PAGE 80 • Two-legged, two-armed and untethered humanoid robots that are safe and capable are still too expensive. • For lack of a viable market, Google put on sale Boston Dynamics and Schaft, two recent acquisitions. What we imagined What we can do What we got ROBOTICS: Y U NO ROSIE?
  • 81. HAX | HARDWARE TRENDS 2016 | PAGE 81 Savioke Room service robot Raised $17m Service robots are spreading: they can be found in hotels, warehouses, supermarkets, as well as on the pavement. Tally by Simbe Robotics Inventory robot Dispatch Robotics Ground delivery robot Raised $2m ROBOTICS: SERVICE ROBOTS Rovenso Heavy duty robotic rover
  • 82. HAX | HARDWARE TRENDS 2016 | PAGE 82 Leaders The market is split between toys, consumer and professional service drones. Many of the top consumer drone companies are Chinese. Notable Challengers Passenger drone concept Hovering camera drone ROBOTICS: DRONES
  • 83. HAX | HARDWARE TRENDS 2016 | PAGE 83 Cars, buses, trucks are getting higher levels of autonomy: cruise control, lane keeping, self-parking and more. GM bought Cruise for US$1b eHang Fully-automated passenger drone ROBOTICS: SELF-DRIVING TECH Olli Self-driving 3D-printed “talking” mini bus powered by IBM Watson
  • 84. HAX | HARDWARE TRENDS 2016 | PAGE 84 Has reality caught up with science fiction? BB-8 by Sphero Star Wars-inspired robot Sold over 1m units Raised $90m Alpha & friends by UBTech $1.3m on Indiegogo Anki Drive AI-powered racing cars Raised $105m Cell Robot by KEYi Tech Modular robot ROBOTICS: TOYS
  • 85. HAX | HARDWARE TRENDS 2016 | PAGE 85 ROBOTICS: EDUCATION Startups like Makeblock create robots for STEM education.
  • 86. HAX | HARDWARE TRENDS 2016 | PAGE 86 Are sports trackers too 2015? Robots are coming to sports. Trainerbot Table tennis training robot (on Kickstarter) ROBOTICS: TRAINING ROBOTS Robomintoner Badminton robot from the University of Electronic Science and Technology of China
  • 87. HAX | HARDWARE TRENDS 2016 | PAGE 87 US$100,000+ US$25,000+ < US$5,000 “An industrial grade robot arm below $5,000 opens up a broad new set of applications for manufacturers” - Rich Mahoney, SRI International ROBOTICS: ARMS RACE
  • 88. HAX | HARDWARE TRENDS 2016 | PAGE 88 Social robots are getting lots of attention. Will they get as much adoption? Jibo A robot for the family Raised $54.6m ROBOTICS: SOCIAL ROBOTS Rokid Family A.I. device for the home A.I. Nemo Companion robot Raised over $10m series B MOBILE ROBOTS FIXED ROBOTS
  • 89. HAX | HARDWARE TRENDS 2016 | PAGE 89 Segway Robot A segway turned into an open hardware platform for mobile robotics Xian’er Robot Monk Answers questions about life Chants sutras ROBOTICS: INTRUIGING NOVELTIES SpotMini by Boston Dynamics Picks up items, climbs stairs and does all sorts of things
  • 90. HAX | HARDWARE TRENDS 2016 | PAGE 90 For more information, please check our State of Robotics report on Slideshare. ROBOTICS: REPORT
  • 91. HAX | HARDWARE TRENDS 2016 | PAGE 91 City-as-a-Service INFRASTRUCTURE Smart Buildings Precision agriculture Internet of Everything Micro-grids Infra for Robots
  • 92. HAX | HARDWARE TRENDS 2016 | PAGE 92 TECH FOR SHARING - Better and more secure sharing solutions for physical assets CITY-AS-A-SERVICE - Connecting public infrastructure, tracking and predicting events involving people, vehicles and more for better planning. SMART RESOURCES - Optimizing the flows of resources, water, energy, waste. 1 2 3 INFRA TRENDS
  • 93. HAX | HARDWARE TRENDS 2016 | PAGE 93 INFRA: CONNECTIVITY SOLUTIONS Particle WiFi and cellular solutions for IoT Raised $4.2m Veniam Solutions for moving vehicles Raised $29.9m
  • 94. HAX | HARDWARE TRENDS 2016 | PAGE 94 New types of networks are trying to offer easier, cheaper connection and management of smart devices. Sigfox builds low-bandwidth cellular networks. Raised US$151.3m in 4 rounds INFRA: NETWORKS FOR IOT LoRa is an industry alliance to create networks for M2M and IoT applications
  • 95. HAX | HARDWARE TRENDS 2016 | PAGE 95 From entrance to internal networks, buildings can be upgraded or leapfrog to new technologies. INFRA: SMARTER BUILDINGS Nello: connects homes to the sharing economy (airbnb, delivery companies) by upgrading existing intercoms LumenCache makes new buildings smart by turning utility closets into control centers
  • 96. HAX | HARDWARE TRENDS 2016 | PAGE 96 • New companies focus on better monitoring, deployment and usage of urban resources: water, waste, energy, transportation, etc. • Smarter urban furniture gives more convenience, new features or data. INFRA: URBAN RESOURCES Soofa Smarter benches Industrial / Organic Recycling facility for rapid process of organic waste Numina by CTY: Analytics for places Pedestrians, cyclists, traffic, air quality, noise pollution & more
  • 97. HAX | HARDWARE TRENDS 2016 | PAGE 97 Sensors and drones help improve the use of resources for precision agriculture. Robots provide an alternative to the “get big or get out” in farming, enabling smaller, more diverse farms. Source: https://thefern.org/ag_insider/rise-of-robots-a-boost-to-small-diverse-farms/ Pycno: wireless soil sensors and software platform for advice Rowbot: robot for in-season nitrogen management Agribotix: agricultural drones for imaging & analysis. INFRA: PRECISION AGRICULTURE
  • 98. HAX | HARDWARE TRENDS 2016 | PAGE 98 FABRICATION Precision Production Microfactories Desktop Manufacturing Fab-on-Demand Industrial IoT Smart Factories Mass Customization
  • 99. HAX | HARDWARE TRENDS 2016 | PAGE 99 DESKTOP SIZE - Factory tools are shrinking in size and price, and making their entry into workshops. Tools get smarter and connected. MICRO-FACTORIES - New machines enable prototyping or small batch manufacturing on- shore at lower costs. 1 2 FABRICATION: TRENDS
  • 100. HAX | HARDWARE TRENDS 2016 | PAGE 100 Continuous Liquid Interface Production CLIP Selective Laser Sintering SLS Stereolithography SLA Fused Deposition Modeling FDM • MakerBot-style 3D printers are getting commoditized. • New technologies offer faster speeds and higher quality, but still plastic. • New soft materials (clay, silicone or bio-materials) are becoming usable. Multi-material extruder FABRICATION: 3D PRINTING
  • 101. HAX | HARDWARE TRENDS 2016 | PAGE 101 • Low-cost and smarter tools are coming to market. • Most manufacturing requires tools to cut materials, soft and hard. • Even electronics can be prototyped faster with PCB printers Shaper Othermill V.Former Laser cutting Handheld cutting CNC Milling Vacuum FormingWaterjet cutting PCB Printing FABRICATION: TOOLS
  • 102. HAX | HARDWARE TRENDS 2016 | PAGE 102 Biotech is having its “PC Moment” with cheaper and smaller machines democratizing and accelerating biotech research. “We are heading towards machines that can print directly into people, or even… ‘people’. Surgery robots will also be bioprinters” - Jemma Redmond, CEO, Ourobotics OpenTrons: automates tedious liquid handling BioBots: bioprinter enabling research and testing on biomaterials and future implants Ourobotics: multi-material bioprinter FABRICATION: BIO-FABRICATION
  • 103. HAX | HARDWARE TRENDS 2016 | PAGE 103 From new materials to 3D printing, the fabrics and garment industry is likely to evolve quickly in the coming years. Bolt Threads: creates spider-like silk material. Raised $90m in 3 rounds. Electroloom Fabric printer using electrospinning Kniterate: knitting robot making garments from common threads Kniterate FABRICATION: FABRICS
  • 104. HAX | HARDWARE TRENDS 2016 | PAGE 104 New tools will allow the mass creation of custom products. FABRICATION: MASS CUSTOMIZATION PinPress: a shape-shifting mold for bespoke manufacturing
  • 105. HAX | HARDWARE TRENDS 2016 | PAGE 105 CHINA Global Startups Silicon Shenzhen Pragmatic Innovation China-first Shanzhai Xiaomization
  • 106. HAX | HARDWARE TRENDS 2016 | PAGE 106 SHENZHEN - With few exceptions, all roads lead to Shenzhen for global hardware startups. SPEED or TECHNOLOGY? - Mix of “incremental” and high-tech startups, generally prioritizing speed over R&D. LOCAL & GLOBAL - While most are China-first or China-only,
 some want to be global from start. HOT! - Oversupply of capital drives high valuations. 1 2 3 4 CHINA: TRENDS
  • 107. HAX | HARDWARE TRENDS 2016 | PAGE 107 • Shenzhen’s reputation has grown as the “Silicon Valley for Hardware”. • Makerbot, the Maker Movement pioneer and advocate of the “Made in USA” is moving its production to Shenzhen. • The Shenzhen supply chain is increasingly open to startups. • The annual FAB global conference for Fab Labs is being held for the first time in Shenzhen in 2016. Shenzhen, the Silicon Valley of Hardware Documentary by WIRED UK CHINA: MORE SHENZHEN
  • 108. HAX | HARDWARE TRENDS 2016 | PAGE 108 “Why are Apple products made in China?” Charlie Rose, 60 Minutes, Dec. 2015 “It’s skill.” Tim Cook, CEO, Apple “…you can take every tool and die maker in the U.S. and probably put them in this room.” “In China, you would need multiple football fields.” CHINA: SKILLS & SCALE
  • 109. HAX | HARDWARE TRENDS 2016 | PAGE 109 • Inspired by German’s “Industry 4.0” plan, the Chinese government is pushing for an upgrade of its manufacturing sector under the name “Made in China 2025” • The plan involves automation (Foxconn plans to replace 30% of its labor with robots by 2020), smart and sustainable technologies • Premier Li Keqiang made a public call for “mass entrepreneurship and innovation” at the Summer Davos Forum in Sept. 2014. CHINA: MADE BY CHINA
  • 110. HAX | HARDWARE TRENDS 2016 | PAGE 110 Chinese hardware startups tend to focus on “pragmatic innovation” for better ROI to avoid “market risk” on top of “execution risk”. RARE GLOBAL LEADERS ( DJI, Ninebot ) MOST CHINESE STARTUPS A FEW $ “SHANZHAI” Getting to market fast is seen as more important than creating technologies without proof of a market While US companies often struggle in China, a Chinese-born startup could - like DJI - become a truly global leader.INNOVATION CHINA: PRAGMATIC INNOVATION
  • 111. HAX | HARDWARE TRENDS 2016 | PAGE 111 • Xiaomi continues investing in hardware startups (55 so far). It distributes headphones, power banks, personal transporters, e-bikes, air purifiers, rice cookers, drones… 7 startups announced revenue over $15m in 2015, and 2 over $150m. • Xiaomi’s “mi-too” power play might slow down innovation by underpricing competitors. Xiaomi Smart Rice Cooker Xiaomi hired a star Japanese engineer to create a cheaper, better and symbolic product. Xiaomi Drone A 4k drone for less than US$500 CHINA: XIAOMIZATION Xiaomi Foldable e-Bike 45km for $450
  • 112. HAX | HARDWARE TRENDS 2016 | PAGE 112 While Segway took years to grow a market, hoverboards went from innovation to commodity in 12 months. Thousands of Chinese factories and overseas importers rushed to market, leading to many malfunctions. Reliable products and brands are now emerging. 1986: First R&D (Japan) 2001: Segway (USA) $5,000 2016: Ninebot Mini (China) $330 CHINA: THE CASE OF HOVERBOARDS 2015: Razer Hovertrax $599
  • 113. HAX | HARDWARE TRENDS 2016 | PAGE 113 • Most Chinese hardware startups target China first, but an increasing number is global-minded. • Chinese companies (startups and traditional contract manufacturers) represented 30% of the exhibitors at CES in 2016. Ninebot is going global Raised $80m Acquired Segway China is the world leader in consumer drones China’s robotics startups Starting local or global? CHINA: MADE FOR CHINA vs. GLOBAL FIRST
  • 114. HAX | HARDWARE TRENDS 2016 | PAGE 114 • Thanks to the familiarity and proximity of manufacturing, Chinese investors feel more comfortable with hardware investments than their foreign counterparts. • Chinese software giants like LeTV and Qihoo 360 are making an entry into hardware. The appliance maker Midea announced its planning of 25 smart home products. • The local market is heating up and some Chinese investors are looking abroad for better deals, offering attractive supply chain connections to foreign startups. “Many Chinese startups that shouldn't be funded find ample supply of easy money” Fan Bao Chairman, China Renaissance CHINA: HARDWARE INVESTMENT BOOM “Chinese startups can go to market in 6 month where in the US it would take 2 years” Jenny Lee Managing Partner, GGV Capital
  • 115. HAX | HARDWARE TRENDS 2016 | PAGE 115 COMPANY PRODUCT FUNDING Codoon Fitness bands $91m Niu Smart e-scooter $80m Mobvoi AI-based smart watches $75m Yuneec Drones $60m Ehang Drones $52m uSens AR/VR controller $26.7m Picooc Smart scales $21m Xgimi Smart projector $16.2m AI Nemo Companion robot $10m TheONE Smart piano $10m CHINA: NOTABLE INVESTMENTS
  • 116. HAX | HARDWARE TRENDS 2016 | PAGE 116 • Successful product can attract competitors, counterfeits and copycats. • The first protection comes from doing something hard to copy. • Entry barriers can come from the science, software, manufacturing processes, brand or community built around your product. “In China, do not use a US-style NDA. Use a ‘NNN’ agreement covering non- disclosure, non-use and non- circumvention.” Dan Harris
 Lawyer, Harris & Moure Author, China Law Blog CHINA: INTELLECTUAL PROPERTY
  • 117. HAX | HARDWARE TRENDS 2016 | PAGE 117 0 to 0.x 0.x to 1 ☺☺☺ ☺☺ ☺☺☺ ☺ Education Family Tools Speed Know-how Costs 1 to Many ☺☺☺ ☺ Invention Productization Production Many to All Commercialization ☺☺☺ ☺ Resources Supply chain Know-how Costs Early adopters Crowdfunding Retail channels CHINA: OPPORTUNITY Leveraging the strengths of ecosystems to increase the odds of success.
  • 118. HAX | HARDWARE TRENDS 2016 | PAGE 118 ABOUT HAX Escape velocity Hardware = People Hardware is eating the world #NoAppForThat De-risk #Empowerment
  • 119. THE ACCELERATOR VC
 #MEGA-TRENDS #IMPACT #GLOBAL SYNTHETIC BIOLOGYSOFTWARE HARDWARE FOOD BUSINESS
  • 120. SHENZHEN GLOBAL PRESENCE SANFRANCISCO NEWYORK HAX ACCELERATOR HAX BOOST URBAN-X 2,000+ APPLICANTS PER YEAR
  • 123. TECHNOLOGY90-111 DAYS $60-100K LAUNCHBUSINESS60 / YEAR HAX ACCELERATOR RETAIL42 DAYS N.A. SALESMARKETING40 / YEAR HAX BOOST +100 COMPANIES IN 2016
  • 124. HAX | HARDWARE TRENDS 2016 | PAGE 124 SMALL SCALE DEVELOPMENT A WEEK IN SHENZHEN IS LIKE A MONTH ANYWHERE ELSE TO MASS SCALE SHENZHEN OFFERS ACCESS TO THE 
 ULTIMATE SUPPLY CHAIN FROM DEVELOPMENT TO MANUFACTURING
  • 125. “Most active investor
 in crowdfunded hardware” 5 projects in 2015 in global Top 100 of all time $2.5m$1.1m $1.5m $1.9m $2.2m
  • 126. 60+ CROWDFUNDED PROJECTS TO DATE $420K AVERAGE RAISE
  • 127. FULL STACK ENGINEERING, DESIGN & BUSINESS RESOURCE ROBOTICS STRUCTURALMECHANICALMECHATRONICSELECTRICAL SOURCINGDFMBRANDINGDESIGN SUPPLY CHAIN FILMMARKETING PRSTRATEGY FINANCING
  • 128. HAX | HARDWARE TRENDS 2016 | PAGE 128 TECHCRUNCH | HAX Lean Hardware Series 12 articles | CLICK HERE WIRED | Shenzhen: The Silicon Valley of Hardware 4-parts documentary | PART 1 | PART 2 | PART 3 | PART 4 SLIDESHARE | Free Online Reports | CLICK HERE Hardware Trends, State of Hardware State of Robotics, State of Health Tech
  • 129. CONTACT US | MAKEIT @ HAX.CO APPLY | WWW.HAX.CO