Top 10 Best Practices for Successful Channel Incentive Programs

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Your incentive dollars can support the business activities that will benefit you and your partners both now and in the future. Make every dollar count and maximize ROI.

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Top 10 Best Practices for Successful Channel Incentive Programs

  1. 1. rethink company-levelincentivesIf you have a single incentives platform and usea points-based incentives currency, then youcan rethink how company-level incentives arepaid out. Cash is only one option for rewardingpartners at the company level. You can alsooffer other incentives—like marketing activities.This assures that the dollars you invest willbe used to increase the sale of your solutionsand services—rather than drop solely to thepartner’s bottom line or be used to purchasesolutions and services from other vendors.An example of a performance dashboard ChannelAccount Managers can use to help partnersunderstand their rebate progress and the rebateamount for which they are eligible. +

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