CURSE OF CLUTTER                                                          Delivering Your Message in a                    ...
Remember… the Shift?         Previous Era                       New EraTargets end-users           Community of end-usersM...
RADICAL TRUST            • Story of the Steak Knife – Key Points              – In a steak restaurant, everyone has a     ...
FOUR NEW ERA   ATTRIBUTESUnderstanding theShift requiresknowing the primarydrivers of the new,social-app culture.
THERE IS NO CAPTIVE AUDIENCE.Photo courtesy of http://audiencemattersmedia.com/messagematters/
IT IS THE CONVERSATION.                                 • Your Description Goes HereThe Conversation Prism by Brian Solis ...
IT IS ALLABOUT ME.
EMBRACE THE CROWD.By Vbeercock (Own work Paul Underhill) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) or ...
CUTTING THROUGH  THE CLUTTERSix ways to getpeople to payattention to yourmessage.
BE VISUAL
USE A STORY
USE HUMOR or better yet… the “aawwww” factorBy Alexanderwdark (Own work) [CC-BY-3.0 (http://creativecommons.org/licenses/b...
BE SPECIFICBy joe goldberg from Seattle, WA, USA (Welcome to Concrete) [CC-BY-SA-2.0 (http://creativecommons.org/licenses/...
USE WHAT                                                                     PEOPLE KNOWBy Benkid77 (Own work) [CC-BY-SA-3...
BE SIMPLECourtesy of http://widescreenbackgrounds.blogspot.com
Do You Remember?• The title slide  of this presentation• Why?
THE THREE CURSESCurses are uncontrollable.Be aware of the topreasons why your messageDOES NOT get through toyour audience.
Curse of… KNOWLEDGE
Curse of… COMPETITION
Curse of… EXPERTISECourtesy of http://monstersandbeasts.blogspot.com/2012/02/yoda-star-wars.html
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Curse of Clutter - Delivering Your Message through Social Media

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Getting a message through to your target audience gets harder and harder everyday. This presentation provides advice on cutting through the clutter and helps you understand what's uncontrollable.

Presentation by Shaun Holloway, http://www.srholloway.com

Published in: Technology
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  • Memory and existing knowledge useCompare to letter/acronym exercise
  • Curse of Clutter - Delivering Your Message through Social Media

    1. 1. CURSE OF CLUTTER Delivering Your Message in a New Era of Marketing Shaun “Simpsonized” @ShaunHollowayThe Simpsons avatar created on www.simpsonsmovie.com
    2. 2. Remember… the Shift? Previous Era New EraTargets end-users Community of end-usersMonologue Communication Dialogue-based CommunicationAwareness Priority Engagement UpgradePush Strategy Pull StrategyProtected Communication Transparent CommunicationCreated by Organizations Co-created with end-usersBrand Management Focus Brand Stewardship Focus
    3. 3. RADICAL TRUST • Story of the Steak Knife – Key Points – In a steak restaurant, everyone has a serrated knife and could kill youDon’t beafraid of – You have no body armour or defencesthe “<1%” – How can you trust these people? • Moral code is in the majority • Safety is in the community • Environment is well-constructed • Assumes equal resources and abundance
    4. 4. FOUR NEW ERA ATTRIBUTESUnderstanding theShift requiresknowing the primarydrivers of the new,social-app culture.
    5. 5. THERE IS NO CAPTIVE AUDIENCE.Photo courtesy of http://audiencemattersmedia.com/messagematters/
    6. 6. IT IS THE CONVERSATION. • Your Description Goes HereThe Conversation Prism by Brian Solis and JESS3, courtesy of www.theconversationprism.com
    7. 7. IT IS ALLABOUT ME.
    8. 8. EMBRACE THE CROWD.By Vbeercock (Own work Paul Underhill) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL(http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons
    9. 9. CUTTING THROUGH THE CLUTTERSix ways to getpeople to payattention to yourmessage.
    10. 10. BE VISUAL
    11. 11. USE A STORY
    12. 12. USE HUMOR or better yet… the “aawwww” factorBy Alexanderwdark (Own work) [CC-BY-3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons
    13. 13. BE SPECIFICBy joe goldberg from Seattle, WA, USA (Welcome to Concrete) [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], viaWikimedia Commons
    14. 14. USE WHAT PEOPLE KNOWBy Benkid77 (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL(http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons
    15. 15. BE SIMPLECourtesy of http://widescreenbackgrounds.blogspot.com
    16. 16. Do You Remember?• The title slide of this presentation• Why?
    17. 17. THE THREE CURSESCurses are uncontrollable.Be aware of the topreasons why your messageDOES NOT get through toyour audience.
    18. 18. Curse of… KNOWLEDGE
    19. 19. Curse of… COMPETITION
    20. 20. Curse of… EXPERTISECourtesy of http://monstersandbeasts.blogspot.com/2012/02/yoda-star-wars.html

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