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Building Digital Relationships
Between Faculty and Students
@ShaunHolloway
@LoriSobota
@BradshawE
What does it feel like when…
a student texts you at 2:00am?
a student sends you a friend
request on Facebook?
a student is grateful for your
insight and experience?
a student thanks you for being
responsive… and just there?
Are you avoiding the “whale”
or embracing it?
Digital relationships with students
are necessary…
Not just for them…
But for us as…
Faculty, Staff, and Employer
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement
(ENROLLED)
During Engagement
(IN CLASS)
After Engagement
(AFTER CLAS...
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement
(ENROLLED)
During Engagement
(IN CLASS)
After Engagement
(AFTER CLAS...
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement
(ENROLLED)
During Engagement
(IN CLASS)
After Engagement
(AFTER CLAS...
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement
(ENROLLED)
During Engagement
(IN CLASS)
After Engagement
(AFTER CLAS...
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement
(ENROLLED)
During Engagement
(IN CLASS)
After Engagement
(AFTER CLAS...
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement
(ENROLLED)
During Engagement
(IN CLASS)
After Engagement
(AFTER CLAS...
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement
(ENROLLED)
During Engagement
(IN CLASS)
After Engagement
(AFTER CLAS...
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement
(ENROLLED)
During Engagement
(IN CLASS)
After Engagement
(AFTER CLAS...
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement
(ENROLLED)
During Engagement
(IN CLASS)
After Engagement
(AFTER CLAS...
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement
(ENROLLED)
During Engagement
(IN CLASS)
After Engagement
(AFTER CLAS...
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement
(ENROLLED)
During Engagement
(IN CLASS)
After Engagement
(AFTER CLAS...
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement
(ENROLLED)
During Engagement
(IN CLASS)
After Engagement
(AFTER CLAS...
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement
(ENROLLED)
During Engagement
(IN CLASS)
After Engagement
(AFTER CLAS...
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement
(ENROLLED)
During Engagement
(IN CLASS)
After Engagement
(AFTER CLAS...
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement
(ENROLLED)
During Engagement
(IN CLASS)
After Engagement
(AFTER CLAS...
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement
(ENROLLED)
During Engagement
(IN CLASS)
After Engagement
(AFTER CLAS...
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement
(ENROLLED)
During Engagement
(IN CLASS)
After Engagement
(AFTER CLAS...
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement
(ENROLLED)
During Engagement
(IN CLASS)
After Engagement
(AFTER CLAS...
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement
(ENROLLED)
During Engagement
(IN CLASS)
After Engagement
(AFTER CLAS...
HOW and WHY
do relationships need to be
cultivated digitally?
Avoid getting swallowed.
Ride the “whale.”
Building Digital Relationships
Between Faculty and Students
@ShaunHolloway
@LoriSobota
@BradshawE
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Building Digital Relationships Between Faculty and Students

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Students expect faculty to be accessible and responsive through various technologies and digital communication tools 24/7. Why not embrace this trend and extend the learning impact beyond the course? Discover how digital relationships start and can be used to shape life-long learning for both the student and the teacher. Originally presented by Shaun Holloway, Lori Sobota, and Eva Bradshaw at the Innovations in Teaching and Learning Conference in Columbus, OH. http://www.srholloway.com

Published in: Education
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Building Digital Relationships Between Faculty and Students

  1. 1. Building Digital Relationships Between Faculty and Students @ShaunHolloway @LoriSobota @BradshawE
  2. 2. What does it feel like when…
  3. 3. a student texts you at 2:00am?
  4. 4. a student sends you a friend request on Facebook?
  5. 5. a student is grateful for your insight and experience?
  6. 6. a student thanks you for being responsive… and just there?
  7. 7. Are you avoiding the “whale” or embracing it?
  8. 8. Digital relationships with students are necessary… Not just for them… But for us as… Faculty, Staff, and Employer
  9. 9. STUDENT DIGITAL RELATIONSHIP MATRIX Before Engagement (ENROLLED) During Engagement (IN CLASS) After Engagement (AFTER CLASSES) Faculty Email Academic advisors Staff Employer
  10. 10. STUDENT DIGITAL RELATIONSHIP MATRIX Before Engagement (ENROLLED) During Engagement (IN CLASS) After Engagement (AFTER CLASSES) Faculty Start relationship and get a sense for the student Establish a personal policy for connecting Staff Employer
  11. 11. STUDENT DIGITAL RELATIONSHIP MATRIX Before Engagement (ENROLLED) During Engagement (IN CLASS) After Engagement (AFTER CLASSES) Faculty Staff Email Referrals Word-of-Mouth Employer
  12. 12. STUDENT DIGITAL RELATIONSHIP MATRIX Before Engagement (ENROLLED) During Engagement (IN CLASS) After Engagement (AFTER CLASSES) Faculty Staff Understand purchase or demand triggers Gauge community involvement Employer
  13. 13. STUDENT DIGITAL RELATIONSHIP MATRIX Before Engagement (ENROLLED) During Engagement (IN CLASS) After Engagement (AFTER CLASSES) Faculty Staff Employer Email Referrals Word-of-Mouth Drop-bys
  14. 14. STUDENT DIGITAL RELATIONSHIP MATRIX Before Engagement (ENROLLED) During Engagement (IN CLASS) After Engagement (AFTER CLASSES) Faculty Staff Employer Determine reputation of the job position Understand referral attractiveness
  15. 15. STUDENT DIGITAL RELATIONSHIP MATRIX Before Engagement (ENROLLED) During Engagement (IN CLASS) After Engagement (AFTER CLASSES) Faculty Email Texting Facebook, IM Webcam Twitter mention Staff Employer
  16. 16. STUDENT DIGITAL RELATIONSHIP MATRIX Before Engagement (ENROLLED) During Engagement (IN CLASS) After Engagement (AFTER CLASSES) Faculty Serve as a career, program, and industry coach with 24/7 access. It should be why you teach. Staff Employer
  17. 17. STUDENT DIGITAL RELATIONSHIP MATRIX Before Engagement (ENROLLED) During Engagement (IN CLASS) After Engagement (AFTER CLASSES) Faculty Staff Email Forum discussions Twitter backchannel Online community Employer
  18. 18. STUDENT DIGITAL RELATIONSHIP MATRIX Before Engagement (ENROLLED) During Engagement (IN CLASS) After Engagement (AFTER CLASSES) Faculty Staff Connect students with subject matter experts. Ensure communications are flowing Employer
  19. 19. STUDENT DIGITAL RELATIONSHIP MATRIX Before Engagement (ENROLLED) During Engagement (IN CLASS) After Engagement (AFTER CLASSES) Faculty Staff Employer Email Twitter Facebook
  20. 20. STUDENT DIGITAL RELATIONSHIP MATRIX Before Engagement (ENROLLED) During Engagement (IN CLASS) After Engagement (AFTER CLASSES) Faculty Staff Employer Build relationships to help recruit the next student, while growing skills and expanding responsibilities
  21. 21. STUDENT DIGITAL RELATIONSHIP MATRIX Before Engagement (ENROLLED) During Engagement (IN CLASS) After Engagement (AFTER CLASSES) Faculty Email LinkedIn Face-to-Face Meetups Staff Employer
  22. 22. STUDENT DIGITAL RELATIONSHIP MATRIX Before Engagement (ENROLLED) During Engagement (IN CLASS) After Engagement (AFTER CLASSES) Faculty Testimonials and seeing career progression drives teaching motivation and long-term connections with former students Staff Employer
  23. 23. STUDENT DIGITAL RELATIONSHIP MATRIX Before Engagement (ENROLLED) During Engagement (IN CLASS) After Engagement (AFTER CLASSES) Faculty Staff Email Forum Discussions Online Community Employer
  24. 24. STUDENT DIGITAL RELATIONSHIP MATRIX Before Engagement (ENROLLED) During Engagement (IN CLASS) After Engagement (AFTER CLASSES) Faculty Staff Opportunity lies here, as this rarely occurs. Encourage repeat purchases and referrals Employer
  25. 25. STUDENT DIGITAL RELATIONSHIP MATRIX Before Engagement (ENROLLED) During Engagement (IN CLASS) After Engagement (AFTER CLASSES) Faculty Staff Employer LinkedIn Facebook Referring Connections
  26. 26. STUDENT DIGITAL RELATIONSHIP MATRIX Before Engagement (ENROLLED) During Engagement (IN CLASS) After Engagement (AFTER CLASSES) Faculty Staff Employer Personal connections strengthen program growth and referral quality
  27. 27. STUDENT DIGITAL RELATIONSHIP MATRIX Before Engagement (ENROLLED) During Engagement (IN CLASS) After Engagement (AFTER CLASSES) Faculty Email, Academic Advisors Start relationship and get a sense for the student. Establish a personal policy for connecting Email, Texting, Facebook, IM, Webcam, Twitter Mention Serve as a career, program, and industry coach with 24/7 access. It should be why you teach. Email, LinkedIn, Face-to-Face Meetups Testimonials and seeing career progression drives motivation and connections with former students Staff Email, Referrals, Word-of-Mouth Understand purchase or demand triggers. Gauge community involvement Email, Forum Discussions, Twitter backchannel, Online Community Connect students with subject matter experts. Ensure communications are flowing Email, Forum Discussions, Online Community Opportunity lies here, as this rarely occurs. Encourage repeat purchases and referrals Employer Email, Referrals, Word-of-Mouth, Drop-bys Determine reputation of the job position. Understand referral attractiveness Email, Twitter, Facebook Build relationships to help recruit the next student, while growing skills and expanding responsibilities LinkedIn, Facebook, Referring Connections Personal connections strengthen program growth and referral quality
  28. 28. HOW and WHY do relationships need to be cultivated digitally?
  29. 29. Avoid getting swallowed. Ride the “whale.”
  30. 30. Building Digital Relationships Between Faculty and Students @ShaunHolloway @LoriSobota @BradshawE

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