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Branding Yourself

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Dr. JoAnna Williamson and Shaun Holloway delivered a presentation to a group of career-seeking and career-changing folks during a session focused on personal branding. Some tips are shared here that were followed by a live demonstration and Q&A about how to utilize LinkedIn.

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Published in: Marketing
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Branding Yourself

  1. 1. “Branding Yourself” October 14, 2015
  2. 2. Self-Marketing Tips from job-seeking Marketing Professionals JoAnna Williamson, Ph.D./Shaun Holloway, MBA Master of Science in Marketing & Communication (MCM Program)
  3. 3. (Sales) Tip #1: Stay encouraged more than you stay discouraged.
  4. 4. Tip #2: Acknowledge that YOU are a marketing professional.
  5. 5. The Marketing Plan Figure 1. The Marketing Plan. Adapted from Marketing (29), by D. Grewal and M. Levy, 2015, New York, NY: McGraw-Hill. Copyright 2015 by McGraw-Hill Education. Adapted with permission.
  6. 6. Tip #3: Actively manage your brand YOU are your best marketing communication tool
  7. 7. BRAND YOU • What is the essence of YOUR brand? • How do YOU want to be perceived by others? • How do YOU stay relevant and on top of YOUR game in a fast-changing environment?
  8. 8. Tip #4: Don’t be reluctant to re-launch yourself.
  9. 9. YOUR Product Life Cycle
  10. 10. Tip #5: NETWORK.
  11. 11. Tip #5.5: Really… NETWORK. LIVE demonstration time…
  12. 12. Questions? Final tip: always ask questions
  13. 13. Self-Marketing Tips from job-seeking Marketing Professionals JoAnna Williamson, Ph.D./Shaun Holloway, MBA Master of Science in Marketing & Communication (MCM Program

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