Consumer Advertising program  The program is designed as a co-op,       but rather than duplicate (and    possibly compete...
BeachesPet friendly                               beaches               familytravelReunions                              ...
To create a larger marketimpact, only full page ads,with compelling images andcopy are used. The numberof hotels per ad is...
Member Benefits:     1. Presence in attention-     getting full page ads at a     fraction of regular cost.     2. Year-lo...
Participating in the program is         as easy as 1, 2, 3:•    Complete the Registration         form and survey, which  ...
Muic co-op advertising in the lodging industry
Muic co-op advertising in the lodging industry
Muic co-op advertising in the lodging industry
Muic co-op advertising in the lodging industry
Upcoming SlideShare
Loading in …5
×

Muic co-op advertising in the lodging industry

616 views

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
616
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Muic co-op advertising in the lodging industry

  1. 1. Consumer Advertising program The program is designed as a co-op, but rather than duplicate (and possibly compete with) destination oriented co-ops, the concept focuses on reaching potential guests through their special interests or types of trips they take, with an emphasis on the leisure segment.
  2. 2. BeachesPet friendly beaches familytravelReunions golfGolf pet friendlyFamily Travel reunions romanceRomance spa/Spa/Wellness wellness wedding
  3. 3. To create a larger marketimpact, only full page ads,with compelling images andcopy are used. The numberof hotels per ad is limited tojust four.
  4. 4. Member Benefits: 1. Presence in attention- getting full page ads at a fraction of regular cost. 2. Year-long listing and link on our consumer website 3. Various Value-Addeds, depending on magazine, such as reader response listings and links from publication websites. 4. One cost for each ad position covers everything, including space, creative, website listing 5. No assessment or minimum or maximum buy-in; buy one ad position or buy 20.
  5. 5. Participating in the program is as easy as 1, 2, 3:• Complete the Registration form and survey, which provides your contact information and an idea of the markets/themes in which you are interested.2. Review the advertising offers they are listed on this site by publication name, theme/target market and geographically (both distribution and editorial localizations are indicated).3. Complete the insertion order and send it with your payment per instructions on the order form.

×