Cake SXSW Recap


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Cake SXSW Recap

  1. 1. HELLO THERE Ten Trends from SXSW 2013 @CakeGroupNY | @stacykfuller | @townsendyoung
  2. 2. Trend 1:Social creates glass walls 1
  3. 3. Trend 1: Social creates glass wallsThe culture of your organization if more important “ Focus on employees, then customers, then finally investors. #companyculture #chesktalk #sxsw @stacykfullerthan ever because your philosophy is reflected via Social media is aboutsocial media. Investment in your employees enhancing human capital.translates into happier customers, which ultimately #deathofmktg #sxswbecomes an arm of your marketing team. @townsendyoungConsumers can tell when they aren’t seeing the Product. Customer. “Happiness.”authentic side and will search for the truth. Then marketing & PR. You gotta get the first 3 right and ” the rest will come. #gogosxsw #sxsw @stacykfuller 2
  4. 4. Trend 2:Doing good is good business 3
  5. 5. Trend 2: Doing good is good business “ “The industrial revolution empowered companies, the social revolution empowers people.”– @davidjoneshavas #sxsw #ageofdamage @CakeGroupNY You can’t just change your logoSocial good initiatives need to be at the core of your to a flower can no longer use a brand identifier to #ageofdamage #sxsw #davidjonesreflect your philanthropic commitments. Brands that @stacykfullerembrace social change and instill at the heart of their “86% of people say it’sbusiness will come out ahead. important that companies stand for something other ” than profitability.” – @davidjoneshavas #ageofdamage #sxsw @townsendyoung 4
  6. 6. Trend 3:Data + insights 5
  7. 7. Trend 3: Data + insightsThere’s more data than ever, but a business had to “Be passionate about the market you want to address. Don’t allow others to tell you who your consumer is. #gogosxsw #sxsw @stacykfullermarry these findings with human insight. We still can’tdictate when a piece of content will go “viral” but we No matter how big data gets,can begin to understand what content resonates with it’s still all about the story.audiences and brief teams better on what type of and when is the best time to distribute. @flipthestory Data does not replace insight. ” #sofunny #sxsw @stacykfuller 6
  8. 8. Trend 4:From badges to utility 7
  9. 9. Trend 4: From badges to utility “ “Badges to provide real life incentives?” Yes! My health insurance company should give me a discount for checking into the gym. #futuremap #sxsw @stacykfullerGamification and fan counts are being replaced by socialdata helping consumers have better experiences. How to describe @foursquareConsumers are looking for how a social platform can “The best of what’s nearby”help make intelligent recommendations and ultimately - friends, deals, cool spots.tangible rewards that can be used offline. It’s not about gaming mechanics. ” #futuremap #sxsw @stacykfuller 8
  10. 10. Trend 5:Tell me a story 9
  11. 11. Trend 5: Tell me a storyFrom Vine to Timehop to Storify, consumers are “ Timehop is the best storytelling app out now. #futuremap #sxsw @stacykfuller How can aggregators and curation tools help digital storytelling?looking for ways to bring their experiences to life and Check out @daylife’s #SXSW panel:to tell richer stories. With the ability to curate content a variety of sources and from years past, @rachelhoatconsumers are beginning to create a linear story vs. justa post. What do #SXSW, Twitter and “The Three Little Pigs” have in common? Collaborative, ” participatory storytelling: @scott_walker 10
  12. 12. Trend 6:Relationship facilitation 11
  13. 13. Trend 6: Relationship facilitationSocial discovery isn’t just about experiences and brick “ Cindy Gallop is on a mission to socialize sex. You go girl!!! #futureporn #sxsw @stacykfuller “Break out your calculator, because to win at online datingand mortar stores—there’s an influx of services that use you’ve got to do your math”your interest graph to discover compatible friends. via @DigitalTrendsThe dating scene is the best example, with online dating @webbmediasites exploding. Consumers are also viewing their onlineprofiles as an opportunity to learn how to optimize Last session of the day is the guycontent, be it LinkedIn or OkCupid. from Proper @Grindr fanboy me ” #meetgrindr #sxsw @dominiccampbell 12
  14. 14. Trend 7:Too much tech 13
  15. 15. Trend 7: Too much techConsumers are inundated with technology and we’vestarted to see a backlash against being “always on”. “ As tech makes your life easier, it also provides more ways to be annoyed. #ageof #sxsw @stacykfuller Have Millienials gone digital?Services that help curate information and brands that No, it turns out. Details on the #analog polltime messaging to go out at the most relevant occasions results we presented at #SXSW: the most appealing. There’s also a trend toward @frankroseanalog goods and services, consumers seeking outtangible/permanent products that have a nostalgicthrowback. No such thing as info overload just filter failure – heard at #sxsw ” #nextnews panel @ramisms 14
  16. 16. Trend 8:From platforms to gadgets 15
  17. 17. Trend 8: From platforms to gadgets “ How many of you remember the first record you bought? Now, how many of you remember the first album you downloaded? #EmbracingAnalog #sxsw @CakeGroupNY Learning about so many uses forThe big shiny toys everyone was talking about weren’tplatforms this year but actual products. 3D printing was the #3Dprinting but my favorite isstar of opening remarks and featured at almost every social making prosthetics for kids.function, the announcement of the 3D scanner and Google #sxsw #openingremarksglasses were the envy-inducing accessory. @stacykfuller Report: Google Glass was the ” clear winner of SXSWi buzz @mashable 16
  18. 18. Trend 9:Twitter is the savior for traditional broadcast 17
  19. 19. Trend 9:Twitter is the savior for traditionalbroadcast “ @WWE fans influence outcome of shows thru second-screen app, the most downloaded of its kind #sxsw @RayDarnott Tweets about the #superbowl grew from 14 million tweets last yearThe amount of consumers engaging on Twitter duringlive events are growing exponentially each year. to 24 million this yearConsumers are again tuning into live TV programing to #tweettvavoid spoilers and to join the global conversation. And @stacykfullerthe appeal of integration into events/programing isencouraging fans to flock to social to deepen #socialTV must read. NBCUconnections. interactive exec: TV everywhere, ” still confusing, but second screen, lots of potential @paul_mcgrath 18
  20. 20. Trend 10:Memes are the new celebrity 19
  21. 21. Trend 10:Memes are the new celebrity “ The line outside Mashable House to meet @RealGrumpyCat is insane! #MashSXSW @mashable Grumpy Cat wears costumes to hide from fans: Al Gore and Elon Musk couldn’t compete with the SXSWi buzz generated...The biggest draw of SXSW…grumpy cat. The meme 3,000 tweets over three days and the line to @catsloverzsee her at the Mashable House was hours long.Internet memes are surpassing traditional celebrity intheir popularity and are definitely here to stay. ” 20
  22. 22. INTERESTED IN YOUROWN PIECE OF CAKE?CONTACT US:Aaron JaroshP: 646.587.5067C: 402.802.5515E: