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Invest Review - September 2015

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Keep track of the latest media investments, the top advertisers and brands with our monthly invest review !

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Invest Review - September 2015

  1. 1. Overview January – September 2015 MEDIA INVESTMENTS
  2. 2. Media investments for January-September 2015 compared to January- September 2014 are balanced (-0,2%) thanks to the positive evolutions of the last three months (+5% June, +3% July & +13% August). Culture, Tourism, Leisure & Sports is the sector where money is the most invested. Followed by Retail, Food, Transport & Services. Executive Summary Source : Nielsen, Gross Investments, Adstat, JAN-SEP 2014 & 2015. Top 3 advertisers Top 3 brands
  3. 3. Overview 2014 2015 -0,2% Jan-Sep Source : Nielsen, Gross Investments, Adstat, 2014 & 2015. -5% -6% +5% -5% -5% +5% +3% +13% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2014 274.699.579 258.076.823 329.002.892 324.290.456 340.828.768 305.453.242 217.443.914 198.798.761 386.044.766 388.651.371 365.766.113 377.253.867 2015 261.117.603 242.132.463 345.302.017 309.165.855 323.938.433 320.478.104 224.697.732 224.269.439 379.487.260 0 50.000.000 100.000.000 150.000.000 200.000.000 250.000.000 300.000.000 350.000.000 400.000.000 450.000.000 -2%
  4. 4. Media Mix Evolutions in % points ? • Increase for TV (+3,0%) & OOH (+0,3%) • at the expense of Dailies (-1,0%), Internet (-0,8%), Radio (-0,5%), Free Sheets (-0,5%), Magazines (-0,4%) & Cinema (-0,1%). Source : Nielsen, Gross Investments, Adstat, JAN-SEP 2014 & 2015. 22% 21% 7% 6% 3% 3% 37% 40% 14% 14% 1% 1% 9% 9% 6% 6% YTD 2014 YTD 2015 Internet Outdoor Cinema Radio TV Free Sheets Magazines Daily Press
  5. 5.  -6% global decrease in 2015 vs 2014 but stability of the  TV & Dailies have the biggest share of investments. investments -0,2% • Heavy decrease of investments for Free sheet (-18%) & Internet (-13%). • Increase of investments for TV (+8%) & Outdoor (+4%). TV & Dailies are still the most invested media Source : Nielsen, Gross Investments, Adstat, JAN-SEP 2014 & 2015. Media YTD 2014 YTD 2015 2015 vs 2014 TV 982.107.579 1.059.889.018 +8% Daily Press 590.932.602 562.912.004 -5% Radio 370.597.972 355.722.506 -4% Outdoor 237.626.931 246.000.530 +4% Magazines 180.839.346 170.981.341 -5% Internet 166.835.233 144.945.409 -13% Free Sheets 80.172.542 65.982.948 -18% Cinema 25.526.995 24.155.149 -5% Grand Total 2.634.639.201 2.630.588.906 -0%
  6. 6. Seasonality  -6% global decrease in 2015 vs 2014 but stability of TV & Dailies have the biggest share of investments. All media suffered decreasing investments • In September 2015 vs 2014, all media are down except TV and Cinema. • Internet, Outdoor, Radio & TV are growing during the summer. Source : Nielsen, Gross Investments, Media evolution in %, Adstat, JAN-SEP 2014 & 2015. -60% -50% -40% -30% -20% -10% 0% 10% 20% 30% 40% 50% Jan Feb Mar Apr May Jun Jul Aug Sep Daily Press Magazines Free Sheets TV Radio Cinema Outdoor Internet Grand Total
  7. 7. Top 10 economic groups +7% +7%-10%-4% -6% +18% -2%+15%+3% -3% • Top 3 : Culture, Retail & Food. • Noticeable increase for Home-Office Care (+18%) & Home-Office Equipment (+15%). • Important decrease for Services (-10%). Source : Nielsen, Gross Investments, Adstat, JAN-SEP 2014 & 2015. Culture, Tourism, Leisure & Sports Retail Food Transport Services Beauty - Hygiene Telecom Home - Office Equipment Home - Office Care Health - Wellbeing YTD 2014 675.400.605 431.395.071 327.089.071 294.320.498 311.660.186 160.632.931 133.499.647 102.790.597 61.782.669 59.906.985 YTD 2015 647.275.536 444.433.545 348.930.367 285.199.881 279.976.002 172.443.651 126.036.797 117.726.786 72.787.443 58.837.476 0 100.000.000 200.000.000 300.000.000 400.000.000 500.000.000 600.000.000 700.000.000 800.000.000
  8. 8. Top 10 advertisers  -6% global decrease in 2015 vs 2014 but stability of the mediamix.  TV & Dailies have the biggest share of investments. All media suffered decreasing investments • Procter&Gamble at the top 10 with +26% more invested than last year. • Positive trend for Colruyt (+30%), Procter&Gamble (+26%), Mediahuis (+10%), Reckitt&Benckiser (+9%), Unilever (+8%), De Persgroep (+3%) & Daimler Benz (+1%). • Coca-Cola (-5%), Proximus (-3%) & D’Ieteren Auto (-3%) decreased their investments over that period. Source : Nielsen, Gross Investments, Adstat, JAN-SEP 2014 & 2015. Proximus and Belgacom investments were cumulated. Mediahuis, Concentra & Corelio were cumulated. Reckitt & Benckiser Homecare & Healthcare were cumulated. +9% -3%-3%+26% +10% +3% +1%+30%+8% -5% PROCTER & GAMBLE UNILEVER BE RECKITT & BENCKISER COCA-COLA BE D'IETEREN AUTO PROXIMUS MEDIAHUIS COLRUYT DE PERSGROEP DAIMLER BENZ YTD 2014 54.058.935 52.992.913 49.702.991 51.332.574 48.607.557 43.102.253 33.926.469 20.340.568 22.849.068 21.456.924 YTD 2015 68.153.116 57.402.933 54.382.382 48.860.404 47.117.781 41.692.692 37.391.735 26.432.345 23.461.943 21.639.336 0 10.000.000 20.000.000 30.000.000 40.000.000 50.000.000 60.000.000 70.000.000 80.000.000
  9. 9. Top 10 brands  -6% global decrease in 2015 vs 2014 but stability of the mediamix.  TV & Dailies have the biggest share of investments. All media suffered decreasing investments • Colruyt leading the top 10 with +30% invested compared to 2014. • Also increasing their investments : Delhaize (+83%) & Coca-Cola (+24%). • Negative trend for Proximus (-26%), Voo (-13%), VW (-11%), Mercedes-Benz (-11%) & Renault (-6%). Source : Nielsen, Gross Investments, Adstat, JAN-SEP 2014 & 2015. +24% -11%+1%+30% -13% +83% -6%-11%-26% +1% COLRUYT PROXIMUS COCA-COLA MOBISTAR TELENET VW VOO MERCEDES - BENZ DELHAIZE RENAULT YTD 2014 18.474.787 31.915.227 16.971.705 20.366.656 18.686.514 20.234.454 20.285.588 19.047.068 9.257.116 17.759.341 YTD 2015 24.098.909 23.695.401 21.018.661 20.475.921 18.850.512 17.917.371 17.560.566 16.983.756 16.897.083 16.641.692 0 5.000.000 10.000.000 15.000.000 20.000.000 25.000.000 30.000.000 35.000.000
  10. 10. THANK YOU Any questions ? 2MVDC.belgium@havasmedia.com

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