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Invest Review - October 2015

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Keep track of the latest media investments, the top advertisers and brands with our monthly invest review !

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Invest Review - October 2015

  1. 1. Overview January – October 2015 MEDIA INVESTMENTS
  2. 2. Media investments for January-October 2015 compared to January-October 2014 are increasing (+0,5%) thanks to the positive evolutions of October (+4,6%). January- September was decrease by -0,2%. « Culture, Tourism, Leisure & Sports » is the sector where money is the most invested. Followed by « Retail », « Food », « Services » & « Transport ». Executive Summary Source : Nielsen, Gross Investments, Adstat, JAN-OCT 2014 & 2015. Top 3 advertisers Top 3 brands
  3. 3. Overview 2014 2015 +0,5% Jan-Oct Source : Nielsen, Gross Investments, Adstat, 2014 & 2015. -5% -6% +5% -5% -5% +5% +3% +13% -2% +5% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2014 274.699.57 258.076.82 329.002.89 324.290.45 340.828.76 305.453.24 217.443.91 198.798.76 386.044.76 388.651.37 365.766.11 377.253.86 2015 261.117.60 242.132.46 345.302.01 309.165.85 323.855.68 320.478.10 224.697.73 224.269.43 379.500.32 406.633.46 0 50.000.000 100.000.000 150.000.000 200.000.000 250.000.000 300.000.000 350.000.000 400.000.000 450.000.000
  4. 4. Media Mix Top 3 in 2015 ? • Television (41%), Daily Press (22%) and Radio (14%). Evolutions in % points ? • Increase for TV (+2,9%) & OOH (+0,3%). • at the expense of Internet (-0,8%), Dailies (-0,8%), Free Sheets (-0,6%), Magazines (-0,4%), Radio (-0,4%) and Cinema (-0,1%). Source : Nielsen, Gross Investments, Adstat, JAN-OCT 2014 & 2015. 22% 22% 7% 6% 3% 2% 38% 41% 14% 14% 1% 1% 9% 9% 6% 5% YTD 2014 YTD 2015 Internet Outdoor Cinema Radio TV Free Sheets Magazines Daily Press
  5. 5.  -6% global decrease in 2015 vs 2014 but stability of the  TV & Dailies have the biggest share of investments. investments • Increase of investments for TV (+8%) & Outdoor (+4%). • Heavy decrease of investments for Free sheet (-18%) & Internet (-13%). TV & Dailies are still the most invested media Source : Nielsen, Gross Investments, Adstat, JAN-OCT 2014 & 2015. Media YTD 2014 YTD 2015 2015 vs 2014 TV 1.139.631.498 1.232.977.417 +8% Daily Press 677.103.786 654.726.184 -3% Radio 425.099.372 414.143.206 -3% Outdoor 262.646.436 272.287.776 +4% Magazines 208.974.023 196.813.936 -6% Internet 188.175.101 163.545.628 -13% Free Sheets 92.149.989 75.378.999 -18% Cinema 29.510.366 27.279.543 -8% Grand Total 3.023.290.572 3.037.152.689 +0,5%
  6. 6. Seasonality In October 2015 vs 2014, all media are down except TV (+10%), Radio (+7%), Daily Press (+7%) and Outdoor (+5%). Source : Nielsen, Gross Investments, Media evolution in %, Adstat, JAN-OCT 2014 & 2015. -60% -50% -40% -30% -20% -10% 0% 10% 20% 30% 40% 50% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Daily Press Magazines Free Sheets TV Radio Cinema and Oou Internet Grand Total
  7. 7. Top 10 economic groups +7% +7%-1%-4% -5% +22% -0%+13%+4% -8% • Top 3 : Culture, Retail & Food. • Noticeable increase for Home-Office Care (+22%) & Home-Office Equipment (+13%). • Important decrease for Services (-8%). Source : Nielsen, Gross Investments, Adstat, JAN-OCT 2014 & 2015. Culture, Tourism, Leisure & Sports Retail Food Services Transport Beauty - Hygiene Telecom Home - Office Equipment Home - Office Care Health - Wellbeing YTD 2014 780.076.934 500.291.751 373.539.637 357.537.279 329.918.662 182.537.350 152.740.221 121.960.034 67.880.683 66.126.608 YTD 2015 747.909.858 518.665.408 398.565.941 327.756.511 326.538.259 195.468.452 144.833.529 137.560.346 82.556.482 66.069.473 0 100.000.000 200.000.000 300.000.000 400.000.000 500.000.000 600.000.000 700.000.000 800.000.000 900.000.000
  8. 8. Top 10 advertisers  -6% global decrease in 2015 vs 2014 but stability of the mediamix.  TV & Dailies have the biggest share of investments. All media suffered decreasing investments • Procter&Gamble at the top 10 ! • Positive trend for Procter&Gamble (+23%), Colruyt (+16%), Reckitt&Benckiser (+13%), Mediahuis (+12%), Unilever (+10%), Daimler Benz (+6%), De Persgroep (+4%) and D’Ieteren Auto (+1%). • Coca-Cola (-3%) and Proximus (-2%) decreased their investments over that period. Source : Nielsen, Gross Investments, Adstat, JAN-OCT 2014 & 2015. Proximus and Belgacom investments were cumulated. Mediahuis, Concentra & Corelio were cumulated. Reckitt & Benckiser Homecare & Healthcare were cumulated. +13% -2%-3%+23% +12% +4%+16%+10% +1% PROCTER & GAMBLE UNILEVER BE RECKITT & BENCKISER D'IETEREN AUTO COCA-COLA BE PROXIMUS MEDIAHUIS COLRUYT DE PERSGROEP DAIMLER BENZ YTD 2014 63.685.312 60.427.321 53.538.368 53.197.289 54.542.227 51.192.269 39.253.079 25.472.379 26.316.054 25.110.242 YTD 2015 78.412.351 66.212.205 60.380.237 53.737.761 52.884.760 49.931.963 44.036.744 29.540.174 27.309.137 26.492.651 0 10.000.000 20.000.000 30.000.000 40.000.000 50.000.000 60.000.000 70.000.000 80.000.000 90.000.000 +6%
  9. 9. Top 10 brands  -6% global decrease in 2015 vs 2014 but stability of the mediamix.  TV & Dailies have the biggest share of investments. All media suffered decreasing investments • Proximus leading the top 10 ! • Positive trend for Coca-Cola (+32%), Colruyt (+17%), VW (+5%) and Mobistar (+4%). • Negative trend for Proximus (-20%), Voo (-5%), Lidl (-4%), Renault (-2%), Mercedes-Benz (-2%) and Telenet (-2%). Source : Nielsen, Gross Investments, Adstat, JAN-OCT 2014 & 2015. +4% -2%+5%-20% -2% -2% -4%-5%+17% +32% PROXIMUS COLRUYT MOBISTAR COCA-COLA VW TELENET MERCEDES - BENZ VOO RENAULT LIDL YTD 2014 38.670.479 22.248.965 22.542.630 17.218.496 20.926.664 22.151.553 21.721.435 21.586.221 19.061.082 19.029.047 YTD 2015 31.007.697 26.023.669 23.443.955 22.650.169 22.071.620 21.776.817 21.264.799 20.563.110 18.627.237 18.172.896 0 5.000.000 10.000.000 15.000.000 20.000.000 25.000.000 30.000.000 35.000.000 40.000.000 45.000.000
  10. 10. THANK YOU Any questions ? 2MVDC.belgium@havasmedia.com

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