MEDIA INVESTMENTS
OVERVIEW JAN-FEB-MAR 2014
MAY 2014
 The media investments spent on January-March 2014 are increasing with 3% vs same
period 2013.
 Increasing trend on the ...
Increasing period Jan-Mar 2014 vs Jan-Mar 2013
 January-March 2014 +3% compared to January-March 2013.
 Increase of the ...
Increase on the three considered months vs 2013
 January 2014 is the most increasing period vs January 2013.
 OOH & Inte...
Various trends from one eco-sector to another
+6% -0,8% +16% -6% +5% -3% +36% -14% +20% +15% -13% -31% -1% -12% -75%
Sourc...
-24% -11% x 2,3 +27%
 The three main advertisers are decreasing their investments from 2013 to 2014, January-March.
 Whi...
Top10 brands January-March14
 Considering brands, Mobistar has invested in a strong way on the three first months. The sa...
If questions, do not hesitate to take contact with :
sophie.alderweireldt@havasmedia.com
audrey.forstneric@havasmedia.com
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Ad investments - Jan to March 2014 vs Jan to March 2013: +3%. The giants cutted their budgets (a bit)

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The media investments spent on January-March 2014 are increasing with 3% vs same period 2013.
Increasing trend on the three months considered vs 2013.
The giants (D’Ieteren, P&G & Unilever) are cutting a bit their investments on the analyzed period while the challengers (Mobistar & Mercedes) are fairly increasing theirs. In terms of brands, Mobistar is n°1 followed by Mercedes & Peugeot.

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Ad investments - Jan to March 2014 vs Jan to March 2013: +3%. The giants cutted their budgets (a bit)

  1. 1. MEDIA INVESTMENTS OVERVIEW JAN-FEB-MAR 2014 MAY 2014
  2. 2.  The media investments spent on January-March 2014 are increasing with 3% vs same period 2013.  Increasing trend on the three months considered vs 2013.  The giants (D’Ieteren, P&G & Unilever) are cutting a bit their investments on the analyzed period while the challengers (Mobistar & Mercedes) are fairly increasing theirs.  In terms of brands, Mobistar is n°1 followed by Mercedes & Peugeot. Executive summary
  3. 3. Increasing period Jan-Mar 2014 vs Jan-Mar 2013  January-March 2014 +3% compared to January-March 2013.  Increase of the OOH & Internet’s SOV. 831.957.719 € 862.341.264 €+3% JAN-MAR 2013 JAN-MAR 2014 Source : Nielsen, Gross Investments, Adstat, JAN-MAR 2013&2014
  4. 4. Increase on the three considered months vs 2013  January 2014 is the most increasing period vs January 2013.  OOH & Internet are increasing fairly in March 2014 vs March 2013. Source : Nielsen, Gross Investments, Adstat, JAN-MAR 2013&2014
  5. 5. Various trends from one eco-sector to another +6% -0,8% +16% -6% +5% -3% +36% -14% +20% +15% -13% -31% -1% -12% -75% Source : Nielsen, Gross Investments, Adstat, JAN-MAR 2013&2014  No common trend among the considered economic groups.
  6. 6. -24% -11% x 2,3 +27%  The three main advertisers are decreasing their investments from 2013 to 2014, January-March.  While the advertisers from the third to the tenth position are increasing their efforts … Top10 advertisers January-March 2014 +89%-6% +41% +18% +17% +57% Source : Nielsen, Gross Investments, Adstat, JAN-MAR 2013&2014
  7. 7. Top10 brands January-March14  Considering brands, Mobistar has invested in a strong way on the three first months. The same for Mercedes.  The Top10 is composed mainly by car & telecom brands. x 2,3 -18% +48% -0,2%+21% +18% +36% -31% +23%x 2,2 Source : Nielsen, Gross Investments, Adstat , JAN-MAR 2013&2014
  8. 8. If questions, do not hesitate to take contact with : sophie.alderweireldt@havasmedia.com audrey.forstneric@havasmedia.com

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