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Media Investments - March 2015

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Overview of the Belgian Media Investments for April 2015.

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Media Investments - March 2015

  1. 1. Overview January – March 2015 MEDIA INVESTMENTS
  2. 2. -2% decrease of media investments for January-March 2015 compared to January-March 2014. Culture, Tourism, Leisure & Sports is the sector where money is the most invested. Followed by Retail, Transport & Services. Executive Summary Source : Nielsen, Gross Investments, Adstat, JAN-MAR 2014 & 2015. Top 3 advertisers Top 3 brands
  3. 3. Media Mix 23% 22% 7% 6% 3% 3% 37% 38% 14% 15% 1% 1% 9% 10% 6% 6% YTD 2014 YTD 2015 Internet Outdoor Cinema Radio TV Free Sheets Magazines Daily Press • Slight increase for Outdoor, Radio & TV. • General stability of the Media Mix. % global decrease in 2015 vs 2014 but stability of the Source : Nielsen, Gross Investments, Adstat, JAN-MAR 2014 & 2015.
  4. 4.  -6% global decrease in 2015 vs 2014 but stability of the mediamix.  TV & Dailies have the biggest share of investments. All media suffered decreasing investments -2% • TV & Dailies have the biggest share of investments. All media suffered decreasing investments. • Heavy decrease of investments for Cinema (-33%) and Free Sheets (-21%). • Only Outdoor (+4%) and TV (+1%) increased their investments. Negative trend in the investments except for Outdoor Source : Nielsen, Gross Investments, Adstat, JAN-MAR 2014 & 2015. Media YTD 2014 YTD 2015 2015 vs 2014 Outdoor 78.019.284 81.428.516 4% TV 316.427.518 318.075.082 1% Radio 124.493.311 123.693.707 -1% Daily Press 194.261.960 187.540.681 -3% Internet 54.391.425 51.832.072 -5% Magazines 58.519.135 54.876.390 -6% Free Sheets 29.193.449 23.088.227 -21% Cinema 6.473.214 4.329.358 -33% Grand Total 861.779.294 844.864.032 -2%
  5. 5. Top 10 sectors Culture, Tourism, Leisure & Sports Retail Transport Services Food Home - Office Equipment Beauty - Hygiene Telecom Health - Wellbeing Home - Office Care YTD 2014 215,006,636 141,932,950 105,129,717 114,610,741 82,773,454 41,781,273 46,581,055 44,615,556 22,677,898 21,729,910 YTD 2015 215,098,177 137,601,299 118,037,122 95,840,341 88,170,769 45,171,408 42,519,739 32,557,284 23,031,582 22,864,062 0 50 100 150 200 250 Millions +12% +8%+7%0% -9% +2% +5%-27%-3% -16% Source : Nielsen, Gross Investments, Adstat, JAN-MAR 2014 & 2015. • March was the highest peak of investments for Culture, Tourism, Leisure & Sports, Retail and Services in 2014. • Transport had its highest peak in January (due to the Brussels’ Auto Show) in 2014. • Noticeable increase for Transport (+12%), Home – Office Equipment (+8%) and Food (+7%). • Important decrease for Telecom (-27%), Services (-16%) and Beauty – Hygiene (-9%).
  6. 6. Top 10 advertisers D'Ieteren Auto Procter & Gamble Unilever Mediahuis Proximus Reckitt & Benckiser Coca-Cola De Persgroep Renault Colruyt YTD 2014 18,652,919 18,861,563 13,383,645 7,817,485 12,340,727 8,984,264 8,550,992 7,793,257 8,908,624 5,111,034 YTD 2015 22,998,240 17,525,892 14,049,518 13,420,670 10,781,357 10,236,058 9,375,586 8,953,881 8,044,536 7,911,182 0 5 10 15 20 25 Millions  -6% global decrease in 2015 vs 2014 but stability of the mediamix.  TV & Dailies have the biggest share of investments. All media suffered decreasing investments +5% +14%-13%+23% +10% -10% X 1,5+15%-7% X 2 • D’Ieteren Auto at the top with +23% more invested than last year. • General positive trend especially for Mediahuis (x2) and Colruyt (x1,5). • Proximus (-13%), Renault (-10%) and Procter & Gamble (-7%) decreased their investments over that period. Source : Nielsen, Gross Investments, Adstat, JAN-MAR 2014 & 2015. Proximus and Belgacom investments were cumulated. Mediahuis, Concentra & Corelio were cumulated.
  7. 7. VW Mobistar Ford Colruyt ING Citroën Renault Opel Peugeot BMW YTD 2014 7,325,949 9,075,672 5,120,437 5,072,131 4,623,840 6,884,965 7,484,296 5,380,252 7,691,376 2,162,627 YTD 2015 7,760,278 7,172,725 7,140,880 6,891,687 6,729,564 6,354,037 6,312,219 5,890,713 5,768,563 5,487,862 0 1 2 3 4 5 6 7 8 9 10 Millions Top 10 brands  -6% global decrease in 2015 vs 2014 but stability of the mediamix.  TV & Dailies have the biggest share of investments. All media suffered decreasing investments +39% -8%+46%+6% -16% -25% X 2,5+9%-21% +36% • VW is leading the top 10 with +6% invested compared to 2014. • BMW largely increased its investments by 2,5. • Also increasing their investments : ING (+46%), Ford (+39%), Colruyt (+36%) and Opel (+9%). • Negative trend for Peugeot (-25%), Mobistar (-21%), Renault (-16%) and Citroën (-8%). Source : Nielsen, Gross Investments, Adstat, JAN-MAR 2014 & 2015.
  8. 8. THANK YOU Any questions ? 2MVDC.belgium@havasmedia.com

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