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This new wave shows a declining trend in terms of reach on this target, more specifically in the North.
Radio is more listened in the North than in the South in terms of average duration (North average of 4h27min per day vs South 3h14min).
Home is the place where radio is the most listened (40,4% in the North & 48,1% in the South). Classical radio transistor is the device that most of the 18-54 listen to before autoradio and TV set (used as a radio tuner)
C/000 is increasing: 8,3€ in the North & 11,6€ in the South.