CIM RADIO : Results evolution
3rd wave results of 2013 – March 2014 - 18-54 y.o.
• Global trends :
• “Nothing is more stable than radio audiences” even if we see a slow
decreasing trend for the ‘total ra...
• Main trends in terms of stations :
• maintains its leadership (20,9% audience share) followed by (19,9%
of audience shar...
• Main trends in terms of stations :
• N°1 (21,9% audience share) followed by (12,1%) and
(10,8%) at the third position co...
METHODOLOGY
REFRESH
Methodology refresh
• GFK
Study
institute
• 3 waves/yearFieldwork frequency
• +/- 8.000 individuals 12+ living in Belgium
...
Methodology refresh
Recruitment : socio
demo : products :
listening habits
frequency
• From 26/08/2013
to 15/12/2013
• 8.0...
GLOBAL RESULTS
Audiences evolutions
• “Nothing is more stable than radio audiences” even if we see a slow decreasing trend for the ‘total...
Listening time spent evolution
• Belgian people from 18-54 y.o. listen to the radio 4h28min per day in average in the Nort...
Listening time spent & places
269 minutes/day North & 203 minutes/day South splitted :
• The highest share of listening ti...
Rating curves
• In comparison with last wave’s results, the audiences are decreasing a bit.
Source : CIM Radio, Target 18-...
• Decreasing audiences in the morning (after 09h00) while increasing ones during the usual peak times.
Rating curves
Sourc...
Radio C/000 evolution
• The costs for 000 contacts are rather stable in the North. Stability in the South
Source : CIM Rad...
RESULTS BY
STATION
10,6%
19,9%
7,1%
12,5%
13,6%
20,9%
1,4%
6,9%
Others
7,1%
Top 3 :
Contact (21,9%)
Bel RTL (12,1%)
Nostalgie Fr (10,8%)
Audi...
Audience shares evolutions
Source : CIM Radio, Target 18-54, 06:00-20:00, North, Wave 2013-3
• Wave 2013-3 vs Wave 2013-2 ...
Audience shares evolutions
• Wave 2013-3 vs Wave 2013-2 :
• Increasing : Contact (+13,5%), Pure FM(+37,5%), Nostalgie Fr (...
Cumulated rating curves
• The majority of the volume audience is generated in the morning
even if it is clear that radio r...
0
1
2
3
4
5
6
7
8
Joe FM
Q-music
Radio 1
Radio 2
MNM
Studio Brussel
TopRadio
Nostalgie NL
Rating curves
• Except for Radio...
Cumulated rating curves
• Audience volume is generated mostly before lunch
with a second peak during drive-time at the end...
• Musical stations like Contact, Nostalgie, Classic21, PureFM and Fun are typical accompanying ‘all day on’ stations.
• Pr...
C/000 evolution
Source : CIM Radio, Target 18-54, 06:00-20:00, North, Base 30’’, Wave 2013-3
• Wave 2013-3 vs Wave 2013-2 ...
C/000 evolution
Source : CIM Radio, Target 18-54, 06:00-20:00, South, Base 30’’, Wave 2013-3
• Wave 2013-3 vs Wave 2013-2 ...
THANK YOU
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Cim radio wave 2013/3 results on 18-54; Studio Brussels maintains its leadership in the North as Radio Contact in the South

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“Nothing is more stable than radio audiences” even if we see a slow decreasing trend for the ‘total radio’ in the South. Radio is more listened in the North than in the South in terms of average duration (North average of 4h28min per day vs South 3h22min). Home is the place where radio is the most listened (39,5% in the North & 44,2% in the South). C/000 is stable : 8,0€ in the North & 10,7€ in the South.

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Cim radio wave 2013/3 results on 18-54; Studio Brussels maintains its leadership in the North as Radio Contact in the South

  1. 1. CIM RADIO : Results evolution 3rd wave results of 2013 – March 2014 - 18-54 y.o.
  2. 2. • Global trends : • “Nothing is more stable than radio audiences” even if we see a slow decreasing trend for the ‘total radio’ in the South. • Radio is more listened in the North than in the South in terms of average duration (North average of 4h28min per day vs South 3h22min). • Home is the place where radio is the most listened (39,5% in the North & 44,2% in the South). • C/000 is stable : 8,0€ in the North & 10,7€ in the South. Executive summary on 18-54
  3. 3. • Main trends in terms of stations : • maintains its leadership (20,9% audience share) followed by (19,9% of audience share). • (+24,6%), (+40%), (+6,2%), (+8,2%) are increasing their share of audience vs last Wave 2013/2). • (-2,3%), (-5,6%), (-2,5%) are decreasing their share of audience vs last wave. • remains stable. Executive summary on 18-54
  4. 4. • Main trends in terms of stations : • N°1 (21,9% audience share) followed by (12,1%) and (10,8%) at the third position correspond to the Top3. • comforts its leadership with a share increase of +13,5%. Pu re increases fairly its share as well with +37,5%. consolidates its 3rd position with an increase of +2,9%. also increases its share with +7,4%. • decreased its share with -12,3%. (-29%), (-15,9%) and (-18,3%) decreases their shares on this wave. • remains stable. Executive summary on 18-54
  5. 5. METHODOLOGY REFRESH
  6. 6. Methodology refresh • GFK Study institute • 3 waves/yearFieldwork frequency • +/- 8.000 individuals 12+ living in Belgium • Selection at random based on INS adresses • Face to face interviews / CAPI at home Sample • Socio-demo / Products / Listening habits : during interview • Radio audiences (at least 10 minutes), one week listening diary (8 days for the respondent) on paper or on web Deliverables • By wave : audiences at national/provincial stations • For any analysis, 3 cumulated waves should be considered for robust stastistical issue Results
  7. 7. Methodology refresh Recruitment : socio demo : products : listening habits frequency • From 26/08/2013 to 15/12/2013 • 8.080 interviewed people Diaries fill-up period • From 24/08/2013 to 21/12/2013 Return of diaries • Filled diaries accepted until 22/07/2013 • 5.581 returned diaries, 5.506 diaries net (75 rejected) • 26,4% via web and 73,6% via paper version
  8. 8. GLOBAL RESULTS
  9. 9. Audiences evolutions • “Nothing is more stable than radio audiences” even if we see a slow decreasing trend for the ‘total reach’ in the South. Source : CIM Radio, Target 18-54, 06:00-20:00, Wave 2013-3 0 10 20 30 40 50 60 70 80 90 100 Daily Weekly Total 77,4 91,9 94,8 78,6 93,5 95,2 77,5 92,7 94,7 77,9 92,9 94,6 Wave 2012-3 Wave 2013-1 Wave 2013-2 Wave 2013-3 0 10 20 30 40 50 60 70 80 90 100 Daily Weekly Total 71,2 87,3 91,6 69,1 86,7 91,1 69,4 86,0 90,4 68,5 86,1 89,9 Wave 2012-3 Wave 2013-1 Wave 2013-2 Wave 2013-3
  10. 10. Listening time spent evolution • Belgian people from 18-54 y.o. listen to the radio 4h28min per day in average in the North and 3h22min in the South. Source : CIM Radio, Target 18-54, 06:00-20:00, Wave 2013-3 Wave 2012-3 Wave 2013-1 Wave 2013-2 Wave 2013-3 284 279 275 269 205 205 201 203 251 248 245 242 Inminutesaday North South Total
  11. 11. Listening time spent & places 269 minutes/day North & 203 minutes/day South splitted : • The highest share of listening time spent remains at home, followed by the place of work for the North and in the car for the South of our country. Source : CIM Radio, Target 18-54, 06:00-20:00, Wave 2013-3 0 20 40 60 80 100 Home Car Work Other Unknown 39,5 21,2 34,2 3,3 1,8 44,2 26,0 25,1 2,2 2,5 In % North South
  12. 12. Rating curves • In comparison with last wave’s results, the audiences are decreasing a bit. Source : CIM Radio, Target 18-54, 06:00-20:00, North, Wave 2013-3 0 5 10 15 20 25 30 35 Wave 2012-3 Wave 2013-1 Wave 2013-2 Wave 2013-3
  13. 13. • Decreasing audiences in the morning (after 09h00) while increasing ones during the usual peak times. Rating curves Source : CIM Radio, Target 18-54, 06:00-20:00, South, Wave 2013-3 0 5 10 15 20 25 30 Wave 2012-3 Wave 2013-1 Wave 2013-2 Wave 2013-3
  14. 14. Radio C/000 evolution • The costs for 000 contacts are rather stable in the North. Stability in the South Source : CIM Radio, Target 18-54, 06:00-20:00, Base 30’’, Wave 2013-3 10,5 10,9 10,6 10,7 6 7 8 9 10 11 12 Wave 2012-3 Wave 2013-1 Wave 2013-2 Wave 2013-3 7,7 7,8 7,8 8,0 6 7 8 9 10 11 12 Wave 2012-3 Wave 2013-1 Wave 2013-2 Wave 2013-3
  15. 15. RESULTS BY STATION
  16. 16. 10,6% 19,9% 7,1% 12,5% 13,6% 20,9% 1,4% 6,9% Others 7,1% Top 3 : Contact (21,9%) Bel RTL (12,1%) Nostalgie Fr (10,8%) Audience shares Top 3 : Studio Brussel (20,9%) Q-Music (19,9%) MNM (13,6%) 12,1% 4,9% 3,7% 9,4% 21,9% 10,8% 9,4% 10,2% 5,5% Others 12,1% Source : CIM Radio, Target 18-54, 06:00-20:00, Wave 2013-3
  17. 17. Audience shares evolutions Source : CIM Radio, Target 18-54, 06:00-20:00, North, Wave 2013-3 • Wave 2013-3 vs Wave 2013-2 : • Increasing : Radio Een (+24,6%), JoeFM (+8,2%), Top Radio (+40%), Nostalgie NL (+6,2%). • Stable : Radio2 (+0%). • Decreasing : Q-Music (-2,5%), MNM (-5,6%), Studio Brussel (-2,3%) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Wave 2012-3 Wave 2013-1 Wave 2013-2 Wave 2013-3 9,7 11,4 9,8 10,6 19,3 19,5 20,4 19,9 7,2 7,3 5,7 7,1 12,8 14,4 12,5 12,5 15,0 11,9 14,4 13,6 19,5 19,0 21,4 20,9 1,2 0,8 1,0 1,4 7,0 7,3 6,5 6,9 8,3 8,4 8,3 7,1 Others Nostalgie NL TopRadio Studio Brussel MNM Radio 2 Radio 1 Q-music JoeFM
  18. 18. Audience shares evolutions • Wave 2013-3 vs Wave 2013-2 : • Increasing : Contact (+13,5%), Pure FM(+37,5%), Nostalgie Fr (+2,9%) • Stable: Vivacité (-1,1%) • Decreasing : Bel RTL (-12,3%), Fun Radio (-29%), La Première (-15,9%), NRJ (-18,3%) Source : CIM Radio, Target 18-54, 06:00-20:00, South, Wave 2013-3 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Wave 2012-3 Wave 2013-1 Wave 2013-2 Wave 2013-3 13,9 11,3 13,8 12,1 5,3 6,8 6,9 4,9 4,5 3,9 4,4 3,7 8,2 7,8 11,5 9,4 20,8 21,9 19,3 21,9 10,5 9,3 10,5 10,8 9,2 9,9 9,5 9,4 11,2 9,6 9,5 10,2 3,6 3,9 4,0 5,5 12,8 15,6 10,6 12,1 Others Pure FM Classic 21 VivaCité Nostalgie FR Contact FR NRJ La Première Fun Radio Bel RTL
  19. 19. Cumulated rating curves • The majority of the volume audience is generated in the morning even if it is clear that radio remains an “on-media” all day long. Source : CIM Radio, Target 18-54, 06:00-20:00, North, Wave 2013-3 0 5 10 15 20 25 30 35 Nostalgie NL TopRadio Studio Brussel MNM Radio 2 Radio 1 Q-music Joe FM
  20. 20. 0 1 2 3 4 5 6 7 8 Joe FM Q-music Radio 1 Radio 2 MNM Studio Brussel TopRadio Nostalgie NL Rating curves • Except for Radio2 whose audience’s volume is generated mostly before lunch, most of the radio stations show a constant reach the whole day, confirming the media “accompanying function”. • Radio1 collects its audience mostly thanks to its news (morning & end of the day). Source : CIM Radio, Target 18-54, 06:00-20:00, North, Wave 2013-3
  21. 21. Cumulated rating curves • Audience volume is generated mostly before lunch with a second peak during drive-time at the end of the day. Source : CIM Radio, Target 18-54, 06:00-20:00, South, Wave 2013-3 0 5 10 15 20 25 Pure FM Classic 21 VivaCité Nostalgie FR Contact FR NRJ La Première Fun Radio Bel RTL
  22. 22. • Musical stations like Contact, Nostalgie, Classic21, PureFM and Fun are typical accompanying ‘all day on’ stations. • Proximity Radio Vivacité generates the most of its volume before lunch time. • News radio (La Première) generates two peak times clearly driven by news editorial. Rating curves Source : CIM Radio, Target 18-54, 06:00-20:00, South, Wave 2013-3 0 1 2 3 4 5 6 0600-0615 0615-0630 0630-0645 0645-0700 0700-0715 0715-0730 0730-0745 0745-0800 0800-0815 0815-0830 0830-0845 0845-0900 0900-0915 0915-0930 0930-0945 0945-1000 1000-1015 1015-1030 1030-1045 1045-1100 1100-1115 1115-1130 1130-1145 1145-1200 1200-1215 1215-1230 1230-1245 1245-1300 1300-1315 1315-1330 1330-1345 1345-1400 1400-1415 1415-1430 1430-1445 1445-1500 1500-1515 1515-1530 1530-1545 1545-1600 1600-1615 1615-1630 1630-1645 1645-1700 1700-1715 1715-1730 1730-1745 1745-1800 1800-1815 1815-1830 1830-1845 1845-1900 1900-1915 1915-1930 1930-1945 1945-2000 Bel RTL Fun Radio La Première NRJ Contact FR Nostalgie FR VivaCité Classic 21 Pure FM
  23. 23. C/000 evolution Source : CIM Radio, Target 18-54, 06:00-20:00, North, Base 30’’, Wave 2013-3 • Wave 2013-3 vs Wave 2013-2 : • Increasing : QMusic (+5,5%), Radio2 (+3,4%), MNM (+7,8%), Studio Brussel (+4,8%). • Decreasing : Radio Een (-18%), JoeFM (-5,8%), TopRadio (-25,9%), Nostalgie NL (-2,9%) 0 2 4 6 8 10 12 14 16 18 20 Wave 2013-2 Wave 2013-3 5,7 5,4 8,2 8,7 18,8 15,4 8,9 9,2 6,5 7,07,3 7,7 14,8 11,0 8,0 7,7 Joe FM Q-music Radio 1 Radio 2 MNM Studio Brussel TopRadio Nostalgie NL
  24. 24. C/000 evolution Source : CIM Radio, Target 18-54, 06:00-20:00, South, Base 30’’, Wave 2013-3 • Wave 2013-3 vs Wave 2013-2 : • Increasing : Bel-RTL (+13,6%), Fun Radio (+39,4%), La Première (+16,4%), NRJ (+20,5%) • Stable: Vivacité (+1,4%) • Decreasing : Contact Fr (-12,7%), Nostalgie Fr (-3,6%), Classic21 (-8,6%), PureFM (-28,7%) 0 2 4 6 8 10 12 14 16 18 20 Wave 2013-2 Wave 2013-3 11,3 12,8 8,0 11,1 16,2 18,8 7,2 8,6 12,3 10,8 9,7 9,4 11,8 11,9 8,5 7,7 8,3 6,0 Bel RTL Fun Radio La Première NRJ Contact FR Nostalgie FR VivaCite Classic 21 Pure FM
  25. 25. THANK YOU

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