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The Assimilation of 59Fifty fromBusiness Contracts into Modern            Culture                    http://hatreserve.com
• The New Era 59Fifty line began as a hat line strictly for  Major League Baseball.• From their origin in the roots of MLB...
• The 59Fifty line first began their commercialization with modern  society by allowing customization options.• Changing l...
• I ideal of customizing 59Fifty hats opened the door to a lot  more creative ways to broaden clientele all over the world...
• The new direction that 59Fifty decided to take their  product line was extremely clever.• 59Fifty was only used by profe...
• The 59Fifty line was an amazing product that was  trademarked by only Major League Baseball.• It is great to see that a ...
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The Assimilation of 59Fifty from Business Contracts into Modern Culture

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How 59fifty managed to stay at the top!

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The Assimilation of 59Fifty from Business Contracts into Modern Culture

  1. 1. The Assimilation of 59Fifty fromBusiness Contracts into Modern Culture http://hatreserve.com
  2. 2. • The New Era 59Fifty line began as a hat line strictly for Major League Baseball.• From their origin in the roots of MLB, they slowly began to assimilate into other leagues such as the NBA, NFL, and NHL.• In time, the 59Fifty line decided that only making high quality hats for professionals was unfair, and that every American should be allowed to purchase and wear their hats.• With this ideal New Era started something that spread like wildfire and changed the New Era culture for the better. http://hatreserve.com
  3. 3. • The 59Fifty line first began their commercialization with modern society by allowing customization options.• Changing logos with different color hats was once considered blasphemy but customizing hats like this hit big in trendy societies.• Circulating blank hats also created a market for small businesses, which would allow customization in house, such as threading names, words, and phrases.• The hat business began to thrive, and stores began to pop up in major outlets nationwide.• Now the customers held more sentiment towards their 59Fifty. http://hatreserve.com
  4. 4. • I ideal of customizing 59Fifty hats opened the door to a lot more creative ways to broaden clientele all over the world.• New Era went out and set up relationships with the comic book industry, video game industry, and movie studios.• This created a huge market shift which allowed contractors to advertise their products to their own customer base.• Having a product that was so versatile and could be customized in any way was pure genius.• Consumers are now open to choosing anything from their favorite sports teams all the way to their favorite comic book characters. http://hatreserve.com
  5. 5. • The new direction that 59Fifty decided to take their product line was extremely clever.• 59Fifty was only used by professional baseball players, but now used by people all over the world.• The plan was executed perfectly and opened new markets, broadened the demographics to all fans of anything.• Contracts from different industries began to pour in, and to this day the 59Fifty line is successful in creating products for everyday consumers.• Being on top of the industry, there is no sign of New Era slowing down. http://hatreserve.com
  6. 6. • The 59Fifty line was an amazing product that was trademarked by only Major League Baseball.• It is great to see that a simple product like a hat could turn into a billion dollar company.• A feat just as impressive is the versatility that New Era has shown when their market expanded exponentially.• Not every company can say that they can cater to each and every customer with such a large expansion in such a short amount of time.• The 59Fifty line is a truly amazing product. http://hatreserve.com

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