The power of images in social media

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What can images do for your social media messages; and how can an image be the message?

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The power of images in social media

  1. 1. The Power of Images in Social Media Stephanie Leishman Social Media Strategist MIT Communication Production Services ! 25 September 2014 ! Twitter @hatchsteph
  2. 2. Objectives 1. Understand how to think about images in your communications. ! 2. Know what kind of responses your images should elicit. ! 3. Discover nifty tools to make your job easier.
  3. 3. “Fugue” Wassily Kandinsky
  4. 4. Our society has not developed a shorter attention span; we haven’t become less literate; ! we’ve always communicated with images.
  5. 5. Images aren’t just for decoration.
  6. 6. Chapaize Photo: Holly Hayes (hayespdx), Flickr (CC BY-NC)
  7. 7. Reims Cathedral Photo: barnyz, Flickr (CC BY-NC-ND)
  8. 8. St. Seiriol's Church Photo: Adrian Kingsley-Hughes (adrian_kingsley-hughes), Flickr (CC BY-NC-ND) Stained glass brought the Bible to the masses via images.
  9. 9. Advertisements The message is more powerful with an image. 1960s - radio: http:// commons.wikimedia.org/wiki/ File:Motorola_Transistor_Radio_1960.jpg ! 1940s - bicycle: http:// commons.wikimedia.org/wiki/ File:Feller_bicycle_ad_1941.jpg
  10. 10. Don’t just let images accompany the message; don’t use images just as decoration; ! let the image be the message.
  11. 11. The power of an image
  12. 12. The power What can an image do for your social media marketing?
  13. 13. The power of images An image can give your content more power or influence. ! Images can elicit reactions that are: ! emotional, mental, or social.
  14. 14. The power to cause an emotional response An image can: ! inspire • amaze • make you cry • make you laugh • excite or energize • make you feel happy • make you feel angry • make you go “awwww!” • make you want to be a better person :-( ! :-D ! :-/ :-* ! -_- ! B-) :’-( ! ;-) ! :-0
  15. 15. via @DukeUniversity on Instagram
  16. 16. via @DukeUniversity on Instagram
  17. 17. The power to cause a mental response An image can: ! create questions • teach • challenge your thinking • make you want to comment • ask your opinion • quiz • inform • enlighten • simply do better at capturing your attention • cause you think a certain way about a product or department
  18. 18. The power to make you act This is the MIT entrance exam from 1876. Would you have passed? ! ~8,900 click-throughs to the MIT Libraries site
  19. 19. The power to challenge your thinking Mobile phones are making us antisocial Photo: Teresa Avellanosa/Flickr CC: BY
  20. 20. The power to claim your focus We process images faster than words. ! What if the image slowed you down and made you focus for a moment on the content?
  21. 21. The power to cause a social response Can you find two pop culture references in this image? Photo: @rachel_parus, Twitter MIT Orientation program, 2014
  22. 22. What kind of audience are you communicating with?
  23. 23. What the experts say “…save your time and money to build visual content that communicates your brand message and services. In other words, don’t spend money on generic visual content…” ! Tom More “How Small Businesses Can Use Visual Content and Increase Conversions,” convinceandconvert.com
  24. 24. The types Don’t get stuck in one way of thinking. An image is more than a campus photo.
  25. 25. Words as images
  26. 26. Words as images
  27. 27. Words as images
  28. 28. Objects via @diana180 on Twitter
  29. 29. Drawings Images can be user-generated content. via @MITmuseum on Instagram
  30. 30. Drawings via @MITmuseum on Instagram
  31. 31. Old photographs #tbt via @NDAlumni on Twitter
  32. 32. Posters, cards Upload the digital version of a poster. Make sure it’s readable at a smaller size.
  33. 33. Animated GIFs Indiana University. Source: giphy.com, thegameswelove.tumblr.com http://giphy.com/gifs/tZfIL5bRM9olO
  34. 34. Animated GIFs Source: infinity-imagined.tumblr.com.
  35. 35. Hyperlapse Source: @MITalumni on Instagram: http://instagram.com/p/tLUFs3s2pa
  36. 36. Cartoons Source: alaig, Flickr (CC BY-NC-SA)
  37. 37. Handwritten materials Source: julishannon, Flickr (CC BY-NC-ND) • a glimpse at a p-set • a note • chalkboard scribblings
  38. 38. Emoji
  39. 39. Infographics Image: dashburst, Flickr (CC BY-ND) Data can have more impact in an infographic.
  40. 40. Infographics Detail from Infographic, “Smart Phone Usage 2012.” Source: http://piktochart.com/gallery/showcase/ Data can have more impact in an infographic.
  41. 41. Images courtesy of the researchers
  42. 42. Images courtesy of the researchers
  43. 43. What the experts say “I’m no artist. … This lack of artistic ability poses a threat to my marketing career, especially now that visual content marketing is the hot ticket to success. It makes me nervous because, even though I have other creative traits, which are key in marketing, I’m worried I’ll get left in the visual storytelling dust.” ! Jess Ostroff “Free Visual Marketing Tools,” SpinSucks.com
  44. 44. The tools Useful resources that can help you give your social media the visual impact it needs
  45. 45. HootSuite
  46. 46. HootSuite
  47. 47. HootSuite: posting images as pic.twitter.com Dashboard (your name) > Gear icon > Settings
  48. 48. Flickr
  49. 49. Flickr Go to “Advanced Search”
  50. 50. Flickr How to attribute? Some advice: https:// wiki.creativecommons.org/ Best_practices_for_attribution
  51. 51. CPS photo library (on Flickr)
  52. 52. Canva
  53. 53. Canva
  54. 54. Canva
  55. 55. Canva
  56. 56. Quozio
  57. 57. Quozio
  58. 58. pinwords.com
  59. 59. pinwords.com
  60. 60. pinwords.com
  61. 61. recitethis.com
  62. 62. recitethis.com
  63. 63. recitethis.com
  64. 64. picmonkey.com
  65. 65. picmonkey.com
  66. 66. picmonkey.com
  67. 67. easel.ly
  68. 68. piktochart
  69. 69. piktochart
  70. 70. infogr.am
  71. 71. infogr.am
  72. 72. infogr.am Huffington Post embeds infogr.am graphics http://www.huffingtonpost.com/2014/09/18/ teachers-leaving-survey-nces_n_5837518.html
  73. 73. iemoji.com • Copy the square • Paste into tweet (still looks like a square, but will post as a graphic. ! Remember: the icon appears differently depending on the device.
  74. 74. Recap 1. Let the image be the message. ! 2. Your image should elicit an emotional, mental, or social response. ! 3. Use nifty tools to make your job easier.
  75. 75. Stephanie Hatch Leishman Twitter: @hatchsteph Email: hatch_s@mit.edu

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