Social Media for Academics

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Social networks: why and how academics use them

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Social Media for Academics

  1. 1. Social Media for AcademicsStephanie HatchSocial Media and Email Marketing SpecialistMIT Communication Production ServicesApril 2013 Communication Production Services
  2. 2. Objectives• Understand why academics use social media• Understand what social networks academics use and how they use them Communication Production Services
  3. 3. Why do academics use social media?• Organize research interdependently• Organize information for sharing• Network with like-minded individuals• Find out about research that isn’t published yet• Be more influential in the field; promote your work• Gain quick feedback• Share knowledge and offer expertise• Inspire future academics Communication Production Services
  4. 4. BloggingProfessorLarrySusskind’sblog Communication Production Services
  5. 5. Blogging: comments He gets insightful comments on his posts Communication Production Services
  6. 6. Facebook: network and socialize Follow a research project or a topic-based group Communication Production Services
  7. 7. Facebook: networkConnected with like- minded individuals doing great work. Communication Production Services
  8. 8. Twitter: join the conversation Communication Production Services
  9. 9. Communication Production Services
  10. 10. Twitter: join the conversation Communication Production Services
  11. 11. Google+ Communication Production Services
  12. 12. Google+ Communication Production Services
  13. 13. Google+: tell your story Communication Production Services
  14. 14. Google+: tell your story Communication Production Services
  15. 15. Google Hangouts Sandy Pentland, Toshiba Professor of Media Arts and Sciences http://www.youtube.com/Lv7KNRcTK8w Communication Production Services
  16. 16. Flickr Communication Production Services
  17. 17. Communication Production Services
  18. 18. FlickrCVs are oftentext-only. Whynot share photosof your greatexperiences? Image: UTPL Unidad de Gestión de la Comunicación Communication Production Services
  19. 19. Flickr: personality You love what you do.Image: NTNU Engineering Science and Technology Communication Production Services
  20. 20. Flickr: slides, images, charts, etc. Show me the data. Communication Production Services
  21. 21. Pinterest: collections, called “boards” Communication Production Services
  22. 22. Pinterest @alyssakmitchell
  23. 23. Pinterest
  24. 24. Pinterest
  25. 25. Pinterest: share great links
  26. 26. Pinterest: shared boards + comments
  27. 27. LinkedIn: networking• Not just for getting a job after graduation• Connect with others in your field• Embed SlideShare presentations in your profile• List all of your publications• Individuals change their institutional email address when they graduate from college and go to another for grad school. LinkedIn allows people to keep in touch despite address changes.
  28. 28. Quora: ask and answer questions Communication Production Services
  29. 29. Quora: ask and answer questions Communication Production Services
  30. 30. Quora: inspire prospective academics Communication Production Services
  31. 31. SlideShare: share your presentations Federico Casalegno Andres SevtsukResearch Scientist, Comparative Media Studies Urban Studies and Planning Communication Production Services
  32. 32. SlideShare Kenneth P. Morse Joi Ito Sr. Lecturer, Sloan Director, Media Lab Communication Production Services
  33. 33. SlideShare Vijay Kumar Ramesh Raskar Director, OEIT Professor, Media Lab Communication Production Services
  34. 34. Mendeley: organize research Communication Production Services
  35. 35. Mendeley: organize research Communication Production Services
  36. 36. Mendeley Communication Production Services
  37. 37. Ways to add documents to Mendeley• Add directly from the Mendeley research catalog• While browsing the web• Set up a sync folder on your desktop• Drag PDFs onto the Mendeley window• Export information from XML, RIS, and BibTeX• Use the Mendeley apps for iPhone and iPad (Android coming soon) Communication Production Services
  38. 38. Mendeley app Communication Production Services
  39. 39. ResearchGate Communication Production Services
  40. 40. ResearchGate: membership Communication Production Services
  41. 41. ResearchGate: membership Communication Production Services
  42. 42. ResearchGate: membership Communication Production Services
  43. 43. ResearchGate: membership Communication Production Services
  44. 44. ResearchGate: membership Communication Production Services
  45. 45. ResearchGate: profile Communication Production Services
  46. 46. ResearchGate: understand your influence Communication Production Services
  47. 47. ResearchGate: get help Communication Production Services
  48. 48. ResearchGate: get help Communication Production Services
  49. 49. Academia.edu Communication Production Services
  50. 50. Academia.edu: analytics Communication Production Services
  51. 51. Academia.edu: analytics Communication Production Services
  52. 52. Thank youStephanie Hatchemail hatch_s@mit.edutwitter @hatchstephblog connect.mit.edu/blog Communication Production Services

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