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Instagram 101


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What Instagram is and how to use it
If Instagram is right for you
Which tools can help you
What content gets the most engagement

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Instagram 101

  1. 1. Instagram 101 Stephanie Leishman Social Media and Email Marketing Specialist
 MIT Communication Production Services ! March 25, 2014 ! Twitter @hatchsteph Instagram @stephaniehatch
  2. 2. Objectives After today’s session, you should understand: ! • What Instagram is and how to use it • If Instagram is right for you • Which tools can help you • What content gets the most engagement
  3. 3. Popularity Facebook YouTube Google+ Twitter LinkedIn Instagram Pinterest MIT on Instagram ! @MITpics
  4. 4. The history of Instagram October 2010 • Launched; photo sharing • Was available only on iPhone, iPod Touch, and iPad • Restricted to a square* ! April 2012 • 100 million users; Android support added • Acquired by Facebook for $1 billion ! June 2013 • Added video sharing; restricted to 15 seconds ! *Technically, you can share a rectangle within the square, if the photo is taken outside the app first.
  5. 5. Kodak Instamatic Photo: Carrie Nelson (carrienelson), via Flickr Instamatic X-15 (1970-1976)
  6. 6. Kodak Polaroid Photo: Alfredo Cofré, via Flickr Polaroid 1000SE
  7. 7. The photograph “With the photograph, in the same way, men had discovered how to make visual reports without syntax.” ! ! ! ! Marshall McLuhan, Understanding Media: The Extensions of Man (1994), p.190
  8. 8. How it works
  9. 9. How to post a photo First, open the camera function.
  10. 10. How to post a photo Take a photo.
  11. 11. How to post a photo Choose a photo from your phone’s photos if you don’t want to take the photo via Instagram.
  12. 12. How to post a photo Select a filter.
  13. 13. How to post a photo Choose brightness level.
  14. 14. How to post a photo Select a frame or select no frame.
  15. 15. How to post a photo Straighten if necessary.
  16. 16. How to post a photo Tag people.
  17. 17. How to post a photo You can search for a person or type in their username if you know it. ! They will get a notification and it will show up in “photos of me.”
  18. 18. How to post a photo Geotag the photo
  19. 19. How to post a photo Share!
  20. 20. How to post a photo
  21. 21. How to post a photo
  22. 22. Notifications
  23. 23. How to post a video Open the camera function.
  24. 24. How to post a video Click on the video icon.
  25. 25. How to post a video Hold the video button for as long as you want to record (up to 15 seconds).
  26. 26. How to post a video Hold and release as many time as you want.
  27. 27. How to post a video Delete segments if needed.
  28. 28. How to post a video Choose a filter. ! You’ll notice that the video filters are different from the photo filters.
  29. 29. How to post a video Choose a cover frame. This will be the still frame that displays in your feed until the video is played.
  30. 30. How to post a video Then you’ll take the same steps as you did with a photo.
  31. 31. Interaction and engagement Remember, Instagram is a social network, not just a place for you to broadcast your department.
  32. 32. Notifications
  33. 33. News View interactions (likes and comments) on your content. You will also be notified here when someone tags you in a photo or video.
  34. 34. Following View interactions by those you follow.
  35. 35. Find people It’s time to explore. This is where you will access search (by user or hashtag)
  36. 36. Search users
  37. 37. Profile Grid view
  38. 38. Profile Stream view
  39. 39. Search hashtags
  40. 40. Search hashtags View all photos that use that hashtag.
  41. 41. How to interact with a photo Click on “like” or “comment” or double- tap the photo.
  42. 42. Settings
  43. 43. Geotagging Powered by Foursquare
  44. 44. Geotagging This is a link
  45. 45. Geotagging It leads you here
  46. 46. Hashtags Huffington Post, Jan 2013 brian-honigman/the-100-most- popular-hash_b_2463195.html
  47. 47. Hashtags instagram/
  48. 48. Is Instagram right for your department? • Do you have the time? Instagram cannot be scheduled ahead of time. Frequency is best between 1-2 times per day to once per week. ! • Do you have the resources? For example, do you have a device that supports Instagram? ! • Do you have the skills? Instagram requires good photography skills. ! • Do you have enough content? What would you take pictures or video of each day or even each week?
  49. 49. Web apps and tools For social media managers
  50. 50. Instagram on the web
  51. 51.
  52. 52.
  53. 53.
  54. 54. Webstagram
  55. 55. Tagboard
  56. 56. Tagboard
  57. 57. Storify
  58. 58. Provide opportunities for content creation Getfit photo booth
  59. 59. HootSuite
  60. 60. What content gets the most engagement? Timing and hashtags matter, but content matters most.
  61. 61. Video content Be careful with video. Video is usually the least-liked content type on university Instagram accounts. Not because video isn’t popular, but because creating video isn’t as easy as pressing a button. ! • Tell a story. • Video frame quality should be as good as with photos. • Lighting, sound, angle - all important. • What is the main message or action? 
 Is it just a “moving picture”?
  62. 62. Makes you think
  63. 63. #onlyatMIT
  64. 64. A little extra effort goes a long way
  65. 65. Least-liked content for MIT
  66. 66. Most-liked content for MIT
  67. 67. Stephanie Leishman Twitter: @hatchsteph Email: Instagram: @stephaniehatch ! MIT’s Instagram: @MITpics