Communication Production ServicesImages and Social Media:How and Where to PostStephanie HatchSocial Media andEmail Marketing SpecialistMIT Communication Production Services8 May 2013Twitter @hatchstephInstagram @stephaniehatchEmail firstname.lastname@example.orgBlog connect.mit.edu/blog
Communication Production Services“Doing a quick search online youwill find hundreds of studies provinghow pictures trigger a mentalresponse from the brain faster andwith more impact than text.”Saman KouretchianMarketing consultant
Communication Production ServicesFlickr: CPS photo library
Communication Production ServicesFlickr: tags, titles, and descriptionsSearch: “MIT physics”There are millions ofphotos on Flickr, somany users search tobrowse. Use tags,titles, and descriptionsto make sure yourimages come up inmore searches.
Communication Production ServicesInstagram: @mitpics
Communication Production ServicesInstagram: @mitsap
Communication Production ServicesInstagram• Can only upload via iPhone or Android• Can view on Instagram.com and through HootSuite Pro• Pictures must be square• Filters and some editing tools• Photos that do best are unique and/or beautiful@mitmuseum
Communication Production ServicesInstagram: hashtags• Trending (#bostonstrong)• Ongoing trends (#throwbackthursday)• Local (#cambridgema, #boston, #MIT)• Contests (#WHP... [changes every weekend] @instagram)Users search through Instagram by referral, the news tab(to see what their friends are liking), and hashtags.
Communication Production ServicesFacebook: dimensions851 px315 px Cover photo160x160pxCover photoin news feed400 x 150 pxProﬁle photo
Communication Production ServicesFacebook: news feed400 pxWhenheightis <320Image dimensionsWhen heightis ≥ 320≤300 px320 x 320 pxWhen postedfrom Instagram
Communication Production ServicesFacebook: timeline505 x ≤380 pxOn proﬁletimeline(person)400 x 400 pxOn pagetimeline(department)Image dimensions
Communication Production ServicesFacebook proﬁle:when I upload a 400x310-px imageOn timeline400x310 px 505x380 pxIf A were enlarged proportionally, itsdimensions would be 505 x 391 px.Therefore, on the timeline, thebottom of the image will be cut off.A BIn news feed
Communication Production ServicesFacebook proﬁle:when I upload a 400x400-px imageIn news feed On timeline380 px320 px505 pxcropped
Communication Production ServicesInclude links with images- HubSpot blog http://bit.ly/13KIf93“Our next logical step was to analyze how usingFacebook photos impacts link clicks, but we came toa staggering halt when we discovered that 60% ofthe photo/image posts in our sample didn’tinclude a link.This discovery not only reduced our sample sizeimmensely – making accurate clickthrough analysisimpossible – but it also highlighted a huge missedopportunity for marketers.”
Communication Production ServicesInclude links with imagesShorten those links!1) Avoid messy, long URLs2) Track clicks
Communication Production Services115 clicks =FB: 72 clicks,m.FB: 43 clicksADon’t write too much or thelink will get cut off.
Communication Production Services144 clicks =FB: 115 clicks,m.FB: 29 clicksPost A Post B55kimpressions40kimpressions747 likes 423 likes115 clicks 144 clicksBThe link is notcut off in thisexample and itgot moreclicks.
Communication Production ServicesPost A Post BFacebook72Facebook115m.Facebook43m.Facebook29Total115Total144 clicksA on desktop browseron FacebookiPhone app
Communication Production ServicesPost A has more mobile clicks perbrowser clicks than post B. Usersare more likely to click on “ContinueReading” on mobile than “SeeMore” on desktop because thedesktop view includes more thanone post at a time, encouragingviewers to browse/skim withoutreading more. On mobile, viewersmust scroll through one post at atime, meaning they may be morelikely to give more attention to anindividual post and to “continuereading.”Facebook: mobile vs. desktop
Communication Production ServicesGoogle+: news feed≤373 px≤497 px(The image can be viewed largerwhen you click to view the post)Thumbnailaccompanyinga link150 pxThe image will show up inthe news feed uncroppedand resized proportionallyto ﬁt inside this rectangle.
Communication Production ServicesGoogle+: news feedIf the image is adifferent size than,but still proportionalto, the rectangularpost space, it will ﬁllthe space at497 x 373 pixels.
Communication Production ServicesGoogle+: news feedIf the uploaded imageis not proportional to497 x 373 pixels, theimage is resized andcentered in therectangular postspace.One of the followingwill happen:1) The rest of therectangle is shadedwith light gray.
Communication Production ServicesGoogle+: news feed2) The bottomboundary of therectangular spacewill move up to beﬂush with the image.
Communication Production ServicesGoogle+: news feed
Communication Production ServicesGoogle+: post
Communication Production ServicesGoogle+: animated gifsGizmodo: “how to make a gif in 5 easy steps”http://bit.ly/giﬁn5steps
Communication Production ServicesShare your ideasHow do you create images and how do you usethese different social networks? Share your email@example.com