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How to optimize your
professional online
presence
Stephanie Leishman
stephanie@apiarity.com

twitter.com/hatchsteph
apiari...
About me; about Apiarity
apiarity.comsteph.me
Objectives
I

How can I use social media and websites for professional growth?
II

What is my professional identity—my bra...
I.
How do professionals use
social media and websites
for professional growth?
Some reasons professionals
use social media and websites
1 To augment, build on, digitize, distribute the resume/CV
2 To n...
II.
What is my brand?
Two or three words
1

2

(3)

You might think you’re more impressive when you list a lot of
abilities, but you’re far less...
Identify subtopics
1
2
(3)
Identify subtopics
Project
management
Event registration
Creativity
Event
planning
Vendor relations
Innovation
Design
Art,...
III.
Should I create a
website?
Make your CV interactive
Hyperlink anything,
such as article titles.
http://jonahberger.com/author-bio/
Display all projects in
one place
Showcase projects in a grid and allow viewers to
click through to learn more.
Give them something
that won’t go out of date
Present live, continuous (always up to date)
listing of your experience.
Website providers
Wordpress
Blogger
Wix
Weebly
Squarespace
…and more
Want a domain? Search its
availability at domainr.com...
Squarespace
Wordpress
Wix
Weebly
Blogger
About.me
Types of website pages
1 Projects

2 Publications

3 Speaking

4 Leadership

5 Contact

6 Blog

7 Resume, CV

8 Portfolio
...
IV.
How can I use social
media?
What social networks
should I join?
It depends.
1 What role do you have/want?

2 Where are the people in your industry?

3...
LinkedIn headline
Your headline is important!
Often it is the first thing people see.
Can be your position, achievements, a...
LinkedIn summary
You can use a variety of approaches for the summary section.
Story/leadership journey
Elevator pitch
Exce...
LinkedIn endorsements
1 Choose skills recruiters would
actually look for when hiring for the
position you want.
2 Focus on...
Connecting on LinkedIn
Always message when you connect, whether you’re
inviting or accepting.
LinkedIn tags
Use tags.
Make a note the moment you connect with someone.
LinkedIn for job search
Download
the app
LinkedIn for job search
Search on
LinkedIn
LinkedIn groups
LinkedIn search
Search a keyword and find jobs, people, groups, and companies
LinkedIn search
Example:
search for
groups
SlideShare
Post your presentations online. Feature your expertise and projects.
Source: http://www.slideshare.net/mdrangst...
SlideShare + LinkedIn
Embed presentations
on your LinkedIn profile.
Save SlideShare slides for
later reference
Learn new skills; 

clip slides to save for
later review.
Use Canva to make great
presentations
Use Canva to size images
Use Flickr to showcase
your work
Graphic designers,
artists, event
planners,
photographers,
knitters, etc. can
feature wor...
Twitter
Tweet consistently
and frequently using
key words and topics
in your industry.
Twitter bio
Does your bio reflect your professional passions and expertise?

Unless you’re famous, you need to tell people ...
Twitter lists
Create Twitter lists.
Organize your
connections.
Twitter chats
Join a Twitter chat in your industry.
Education #EDchat
Higher-ed social
media #HESM
Job/internship search f...
Academia.edu
Post your papers and talks to increase citations.
Chronicle Vitae
ResearchGate.net
Post your papers and talks; showcase your academic
influence and expertise.
Use YouTube to develop
your skills
You can learn
almost anything on
YouTube. What skills
do you want to
master?
Example:
T...
Instagram
Mix it up. A mix of you,
your work, quotes that
inspire you, and what you
spend your time doing
(professionally ...
Instagram
You can create
images in more
circumstances than
you think.
Instagram
Periscope
Periscope is a live video platform. Teach a skill in 5 minutes.
Discuss an issue in your industry. Interact with...
Anchor
Imagine Snapchat and podcasting had a baby. It would be
Anchor; record short snippets of audio that last 24 hours.
Yammer
Post in Yammer to get
noticed internally,
especially if you’d like
another job at MIT.
Medium
Showcase your writing with long-form content. Write something meaningful.
Use the new mention feature to bring othe...
Tips
1 Don’t spread yourself too thin—start with 1-2 social networks.
2 Don’t post solicitations (e.g., “I need a job,” “F...
Tips
7 Be honest, uplifting, and kind.
Ask yourself:
• Am I telling the truth about myself?
• Am I contributing uplifting,...
Stephanie
Leishman
stephanie@apiarity.com

twitter.com/hatchsteph
apiarity.com
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How to Optimize Your Professional Online Presence

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Why use websites and social media? What is your brand? Should you create a website? What social media networks exist and how can you use them for professional reasons?

Published in: Self Improvement
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How to Optimize Your Professional Online Presence

  1. 1. How to optimize your professional online presence Stephanie Leishman stephanie@apiarity.com
 twitter.com/hatchsteph apiarity.com
  2. 2. About me; about Apiarity apiarity.comsteph.me
  3. 3. Objectives I
 How can I use social media and websites for professional growth? II
 What is my professional identity—my brand? III Should I create a website? IV
 What social media networks exist and how should I use them?
  4. 4. I. How do professionals use social media and websites for professional growth?
  5. 5. Some reasons professionals use social media and websites 1 To augment, build on, digitize, distribute the resume/CV 2 To network and connect with other professionals 3 To find and act on job postings 4 To research companies—and help them research you 5 To boost positive mentions of your work on the web 6 To take control of your online presence 7 To continue learning and stay relevant in your field
  6. 6. II. What is my brand?
  7. 7. Two or three words 1
 2
 (3)
 You might think you’re more impressive when you list a lot of abilities, but you’re far less memorable. You can’t be everything, e.g., violinist/consultant/dancer/inventor/entrepreneur/teacher. Just choose two (maybe three) words to describe yourself.
  8. 8. Identify subtopics 1 2 (3)
  9. 9. Identify subtopics Project management Event registration Creativity Event planning Vendor relations Innovation Design Art, artists “I specialize in planning unique, creative events.” Content ideas: five tips for managing event vendors, the importance of collaborating with artists on stage design for keynotes and panels, latest Forbes article on innovation
  10. 10. III. Should I create a website?
  11. 11. Make your CV interactive Hyperlink anything, such as article titles. http://jonahberger.com/author-bio/
  12. 12. Display all projects in one place Showcase projects in a grid and allow viewers to click through to learn more.
  13. 13. Give them something that won’t go out of date Present live, continuous (always up to date) listing of your experience.
  14. 14. Website providers Wordpress Blogger Wix Weebly Squarespace …and more Want a domain? Search its availability at domainr.com Otherwise, your domain will be something like [yourname].wordpress.com [yourname].blogger.com
  15. 15. Squarespace
  16. 16. Wordpress
  17. 17. Wix
  18. 18. Weebly
  19. 19. Blogger
  20. 20. About.me
  21. 21. Types of website pages 1 Projects
 2 Publications
 3 Speaking
 4 Leadership
 5 Contact
 6 Blog
 7 Resume, CV
 8 Portfolio
 9 Volunteer
 10 Education, Certifications
 11 Teaching
 12 Awards
 13 Events
 etc. (consider your industry)
  22. 22. IV. How can I use social media?
  23. 23. What social networks should I join? It depends. 1 What role do you have/want?
 2 Where are the people in your industry?
 3 What content are/will you be creating?
  24. 24. LinkedIn headline Your headline is important! Often it is the first thing people see. Can be your position, achievements, and/or strengths.
  25. 25. LinkedIn summary You can use a variety of approaches for the summary section. Story/leadership journey Elevator pitch Excerpts of recommendations or press clips First person/third person Focus on history/achievements or future/goals Serious/humorous/modest/promotional
  26. 26. LinkedIn endorsements 1 Choose skills recruiters would actually look for when hiring for the position you want. 2 Focus on skills that differentiate you. Do not list basic skills that someone with your education or experience is assumed to have (e.g. if you’ve been an administrative assistant for ten years, you do not need to list Word as a skill).
  27. 27. Connecting on LinkedIn Always message when you connect, whether you’re inviting or accepting.
  28. 28. LinkedIn tags Use tags. Make a note the moment you connect with someone.
  29. 29. LinkedIn for job search Download the app
  30. 30. LinkedIn for job search Search on LinkedIn
  31. 31. LinkedIn groups
  32. 32. LinkedIn search Search a keyword and find jobs, people, groups, and companies
  33. 33. LinkedIn search Example: search for groups
  34. 34. SlideShare Post your presentations online. Feature your expertise and projects. Source: http://www.slideshare.net/mdrangst/acpa2014-grants-33283388
  35. 35. SlideShare + LinkedIn Embed presentations on your LinkedIn profile.
  36. 36. Save SlideShare slides for later reference Learn new skills; 
 clip slides to save for later review.
  37. 37. Use Canva to make great presentations
  38. 38. Use Canva to size images
  39. 39. Use Flickr to showcase your work Graphic designers, artists, event planners, photographers, knitters, etc. can feature work. Flickr slideshows can be embedded elsewhere.
  40. 40. Twitter Tweet consistently and frequently using key words and topics in your industry.
  41. 41. Twitter bio Does your bio reflect your professional passions and expertise?
 Unless you’re famous, you need to tell people who you are. X
  42. 42. Twitter lists Create Twitter lists. Organize your connections.
  43. 43. Twitter chats Join a Twitter chat in your industry. Education #EDchat Higher-ed social media #HESM Job/internship search for young professionals #internpro Writing #AmWriting Improve your LinkedIn profile #linkedinchat Improve teaching skills #profdev
  44. 44. Academia.edu Post your papers and talks to increase citations.
  45. 45. Chronicle Vitae
  46. 46. ResearchGate.net Post your papers and talks; showcase your academic influence and expertise.
  47. 47. Use YouTube to develop your skills You can learn almost anything on YouTube. What skills do you want to master? Example: Toastmasters publishes videos on public speaking. Source: https://www.youtube.com/watch?v=AykYRO5d_lI
  48. 48. Instagram Mix it up. A mix of you, your work, quotes that inspire you, and what you spend your time doing (professionally and personally).
  49. 49. Instagram You can create images in more circumstances than you think.
  50. 50. Instagram
  51. 51. Periscope Periscope is a live video platform. Teach a skill in 5 minutes. Discuss an issue in your industry. Interact with viewers. http://www.apiarity.com/ blog/my-early- periscope-mistakes click
  52. 52. Anchor Imagine Snapchat and podcasting had a baby. It would be Anchor; record short snippets of audio that last 24 hours.
  53. 53. Yammer Post in Yammer to get noticed internally, especially if you’d like another job at MIT.
  54. 54. Medium Showcase your writing with long-form content. Write something meaningful. Use the new mention feature to bring other voices into your writing.
  55. 55. Tips 1 Don’t spread yourself too thin—start with 1-2 social networks. 2 Don’t post solicitations (e.g., “I need a job,” “Fund my project”). 3 Be personal and approachable without being too casual. 4 Use multimedia—images, text, slideshows, sound, videos, etc. 5 Audit your online identity (sign out of Google first). 6 Don’t be scared, but do be cautious.
  56. 56. Tips 7 Be honest, uplifting, and kind. Ask yourself: • Am I telling the truth about myself? • Am I contributing uplifting, positive content online? • Am I treating others with kindness, even when we disagree?
  57. 57. Stephanie Leishman stephanie@apiarity.com
 twitter.com/hatchsteph apiarity.com

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