Facebook pages: Features and TipsStephanie HatchSocial Media and Email Marketing SpecialistMassachusetts Institute of Tech...
TodayFeatures.........PostingInsights                    Communication Production Services
Cover image              Communication Production Services
Cover image              Communication Production Services
Cover image• Image must be at least 399 pixels wide; diplays at 851 x 315 pixels• Cover image MAY NOT CONTAIN: • Price or ...
Profile image (the square in front of the cover)                               Communication Production Services
Profile image               Communication Production Services
Profile imageIt is the image you seenext to every post in anews feed, so choosewisely.Avoid small text.Make sure that it is...
The profile image•Displays at 160 x 160 pixels•Must upload at least 180 x 180 pixels•Should be your logo or other iconic im...
Branding: profile + cover                           Communication Production Services
Consistency + change ≠ paradox(one tactic: change cover monthly or weekly)                              Communication Prod...
About        Communication Production Services
AboutThe first few linesof the Aboutsection show upon the main page.                     Communication Production Services
About        Communication Production Services
Milestones             Communication Production Services
Milestones             Communication Production Services
History          Communication Production Services
History(click on an item to be taken to that Milestone)                                         Communication Production S...
Events         Communication Production Services
Events         Communication Production Services
Privacy and other features                             Communication Production Services
Messaging            Communication Production Services
TodayFeaturesPosting.........Insights                   Communication Production Services
Customize links 1                  Communication Production Services
Customize links 2                  Communication Production Services
Customize links 3                  Communication Production Services
Customize links 4                  Communication Production Services
Customize links 5                  Communication Production Services
Customize links 6                  Communication Production Services
Customize links 7                  Communication Production Services
Customize links 8                  Communication Production Services
Customize links 9                  Communication Production Services
Customize links10                  Communication Production Services
Customize links11                  Communication Production Services
Tag other pages in a post                            Communication Production Services
Scheduling posts                   Communication Production Services
Scheduling posts                   Communication Production Services
Instagram            Communication Production Services
Instagram            Communication Production Services
Audio        Communication Production Services
Audio        Communication Production Services
Audio        Communication Production Services
Faculty news               Communication Production Services
Interest-based                 Communication Production Services
Events         Communication Production Services
Images         Communication Production Services
Text + image               Communication Production Services
Text + imageIf you’re going to sayit anyway, might aswell say it as animage.                         Communication Product...
Text + imageIf you’re going to sayit anyway, might aswell say it as animage.                         Communication Product...
Questions            Communication Production Services
Make it personal                   Communication Production Services
TodayFeaturesPostingInsights.........                    Communication Production Services
Definitions for Insights terms•People talking about this = people who have created a “story” about your page.•Reach = numbe...
Definitions•Virality = the percentage of people who saw your content and created a story about your page.•Engaged users = t...
My suggestionBe patient; success isn’t immediate.                                       Communication Production Services
Thank you! Learn more:•Twitter: @hatchsteph•Email: hatch_s@mit.edu•Read the blog: connect.mit.edu/blog•Linkedin: linkedin....
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Facebook pages: features and tips

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Facebook pages: features and tips

  1. 1. Facebook pages: Features and TipsStephanie HatchSocial Media and Email Marketing SpecialistMassachusetts Institute of TechnologyOctober 23, 2012Twitter @hatchstephEmail hatch_s@mit.edu Communication Production Services
  2. 2. TodayFeatures.........PostingInsights Communication Production Services
  3. 3. Cover image Communication Production Services
  4. 4. Cover image Communication Production Services
  5. 5. Cover image• Image must be at least 399 pixels wide; diplays at 851 x 315 pixels• Cover image MAY NOT CONTAIN: • Price or purchase information such as “40% off” or “download it at our website” • Contact information (web address, email, mailing address) • References to user interface elements, such as “like” or “share” • Calls to action, such as “get it now” or “tell your friends” Communication Production Services
  6. 6. Profile image (the square in front of the cover) Communication Production Services
  7. 7. Profile image Communication Production Services
  8. 8. Profile imageIt is the image you seenext to every post in anews feed, so choosewisely.Avoid small text.Make sure that it isiconic, even when verysmall. Communication Production Services
  9. 9. The profile image•Displays at 160 x 160 pixels•Must upload at least 180 x 180 pixels•Should be your logo or other iconic image•DO NOT USE the MIT logo Communication Production Services
  10. 10. Branding: profile + cover Communication Production Services
  11. 11. Consistency + change ≠ paradox(one tactic: change cover monthly or weekly) Communication Production Services
  12. 12. About Communication Production Services
  13. 13. AboutThe first few linesof the Aboutsection show upon the main page. Communication Production Services
  14. 14. About Communication Production Services
  15. 15. Milestones Communication Production Services
  16. 16. Milestones Communication Production Services
  17. 17. History Communication Production Services
  18. 18. History(click on an item to be taken to that Milestone) Communication Production Services
  19. 19. Events Communication Production Services
  20. 20. Events Communication Production Services
  21. 21. Privacy and other features Communication Production Services
  22. 22. Messaging Communication Production Services
  23. 23. TodayFeaturesPosting.........Insights Communication Production Services
  24. 24. Customize links 1 Communication Production Services
  25. 25. Customize links 2 Communication Production Services
  26. 26. Customize links 3 Communication Production Services
  27. 27. Customize links 4 Communication Production Services
  28. 28. Customize links 5 Communication Production Services
  29. 29. Customize links 6 Communication Production Services
  30. 30. Customize links 7 Communication Production Services
  31. 31. Customize links 8 Communication Production Services
  32. 32. Customize links 9 Communication Production Services
  33. 33. Customize links10 Communication Production Services
  34. 34. Customize links11 Communication Production Services
  35. 35. Tag other pages in a post Communication Production Services
  36. 36. Scheduling posts Communication Production Services
  37. 37. Scheduling posts Communication Production Services
  38. 38. Instagram Communication Production Services
  39. 39. Instagram Communication Production Services
  40. 40. Audio Communication Production Services
  41. 41. Audio Communication Production Services
  42. 42. Audio Communication Production Services
  43. 43. Faculty news Communication Production Services
  44. 44. Interest-based Communication Production Services
  45. 45. Events Communication Production Services
  46. 46. Images Communication Production Services
  47. 47. Text + image Communication Production Services
  48. 48. Text + imageIf you’re going to sayit anyway, might aswell say it as animage. Communication Production Services
  49. 49. Text + imageIf you’re going to sayit anyway, might aswell say it as animage. Communication Production Services
  50. 50. Questions Communication Production Services
  51. 51. Make it personal Communication Production Services
  52. 52. TodayFeaturesPostingInsights......... Communication Production Services
  53. 53. Definitions for Insights terms•People talking about this = people who have created a “story” about your page.•Reach = number of people who have seen any content related to your page.•Getting more people to talk about your page creates more stories, which reaches more people. Communication Production Services
  54. 54. Definitions•Virality = the percentage of people who saw your content and created a story about your page.•Engaged users = the number of people who clicked on your post within 28 days.•Check-ins = when people geotag their posts with your page as the location. Communication Production Services
  55. 55. My suggestionBe patient; success isn’t immediate. Communication Production Services
  56. 56. Thank you! Learn more:•Twitter: @hatchsteph•Email: hatch_s@mit.edu•Read the blog: connect.mit.edu/blog•Linkedin: linkedin.com/in/stephaniehatch VISIT MIT CONNECT! connect.mit.edu Communication Production Services

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