HATCH! COACH 03 là khóa huấn luyện phát triển sản phẩm diễn ra từ ngày 30/05 - 20/07 Bản báo cáo ghi lại chi tiết tiến trình và kết quả đạt được của các đội tham dự khóa học Khóa học đã kết thúc với quỹ ươm mầm được Tigers@Mekong trao cho OIC Book Website: hatch.vn/coach HATCH! COACH 04 đã mở đơn đăng kí, khóa học sẽ diễn ra từ ngày 05/09/2015 tới 26/10/2015

1. PRODUCT
DEVELOPMENT
TRAINING
hatch.vn/coach
HATCH! COACH 03
REPORT

2. HATCH! COACH
is a product development training,
applying to accelerate the development
of currently running products.

3. CONTENTS
Program Overview
Program Objective
Program Development
Grant Sponsor
Program Highlights
» Content
» Approach
» Trainer
» Special Guest
» Participant
» Impact
Mass Media Clipping Report
Performance and Values

4. PROGRAM DESCRIPTION
HATCH! COACH is an annual acceleration platform for new startup projects in Vietnam. The course will
guide entrepreneurs through the process of product development with hands-on coaching and
application, boosted by mentors, to make significant achievement on business modeling and
product/service design.
HATCH! COACH was first developed in late 2013 and first organized in April - May 2014. From the first
program, it had demonstrated significant values to participating teams. Two round of funding had been
acquired for Mắt Trố - an educational card game startup – and serious change had been made in the
business model of other five products.
Following its first success, HATCH! COACH has continuously evolved to better meet the need and
contribute values to the development of startups and innovative products in Vietnam. HATCH! COACH
03 is the latest program, organized from 30th May to 20th July, 2015.

5. PROGRAM OBJECTIVES
HATCH! COACH gathers experts, resources and connections to:
» Provide individuals and teams with knowledge and skills on product development process with a lean
approach based on market validation
» Accelerate the development of currently running products to the right track to save times and
resources
» Develop tech-based products from the stage of creating product vision, developing prototype to
approach first customers to the stage of optimizing a complete product.
“HATCH! COACH is created to fulfill the need for incubation/ acceleration of early
stage startup teams in Vietnam, either for them to make significant progressing, to
improve their direction or to die early in their development.”
- Dat Le Viet, Founder of HATCH! COACH

6. PROGRAM DEVELOPMENT
From 2015, HATCH! made partnership with Mr. Pham Khanh Hoa, Country Manager of Spicy Cinnamon
Pte. in Vietnam, who had more than 5 years working in product development to develop the program
content further with a standardized curriculum on product development.
As a result, HATCH! COACH 03 is now fully developed as a product development training course and a
seven-weeks acceleration program for running products and ideas in Vietnam.
“We pour our efforts into offering startups training on product development,
providing them connections and resources, and fostering the seeds of innovation in
our growing ecosystem.”
- Pham Khanh Hoa, Co-founder of HATCH! COACH 03

7. GRANT SPONSOR
HATCH! COACH 03 together with HATCH! BATTLE, the annual startup competition also organized by
HATCH! PROGRAM, has been selected as a the winner of a US $5,000 grant with support from
TIGERS@Mekong.
In which, TIGERS@Mekong is a U.S. Department of State project to support high-growth, technology-
oriented entrepreneurs in the Mekong region.

8. GRANT SPONSOR
HATCH! COACH 03 is chosen as the grant winner, among nine submissions evaluated by
TIGERS@Mekong, as the one best demonstrates:
(1) the value provided to startups,
(2) the level of engagement with the private sector,
(3) the value added to the local ecosystem,
(4) how wide reaching the program’s impact would be,
(5) and the amount of resources the program would leverage.
“We are extremely excited to be supporting HATCH! COACH. We believe their
supportive program will help grow new tech startups in Vietnam and further develop
the entrepreneurship ecosystem.”
- Mr. Mike Ducker, Project Director for TIGERS@Mekong

9. HIGHLIGHTS

10. SPONSOR
Vietnam Price (Vật Giá) JSC., evaluated
at US 30mil., was the first leader of e-
commerce in Vietnam.
Đi Siêu Thị Ltd., focused on providing
online supermarket service, is a rising star
in the e-commerce market in Vietnam.

11. PRIZE

12. APPROACH
Direct application: Participants join in team and apply directly new learning points into the development of
running product. The product will evolve along with training progress.
Valuable training: Trainers, who are all experienced product manager, will build training content based on
their accumulated experience and focus on providing tools and methodology.
Continuous practice: After every training, each team will create working plan to develop their product
based on what have been learned, receive feedbacks from trainers and do real work. In the next training,
team will present their data analysis, receive feedback and adjust direction.
Peer-to-peer learning: Every team will do real work, present their experience to all other teams to receive
feedbacks and recommendation. Each team will learn from not only their own experience but also from
all other teams’ experience.

13. Product Optimization
& Growth Hacking
CONTENT
HATCH! COACH 03 trains participants the systemized process of product development and
provides them with knowledge, tools and skills to develop their product along that process.
The process is divided into four major pillars with two complementary operational sessions for
idea pitching and product showcase:
PITCHING
Product Development
Vision & Overview
Lean Development
& Market Validation
Product UX/UI Design
& Development
SHOWCASE

14. CONTENT
The format for each training is designed to maximize the learning interaction between teams and trainer
and the hands-on practice of teams on the new learning points.
Homework
presentation &
feedback
First training session Classwork Second training session
Homework &
Follow-up
Feedback to adjust
next week plan
Experience sharing and
feedback for improvement
from teams and trainers
Practice of new knowledge,
tools and methodology

15. Product Development
Vision & Overview
Lean Development and
Market Validation
Product UX/UI Design
& Development
Product Optimization &
Growth Hacking
Mr. Trần Quang Kiên
Former Product Manager,
VNP Corp.
Mr. Ngô Xuân Huy
Founder and CEO,
Money Lover & Zoo Studio
Mr. Nghiêm Trọng Hoàng
Former Product Manager,
VnExpress 2.0
Mr. Nguyễn Việt Ninh
Former Product Manager,
VC Corp.
TRAINER
Four trainers of HATCH! COACH 03 are top names in their field in product development. They are well
known and respected because not only of their expertise but also their willing to support the community.

16. SPECIAL GUEST
Beside trainers, special guests are invited to share their unique story and experience to participating
teams.
In HATCH! COACH 03, Mr. Quan MT, founder & CEO of Beeketing, a serial gained rich experience and
hard lesson with his five startups, was invited to share real story and experience in running lean and
optimizing the product development process.
“Firstly, I would provide a great customer service. Do really good market research
before starting any new business and aim for a bigger marketplace, make sure that
there are people that need the products and then reach them. I will launch fast and
launch often; one of my previous businesses took me one and a half years to know
that I can’t make big bucks with it.”
- Quan MT answered “How to do differently?” in an interview with e27.

17. PARTICIPANT
After four weeks of promotion, 13 projects and 50 individuals had registered for HATCH! COACH 03.
Later, 10 projects with 30 individuals had been selected to participate.
Participants are diversified with different background but have the same passion for product
development and startup:
» early stage startup (VISIT Vietnam, Wake It Up);
» funded startups (disieuthi.vn, websosanh.vn),
» teams from established corporation (Top Play - 9Fury, MiGo - mWork, 1Tap - VNP),
» individuals who was working in Vietnam (Trần Công Kiên – dimuahang); and
» Individuals who had just come back from studying in America (Ngô Minh Tùng – uLearn).
In HATCH! COACH 03, there are five female entrepreneurs.

18. PARTICIPANT
VISIT Vietnam: platform to provide and share
travel information.
1Tab: one-click demand-supply matching social
network.
Websosanh: platform to compare products in the
market.
Wake It Up: platform to create social campaigns
for NGOs.
OIC Book: social network to recommend and
share book reading habit
Di Mua Hang: e-commerce platform for kid
fashion
MiGo: one-click cinema finding application
uLearn: platform to match students and tutors
Di Sieu Thi: e-commerce platform for
supermarket service
Top Play: assistant application for gamers

19. IMPACT
Team Development Progress
OIC Book
Existed only as an idea in the beginning. After HATCH! COACH 03:
» Created at least four prototype versions after presenting and receiving feedbacks at every
training.
» Change approach to: (1) do market research & valuation before product development rather than
go directly from ideas, (2) apply tools (Axure, Lean Canvas, etc.) rather than code directly and (3)
launch fast and often rather than take a long development time before first release.
Web So Sanh
Existed as an established startup with good traction and funding already, but the product
development process was done based mainly on intuition and found it was hard to scale. After
HATCH! COACH 03:
» Redefine value proposition and focus on product’s key values
» Apply the standardized product development process for the mobile application version
» Apply growth hacking mindset to scale the product up

20. IMPACT
Team Development Progress
Di Sieu Thi
Existed as an established startup with good traction and funding already. After HATCH! COACH 03:
» Apply tools and techniques learned to build UX and UI of the second version
Wake It Up
Existed as a running concept with funding. After HATCH! COACH 03:
» Moved from conception to user interface design
Di Mua Hang
Existed as an idea. After HATCH! COACH 03:
» Changed value proposition, branding and naming
» Apply tools and techniques learned to build UX and UI of the second version
MiGo
Existed as an idea. After HATCH! COACH 03:
» Applied lean canvas to define the new value proposition to serve a bigger market
» Released one demo for the new version
» Ended because of personal commitment and not potential market

21. IMPACT
Team Development Progress
1Tap
Existed as an idea. After HATCH! COACH 03:
» Released one demo
» Ended because of personal commitment and not potential market
VISIT Vietnam
Existed as an idea. After HATCH! COACH 03:
» Released one demo
» Ended because of personal commitment and not potential market
Top Play
Existed as an idea. After HATCH! COACH 03:
» Applied lean canvas to define the business model
» Released one running demo with 12 upgraded versions in 5 weeks
uLearn
Existed only as an idea in the beginning. After HATCH! COACH 03:
» Released a running demo at timlophoc.vn, with continuous change and improvement
» Acquired 5 users and 1 paid customers for testing
» Apply the standardized product development process to continue to develop the product

22. Networking activity for
participants to get to
know each other before
officially participating in
the training program.

23. Teamwork activity for
participants to get to
know each other in
working.

24. Mr. Nghiem Trong
Hoang is answering
participants’ question in
the panel discussion for
product development
process.

25. Wake It Up team is
pitching their project to
trainers and other
participants to get
feedbacks and attract
more talents to the
team.

26. Top Play team is
working on their class
assignment to apply
directly what have just
been learned from
previous training to their
product development in
the Lean Canvas
Training session.

27. Trainers and facilitators
are supporting teams to
apply new learning to
their products in a
classwork session in
UX/UI Design training.

28. Top Play team is
presenting their 12th
version of the
application to get
feedbacks and advises
from trainers and other
teams.

29. Trainers and other
teams are giving
feedbacks and advises
to OICBook after their
presentation of what
has been done from
last week.

30. Top Play team is
presenting their 12th
version of the
application to get
feedbacks and advises
from trainers and other
teams.

31. DI Sieu Thi team is
pitching their refined
business model and
what will be done next
at the Showcase Day.

32. Mr. Ngo Xuan Huy is
giving feedbacks and
advises to teams’
pitching at the Final
Showcase.

33. Mr. Tran Tri Dung,
Program Manager of
TIGERS@Mekong is
answering interviews
from VTC10 about the
vision to support
HATCH! COACH.

34. Trainers and Judges are
discussing to choose
the team to be awarded
with US $500 from
TIGERS@Mekong for
their next stage of
product development
after HATCH! COACH.

35. Mr. Tran Tri Dung,
Program Manager of
TIGERS@Mekong, is
awarding OICBook the
acceleration fund for
their product
development.

36. MEDIA
CLIPPING
REPORT

37. MEDIA CLIPPING REPORT
See our separated media clipping report for detail reference.

38. PERFORMANCE
AND VALUES

39. TESTIMONIAL
“This course is extremely necessary if you want to develop a product, either you
are working in a startup or a big corporation.”
- Lương Đông Hải, Product Manager, mWork
“This is a course about lean product development, but still demonstrate a
standardized process, help to reduce risk and achieve significant progress for
small startups.”
- Hoàng Tấn Quân, OIC Book
“This course is necessary for those youngsters who have an idea and want to
bring that idea into life.”
- Phạm Văn Khắc, OIC Book

40. PERFORMANCE
Factor Average Rate
Rating over the content of HATCH! COACH 03 8.8/10
Rating over the whole course of HATCH! COACH 03 8.4/10
Or, fill out the feedback form: bit.ly/COACH03_feedbackform
Care to see our Public Review:
bit.ly/COACH03_publicreview

41. HATCH! is a social franchise that creates competitive, innovative and
high-potential start-ups, as we build the start-up ecosystem in Vietnam.
HATCH! consists of three pillars: Community Building, Start-up
Incubation and Investment.
For any inquiry regarding to HATCH! COACH, please feel free to contact
us, at:
--
xinchao@hatch.vn
+844 6275 7406
TỔ 14, 14th Floor, 195 Building,
Doi Can, Ba Dinh, Hanoi
CONTACT US

42. FOR ALL BRAVE START-UPS