Using Social Networks As Part Of Your Job Search


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Shelli Gutholm (Recruitment Manager, Aquent) presents on how to best use social networks such as Facebook, Twitter, and LinkedIn. Presented July 28, 2009 at "How to Conduct a Highly Effective Job Search: Strategies for Managing Your Next Career Move in Sales and Marketing" at Hotel Baronette, Novi, Michigan

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  • What is Social Media
  • Using Social Networks As Part Of Your Job Search

    1. 3. Discuss Social Media Share Social Network Micro Blog Publish
    2. 4. <ul><li>Brand your Profile </li></ul><ul><li>Custom URL: Your LinkedIn URL should appear as http:// linkedin .com/in/ yourfullname . </li></ul><ul><li>Headline: Your headline will automatically be displayed as the last job you’ve had, unless you change it manually. </li></ul><ul><li>Summary: Your summary should include a brief paragraph summarizing your work experience </li></ul><ul><li>Experience: Don’t just list the past few jobs you’ve had </li></ul><ul><li>Keywords: You should flood your entire LinkedIn profile with keywords because recruiters and other individuals will be using LinkedIn as a talent search engine </li></ul><ul><li>Recommendations: The truth is they are very significant because when a recruiter searches for talent, they will view and identify profiles that have the “thumbs up” graphic next to them. </li></ul>
    3. 5. <ul><li>Develop your Network </li></ul><ul><li>Import your contacts: LinkedIn allows you to important contacts from email </li></ul><ul><li>Be open and available: Be available and open to accepting contact requests and continuing conversations,. </li></ul><ul><li>Leave your email address : People cannot add you to their network without your email address, </li></ul><ul><li>Promote your URL: Take your distinct URL public </li></ul><ul><li>Update your status: Make sure that your LinkedIn status message is extremely professional </li></ul>
    4. 6. <ul><li>Position yourself as a Leader </li></ul><ul><li>Start a Group </li></ul><ul><li>Start an Event </li></ul><ul><li>Ask and answer questions </li></ul><ul><li>Leverage LinkedIn as part of your Unified Brand Strategy </li></ul><ul><li>Link up: post url’s to your other networks </li></ul>
    5. 7. <ul><li>Five Steps for New User </li></ul><ul><li>1. Find People You Already Know </li></ul><ul><li>Find Friends on Other Networks tool: allows Twitter to scan their AOL, Yahoo!, or Gmail (Gmail) address books (When you follow those friends, they’ll get an alert message saying that you’ve followed them.) </li></ul><ul><li>Third party Twitter people search engines like Tweepz, </li></ul><ul><li>Twitter Facebook app and see if any of your friends on Facebook (Facebook) are also on Twitter. </li></ul><ul><li>2. Find Like-minded Users </li></ul><ul><li>Twitter’s own built-in search engine (search is real-time, you’ll only ever find the users who were most recently talking about a specific subject, not necessarily those who talk about it regularly) </li></ul><ul><li>Saved keyword searches </li></ul><ul><li>Twitter directories Twellow (Twellow) and WeFollow (WeFollow) organize Twitter users based on topic, </li></ul><ul><li>Third Party:lTwubble and Twitterel </li></ul>
    6. 8. <ul><li>3. Find People in the Area </li></ul><ul><li>Twitter search. By using the advanced search options, you can limit results to only those tweets originating from nearby to a specific location. </li></ul><ul><li>Third party apps, such as TwellowHood and Localtweep </li></ul><ul><li>Get a Desktop (or Mobile) Client </li></ul><ul><li>Upgrade from the web interface. </li></ul><ul><li>Desktop clients are software built specifically to utilize Twitter. </li></ul><ul><li>Tweetdeck (TweetDeck) </li></ul><ul><li>Tweetie, Twitter for iphone </li></ul><ul><li>Twitterberry </li></ul><ul><li>Seesmic (Seesmic) </li></ul><ul><li>5. Learn the Ropes </li></ul><ul><li>Know the jargon: (#hashtags, @replies, retweets, direct messages, etc) and use them </li></ul>
    7. 9. <ul><li>Tips For Using Facebook for Professional Networking </li></ul><ul><li>Make a decision whether to keep Facebook social or expand your use. </li></ul><ul><li>Take a close look at your Profile and decide what you want business contacts or prospective employers to see - and what you don't. </li></ul><ul><li>Create a simple profile (or clean up with your existing one) with minimal graphics and widgets. </li></ul><ul><li>Limit the photos you post. </li></ul><ul><li>Post content relevant to your job search or career. </li></ul><ul><li>Use Facebook email to build relationships with your Friends. </li></ul><ul><li>Choose your Friends wisely. Remember your Friends can see information about your other Friends in your Profile. </li></ul>
    8. 10. <ul><li>Keep it Professional </li></ul><ul><li>Keep it up-to-date </li></ul><ul><li>Keep it free of errors </li></ul>
    9. 12. Additional Resources Social Media to find work: http://www. chrisbrogan .com/free- ebook -using-the-social-web-to-find-work/ http:// mashable .com/2009/01/05/job-search-secrets/ http://blogs. zdnet .com/feeds/?p=374 http://blogs. aquent .com/ aquentblog /2009/06/do_you_pass_the_social_media_recruitment_test.html http://blog. guykawasaki .com/2009/02/10-ways-to-use.html Other Links: http://www. aquent .com http://www. execsearchpartners .com http://www. chrisbrogan .com http:// mashable .com/ http://www. linkedin .com/jobs Follow/Find me: [email_address] http:// aquent .us/go/ ShelliGutholm http://www. facebook .com/ shelli . gutholm http://www. linkedin .com/in/shelligutholm