Read through the exam spec
• Highlight areas of importance
• Anything you don’t understand?
Looking at 1a)
What do you understand by:
• Digital Technology
• Research and Planning
• Using conventions from real media texts
In your group, mind map key terms, media texts, theories,
quotes, examples, ideas, thoughts abut the word.
• Thinking outside of the box! Thinking of different approaches
and ways of tackling a task.
• Not conforming to the expectations (conventions?)
• Innovative. Exploring something original.
• Taking an idea and creating a tangible product. Responding to a
• Playful. Different resources and approaches to something.
• Adventurous. Taking a risk, making something different.
• Producing something that is new to you.
• Drawing on your personal experience to create a new approach
to an existing idea.
• Expressive. Emotional. Argumentative.
• Using influences and resources to make something aesthetically
G325: Section A: Theoretical Perspectives in Media
What skills did we
What is creativity?
• A work in progress – skills development and future
• A sense of future direction for other projects?
• Sense of stylish and artistic development?
• Challenging conventions or replicating / furthering
knowledge of them?
• Creativity is something unambiguously positive/
• “The making of the new and the rearranging of the old”
•Creativity involves thinking or behaving imaginatively.
•The imaginative activity is purposeful – set against a
•The processes must generate something original
Relate this to your own coursework?
The creation of bringing something new into existence –
“this particular understanding of creativity involves the
physical making of something, leading to some form of
communication, expression or revelation”. (David
Could talk about media language- mediation: how you
communicated a preferred meaning?
Creativity and Your Coursework
Creativity is often prescribed within social
boundaries – is it instrumental? Is it
controversial? Who is judging the creativity? Is
there an agenda? What is the ideology embedded
within this creativity?
In Media Studies your coursework is often
influenced by your
background and ideas – so how have you tried to
expand the boundaries of the social norm?
For your coursework you could look at your work’s:
Composition and Framing (and all other micro elements)
Abstract natures of communications and representations
Language and Rhetoric
You must also take into account the technology you have
used and how this has afforded you the opportunities of
being ‘creative’ in some of the above areas:
“If creativity is not inherent in human mental powers and
is, in fact, social and situational, then technological
developments may well be linked to advances in the
creativity of individual users” (Banaji, Burn and
There is no absolute judgement. All
judgements are comparisons of one thing
with another (Donald Laming).
In terms of your work is it a ‘knowledge
object’ or an ‘art object’ – what is its
purpose and how have you communicated
Considering your use of
• Do you think you were creative (in terms of discussion on ppt)
or not throughout your coursework?
• Did the technology enhance your creativity or not?
• What ideas did you communicate and what stylistic techniques
did you use? How did it relate to your interests/vision of
• Was your product influenced by your social environmental?
• Was this original or did you add something extra to an original
• Would you take any creative skills into future projects or have
you been influenced to engage these skills in any other
Examples of creativity
What have I
learnt or went
on to develop