A2 level media exhibitors

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A2 level media exhibitors

  1. 1. A Level Media Studies G324: Advanced Production Portfolio 11/11/2013 Autumn 2, Lesson 4 1
  2. 2. Connect… Lesson Title: Music Video Institutions 1) What is the connection between: Rihanna 11/11/2013 Carla Bruni Sarkozy Autumn 2, President) (wife of the FrenchLesson 4 2
  3. 3. Discover Discovery Question How do record labels and independent artists get their videos seen effectively? 11/11/2013 Autumn 2, Lesson 4 3
  4. 4. Learning Objective/ Outcome Level All: There is basic research into similar products and a potential target audience. Translated: You identify and describe different institutions responsible for exhibition. Level 2 Most: There is proficient research into similar products and a potential target audience. Translated: You explain the relevance of each exhibition format in some detail and make some relevant connections to audience. Level 3 Some: There is excellent research into similar products and a potential target audience. Translated: You explain the relevance of each exhibition format and make detailed connections to audience (consumption, demographics and psychographics and independent research) 11/11/2013 Autumn 2, Lesson 4 Level 4 4
  5. 5. Discover Video Exhibitions Research the following institutions used primarily for music video exhibition – – – – – – – MTV YouTube VEVO Record labels own websites Artist Sites iTunes Independent sites e.g. SB.TV Who owns them, how do they operate, who chooses the music, how influential are they? 11/11/2013 Autumn 2, Lesson 4 5
  6. 6. Develop On Your Blogs • Post your findings and your choice of exhibitor – where do you think yours will be most successful and why? • Consider your target audience research! 11/11/2013 Autumn 2, Lesson 4 6
  7. 7. Connect… Lesson Title: Music Video Institutions 1) What is the connection between: Rihanna 11/11/2013 Carla Bruni Sarkozy Autumn 2, President) (wife of the FrenchLesson 4 7
  8. 8. 1) What is the connection between: • Carla Bruni is a singer signed to Universal Music group. • Universal Music group jointly owns Vevo with Google, Sony Music Entertainment, and Abu Dhabi Media. • Rihanna is the artist with the most certified videos on youtube. (certified in Vevo’s eyes, refers to music videos with over 100 million views) Rihanna Carla Bruni Sarkozy (wife of the French President) 11/11/2013 Autumn 2, Lesson 4 8

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