Why Managers Should Learn IP

770 views

Published on

NEWS FLASH: //Check our latest course offering on Patent-Business-Strategy over at Udemy here: http://www.udemy.com/patent-business-strategy/ with a 50 per cent launch discount //

Time to learn intellectual property for managers is now!

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
770
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Why Managers Should Learn IP

  1. 1. An Introduction to Intellectual Property<br />Hasit Seth<br />Coofluence<br />
  2. 2. What is INTELLECTUAL PROPERTY?<br />BASICS<br />
  3. 3. Concepts<br />IP covers <br />Patents: Protect inventions<br />Trademarks: Protect brands and logos<br />Copyrights: Protect Creative Expressions<br />Rights granted by Government through it’s Patent, Trademark and Copyright Offices<br />
  4. 4. But Why should you care?<br />Motivation<br />
  5. 5. Because you don’t want to be ChintuRambo! <br />And who was he after all? And what happened to Chintu Rambo?<br />
  6. 6. Chintu Rambo’s Short Story<br />Bachelor of Engineering<br />Master of Business Administration<br />
  7. 7. Happy Start !<br />Chintu gets a nice job placement at a $$$ package.<br />JD: Brand Manager at “Rolgate” Toothpaste company<br />First one in Rambo dynasty to become a manager!<br />
  8. 8. After 3 Months At The Job<br />Boss: <br />Chintu, our sales are declining by 10% each month. What are you doing wrong?<br />Chintu: <br />Sir, A competitor is selling a toothpaste as “Polgate” with same packaging like our “Rolgate”<br />
  9. 9. Sparks!<br />Boss: <br />So did you check if our trademark is registered? Did we send them an infringement notice<br />Chintu: <br />No sir. I don’t know anything about a trademark. Can you tell what is it?<br />
  10. 10. You Are Fired!<br />
  11. 11. Trademarks<br />Protect Brands<br />
  12. 12. Trademark<br />Protects Brands (e.g., PEPSI, BAND-AID, KODAK, LUX, BURNOL, DETTOL, IBM)<br />A trademark can be registered or unregistered<br />Goodwill gets associated with a trademark<br />Word Marks, Logos<br />Service Marks (e.g. AXIS BANK)<br />
  13. 13. New Job!<br />Chintu gets a nice job placement at a $$ package.<br />JD: Engineering Manager at Zen Motorcycles<br />First one in Rambo dynasty to become a manager - twice!<br />
  14. 14. After 3 Months At The Job<br />Boss: <br />Chintu, why is “Monkey Motorcycles” copying our unique engine technology?<br />Chintu: <br />Sir, they developed it independently, what can we do? We cannot stop them from doing that.<br />
  15. 15. Sparks!<br />Boss: <br />Did we patent this engine technology? Did you file a provisional application at least?<br />Chintu: <br />No sir. What is a patent? Is it like a trademark? Errr..sir could you tell me what it is a patent?<br />
  16. 16. You Are Fired!<br />
  17. 17. Patents<br />Protect Inventions<br />
  18. 18. Patent<br />Protects an invention that is NEW in the technical field and fulfills some conditions<br />Limited Protection for 20 years from the date of filing. Then anyone can use it.<br />Can stop others from making, using, selling or importing a patented invention<br />
  19. 19. New Job!<br />Chintu gets a nice job placement at a $ package.<br />JD: Project Manager for TV Serial “YuvatiVadhu” <br />First one in Rambo dynasty to become a manager - thrice!<br />
  20. 20. After 3 Months At The Job<br />Boss: <br />Can NTV channel show our hit serial “YuvatiVadhu’s” 10 minute clip without our permission?<br />Chintu: <br />Sir, may be then can…but uh, ummm, errr, may be they cannot. What do you think sir is right?<br />
  21. 21. Sparks!<br />Boss: <br />Did we patent this engine technology? Did you file a provisional application at least?<br />Chintu: <br />No sir. What is a patent? Is it like a trademark? Errr..sir could you tell me what it is a patent?<br />
  22. 22. You Are Fired!<br />
  23. 23. COPYRIGHTS<br />Protect Creative Expression<br />
  24. 24. Copyright<br />Protects variety of creative expressions in tangible mediums (e.g, books, movies, music)<br />Certain restricted copying is allowed under “fair use” doctrine.<br />Prohibits unauthorized copying. <br />
  25. 25. IP Foundation Course <br />Coofluence<br />
  26. 26. IP Foundation Course<br />A course designed for professionals and students in Pharmaceutical, Management, Law and Engineering fields<br /> Will cover basics of IP including law, processes, concepts and remedies.<br />Those who do it, will have a plus point on their resumes. <br />
  27. 27. Course Background<br />Collaboration of IP Facilitation Center (IPFACE) of Venture Center (Government Organizations) and Coofluence<br />I will be teaching it and sharing my 12 years of experience in this field<br />Part-time, Saturdays 4 hours, 10-12 sessions<br />Private, Certificate Course.<br />
  28. 28. www.coofluence.com<br />Our Site<br />

×