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Digital Marketing 2018 for Management Department at FEB Brawijaya University Malang

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A glimpse of digital marketing trends and simple hacks to be a corporate digital marketer. This slides were presented at guest lecturing session at Management Department, Faculty of Economic and Business-Brawijaya University Malang, February 15th 2018.

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Digital Marketing 2018 for Management Department at FEB Brawijaya University Malang

  1. 1. Digital Marketing 2018 Prepared by : HarwindraYoga Prasetya, MM | 15 Februari 2018
  2. 2. INTERACTIONS NEED MEDIA! EARN MEDIA PAID MEDIA OWNED MEDIA SHARING • MENTIONS • SHARES • REPOSTS • REVIEWS ADVERTISING • PAY PERCLICK • DISPLAY ADS • RETARGETING • PAID INFLUENCERS • PAID CONTENT PROMOTION • SOCIAL MEDIA ADS WEB PROPERTIES • WEBSITE • MICTOSITE • APPLICATION • SOCIAL MEDIA ACCOUNT
  3. 3. INTERAKSI 3 MEDIA Word of mouth, tidak bisa dikendalikan, size buzz terbesar dan reach terluas Media berbayar, bisa dikendalikanMedia sendiri, bisa dikendalikan
  4. 4. PathTo Purchase Pre-digital era dan digital era Stimulus FMOT SMOT Stimulus ZMOT FMOT SMOT UMOT Sumber: Aichner, 2013
  5. 5. Dan sekarang semua brand berlomba menjadi brand yang CustomerCentric! Maksudnya?
  6. 6. Sharing Economy Konsumen Masa Kini Supplier Retailer Startup E-commerce Logistic/Express Delivery Ride Hailing Financial Technology Social Media Sumber: Sparks, 2015
  7. 7. Sharing Economy Media Sosial Konsumen Ride hailing E- commerce FMCGKonsumen
  8. 8. Trends Digital Marketing Landscape and Others
  9. 9. 1. Instagram Stories is the new Instagram! 2. Twitter, jejaring informasi yang terus berkurang peran dan popularitasnya. 3. Video Marketing punya peran lebih besar, bukan hanya di Youtube, namun di Facebook dan Instagram! 4. Artificial Intelligence untuk otomatisasi.Akan memicu pengurangan tenaga kerja? 5. Content is KING, marketing is QUEEN, but customer is EVERYTHING! 6. Influencer Marketing: bigger role for buzzers! 7. Engaging content: the raise of native ads, since internet users are getting smarter and more powerful than ever! 8. Chat bots untuk menciptakan-meningkatkan sales leads ke website sekaligus untuk layanan pelanggan. 9. Linkedin, akan berperan besar untuk B2B online marketing
  10. 10. Life asACorporate Digital Marketer
  11. 11. 1.Meyakinkan C-levels untuk lebih berani ‘invest’ (alokasi budget lebih besar) di digital
  12. 12. 2.Mengedukasi internal stake holders tentang manfaat dan kebaikan digital untuk bisnis
  13. 13. 3.Menunjukkan good numbers, sebagai hasil dari kegiatan digital, terutama jika terkait atau berdampak langsung pada penjualan (konversi) Sumber : PT. Campina Ice Cream Industry
  14. 14. 4.Paham dan bisa menjalankan kedua sisi peran pemasar digital; sebagai artis dan ilmuwan dengan baik
  15. 15. 5.Menghubungkan ‘one dot to another’ secara kreatif
  16. 16. 6.Maintain good client – agency communication (pitching invitations, brief creation, review meetings, digital trends sharing, etc)
  17. 17. 2009 •Social Media Set Up 2010 • Corporate Website revamped 2011 •Customer Care and Social Media 2013 •Double digits growth offline and triple digits growth online 2015 •Using 3rd party review and testimonial management 2017 •Bigger focus on content marketing and social media CAMPINA DIGITAL &CAMPINA DELIVERY HISTORY 2012 • Ecommerce website 2004 • Ice Cream Cake 2006 •Set up Campina Delivery 2012 • Contact Center development 2015 •GO-FOOD by GO-JEK 2016 •GO-POINTS by GO-JEK 2017 •E-commerce expansion •Mobile Apps.
  18. 18. CampinaWebsite asThe Hub WEBSITE E-mail Marketing PPC Advertising SEO Social Media Social Advertising Google Adwords and GDN Keyword strategy on blog posts and articles FB Ads and IG Ads FB, IG, Twitter, and Youtube Weekly/bi- weekly promotion
  19. 19. Terima Kasih

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