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The Niche Factor


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The Niche Factor

  1. 1. ==== ====How To Generate Huge Profits In Niche Marketing Made Easy! ====Whats all the talk about niche marketing? Its all about marketing to a special area of demand fora product or service! There are plenty of opportunities available if you havent got into niches yet.As everyone knows.. the Internet market is huge. Niches are everywhere and they are here tostay. Do the research and you can find one or more profitable niches that will make you smile allthe way to the bank.Should you pursue Internet marketing products or niche marketing?There are a lot of newcomers and more experienced marketers wanting to sell Internet marketingproducts. Unfortunately, it is the absolute worst choice unless you are an experienced andsuccessful marketer! The arena is saturated with marketers that have a strong foothold and arenot about to relinquish their firm grip. They are only interested in pushing their products. Can youblame them?Forget it when the gurus say.. "I want to see you succeed and I will show you how." What theyreally mean is... "I want you on my prospect or customer list so I can promote my products and sellto you forever." Its a simple matter of protecting your turf.Get smart and get the heck out of trying to sell Internet marketing products online. You are mostlikely setting yourself up for failure if you try to compete with the established marketers. Instead...go after niche marketing with a passion. Its a very dynamic and wide open marketing opportunity.What is niche marketing anyway?Niche marketing has been around a long time. However, it is getting a lot more attention in Internetmarketing and will continue to grow. A niche is a tightly defined group of potential customers with aspecific "want or need".Large businesses are not interested in small niche markets. They want to sell to the large masses.The niche marketer, however, can make a very comfortable living marketing the right product orservice to a niche market. Its what I call the "Niche Factor".The trick is to find a niche you can capitalize on and has a potential customer base withunsatisfied wants or needs. Develop a product or service to satisfy that customer base and youare on your way. Dont make the classical mistake of developing your product first and then tryingto find a market for it. Fight the temptation and do it the right and profitable way.Niche marketing is all about satisfying the wants or needs of a specific group of people. As anexample, assume that an individual wanted information on Louisville Slugger baseball bats. The
  2. 2. market segment could be baseball, the niche could be baseball equipment, the sub-niche could bebaseball bats and the sub-sub-niche could be Louisville Slugger baseball bats. This classificationcould go down to even deeper levels depending on the market category.A focused or tightly defined niche will enable you to assess the worthiness of the potential market.You need to be unique and highly specialized in order to define a niche where you can competeon a level playing field.The Internet has tons of information on just about any topic you can possibly imagine. People arealways searching for products and services on the Internet. Most individuals want free information.If necessary, however, they are willing to spend money for the right information.There are more niche markets than you can shake a stick at. You can put just about any keywordor keyword phrase into a major search engine and get back search results that range in a hugenumber of sites to just a handful. No matter what your skill, hobby or special interest... you canrest assured other people are looking for information on that specific topic.Find out what people are searching for and develop or acquire a product or service to sell to themthat satisfies their wants or needs. Just make sure its in a profitable niche.How do you identify your niche market?This is the most critical area of niche marketing. You need to research and analyze the supplyand demand of potential niches before you rush out and build your website. The niche has to haveenough potential customers willing and able to spend their hard-earned money on a product orservice they want or need.You need to carefully look at your skills, interests, hobbies and any other factors that couldinfluence your decision in selecting a niche market. Make a list of all the possible things you couldmarket to a specific niche market. You need to brainstorm and let your imagination run wild. Youwill be surprised at the number of items you wind up putting on your list.You can develop your own product or service after you identify a niche but its not absolutelynecessary. You do not need to be an expert in your selected niche. The ability to research yourniche, analyze the profit potential and select a product or service are the key requirements.If you are unable to develop your own product, you can always find an expert to provide you withvaluable content or someone to develop a product for you at a negotiated price. Look at your likesand dislikes very carefully before deciding on a niche market to service. It will be a tough road towalk down if you hate doing whatever is required to satisfy your niche market.Summary and Conclusion* First, select a niche based on the items previously discussed.* Second, determine if a demand exists in your chosen niche by using the available research toolslike Overture, Wordtracker, etc.
  3. 3. * Third, perform whatever tests are necessary to determine if there is potential for profit in yourselected niche.* Fourth, analyze the information you acquired and determine whether to proceed in servicing theniche.* Fifth, develop or acquire a product or service to satisfy the wants or needs of your niche.Unless you already sell a profitable Internet marketing product or service, do not waste your timetrying to sell Internet marketing information to all the other marketers. Its a dead-end situation andonly a very small number of newcomers or semi-experienced marketers will be successful atbreaking through the barriers. The odds for success are stacked against you. The established andprofitable marketers selling Internet marketing information only want to sell you their products.Why fight it? Capitalize on the "niche factor" and look for a profitable niche market where you cansatisfy the wants and needs of the potential customers in that niche. Do not try to be everything toeverybody. Be unique and specialize in your niche or niches.Sell a product or service tailored to meet the requirements of your niche market and you will earna respectable if not a significant income. If you are really motivated, develop multiple sources ofincome by catering to multiple profitable niches.Do yourself a gigantic favor and pursue niche marketing and not the marketing of Internetmarketing products. Pursue niches where you can make money and not be just another starvingand dissatisfied marketer!Copyright (C) 2006 - F. Terrence Markle - All Rights ReservedPublishing Guidelines: You have permission to publish this article in its entirety as long as thebylines and the resource box are included. You must make all links active.Get my FREE report "The Niche Report" with Master Resale Rights: my FREE report "The AdSense Report" with Master Resale Rights: Source:
  4. 4. ==== ====How To Generate Huge Profits In Niche Marketing Made Easy! ====