Ingredients of a Successful Web
           Business


                                 Chris Harvey
                      ...
Our Objectives Today

• A few thoughts on the ingredients of successful web
  businesses

• Discussion
Main Ingredients

1. A CLEAR objective – Fill a NEED!

2. CLEAR positioning (What is this site about?)

3. CLEAR and PRACT...
A CLEAR Objective – Fill a need!

• What consumer problem does the site solve?

• Users don’t care about “cool” – they car...
CLEAR POSITIONING – What is this site about?

• Technology is necessary but not sufficient

• It’s all marketing

• Commun...
What is this site about?
What is this site about?
What is this site about?
What is this site about?
CLEAR and PRACTICAL Monetization Model

• Users pay for value they can’t get elsewhere. What
  unique value do you provide...
UX Rule: Don’t make me think!

• “UX” = “User Experience”

• Bad UX: Users have to think

• Good UX: Users don’t have to t...
UX Rule: Don’t make me think!
UX Rule: Don’t make me think!
Discussion
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Bar Camp Ingredients Of Successful Web Biz Nov 2008

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Bar Camp Ingredients Of Successful Web Biz Nov 2008

  1. Ingredients of a Successful Web Business Chris Harvey Chairman, Caravat.com General Director, VietnamWorks.com 15 November 2008
  2. Our Objectives Today • A few thoughts on the ingredients of successful web businesses • Discussion
  3. Main Ingredients 1. A CLEAR objective – Fill a NEED! 2. CLEAR positioning (What is this site about?) 3. CLEAR and PRACTICAL monetization model 4. UX: Think like a user, i.e. “Don’t make me think!!”
  4. A CLEAR Objective – Fill a need! • What consumer problem does the site solve? • Users don’t care about “cool” – they care about value • Don’t try to fill too many needs – be a CATEGORY KILLER
  5. CLEAR POSITIONING – What is this site about? • Technology is necessary but not sufficient • It’s all marketing • Communicate your value clearly and quickly – “Why should I care?”
  6. What is this site about?
  7. What is this site about?
  8. What is this site about?
  9. What is this site about?
  10. CLEAR and PRACTICAL Monetization Model • Users pay for value they can’t get elsewhere. What unique value do you provide? • “Hard value” – Users pay for transactions (VietnamWorks, Caravat, eBay, VinaGame) • “Soft value” – Users don’t pay, just advertising (YuMe.vn, VNexpress, blogs, video sites, news sites) • Hard value if easier to monetize than Soft value • Payment payment payment!
  11. UX Rule: Don’t make me think! • “UX” = “User Experience” • Bad UX: Users have to think • Good UX: Users don’t have to think • Go buy “Don’t Make me Think” by Steve Krug
  12. UX Rule: Don’t make me think!
  13. UX Rule: Don’t make me think!
  14. Discussion

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