McAfee 2010<br />Q1 Release<br />Marc Vos<br />Sr. Manager, Worldwide Product Marketing<br />
The Consumer Security Landscape<br />In 2009, consumers were exposed to 12.3M unique threats, up 146% from 20081<br />An a...
The Consumer Security Landscape- Malware<br />Malware doubled over past few years<br />    Growth in Password Stealing Tro...
The Consumer Security Landscape- Malware<br />AutoRun Malware<br />Portable storage devices continue to drive AutoRun Malw...
The Consumer Security Landscape- Malware<br />Email attachments have delivered malware for years, yet the increasing numbe...
The Consumer Security Landscape- Social Media<br />Phishing using URL services <br />like Bit.ly and Tinyurl.com <br />Hij...
2009- A Record Year for Web-based Threats<br />7<br />Koobface, an anagram of Facebook, is a computer worm that targets th...
The Consumer Security Landscape- Spam and Zombies<br />In 2009 zombies and phishing grew to record levels<br />Zombie PCs ...
9<br />Effective<br />Consumers’ Needs in Security Software <br />Least Important<br />Most Important<br />Effective<br />...
10<br />The McAfee Experience: True Versionless Software<br />Q1<br />McAfee customers get automatic upgrades<br />2009<br...
11<br />McAfee 2010 <br />Q1 Release<br />
12<br />McAfee 2010, Q1 Release- Delivering What Consumers are Looking For<br />Effective<br />Award winning security that...
13<br />#1<br />Effective<br />
14<br />t1<br />t2<br />t3<br />t4<br />t0<br />Malware in the wild<br />Malware discovered<br />Protection is available<b...
15<br />McAfee is the Fastest in Protection!<br />t4<br />t2<br />t3<br />t1<br />t0<br />Malware in the wild<br />Malware...
16<br />AntiVirus / <br />AntiSpyware <br />Engine<br />McAfee Labs<br /><ul><li>More than350researchers</li></ul>across30...
Q1<br />Effective Protection<br />Active Protection (Improved) <br /><ul><li>McAfee’s award winning, cloud-based protectio...
Traditional benefits of McAfee Active Protection include:
Reduction in protection gap from hours or even days to milliseconds
Higher detection rate by leveraging Global Threat Intelligence</li></ul>17<br />
Effective Protection<br />SiteAdvisor Database<br />1<br />Web Download Protection (New & Unique)<br />Searching the Inter...
19<br />Effective Protection<br />SiteAdvisor Database<br />Global Threat Intelligence<br />Active Protection<br />URL Rep...
20<br />Improved Performance<br />
Smart Timer<br />Key Performance Improvements in 2010<br />Q1<br />Smart Timer (New)<br /><ul><li>Tasks such as scheduled ...
Faster Scans (Improved) <br />Scans, particularly subsequent scans, are faster thanks to improvements made in scan caching...
Instant User Interface Load & Response Time (Improved)<br />Now the home screen loads under a second as well as instant na...
Q1<br />Other Key Performance Improvements in 2010<br />Reduced Memory Usage (Improved)<br /><ul><li>Reduced memory/CPU us...
25<br />#1<br />Ease of Use<br />
New User Interface<br />User Interface<br />Q1<br />User Interface and Navigation Evolution<br />26<br />
Q1<br />27<br />Key Ease of Use Improvements in 2010<br />One Click Installation(Improved)<br />Scrolling Real-Time Securi...
Q1<br />Key Ease of Use Improvements in 2010<br />Streamlined Manual Scans & Updates (Improved)<br /><ul><li>Common tasks ...
Key Ease of Use Improvements in 2010<br />Q1<br />Simple Configuration(Improved)<br /><ul><li>Configuration for available ...
Q1<br />Key Ease of Use Improvements in 2010<br />Adaptable UI size based upon PC screen size (New & Unique)<br /><ul><li>...
31<br />Additional Features and Benefits<br />
Additional Features/Benefits in 2010<br />Q1<br />Online Backup (New)<br /><ul><li>Integrated within the product, with an ...
Q1<br />Additional Features/Benefits in 2010<br />Parental Controls (Improved)<br /><ul><li>Fully integrated Parental Cont...
34<br />Additional Features/Benefits in 2010<br />Q1<br />Home Network Defense (New & Unique)<br /><ul><li>You now can aut...
36<br />Product Summary<br />
McAfee AntiVirus Plus 2010<br />Essential, award-winning PC protection for care-free computing <br />Features: <br /><ul><...
Anti-spyware
Anti-phishing
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McAfee Q1 2010 Consumer Products Release

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  • Although the distribution pattern is changing a bit, the overall growth of malware continues its unabated upward trend. 2009 surpassed 2008 in total malware growth! Trojans that steal passwords continue to be one of the favorite tools of cybercriminals. The tools to create these Trojans are commonly available on the Internet and there are many sites devoted to selling them as a service. Their function is simple: They steal passwords.
  • McAfee Labs predicts that Adobe will overtake Microsoft as the No. 1 target for cybercriminals in 2010. Adobe products—in particular Acrobat Reader and Flash—have become two of the most widely used apps in the world, and cybercriminals go where the masses go. Cybercriminals will have a field day preying on people using Adobe software.
  • This has been a record year for web-based threats and the fourth quarter finished with a bang. Startingin November we saw dangers on the web greatly increase, with phishing, continuous activity fromKoobface, many other Trojans and PUPs, and a sudden spike in suspicious domains registering duringthe week of December 20.Koobface activity has picked up considerably during the last half of the year. We have counted 41,582new unique variations in this quarter. And the increase in URLs that distribute Koobface shows no signof stopping. The methods have been so effective that we now see copycats making use of Koobfacetactics for distribution. We expect those attacks will increase as well.Koobfacespreads by delivering Facebook messages to people who are &apos;friends&apos; of a Facebook user whose computer has already been infected. Upon receipt, the message directs the recipients to a third-party website, where they are prompted to download what is purported to be an update of the Adobe Flash player. If they download and execute the file, Koobface is able to infect their system. It can then commandeer the computer&apos;s search engine use and direct it to contaminated websites.Among the components downloaded by Koobface are a DNS filter program that blocks access to well known security websites and a proxy tool that enables the attackers to abuse the infected PC.Now let’s take a look at the geographic distribution of web threats—either on compromised machinesor on malicious servers and hosts. We found that North America continues to be the leader in hostingmalicious content, with Europe/Middle East/Africa in second place, surpassing Asia/Pacific. NorthAmerica finished first primarily due to the United States. In Europe, Germany leads, followed by theNetherlands and Italy. In Asia it’s no surprise that China is the chief host, followed by Russia and SouthKorea. Brazil is the top hosting country in Latin and South America, followed by Argentina.In North America spam URLs make up 41 percent of the total, followed by malicious sites and suspectedmalicious sites. Within Europe/Middle East/Africa, spam and phishing URLs each make up 31 percent ofthe total, with malicious sites filling out another 29 percent. This balance is similar in Latin and SouthAmerica, where we find 36 percent of the URLs associated with spam hosting, while 30 percent hostphishing sites, and 25 percent host other sorts of malicious websites. In Asia/Pacific, on the other hand,31 percent of the total is made up of questionable sites—those servers registered in such a way that thesite should be closely monitored. (We expect that figure to diminish due to the changes underway withtop-level domain registration in that region.) Spam URLs make up the next largest group at 29 percent,followed by malicious sites at 24 percent.
  • McAfee Q1 2010 Consumer Products Release

    1. 1. McAfee 2010<br />Q1 Release<br />Marc Vos<br />Sr. Manager, Worldwide Product Marketing<br />
    2. 2. The Consumer Security Landscape<br />In 2009, consumers were exposed to 12.3M unique threats, up 146% from 20081<br />An average of 148,000 new zombie PCs created every day in the year 20091<br />Email (74 %) and Web pages (28.9%) were the two primary mechanisms used for fraudulent contact2<br />Predictions for 2010 indicate Facebook and Adobe as new targets for delivering malware1<br />2<br />Source: 1McAfee Labs 3rd QTR Threat Report, 2 2009 Internet Crime Report (IC3)<br />
    3. 3. The Consumer Security Landscape- Malware<br />Malware doubled over past few years<br /> Growth in Password Stealing Trojans <br />Source: McAfee Labs Threat Report<br />
    4. 4. The Consumer Security Landscape- Malware<br />AutoRun Malware<br />Portable storage devices continue to drive AutoRun Malware<br />“the number-one piece of malware detected globally.” McAfee Labs<br />Source: McAfee Labs Threat Report<br />
    5. 5. The Consumer Security Landscape- Malware<br />Email attachments have delivered malware for years, yet the increasing number of attacks still fools users into downloading Trojans and other malware.<br />Cybercriminals have long picked on Microsoft products due to their popularity. <br />In 2010 Adobe software, especially Acrobat Reader and Flash, will likely take the top spot.<br />Source: McAfee Labs Threat Report<br />
    6. 6. The Consumer Security Landscape- Social Media<br />Phishing using URL services <br />like Bit.ly and Tinyurl.com <br />Hijacking legitimate accounts<br />Social Media usage can lead to ID theft <br />Email messages with dangerous attachments that appear to be sent from a social networking site<br />Source: McAfee Labs Threat Report<br />
    7. 7. 2009- A Record Year for Web-based Threats<br />7<br />Koobface, an anagram of Facebook, is a computer worm that targets the users of the social networking websites Facebook, MySpace, hi5, Bebo, Friendster and Twitter. <br />Koobfaceultimately attempts, upon successful infection, to gather sensitive information from the victims such as credit card numbers. <br />It was first detected in December 2008 <br />Source: McAfee Labs Threat Report<br />
    8. 8. The Consumer Security Landscape- Spam and Zombies<br />In 2009 zombies and phishing grew to record levels<br />Zombie PCs sending spam, by month <br />Phishing email volume<br />changes in the last 18 months<br />Source: McAfee Labs<br />
    9. 9. 9<br />Effective<br />Consumers’ Needs in Security Software <br />Least Important<br />Most Important<br />Effective<br />Fast<br />Easy to use <br />Informative<br />Comprehensive<br />Silent<br />Fast<br />Adaptable<br />Easy to use<br />Educational<br />1 McAfee Market Research survey in July 2009, N=350<br />
    10. 10. 10<br />The McAfee Experience: True Versionless Software<br />Q1<br />McAfee customers get automatic upgrades<br />2009<br />2010<br />Customer receives automatic update<br />Customer restarts computer<br />Customer gets the latest protection<br />
    11. 11. 11<br />McAfee 2010 <br />Q1 Release<br />
    12. 12. 12<br />McAfee 2010, Q1 Release- Delivering What Consumers are Looking For<br />Effective<br />Award winning security that offers best of breed protection<br />¹AV-Test.org malware detection results published in ComputerBild magazine (Issue 26: 12/05/09)<br />Improved Performance<br />Completely re-engineered for the faster PC performance <br />¹Network Testing Labs Analysis, McAfee Total Protection 2010 versus McAfee Total Protection 2009<br />Ease of Use<br />Totally redesigned user interface and interaction offers a simple and intuitive PC security experience<br />¹Major Independent Research Agency, Study Conducted October 2009 versus Competition, N=1000<br />
    13. 13. 13<br />#1<br />Effective<br />
    14. 14. 14<br />t1<br />t2<br />t3<br />t4<br />t0<br />Malware in the wild<br />Malware discovered<br />Protection is available<br />Protection is downloaded<br />Protection is deployed<br />Q1<br />The Protection Gap<br />Protection gap with traditional solutions<br />From the time malware is in the wild to the time protection is deployed is the protection gap<br />
    15. 15. 15<br />McAfee is the Fastest in Protection!<br />t4<br />t2<br />t3<br />t1<br />t0<br />Malware in the wild<br />Malware discovered<br />Protection is available<br />Protection is downloaded<br />Protection is deployed<br />Q1<br />Protection deliveredin real-time<br />
    16. 16. 16<br />AntiVirus / <br />AntiSpyware <br />Engine<br />McAfee Labs<br /><ul><li>More than350researchers</li></ul>across30countries<br />Protection<br />Only McAfee Delivers Global Threat Intelligence<br />Malware Research<br /><ul><li>50,000pieces of malware </li></ul>identified each day<br />AntiSpam <br />Engine<br />Protection<br />Email Security Research<br /><ul><li>20 billion mail reputation </li></ul>queries each month<br />Safe Search & <br />Surf Protection<br />Protection<br />Web Research<br />75 billion web reputation queries each month<br />More than 32 million websites rated<br />Parental <br />Controls <br />Protection<br />Protection<br />
    17. 17. Q1<br />Effective Protection<br />Active Protection (Improved) <br /><ul><li>McAfee’s award winning, cloud-based protection technology has been further improved with enhanced heuristic scanning to help determine if a file is suspicious or not. Thorough inspection means increased protection.
    18. 18. Traditional benefits of McAfee Active Protection include:
    19. 19. Reduction in protection gap from hours or even days to milliseconds
    20. 20. Higher detection rate by leveraging Global Threat Intelligence</li></ul>17<br />
    21. 21. Effective Protection<br />SiteAdvisor Database<br />1<br />Web Download Protection (New & Unique)<br />Searching the Internet with McAfee is even safer. McAfee SiteAdvisor now adds cloud-based malware protection, allowing it to scan downloads and warn about threats before they are downloaded<br />Media Player Website<br />“Get Latest Media Player” (link)<br />(Hijacked)<br />Q1<br />Shareware Site<br />mplayer2.exe<br />1<br />2<br />Active Protection<br />Reputation ratings<br />Global Threat Intelligence<br />Virus is stopped before being downloaded<br />18<br />
    22. 22. 19<br />Effective Protection<br />SiteAdvisor Database<br />Global Threat Intelligence<br />Active Protection<br />URL Reputation Ratings and Protection (New)<br />Now McAfee also provides green/yellow/red ratings based upon reputation data gathered from Global Threat Intelligence<br />Media Player Website<br />“Get Latest Media Player” (link)<br />Shareware Site<br />(Hijacked)<br />mplayer2.exe<br />Using reputation based ratings, consumers are stopped from accessing malware on unknown sites & IP addresses<br />Reputation ratings<br />
    23. 23. 20<br />Improved Performance<br />
    24. 24. Smart Timer<br />Key Performance Improvements in 2010<br />Q1<br />Smart Timer (New)<br /><ul><li>Tasks such as scheduled scans and updates are only initiated when the computer is idle, minimisingproductivity interruptions</li></ul>21<br />
    25. 25. Faster Scans (Improved) <br />Scans, particularly subsequent scans, are faster thanks to improvements made in scan caching<br />Q1<br />Tests completed on “Average Desktop” Intel Dual Core, 2 GB RAM, 320 GB hard drive, Windows 7; Test lab: Network Testing Labs<br />Individual test results may vary<br />22<br />Key Performance Improvements in 2010<br />
    26. 26. Instant User Interface Load & Response Time (Improved)<br />Now the home screen loads under a second as well as instant navigation within the product<br />Q1<br />Key Performance Improvements in 2010<br />Tests completed on “Average Desktop” Intel Dual Core, 2 GB RAM, 320 GB hard drive, Windows 7: Test lab: Network Testing Labs<br />Individual test results may vary<br />23<br />23<br />
    27. 27. Q1<br />Other Key Performance Improvements in 2010<br />Reduced Memory Usage (Improved)<br /><ul><li>Reduced memory/CPU usage during scans. This provides longer battery life and less impact on day to day PC activities</li></ul>Impact on Boot time(Improved)<br /><ul><li>Impact on boot time has been reduced, making your computer start up faster</li></ul>Rapid Installation (Improved)<br /><ul><li>Install time post download on new machines is optimised, reducing installation wait time</li></ul>24<br />
    28. 28. 25<br />#1<br />Ease of Use<br />
    29. 29. New User Interface<br />User Interface<br />Q1<br />User Interface and Navigation Evolution<br />26<br />
    30. 30. Q1<br />27<br />Key Ease of Use Improvements in 2010<br />One Click Installation(Improved)<br />Scrolling Real-Time Security Brief (New)<br />On Demand Security Report(Improved)<br />Contextual Help (New)<br />27<br />
    31. 31. Q1<br />Key Ease of Use Improvements in 2010<br />Streamlined Manual Scans & Updates (Improved)<br /><ul><li>Common tasks such as manual scans and manual updates have been completely redesigned to be exceptionally straightforward and easy to use </li></ul>Running a Manual Scan<br />Running a Manual Update<br />28<br />
    32. 32. Key Ease of Use Improvements in 2010<br />Q1<br />Simple Configuration(Improved)<br /><ul><li>Configuration for available features is consistent throughout the product, with easy access to turn various settings on or off</li></ul>29<br />
    33. 33. Q1<br />Key Ease of Use Improvements in 2010<br />Adaptable UI size based upon PC screen size (New & Unique)<br /><ul><li>Due to the popularity of ultra portable PCs, the home screen now automatically adapts to fit smaller screen sizes, offering consistent screen aspect ratios</li></ul>30<br />
    34. 34. 31<br />Additional Features and Benefits<br />
    35. 35. Additional Features/Benefits in 2010<br />Q1<br />Online Backup (New)<br /><ul><li>Integrated within the product, with an option to choose unlimited online backup, now consumers can automatically back up their essential digital photos, videos and documents to a server online, keeping files secure in case of loss </li></ul>Automatic backup happens while computer is idle<br />Integrated online backup<br />Data is encrypted and sentto an encrypted server online<br />32<br />
    36. 36. Q1<br />Additional Features/Benefits in 2010<br />Parental Controls (Improved)<br /><ul><li>Fully integrated Parental Controls has been completely revamped with a best of breed category based filtering, simple setup, and password protection </li></ul>18 separate filter categories<br />Add or block specific sites<br />Internet time restrictions<br />33<br />
    37. 37. 34<br />Additional Features/Benefits in 2010<br />Q1<br />Home Network Defense (New & Unique)<br /><ul><li>You now can automatically block an intruder from accessing your computer</li></ul>Advanced Firewall Engine (Improved)<br /><ul><li>Now with an enterprise grade firewall that offers superior protection against intruders as well as protecting against data leakage, when malware tricks the firewall to send data without the consumer’s knowledge</li></ul>PC OptimisationTools (Improved & Unique) <br /><ul><li>QuickClean and Shredder have both been integrated into the McAfee tools panel, which is now easier to use</li></li></ul><li>35<br />McAfee Offers Best of Breed Protection in 2010<br />Effective<br />Ease of Use<br />Improved<br />Performance<br />Improved Active Protection<br />Improved Streamlined Scans and Updates<br />Improved Faster Scans<br />Improved Simple Configuration<br />New Web Download Protection<br />New Smart Timer<br />New Adaptable User Interface Based Upon PC Screen Size<br />Improved Instant User Interface Load and Navigation<br />New URL Reputation Ratings & Protection<br />
    38. 38. 36<br />Product Summary<br />
    39. 39. McAfee AntiVirus Plus 2010<br />Essential, award-winning PC protection for care-free computing <br />Features: <br /><ul><li> Anti-virus with Active Protection
    40. 40. Anti-spyware
    41. 41. Anti-phishing
    42. 42. Two-way Firewall
    43. 43. SiteAdvisor
    44. 44. PC Optimisation
    45. 45. Home Network Management (3-user version)</li></ul>Operating Systems: <br />Windows 2000, XP, Vista, Windows 7 <br />Suggested Retail Price: <br />Euro 49.95<br />37<br />
    46. 46. McAfee Internet Security 2010<br />Comprehensive, award-winning PC security to freely explore online<br />Features: <br /><ul><li> Anti-virus with Active Protection
    47. 47. Anti-spyware
    48. 48. Anti-phishing
    49. 49. Two-way Firewall
    50. 50. SiteAdvisor
    51. 51. PC Optimisation
    52. 52. Home Network Management
    53. 53. Anti-Spam
    54. 54. Parental Controls
    55. 55. Online Backup (1GB)</li></ul>Operating Systems: <br />Windows 2000, XP, Vista, Windows 7 <br />Suggested Retail Price: <br />Euro 59.95<br />38<br />
    56. 56. McAfee Total Protection 2010<br />Ultimate award-winning PC and online security for total peace of mind<br />Features: <br /><ul><li> Anti-virus with Active Protection
    57. 57. Anti-spyware
    58. 58. Anti-phishing
    59. 59. Two-way Firewall
    60. 60. SiteAdvisor Plus
    61. 61. Block links to risky websites through browser, email and IM
    62. 62. PC Optimisation
    63. 63. Advanced Home Network Management
    64. 64. Anti-Spam
    65. 65. Parental Controls
    66. 66. Online Backup (2GB)
    67. 67. BONUS DOWNLOAD: Includes free McAfee Anti-Theft (UK Only)</li></ul>Operating Systems: <br />Windows 2000, XP, Vista, Windows 7 <br />Suggested Retail Price: <br />Euro 79.95<br />39<br />
    68. 68. 40<br />More Information is Available<br /> For more information, please visit the McAfee 2010, Know Better Protection microsite<br /> Site includes a virtual product tour, product videos and additional press information<br />www.knowbetterprotection.com/press<br />
    69. 69. 41<br />Questions?<br />

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