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Polf19

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Polf19

  1. 1. December 1, 2011
  2. 2. Film Industry Data Projects <ul><li>Spring 2011 </li></ul><ul><ul><li>Elliott Gensler </li></ul></ul><ul><ul><li>Lexi Lessaris </li></ul></ul><ul><ul><li>Parker Mantell </li></ul></ul><ul><ul><li>Raymond Raff </li></ul></ul><ul><ul><li>Jake Stineker </li></ul></ul><ul><li>Fall 2011 </li></ul><ul><ul><li>Allison Fox </li></ul></ul><ul><ul><li>James Lynch </li></ul></ul><ul><ul><li>Andrew Weiss </li></ul></ul>
  3. 3. Data from Gene Brown’s Movie Time
  4. 4. Data from MPAA.com
  5. 5. Box office revenue U.S./Canada Box Office <ul><li>Source: Rentrak Corporation – Box Office Essentials. Includes box office generated during the calendar year from January 1-December 31, 2010 </li></ul><ul><li>MPAA calculates international box office country-by-country based on a variety of data sources, including Rentrak Corporation, local sources, Screen Digest, and others. 2009 international box office was revised due to a change by source. </li></ul>2006 2007 2008 2009 2010 % Change 10 vs. 09 % Change 10 vs. 06 U.S./Canada $9.2 $9.6 $9.6 $10.6 $10.6 -- 15% International $16.3 $16.6 $18.1 $18.8 $21.2 13% 30% Total $25.5 $26.3 $27.8 $29.4 $31.8 8% 25%
  6. 6. Revenue analysis <ul><li>ticket prices are increasing much faster than inflation </li></ul>
  7. 7. Average ticket price for a family of four (US$)
  8. 8. Rapidly Growing Importance of 3D Box Office Revenues (US/Canada), Billions of Dollars, 2006-2010
  9. 11. Data from Gene Brown’s Movie Time and MPAA.com
  10. 12. Data from Gene Brown’s Movie Time and www.census.gov
  11. 13. Effect of TV Ownership on Movie Theatre Attendance Data from Gene Brown’s Movie Time
  12. 14. U.S./Canada ethnicity proportion of total population, moviegoers and tickets sold
  13. 15. U.S./Canada annual per capita attendance averages by age
  14. 18. Top 5 Grossing Distributors (1995-2011) <ul><li>An interesting aspect to note is the movie count versus to average gross count. Although Sony distributed more movies than did Warner Brothers, their average gross was significantly lower </li></ul><ul><li>With only 77 movies distributed, Dreamworks SKG was able to edge Miramax's 377 films and MGM’s 229 </li></ul>4 Studio Name Movie Count Total Gross Average Gross Marker Share Warner Bros. 489 $25,862,943,704 $52,889,455 14.34% Walt Disney 432 $25,819,313,401 $59,766,929 14.32% Sony Pictures 508 $23,576,817,238 $46,411,058 13.07% Paramount 329 $21,149,601,523 $64,284,503 11.73% 20 th Century Fox 342 $20,117,861,634 $58,824,157 11.16%
  15. 19. Top 5 All Time Grossing Films 7 Film Total Gross (in millions) Avatar $759,563 Titanic $600,788 The Dark Knight $533,184 Star Wars $460,998 Shrek 2 $437,212
  16. 20. Hollywood’s Top Earners (2009) 9 <ul><li>All gained 2009 revenue as directors from feature films except Steven Spielberg </li></ul><ul><li>Spielberg gained his tremendous 2009 income from Universal theme-park royalties and consulting </li></ul><ul><li>For his work in Harry Potter, , Daniel Radcliffe was the top earner among actors with $41 million </li></ul>Name Total Earned (in millions) Michael Bay $125 Steven Spielberg $85 Roland Emmerich $70 James Cameron $50 Todd Phillips $44
  17. 21. VHS, DVD, VOD, BluRay Revenues, 1981-2010
  18. 22. Home Video Market (2009) <ul><li>Although DVD sales have not been thriving, they still continue to dominate the home video market, as it accounts for 63% of it </li></ul>11
  19. 23. DVD vs. VHS Sales Trends <ul><li>Circa 2002 percent of home videos being VHS vs. DVDs were equal </li></ul><ul><li>DVDs now currently account for almost 100% of home video sales, </li></ul><ul><ul><li>(opposite in 1997) </li></ul></ul><ul><li>DVDs (in units sold) have begun to decrease slowly in 2006, perhaps due to other ways of watching film at home </li></ul><ul><li>VHS Sales have fallen dramatically since 2003. In 2007 sales were at 300,000 units </li></ul>
  20. 24. DVD vs. VHS Sales Trends Continued
  21. 25. Movie Rental Business Trends <ul><li>Blockbuster went bankrupt in 2010 because of poor business decisions </li></ul><ul><li>More consumers enjoy the convenience of Netflix and online downloads. </li></ul>
  22. 26. How Netflix Won the Market <ul><li>The Pareto rule says that 80% of your revenue will come from 20% of your products. </li></ul><ul><li>Blockbuster would only stock the most popular 20% of movies because of limited shelf space. </li></ul>
  23. 27. How Netflix Won the Market <ul><li>Netflix did not have shelf space issues and could stock 100% of the movies capitalizing on the 20% that Blockbuster could not. </li></ul><ul><li>Offered convenience of downloadable movies. </li></ul><ul><li>Netflix attracted customers with their unlimited monthly rental program. </li></ul>
  24. 28. The chart shows that the United States has the most illegal downloads of movies topping out at a value $1.3 billion dollars.

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