Visual Grammar of Design<br />
Informational Value:<br />-Left Top Corner (Ideal, Given) Blue sky<br />-Right Top Corner (Ideal, New) Speech bubble<br />...
Framing Techniques:<br />Vectors:  <br />1.  V is formed using speech bubble<br />leading from figures mouth to right hand...
Visual analysis slides
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Visual analysis slides

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Visual analysis slides

  1. 1. Visual Grammar of Design<br />
  2. 2. Informational Value:<br />-Left Top Corner (Ideal, Given) Blue sky<br />-Right Top Corner (Ideal, New) Speech bubble<br />with multiple sign systems symbolized<br />-Left Bottom Corner (Real, Given) African <br />American girl seated very rigidly in chair<br />-Center (Make note if no center as Kress argues<br />that no center invites the reader to occupy the <br />Center) Blank<br />-Margins – Blank<br />Salience:<br />Foreground: Seated African American female <br />speaking in multiple signs<br />Background: Outdoors – green grass, blue sky<br />Size: Figure & chair seem proportional<br />Striking Contrasts: Arms seem small and figure<br />seems rigid, confined<br />. .<br />
  3. 3. Framing Techniques:<br />Vectors: <br />1. V is formed using speech bubble<br />leading from figures mouth to right hand<br />corner of picture.<br />Ground-sky vector towards bottom of<br />picture – leaving lots of sky and small amount<br />of grass.<br />Figure is looking off in a distance with<br />gaze towards right side of picture.<br />Colors: Vivid blues, greens, reds, and <br />Yellows.<br />

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