Imc

208 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
208
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Imc

  1. 1. Presented to: Mr Ajeet Sharma Presented by: Aanchal Chopra, Ankita Kapoor, Ankit Jain, Sachin Gusain Kirnoor Brar, Mrinal Vijayvargiya & Harshita Baranwal Integrated Marketing Communication Print Advertisement : ___IDaRe YoU To HELP_____, by Can Change SOLD
  2. 2. ___IDaRe YoU To HELP_____ Every year, 3,00,000 girls are sold for SEX! A Modern Day Trade – “Not for SALE!” STOP Abuse REPORT Abuse! 24/7 strongly working for trafficking cases. For information & queries Contact: C139 Sector 44 Noida Call 01204249883 www.canchange.com Email: canchange@cc.com Follow us on Facebook & Twitter The UN has reported that “Human Trafficking is the second largest illegal enterprise in the world, followed by illegal drug sales.” It’s the fastest growing crime industry. Unemployment, War & Poverty are key drivers of human trafficking. Homeless are at a great risk of being targeted. Keep your eyes & ears open for evidence of human trafficking or enslavement. Be and informed consumer by finding out where products come from. The majority of trafficking are between 18 to 24 years of age. Sex Trafficking plays a major role in the spread of HIV. Speak out for the Poor, Helpless & Sufferer ! humans aren’t possessions
  3. 3. ___IDaRe YoU To HELP_____ 24/7 strongly working for trafficking cases. For information & queries Contact: C139 Sector 44 Noida Call 01204249883 www.canchange.com Email: canchange@cc.com Follow us on Facebook & Twitter The UN has reported that “Human Trafficking is the second largest illegal enterprise in the world, followed by illegal drug sales.” It’s the fastest growing crime industry. Unemployment, War & Poverty are key drivers of human trafficking. Homeless are at a great risk of being targeted. Keep your eyes & ears open for evidence of human trafficking or enslavement. Be and informed consumer by finding out where products come from. The majority of trafficking are between 18 to 24 years of age. Sex Trafficking plays a major role in the spread of HIV. Speak out for the Poor, Helpless & Sufferer ! humans aren’t possessions “Seldom do they never escape. Those that do never forget, never feel free, never feel human, being a survivor of bondage” STOP Abuse REPORT Abuse!
  4. 4. Are they Born for the Specific Purpose – Being Sold ___IDaRe YoU To HELP_____ 24/7 strongly working for trafficking cases. For information & queries Contact: C139 Sector 44 Noida Call 01204249883 www.canchange.com Email: canchange@cc.com Follow us on Facebook & Twitter The UN has reported that “Human Trafficking is the second largest illegal enterprise in the world, followed by illegal drug sales.” It’s the fastest growing crime industry. Unemployment, War & Poverty are key drivers of human trafficking. Homeless are at a great risk of being targeted. Keep your eyes & ears open for evidence of human trafficking or enslavement. Be and informed consumer by finding out where products come from. The majority of trafficking are between 18 to 24 years of age. Sex Trafficking plays a major role in the spread of HIV. Speak out for the Poor, Helpless & Sufferer ! humans aren’t possessions
  5. 5. Brief of Can Change – Print Advertisements • Magazine & Newspaper Ad • Objective: To generate awareness and evoke the feeling of anger against the wrong as-well as to create awareness against human trafficking. • Uniqueness : Representation and exciting ‘emotional connect’ visuals. • Target Audience – Everyone and anyone who can read & understand English and who is and is not aware of Human Trafficking. • Components of the Print Ad – Headline : Posing a challenge! Call to Action. – Visuals: Emotional – Copy: Narrative and fact based

×