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Why Mobile!<br />
93<br />the percentage of 18 – 35 year old with a mobile<br />
“Hey, there’s an app for that!!!”<br />What’s an App???<br />“A mobile app is software that runs on a handheld device (pho...
Your Phone is not a communication tool anymore!<br />a VAT calculator<br />a GPS device<br />Entertainment Console<br />a ...
Why do I need App(s) for my Business?<br />
It reaches where other media doesn’t<br />Connect with your Target Audience anywhere in the world<br />The average British...
Instant<br />Research has shown that most of the messages are opened in a fraction of seconds <br />“Instant” factor enabl...
Direct Communication<br />Mobile enables company to communicate directly with consumers<br />There were 98.9million app us...
Location Anywhere<br />Companies can execute location aware marketing campaigns – which is simply not possible with other ...
Brand<br />Two way communication makes the mobile channel very powerful and compelling for companies<br />Offer different ...
Cost Effective<br />Mobile technology like Mobile App, SMS, Mobile Website, QR codes are much cheaper than traditional med...
Unique Individual Metrics<br />The metrics generated out of Mobile Marketing campaign is on a per-user-basis rather than g...
Opt-In Marketing<br />Consumers are increasingly opting in for coupons, discounts and information which attracts them.<br ...
Brand Loyalty<br />Mobile is more than just a Marketing Channel<br />It’s a channel to serve customer anywhere, anytime in...
e-Commerce<br />Have a complete retail chain? Product? Let your customer purchase it directly from their Mobile!<br />Tren...
What makes Mobile Internet so successful? <br />
Subscription<br />Purchasing a single issue<br />Yearly membership<br />Early subscription offers<br />Ads<br />Interactiv...
Shazam – more than 75m users with 1bn identified songs, added 25m users in six months. 260k music track sales a day!<br />...
And will work for you as well<br />
Not sure how to move forward?<br />
About us???<br />Cross platform Mobile Application development company with Engineering center in India<br />Delivering al...
Apps we developed  <br />
Apps we developed <br />
Look forward to hear from you and take your Business on Mobile…<br /> <br /> <br />Contact <br />Harshal Kharod<br />harsh...
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Why mobile!

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Take your Business on Mobile

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Why mobile!

  1. 1. Why Mobile!<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5.
  6. 6. 93<br />the percentage of 18 – 35 year old with a mobile<br />
  7. 7. “Hey, there’s an app for that!!!”<br />What’s an App???<br />“A mobile app is software that runs on a handheld device (phone, tablet, e-reader, iPod, etc.) that can connect to wifi or wireless carrier networks, and has an operating system that supports standalone software.”<br />You’ve probably heard…<br />
  8. 8. Your Phone is not a communication tool anymore!<br />a VAT calculator<br />a GPS device<br />Entertainment Console<br />a Barcode scanner<br />a Library of books<br />a Movie review system<br />a Music collection library<br />a Bank??<br />and lot more…<br />Once you imagine a service, there is an app for that!<br />Is there an app for my Business?<br />
  9. 9. Why do I need App(s) for my Business?<br />
  10. 10. It reaches where other media doesn’t<br />Connect with your Target Audience anywhere in the world<br />The average British smartphone owner downloads 15 apps to their handset, keeps 12 of them, and uses 5 every day!<br />Reach<br />
  11. 11. Instant<br />Research has shown that most of the messages are opened in a fraction of seconds <br />“Instant” factor enables company to create Time specific and Location Specific programs<br />
  12. 12. Direct Communication<br />Mobile enables company to communicate directly with consumers<br />There were 98.9million app users across the UK, France, Italy, Spain and Germany in March 2011<br />Unlike traditional media like TV, Newspaper, FM, etc which is shared, Mobile makes it possible to engage with consumers on one to one basis<br />
  13. 13. Location Anywhere<br />Companies can execute location aware marketing campaigns – which is simply not possible with other channels.<br />For example, a Retail Store can deliver a 10% off coupon when customer walks into the store at specified time.<br />
  14. 14. Brand<br />Two way communication makes the mobile channel very powerful and compelling for companies<br />Offer different type of loyalty programs, discounts and other offers when user spends more than specified duration on your app<br />
  15. 15. Cost Effective<br />Mobile technology like Mobile App, SMS, Mobile Website, QR codes are much cheaper than traditional media<br />Advertising expense on traditional media may vary from per second to per click, whereas there is only one time investment on Mobile Technology!<br />
  16. 16. Unique Individual Metrics<br />The metrics generated out of Mobile Marketing campaign is on a per-user-basis rather than general data for TV/Newspaper campaigns.<br />This data can be further evaluated and used to take timely corrections & design next marketing campaigns.<br />
  17. 17. Opt-In Marketing<br />Consumers are increasingly opting in for coupons, discounts and information which attracts them.<br />That makes Mobile coupons and other customized personal deals very effective<br />
  18. 18. Brand Loyalty<br />Mobile is more than just a Marketing Channel<br />It’s a channel to serve customer anywhere, anytime in a personalized manner.<br />Consumers tend to share reviews and refer products/services to their friends via social media.<br />
  19. 19. e-Commerce<br />Have a complete retail chain? Product? Let your customer purchase it directly from their Mobile!<br />Trend shows that M-Commerce will play vital role in purchase behavior of retail customers.<br />
  20. 20. What makes Mobile Internet so successful? <br />
  21. 21. Subscription<br />Purchasing a single issue<br />Yearly membership<br />Early subscription offers<br />Ads<br />Interactive ads<br />Test or Banner ads<br />Show & Play video ads<br />Or just keep it FREE and engage with customer!!!<br />How do I monetize my App?<br />
  22. 22. Shazam – more than 75m users with 1bn identified songs, added 25m users in six months. 260k music track sales a day!<br />Angry Birds – 6.5m sales on the app store, 200,000 sales of its $4.99 iPad app, 6m views of YouTube video for the game.<br />The official Britain’s Got Talent app was downloaded 200k times in its first four days<br />ABC’s iPad TV app racked up 800k downloads and 4.2m started episodes in its first month<br />ESPN’s World Cup app passed 2.5m downloads with 1m users accessing it a day<br />In its first few days on the App Store in June 2010, Skype’s 3G iPhone app was downloaded 5m times<br />eBay’s iPhone app had been downloaded more than 13mtimes by Jan 2011<br />It worked for them…<br />
  23. 23. And will work for you as well<br />
  24. 24. Not sure how to move forward?<br />
  25. 25. About us???<br />Cross platform Mobile Application development company with Engineering center in India<br />Delivering all kind of Business & Interactive Mobility solutions for clients across Europe and US<br />Expertise across iPhone, iPad, Android, BlackBerry and Windows Mobile Application & Game development<br />Get in touch with usthen…<br />Information Security <br />Management System (ISMS)<br />Quality Management<br />System (QMS)<br />
  26. 26. Apps we developed  <br />
  27. 27. Apps we developed <br />
  28. 28. Look forward to hear from you and take your Business on Mobile…<br /> <br /> <br />Contact <br />Harshal Kharod<br />harshal.kharod@rishabhsoft.com<br />+44-207-993-8162 (UK)<br />+1-201-484-7302 (US)<br />+91-968-762-5585 (Mobile)<br />EMPOWERING BUSINESSES<br />www.rishabhsoft.com<br />

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