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Internet For Business Development


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A presentation on "Internet For Business Development" that I gave at Barcamp Pune, India in Nov 2009.

The session gives an overview of how the Internet has changed business and business development activities forever & how today's entrepreneurs & business development professionals need to harness the power of technology and the Internet to deliver better sales, stronger brands & a larger customer base for the enterprise

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Internet For Business Development

  1. 1. Internet For Business Development Harshad Oak IndicThreads
  2. 2. About <ul><li>Founder - </li></ul><ul><ul><li>Rightrix Solutions, IndicThreads </li></ul></ul><ul><ul><li>IndicThreads Conferences On Java & Software Quality </li></ul></ul><ul><ul><li>IndicThreads Education </li></ul></ul><ul><li>Author - Oracle JDeveloper 10g, Pro Jakarta Commons, J2EE 1.4 Bible </li></ul><ul><li>Sun Java Champion, Oracle ACE Director </li></ul>
  3. 3. Do you Blog / Tweet / Facebook / Orkut? Own a domain? Entrepreneurs? .com
  4. 4. Internet For Business Development Strategy - Relevance
  5. 5. Business Development Communicate & connect across segments Strengthen market presence Create & retain a loyal customer base Stay ahead of the competition
  6. 6. Elements Website Blogs Social Networking Online Advertising Email Marketing Search Engine Optimization / Marketing Drive Reviews – Opinion Connect Online & Offline
  7. 7. Communication Two-Way   Listen. Respond. Instigate Do not talk to yourself   
  8. 8. Listen Twitter Search   Google Alerts Listen To Your Competitors Identify Influencers
  9. 9. Human Human Element Is V. Imp. Faceless Internet Trust Friends Are Rarely Nasty
  10. 10. Internet For Biz Dev Tracking - Analytics   Embedded Photos & Videos Referrals From Real People Amplify Positive Vibes
  11. 11. Online - Offline Augment Traditional CRM Drive The Community - Do not control it Holistic – Unified Approach
  12. 12. Watch Out Direct PR also has its drawbacks Users know you are listening Damage Reputation & Invite Litigation
  13. 13. Thank You - Q&A Harshad Oak harshad @ rightrix . Com Twitter - @ harshadoak IndicThreads Education IndicThreads Conference On Java, Dec 09 IndicThreads Conference On S/W Quality, Mar 10