Marketing strategy


Published on

marketing strategy page

Published in: Education
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Marketing strategy

  1. 1. Online grocery
  2. 2. 1.Website first2.Social Media marketing3.Local search engine optimization4.Blog writing and marketing5.Weekly newsletter6.Geo targets7.Chain marketing offers
  3. 3.  An up-to-date website. Blog for the store for an online personality Newsletter sign up form where customers can be emailed once per/week with specials and promotions Video section where different employees talk about different products or even departments Activities centered around building a community of loyal shoppers that do not just look at you like a grocery store but rather a shopping experience.
  4. 4.  FACEBOOK STOREFRONT –  For listing your products directly within a Facebook Page. FACEBOOK  Status updates can be posted on the Facebook account. TWITTER  You can use this page to send a tweet directly to your Twitter account. You could use this to highlight new products or special offers on your store, or even just to keep in touch with your followers. Customer Reviews  Allows to easily view and remove any product reviews that have been posted by customers.  Each Customer Review shows the name of the reviewer, a title, the review itself, and the date of the review, as well as the mark out of 5 given to the product.
  5. 5.  Webmaster Tools -  Provide search engines with an up-to-date list of all pages on the store. This speeds up the indexing process. Search Engine Optimization  Heavy PR  Article writing  Blog marketing  Local business profiles  Influence building  Video marketing  Image sharing
  6. 6.  Personality matters a lot in every field. Personality is what gets a community buzzing. A blog is the ability to make a journal entry every single day for your business. It can contain anything and can give your business a personality that your local audience is looking for. People can connect easily with you through your blog and also suggest and give feedback. Though the blog, people can know the store better and get updates as well.
  7. 7.  Everybody is technologically very active today and the best way to reach out to your audience is through technology itself. A weekly email newsletter is much cheaper than fliers. It is extremely quick as long as you give your audience the ability to sign up for it, which is where the website comes into play. Let your local audience signup for the newsletter and there is also a lot of offline communication.
  8. 8.  “Check-ins” are a new popular method to pulling in new foot traffic to your business. For example , Foursquare is a leader in geo-targeting check efforts looking to pull in new customers. The important thing is that you don’t have to spend $500K/year to execute this grocery store marketing strategy. It can be done with a realistic budget you just have to start the process of communicating with the right people to see what you need When someone eats out and their friends read about that item, they too feel like having it. That is when people can easily buy these items online.
  9. 9.  This is similar to the traditional word of mouth technique. When one person visits the online store and buy an item, they get a discount, offers or some free coupons which can be given to friends and family. This will help in “CHAINING” the store and will attract more customers.
  10. 10.  Google tools -1.Google Shopping - upload products directly to Google Product Search2.Google Analytics - For a wide range of detailed statistics, covering everything from the length of time spent on each page to the geographical location of the visitor3.Webmaster Tools - It can take anywhere between a few weeks and a few months before search engines, such as Google, index your store and begin to show it in their results pages. To help speed up this process, you may want to consider signing up for Google Webmaster Tools and submitting your Sitemap to them. This will provide them with an up-to- date list of all pages on your store. While this is not guaranteed to speed up the indexing process, it should at least ensure that Google has a clear map of your entire store.
  11. 11.