DIGITAL MARKETINGTRAINING
What is Digital Marketing?Digital marketing is the use of internetconnected devices to engage a customer withonline adver...
Digital Marketing boom in India.6% Major Commerce Categories$10 billion marketCurrent growth rate: 47%121 million inte...
Training ProgramSearch Engine Optimization CoursesPay Per Click Management CoursesSocial Media Marketing CoursesGoogle...
Search Engine Optimization CoursesSearch engine optimization (SEO) is the processof improving the visibility of a website...
Search Engine Optimization CoursesSearch Engine Research & AnalysisSearch Engine Optimization ToolsOn Page Optimization...
Pay Per Click Management CoursesPay Per Click (PPC) is an Internet advertisingmodel used to direct traffic to websites, w...
Pay Per Click Management CoursesSetting up Pay Per Click CampaignCreating Ads for Pay Per Click CampaignsImportance of ...
Social Media Marketing CoursesSocial media marketing programs usuallycentre on efforts to create content that attractsatt...
Social Media Marketing CoursesChoosing right social mediaGenerating word of mouthIntegrating social media in websites a...
Google Analytics CoursesGoogle Analytics is a service offered by Googlethat generates detailed statistics about thevisito...
Google Analytics CoursesCreating Accounts and ProfilesFundamentalsInterpreting ReportsIn-Depth AnalysisCustom Trackin...
Affiliate Management CoursesAffiliate marketing is a type of performance basedmarketing in which a business rewards one o...
Affiliate Management CoursesIn depth IntroductionManaging Merchant AccountsDirectory SubmissionAdvanced StrategiesAds...
Operating Media’s Key PointsOur long term experience in Digital MarketingWell structured modules for each courseOur fac...
Training BenefitsPractical experience for traineesCertification upon completion of coursePrinted notes for referencePo...
Job ProspectAs per the current boom and hype in the Indianmarket, there are a lot of job opportunities in Indiaand abroad...
FutureAs per the increasing use of media channels andinternet, the scope of Digital Marketing is increasing alot.Social ...
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Operating Media | Digital Marketing Institute

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Operating Media is a premier Digital Marketing Training Institute in Mumbai and Delhi.

Our Courses:-
- Search Engine Optimization
- Pay Per Click Management
- Social Media Optimization
- Google Analytics
- Wordpress

Our Specializations:
• 100% Satisfaction Guarantee
• 100% Money Back Guarantee
• Industry Expert Certified trainers
• Personalized coaching
• Practical experience
• Easy to understand and well-structured course modules
• Professional certification courses
• Post training support

Call us on 9920803164 or mail us on info@operatingmedia.com for any inquiries.

Visit our website www.operatingmedia.com for more details.

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Operating Media | Digital Marketing Institute

  1. 1. DIGITAL MARKETINGTRAINING
  2. 2. What is Digital Marketing?Digital marketing is the use of internetconnected devices to engage a customer withonline advertising in order to promote productsand services.Internet connected devices are those such asdesktops/laptops, smart phones and gameconsoles.As technology develops and more devices aregetting internet enabled increasing the digitalmarketing potential.
  3. 3. Digital Marketing boom in India.6% Major Commerce Categories$10 billion marketCurrent growth rate: 47%121 million internet usersInternet users growing @ 46%98% increase in rural internet users in 201284% increase in mobile internet users in 2012People are getting comfortable paying onlinewith payment innovations
  4. 4. Training ProgramSearch Engine Optimization CoursesPay Per Click Management CoursesSocial Media Marketing CoursesGoogle Analytics CoursesAffiliate Management Courses
  5. 5. Search Engine Optimization CoursesSearch engine optimization (SEO) is the processof improving the visibility of a website or a webpage in a search engines "natural" or un-paidsearch results.In general, the earlier or higher rank, and morefrequently a site appears in the search resultslist, the more visitors it will receive from thesearch engines users.SEO may target different kinds of search,including image search, local search, videosearch, news search and industry specificvertical search engines.
  6. 6. Search Engine Optimization CoursesSearch Engine Research & AnalysisSearch Engine Optimization ToolsOn Page OptimizationOff page Optimization
  7. 7. Pay Per Click Management CoursesPay Per Click (PPC) is an Internet advertisingmodel used to direct traffic to websites, whereadvertisers pay the publisher when their ad isclicked.With search engines, advertisers typically bid onkeyword phrases relevant to their target market.Content sites commonly charge a fixed priceper click rather than use a bidding system.PPC "display" advertisements are shown onsearch engine results or web sites with relatedcontent that have agreed to show ads.
  8. 8. Pay Per Click Management CoursesSetting up Pay Per Click CampaignCreating Ads for Pay Per Click CampaignsImportance of Pay Per Click Landing PagePay Per Click reporting structurePay Per Click Campaign Tools
  9. 9. Social Media Marketing CoursesSocial media marketing programs usuallycentre on efforts to create content that attractsattention and encourage readers to share itwith their social networks.A corporate message spreads from user to userand presumably resonates because it appearsto come from a trusted, third-party source, asopposed to the brand or company itself.Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned mediarather than paid media.
  10. 10. Social Media Marketing CoursesChoosing right social mediaGenerating word of mouthIntegrating social media in websites and blogsMicro-blog / Photo sharing / Press ReleaseArticle creation & Submission
  11. 11. Google Analytics CoursesGoogle Analytics is a service offered by Googlethat generates detailed statistics about thevisitors to a website.It is the most widely used website statisticsservice, currently in use on around 55% of thetop 10,000 websites and49.95% of the top1,000,000 websites.GA can track visitors from all sources, includingsearch engines, display advertising, pay perclick networks, e-mail marketing and digitalcollateral such as links within PDF documents.
  12. 12. Google Analytics CoursesCreating Accounts and ProfilesFundamentalsInterpreting ReportsIn-Depth AnalysisCustom Tracking and Reporting
  13. 13. Affiliate Management CoursesAffiliate marketing is a type of performance basedmarketing in which a business rewards one or moreaffiliates for each visitor or customer brought aboutby the affiliates own marketing efforts.The industry has four core players: the merchant(the retailer or brand), the network (that containsoffers for the affiliate to choose from), the publisher(the ‘affiliate), and the customer.The market has grown in complexity to warrant asecondary tier of players, including affiliatemanagement agencies, super affiliates andspecialized third party vendors.
  14. 14. Affiliate Management CoursesIn depth IntroductionManaging Merchant AccountsDirectory SubmissionAdvanced StrategiesAds and Tracking
  15. 15. Operating Media’s Key PointsOur long term experience in Digital MarketingWell structured modules for each courseOur faculties are industry expertsCertified CoursesFlexible Batch Timings.
  16. 16. Training BenefitsPractical experience for traineesCertification upon completion of coursePrinted notes for referencePost training query resolution supportCatch up on missed batchesOfficial Google Certification assistance
  17. 17. Job ProspectAs per the current boom and hype in the Indianmarket, there are a lot of job opportunities in Indiaand abroad.Every company today has a budget and spend forDigital Marketing and hence a lot of DigitalMarketing Agencies exist.Skilled professionals are hard to find and so the paystructure is good until now.Things one can do after completion of the coursesare: Work with an agency as there is good scope and future. Work in-house for a corporate company. Increase your current marketing knowledge to stay ahead ofthe world.
  18. 18. FutureAs per the increasing use of media channels andinternet, the scope of Digital Marketing is increasing alot.Social Media is emerging at a large scale and almosteveryone has an account on some or the othernetwork.This gives rise to a brighter future for Digital Marketing.Still it is at the starting stage in India and the reach isvast.Few years down the line it will be one of the largestmarketing medium which will outdate the traditionalmarketing.This is the right time to step in the industry and pace uptowards a bright career.

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