Consumer behaviour

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Consumer behaviour

  1. 1. THE CLOTHING STORE
  2. 2. VALUES TRADITION VS CHANGE
  3. 3. GROUPS REFERENCE GROUP - NORMATIVE INFLUENCE
  4. 4. IdentificationReference Group Informational
  5. 5. CONVENIENCE STORE
  6. 6. SALT-LOW INVOLVEMENT PRODUCTCAR-HIGH INVOLVEMENT PRODUCT
  7. 7. PERCEPTION Steps of Perception Exposure (Front shelf) Attention (20% discount) Interpretation (Purchase)
  8. 8. LEARNING Buy Keya Like the scent Purchase later 20% discount instead of Lux of Keya at full price Operant Conditioning
  9. 9. SITUATIONAL FACTORS Spacious Air-conditioned Clean
  10. 10. BOOK STORE
  11. 11. LIFESTYLE ACTION ORIENTED STATUS PRINCIPLE ORIENTED ORIENTED
  12. 12. EMOTIONS EMOTION AROUSAL VS EMOTION REDUCTION
  13. 13. SHOPPING Fun Necessary Time Pass Clothing Books Friends Food Items Utilities Restaurant BrowsingTraditional Western Birthday Groceries Soap Electronics Gift Phone Art piece A PARTIAL SCHEMATIC MEMORY MAP FOR SHOPPING
  14. 14. ARTS ANDACCESSORIES STORE
  15. 15. MOTIVATION NEED FOR BELONGINGNESS
  16. 16. MASLOW’S HIERARCHY OF NEEDSSelf Actualization NeedsEsteem Needs CHARITYBelongingness Needs GIFTSSafety Needs INSURANCEPhysiological Needs FOOD
  17. 17. RESTAURANT
  18. 18. CULTUREBIRYANISWEETMEATUSE HAND

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