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Uk Tv Advertising Drtv Presentation

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\'\'Drtv is cheaper than PPC\'\'

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Uk Tv Advertising Drtv Presentation

  1. 1. Direct Response TV Advertising
  2. 2. DRTV means Direct Response Television. DRTV is defined as media activity that permits or requests consumers to directly respond to the advertiser.
  3. 3. What is DRTV ? The DRTV Fulfillment Cycle 1.Develop the product 2.Create the infomercial 3.Buy the media 4.Run the infomercial 5.Take the orders 6.Fulfill the product demand 7.Manage the customer supportDirect Response Television (DRTV) is a medium that can show products actually in use. DRTV combines the power of television with the precision of direct marketing techniques.
  4. 4. HOW MUCH DOES IT COST TO MAKE A TV COMMERCIAL ?
  5. 5. In normal circumstances we would recommend spending aminimum of *£10,000 as anything less can impinge on quality.However, by restricting ourselves to ‘in-house’ facilities we can put together something for *£3,000 providing the following : Scripting Production Post Production Clearcast administrarion i.e. Copy clearance Delivery to the TV stations * These commercials may vary in price and subject to certain restrictions
  6. 6. HOW CHEAP IS DRTV ADVERTISING ?
  7. 7. DRTV COSTSDRTV can be purchased either by individual spot rates but are generally sold on a cost per thousand basis. These prices can vary from £1,65p to £3,50p *The cost per thousand will be based on 1,000 Adults reached. DRTV airtime is generally sold Mon-Sun in daytime. *These costs will differ by channel and time of year.
  8. 8. PPC COSTS Google Adwords is sold on a Pay Per Click basis.Which basically means each time an individual clicks on your Google AdDependant on your keyword cost, this can be as little as £0.5p per clickIn order to reach 1,000 individuals this would equate to £50 per thousand
  9. 9. SO HOW DOES DRTVCOMPARE TO PPC ?
  10. 10. ‘’ DRTV is cheaper than PPC ‘’ DRTV £1,65p - £3,50p PPC £50,00p
  11. 11. £ CPT£60.00£50.00£40.00£30.00 £ CPT£20.00£10.00 £0.00 PPC SKY UKTV ITV 3/4
  12. 12. £ Cost 28x40 Ads£16,000£14,000£12,000£10,000 £8,000 £6,000 £4,000 £2,000 £0
  13. 13. All Adult Viewers (millions)4.5 43.5 32.5 21.5 All Adult 10.5 Viewers 0 (millions)
  14. 14. Contact HARRY WILSON UK TV CONSULTANTEmail : harrymedia@aol.com Phone no : 01753 886700 Mobile no : 07889 394413

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