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Reaction 1: I’ve never heard of it.Reaction 2: Urgh, 90s throwback!
Similar to Readers Digest?           1500000           1125000            750000            375000                        ...
But actually...
But actually...200000150000100000 50000                                                           ABC circulation Figures ...
180,000   SUBSCRIBERS
180,000   SUBSCRIBERS x £90    SUBSCRIPTION
180,000     SUBSCRIBERS       x £90    SUBSCRIPTION£16, 000, 000   ANNUAL REV?
Usual story:“Our print publication is dying, lets tryto reinvigorate it with a whizzyinteractive iPad app”The Week:“We’ve ...
2008   2010   2012
2008   2010   2012
Event   →   Editorial   →   Commentary   →   Future
Event   →   Editorial   →   Commentary   →   Future
Comparing by relative physical size
Comparing by relative pixel size
Text       ↕ 6 pixels
MailOnline iPad app:Interaction Design is so complex it launches into a 19 page tutorial on first run.
Our Proposed IA
Create section pages, containing excerpts of articles.
Our Proposed IAMain News           The ListPolitics            PropertyWorld at a glance   Food & Drink                   ...
ContentsMain News           Drama & FilmPolitics            Fine Art &World at a glance   ExhibitionsPeople              T...
ContentsMain News           Drama & FilmPolitics            Fine Art &World at a glance   ExhibitionsPeople              T...
ContentsMain News           Drama & FilmPolitics            Fine Art &World at a glance   ExhibitionsPeople              T...
User Research
ContentsMain News           Drama & FilmPolitics            Fine Art &World at a glance   ExhibitionsPeople              T...
ContentsMain News           Drama & FilmPolitics            Fine Art &World at a glance   ExhibitionsPeople              T...
ContentsMain News           Drama & FilmPolitics            Fine Art &World at a glance   ExhibitionsPeople              T...
... urgh, there are way            ContentsMain News           Drama & FilmPolitics            Fine Art &                 ...
... urgh, there are way            ContentsMain News           Drama & FilmPolitics            Fine Art &                 ...
... urgh, there are way            ContentsMain News           Drama & FilmPolitics            Fine Art &                 ...
... urgh, there are way            ContentsMain News           Drama & FilmPolitics            Fine Art &                 ...
The whole point of thismagazine is that itprovides very conciseround-ups and excerptsof the past week’s news.
Article list here.Contents list here  (Politics / Arts /Films / Sports etc)
... urgh, there are way            ContentsMain News           Drama & FilmPolitics            Fine Art &                 ...
*But we did stillmake some majormistakes with thegestural UI
So, why is ita successful app?
If content is food, then thejournalists are the chefs, not us.
Huge Thanks to:      Dennis Publishing      for allowing us to talk openly about this project      Kaldor Group      our a...
Harry Brignull | 90percentofeverything.com
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
Transitioning The Week Magazine’s Reading Experience from Print to iPad.
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Transitioning The Week Magazine’s Reading Experience from Print to iPad.

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The Week is the UK’s most popular weekly subscription magazine, with over 180,000 subscribers. It was started back in the mid ‘90s as an antidote to the feeling of “too much information” that readers got from all the unwieldy, dense broadsheets on the market at the time. Since then the World Wide Web appeared, sending many print publications into a downward spiral. The Week is one of the few publications to buck this trend – actually growing in popularity every consecutive year since its launch.

Dennis Publishing knew they had a winning formula for The Week magazine, and they wanted to be certain that none of the magic was lost in translation when they created the iPad edition. This is where we came in – kicking off a project with numerous UX research and design iterations. This talk will give you some insights into the challenges we faced and the lessons we learned in the process.

Published in: Technology, News & Politics
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Transitioning The Week Magazine’s Reading Experience from Print to iPad.

  1. 1. Reaction 1: I’ve never heard of it.Reaction 2: Urgh, 90s throwback!
  2. 2. Similar to Readers Digest? 1500000 1125000 750000 375000 ABC circulation Figures 0 2000 2001 2003 2004 2006 2007 2009 2010
  3. 3. But actually...
  4. 4. But actually...200000150000100000 50000 ABC circulation Figures 1995-2011 0 Jan-Jul 98 Jan-Jul 00 Jan-Jul 02 Jan-Jul 04 Jan-Jul 06 Jan-Jul 08 Jan-Jul 10
  5. 5. 180,000 SUBSCRIBERS
  6. 6. 180,000 SUBSCRIBERS x £90 SUBSCRIPTION
  7. 7. 180,000 SUBSCRIBERS x £90 SUBSCRIPTION£16, 000, 000 ANNUAL REV?
  8. 8. Usual story:“Our print publication is dying, lets tryto reinvigorate it with a whizzyinteractive iPad app”The Week:“We’ve got a winning formula, don’tscrew it up”
  9. 9. 2008 2010 2012
  10. 10. 2008 2010 2012
  11. 11. Event → Editorial → Commentary → Future
  12. 12. Event → Editorial → Commentary → Future
  13. 13. Comparing by relative physical size
  14. 14. Comparing by relative pixel size
  15. 15. Text ↕ 6 pixels
  16. 16. MailOnline iPad app:Interaction Design is so complex it launches into a 19 page tutorial on first run.
  17. 17. Our Proposed IA
  18. 18. Create section pages, containing excerpts of articles.
  19. 19. Our Proposed IAMain News The ListPolitics PropertyWorld at a glance Food & Drink Contents page:People TravelBriefing Companies in theBest articles newsHealth & Science City Talking Points - a big table of contentsTalking Points City CommentatorsSport SharesLetters The Last WordBooksDrama & FilmFine Art &Exhibitions Main News Section page: - (Politics, Sports, etc) with article excerpts. - Full screen ads between sections (1:4 ad to article ratio) An Article Article page: - where you actually do the reading. - No in-article ads because they’re annoying
  20. 20. ContentsMain News Drama & FilmPolitics Fine Art &World at a glance ExhibitionsPeople The ListBriefing PropertyBest articles Food & DrinkHealth & Science TravelTalking Points City Talking PointsSport City CommentatorsLetters SharesBooks The Last Word
  21. 21. ContentsMain News Drama & FilmPolitics Fine Art &World at a glance ExhibitionsPeople The ListBriefing PropertyBest articles Food & DrinkHealth & Science TravelTalking Points City Talking PointsSport City CommentatorsLetters SharesBooks The Last Word Main News Politics Sports Ad Ad Ad
  22. 22. ContentsMain News Drama & FilmPolitics Fine Art &World at a glance ExhibitionsPeople The ListBriefing PropertyBest articles Food & DrinkHealth & Science TravelTalking Points City Talking PointsSport City CommentatorsLetters SharesBooks The Last Word Main News Politics Sports Ad Ad Ad An article An article An article An article An article An article
  23. 23. User Research
  24. 24. ContentsMain News Drama & FilmPolitics Fine Art &World at a glance ExhibitionsPeople The ListBriefing PropertyBest articles Food & DrinkHealth & Science TravelTalking Points City Talking PointsSport City CommentatorsLetters SharesBooks The Last Word Main News Politics Sports Ad Ad Ad An article An article An article An article An article An article
  25. 25. ContentsMain News Drama & FilmPolitics Fine Art &World at a glance ExhibitionsPeople The ListBriefing PropertyBest articles Food & DrinkHealth & Science TravelTalking Points City Talking PointsSport City CommentatorsLetters SharesBooks The Last Word Main News Politics Sports Ad Ad Ad An article An article An article An article An article An article
  26. 26. ContentsMain News Drama & FilmPolitics Fine Art &World at a glance ExhibitionsPeople The ListBriefing PropertyBest articles Food & DrinkHealth & Science TravelTalking Points City Talking PointsSport City CommentatorsLetters SharesBooks The Last Word Main News Politics Sports Ad Ad Ad An article An article An article An article An article An article
  27. 27. ... urgh, there are way ContentsMain News Drama & FilmPolitics Fine Art & too many ads!World at a glance ExhibitionsPeople The ListBriefing PropertyBest articles Food & DrinkHealth & Science TravelTalking Points City Talking PointsSport City CommentatorsLetters SharesBooks The Last Word Main News Politics Sports Ad Ad Ad An article An article An article An article An article An article
  28. 28. ... urgh, there are way ContentsMain News Drama & FilmPolitics Fine Art & too many ads!World at a glance ExhibitionsPeople The ListBriefing PropertyBest articles Food & DrinkHealth & Science TravelTalking Points City Talking PointsSport City CommentatorsLetters SharesBooks The Last Word Main News Politics Sports Ad Ad Ad An article An article An article An article An article An article
  29. 29. ... urgh, there are way ContentsMain News Drama & FilmPolitics Fine Art & too many ads!World at a glance ExhibitionsPeople The ListBriefing PropertyBest articles Food & DrinkHealth & Science TravelTalking Points City Talking PointsSport City CommentatorsLetters SharesBooks The Last Word Main News Politics Sports Ad Ad Ad An article An article An article An article An article An article
  30. 30. ... urgh, there are way ContentsMain News Drama & FilmPolitics Fine Art & too many ads!World at a glance ExhibitionsPeople The ListBriefing PropertyBest articles Food & DrinkHealth & Science TravelTalking Points City Talking PointsSport City CommentatorsLetters SharesBooks The Last Word Main News Politics Sports Ad Ad Ad An article An article An article An article An article An article What do you mean, there are section pages?
  31. 31. The whole point of thismagazine is that itprovides very conciseround-ups and excerptsof the past week’s news.
  32. 32. Article list here.Contents list here (Politics / Arts /Films / Sports etc)
  33. 33. ... urgh, there are way ContentsMain News Drama & FilmPolitics Fine Art & too many ads!World at a glance ExhibitionsPeople The ListBriefing PropertyBest articles Food & DrinkHealth & Science TravelTalking Points City Talking PointsSport City CommentatorsLetters SharesBooks The Last WordSolved. Main News Politics Sports Ad Ad Ad An article An article An article An article An article An article What do you mean, there are section pages?
  34. 34. *But we did stillmake some majormistakes with thegestural UI
  35. 35. So, why is ita successful app?
  36. 36. If content is food, then thejournalists are the chefs, not us.
  37. 37. Huge Thanks to: Dennis Publishing for allowing us to talk openly about this project Kaldor Group our awesome development partner
  38. 38. Harry Brignull | 90percentofeverything.com

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