The Week is the UK’s most popular weekly subscription magazine, with over 180,000 subscribers. It was started back in the mid ‘90s as an antidote to the feeling of “too much information” that readers got from all the unwieldy, dense broadsheets on the market at the time. Since then the World Wide Web appeared, sending many print publications into a downward spiral. The Week is one of the few publications to buck this trend – actually growing in popularity every consecutive year since its launch.
Dennis Publishing knew they had a winning formula for The Week magazine, and they wanted to be certain that none of the magic was lost in translation when they created the iPad edition. This is where we came in – kicking off a project with numerous UX research and design iterations. This talk will give you some insights into the challenges we faced and the lessons we learned in the process.