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Evaluation lesson mer

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Evaluation lesson mer

  1. 1. Starter- Mock marking Review T- Complete mock exam feedback Q- Can your read through the comments and answer the questions in full sentences? For example Q- Can you refer to specific examples from your final product to attract your audience? A- I chose to use a recognisable layout e.g. vertical cover lines to replicate existing magazines such as…… etc. Ext- Ext- Write on the back of your mocks a target for improvement for your evaluations. E.g. To obtain my target grade in the evaluation I need to…….
  2. 2. Evaluation Learning Objective: To evaluate my final product. Learning Outcomes: • Some- ‘Excellent’ Detailed (comprehensive) explanation of the development from preliminary to final task. (A-) • Most- ‘Proficient’ Good description of the progress from preliminary to final task.(B) • All- ‘Basic’ (Some comments about the process from preliminary to final task) . (C-) Keywords • • • Evaluation Audience Representation • • • Institution Form and conventions Preliminary task
  3. 3. In Pairs, can you decide which is the most important to least importance? (1 Most, 7 least important) In what ways does your media product use, develop or challenge forms and conventions of real media products? What kind of media institution might distribute your media product and why? Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? How did you attract/address your audience? Who would be the audience for your media product? How does your media product represent particular social groups? What have you learnt about technologies from the process of constructing this product?
  4. 4. In Pairs, can you decide which is the most important to least importance? (1 Most, 7 least important) 2. In what ways does your media product use, develop or challenge forms and conventions of real media products? 4. What kind of media institution might distribute your media product and why? 1. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? 6. How did you attract/address your audience? 5. Who would be the audience for your media product? 3. How does your media product represent particular social groups? 7. W hat have you learnt about technologies from the process of constructing this product?
  5. 5. Evaluation Criteria Minimal Level 1 (0-7 marks) Basic Level 2 (8-11 marks) Proficient/ Good Level 3 ( 12- 15) Excellent Level 4 (16- 20) • Minimal skill in the use of digital technology or ICT in the evaluation. • Minimal understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. • Minimal ability to refer to the choices made and outcomes. • Minimal understanding of their development from preliminary to full task. • Minimal ability to communicate. Basic skill in the use of digital technology or ICT in the evaluation. • Basic understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. • Basic ability to refer to the choices made and outcomes. • Basic understanding of their development from preliminary to full task. Highlight • Basic ability to anything that you communicate. Proficient skill in the use of digital technology or ICT in the evaluation. • Proficient understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. • Proficient ability to refer to the choices made and outcomes. • Proficient understanding of their development from preliminary to full task. • Proficient ability to communicate. Excellent skill in the use of appropriate digital technology or ICT in the evaluation. • Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. • Excellent ability to refer to the choices made and outcomes. • Excellent understanding of their development from preliminary to full task. • Excellent ability to communicate. have done prior to today’s lesson.
  6. 6. O Group Task • What ICT will you use for your question? Why? • How will you communicate your point/ response clearly? • What forms and conventions will you refer to and why? • How will you show how your preliminary task has developed? Excellent (A) ‘Excellent’ detailed explanation about the development from preliminary to final task. Proficient Good (B) ‘Proficient/ Good’ explanation about the development from preliminary to final task. Basic (C-) ‘Basic’ Some comments about the process from preliminary to final task.
  7. 7. Independent Task Using your mocks and what you’ve discussed in groups plan/ start one of the 7 evaluation questions on the Macs developing on your first attempt. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? 2. How does your media product represent particular social groups? 3. What kind of media institution might distribute your media product and why? 4. Who would be the audience for your media product? 5. How did you attract/address your audience? 6. What have you learnt about technologies from the process of constructing this product? 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
  8. 8. Learning check 1  What is the purpose of questionnaires? 2  Explain why pre-construction research is necessary before creating your magazine? 3  4 L
  9. 9. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?     Pop up video 9 Frames Prezi Comparison (spot the difference for preliminary to final product)
  10. 10. 2. How does your media product represent particular social groups?     PowToons Pixton Bitstrips Podcast- enhanced (Garage Band)
  11. 11. 3. What kind of media institution might distribute your media product and why?  PowerPoint  Vlog  Infographics- pictures/ data with numbers e.g. budget, artists etc.
  12. 12. 4. Who would be the audience for your media product? • Voki- can be first person point of view. • Pixton • inview
  13. 13. 5. How did you attract/address your audience?      Vox pox Focus group? Looking at your final product. Survey Monkey (screen shot the results to evaluate) Screencast omatic Infographics to show results.
  14. 14. 6. What have you learnt about technologies from the process of constructing this product?     Step-by-step guide, e.g. poster, flow diagram, prezi. Picture diary Glossi (magazine) Pic story/ photo storyboard of the different technologies.
  15. 15. 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? o o o o Podcast Top trump cards for preliminary task and final product Presentation flipagram
  16. 16. Plenary- Using a different colour Minimal Level 1 (0-7 marks) Basic Level 2 (8-11 marks) • Minimal skill in the use of Basic skill in the use of digital technology or ICT in digital technology or ICT in the evaluation. the evaluation. • Minimal understanding • Basic understanding of of issues around audience, issues around audience, institution, technology, institution, technology, representation, forms and representation, forms and conventions in relation to conventions in relation to production. production. • Minimal ability to refer to • Basic ability to refer to the choices made and the choices made and outcomes. outcomes. • Minimal understanding • Basic understanding of of their development fromNow, can you highlight their development from preliminary to full task. preliminary to full task. what extra you have • Minimal ability to • Basic ability to done in today’s lesson communicate. communicate. and what you are striving for. Proficient/ Good Level 3 ( 12- 15) Excellent Level 4 (16- 20) Proficient skill in the use of digital technology or ICT in the evaluation. • Proficient understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. • Proficient ability to refer to the choices made and outcomes. • Proficient understanding of their development from preliminary to full task. • Proficient ability to communicate. Excellent skill in the use of appropriate digital technology or ICT in the evaluation. • Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. • Excellent ability to refer to the choices made and outcomes. • Excellent understanding of their development from preliminary to full task. • Excellent ability to communicate.
  17. 17. Pre-construction questionnaire analysis Learning Objective: To analyse research results. Keywords Learning Outcomes: • Some- ‘Excellent’ (detailed/ in depth) research and analysis. (A) • Most- ‘Proficient’ research with some explanation. (B) • All- ‘Basic’ research with limited explanation. (C-) • Questionnaire • Research • Analysis • Demographic • Compare
  18. 18. Pre-construction Questionnaire results/ analysis If you haven’t done so already, total your results for each of your questions. Keywords • Questionnaire For example: Are you male of female? • Research • analysis Male- IIIIII (6) Female- IIIIIIIII (9) Ext- What key trends have you found following your research?
  19. 19. O Learning check  What is the purpose of questionnaires? 1  Explain why pre-construction research 2 is necessary before creating your magazine?  State one disadvantage of using pre3 construction questionnaires.  How will you use the information from 4 your questionnaire to inform your choices?  Answer the question on the post it you have been given  Ext – answer another question or write an extension question to be answered by the class
  20. 20. Comparison Can you compare your results with your partner? Discuss what are the similarities and differences in your data. Questionnaire 1 Questionnaire 2 Similarities Guided Questions: - How are your target audience similar/ different? - What do you notice about your target audience’s choice in music? How often do they read magazines? What attracts your readers to magazines? - What trends have you noticed in your results? Keywords Target audience/ demographic Readership Interests genre
  21. 21. Modelling- Basic CSuccess Criteria There is ‘basic’ research with limited explanation of similar products and potential target audience; (C-) • I completed my questionnaire on ‘Survey Monkey’ and discovered that more females than males completed my questionnaire. I have decided to create a magazine for women as a result.
  22. 22. Modelling- Proficient B Success Criteria There is ‘proficient’ (capable) research with explanation into similar products and a potential target audience; (B) • I completed my questionnaire on ‘Survey Monkey’ and discovered that 7/30 were male and 23/30 were female. As a result of the research undertaken I have decided to create my music magazine with women as my target audience.
  23. 23. Modelling- Excellent A/A* Success Criteria There is ‘excellent’ (detailed/ in depth) research and analysis into similar products and a potential target audience. (A) Using ‘Survey Monkey’ I created and distributed a pre-construction questionnaire to inform my final production. Once I compiled my results, I discovered that 7/30 males and 23/30 females completed my questionnaire. As a result of the information gathered, I have decided to create my music magazine with women as my target demographic between the ages of 25-34 because the results from the questionnaire proved that females between 16-24 buy magazines rarely and I would like my magazine to be distributed and sold monthly with a regular readership.
  24. 24. Questionnaire Results Analysis Connectives:  Firstly  Secondly  In addition  As a result  Subsequently  However Can you analyse the results for three of the questions from your questionnaire? Remember, use the connectives and to get a B/ A grade you need to show clear, detailed and in-depth analysis of your results. Most importantly, how will your results impact on the choices that you will make in your final production (music magazine). L Excellent (A) ‘Excellent’ (detailed/ in depth) research and analysis. Proficient (B) ‘Proficient’ research and explanation. Basic (C-) ‘Basic’ research and limited explanation.

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