Trends in online marketing

1. PYRAMID COLLEGE OF
BUINESS AND TECHNOLOGY
Topic :- Trends in Online Marketing
• Presented by :-
• Harman Bhullar and Lovely Mattu
• Roll no:- 1734733 & 1734750

2. DigitalMarketing
Trends2018

3. WHATISDIGITALMARKETING?
Digital marketing is term
for the marketing of
products or services
using digital
technologies like
mobile , tablets, online
marketing, social media
marketing, etc.
In simplistic terms, digital marketing is the promotion of
products or brands via one or more forms of electronic media.

4. Effectsofdigitalmedia
Through digital media consumers have access to
information any time and any place they want it.
Digital media is an ever-growing source of entertainment,
news, shopping and social interaction, and consumers
are now exposed not just to what your company says
about your brand, but what the media, friends, relatives,
peers, etc., are saying as well.

5. Benefitsofdigitalmarketing
1.Level playing field: Any business can compete
with any competitor regardless of size with a solid
digital marketing strategy.
2.Reduced cost: Your business can develop its
online marketing strategy for very little cost.
3.Real time analysis: You can see in real time what
is or is not working for your business

6. 4.Refinement of your strategy:Refine your
strategy at any point in time and see any
improvements or opportunities for further
refinement almost instantaneously.
5.Brand Development: A well maintained website
with quality content targeting the needs and adding
value to your target audience can provide significant
value to brand.

7. 6.Far greater exposure: Your business can be seen
anywhere in the world from one marketing campaign.
7.Not Intrusive: Online people get the choice toopt
in or out of communications and often it is relevant
because they were the ones searching for it in the first
place.

8. 1.Social Media: Advertising on social media has
became key to digital marketing.
2.Search engine trends: What you search also
help search engines to show you advertisements
related to your need.
3.Advertisements with an expiration date: Like
snapchat photos/videos that show upcoming product or
services for few seconds.
TECHNOLOGYPRESENT

9. 4.Live video streaming: Videos are popular amongst
most people and as mobile connectivity and technology
improves, it became an integrate part of a marketing
strategy.
5.Identity-Based Pay-Per-Click Marketing: PPC ads
can get incredibly interesting content in front of a much
targeted audience, which can in effect turn into viral
content.

11. WHAT
FUTURE
HOLDS?
DIGITAL MARKET IN
2017

12. VirtualReality
• Facebook research on VR have opened a new stream
of digital marketing.
• Big companies like google, microsoft and others have
started to develop VR hardware and interfaces.
• Which will be of 30Billion$ industry on 2020.

13. Geo-Location
Location based advertising is new way of digital
media.
With location access to social media, local business
can identify consumer near and can provide deals,
offers and information via message and other
methods in real time.

14. Location based digital marketing
can greatly improve business, and
advancement in technology will
lead this to become leading trends
of digital marketing.
With help of geo-location
Augmented reality will
also effect digital market.

15. SocialMedia
Socia Media is an integral part of digital marketing
now and it will increase in future.
Facebook digital
marketing revenue of a
quarter is about
5.2billion$.

16. Social media holds much information about
consumer.
Using social media as digital marketing platform reaps
many benefits like:
-Targeting specific group
-Event specific marketing
-Personalised marketing

17. Videos&Animations
With advancement in technology & increasing speed of
internet, popularity of videos is growing rapidly.
Instead of reading text interest of users are shifting
towards short videos and animations.
Photos have already taken over digital marketing,
now its time for videos.

18. DarkNet
Google and other search engines just search 3% or
less of present internet.
Most part of internet are untouched from normal
user.
In future more users will be able to access Dark net
thus opening vast digital marketing potential.

19. ProgrammaticAdvertisement
Replacing humans for machine in allotting and
managing digital media is what is programmatic
advertising.
It is used to reduce cost of both
advertiser and advertising parties.

20. MultiDeviceAdvertising
User using multiple device and multiple platform to
access and view information.
Future hold advertising not limited or bounded by
feature of device or platform

21. It'snotaboutwhatistheir,
it'sabouthowtoshowit toworld.
growing and great way for
marketing of brands and
business and with ever
advancing new technology it
will see changes, lots of
changes in future.
-More Personalize.
-More Relevant.
-More Localize.

22. Stay Young
And Happy