1. Mission:
the most trusted brand in the pet ownership
experience
Operating Strategy
 Focus on core competencies
 Market leadership: #1 or not at all
 Efficiency through simplicity
 Empowerment
Industry Leading Efficiency
 Product improvement & quality - drive down and quality up
throughout the SBU's product lines
 Logistics - insuring an industry leading supply chain
 I.T. and Finance - best in industry services for the
lowest possible cost
Growth Strategy
 Build awareness
 New product development
 Increase category leadership
through acquisitions
Develop Future Assets
Strategic HR and Talent Development -
insuring the talent to achieve all other
strategies
Build Awareness
 Building raving fans
 Turning influencers into
advocates
 Superior point of sales through
fixtures and training store
associates
New Product Development
 Better products faster through SBU's
 Innovation with emphasis on intellectual
property
 No commodities
 Innovations - incubate future SBU's and
developing inter - SBU technologies
Acquisitions
 Strengthen leadership in key
categories
 Expand our categories by buying
complementary product line
Strategy Map
Best in Industry services for the lowest possible cost!

2. Best in IT Industry
Best in Industry services for the lowest possible cost!
• Virtualized Desktop Infrastructure (VDI)
• Cloud & Grid Computing
• Social Networking (Enterprise 2.0)
• Mobile Applications (Alerts and Location
based services)

3. Enterprise 2.0
Best in Industry services for the lowest possible cost!

4. Enterprise 2.0 “bricks”
Best in Industry services for the lowest possible cost!

5. Enterprise 2.0 by Oracle
Best in Industry services for the lowest possible cost!
Marketing
Sales
Legal
Finance
IT
HR
Enterprise Content Management
Engineering
Accounts
Payable
Regulatory
Compliance
IT Project
Management
Secure Deal
Collaboration
Contract
Management
Marketing and Brand
Management Multi-site Web
Content Mgmt
Document & IP
Management
Employee
On-boarding
Policies &
Procedures
Board of
DirectorsClaims
Processing

6. Enterprise 2.0 by Oracle
“under the hood”
Best in Industry services for the lowest possible cost!

7. Enterprise 2.0, why?
Best in Industry services for the lowest possible cost!
• Improve Knowledge Sharing
• Reduce Communication Costs
• Faster Access to Internal Experts
• Reduce NPD Costs
• Increase Number of Innovations
• Reduce Time to Market
• Increase Trading Partners Satisfaction
• Reduce Operational Costs

8. Enterprise 2.0 Phases
Best in Industry services for the lowest possible cost!

9. End
Users
Subject Matter
Expert (SME)
Internal IT
Analyst
External
Consultant
• Education & Evaluation
• Standardization &
Consolidation
• Innovation vs.
Maintenance
Lean IT Value Chain
Best in Industry services for the lowest possible cost!