Small (neighbourhood) Businesses & internet	<br />By: Harman Bajwa (bajwaharman@yahoo.com)<br />Data & Facts source: Compe...
Neighbourhood Businesses Examples<br />Restaurants<br />Convenience Stores<br />Salons<br />Laundromats & Dry Cleaners...e...
Mediums to get customers on Internet<br />Organic Search (Google, Yahoo, Bing etc)<br />Social Media (Facebook, Twitter, Y...
Organic Search<br />Jack live in Vancouver and wants to go to Chinese Restaurant.<br />Jack goes to Google and types “Chin...
No: of Search/Month on Google<br />5<br />Contact : bajwaharman@yahoo.com<br />
No: of Search/Month from Vancouver<br />6<br />Contact : bajwaharman@yahoo.com<br />
Problem<br />    If you are a Chinese Restaurant Owner and your website is not on Google’s 1st page results for “Chinese R...
Some Simple Maths<br />    Assuming if 10% of these customers can find you on Google, and your average / table billing is ...
Recommendation<br />Get listed in Google Local Business Directory<br />Get a Search Engine Optimized Website<br />Get more...
Results on Left & Ad on right<br />10<br />Contact : bajwaharman@yahoo.com<br />
Social Media Presence<br />11<br />Contact : bajwaharman@yahoo.com<br />
Social Media Continued<br />12<br />Contact : bajwaharman@yahoo.com<br />
Benefits of Social Media<br />Social Media is getting bigger & bigger<br />Engage your Users/ Customers with regular updat...
Problem<br />Tons of Social Media website, which one should be used<br />Every other person with account on Facebook and T...
Recommendations<br />Quantify the expected benefits & Costs to use a particular medium<br />Hire a legitimate Social Media...
Example of ROI<br />We will take example of Indian Restaurant in Vancouver, so does this Restaurant use Social Media, if y...
In 4 hours 3 out of 7 Tweets from Vancouver for keyword “Indian” were related to Indian Food or Restaurant<br />17<br />Co...
Some simple Math & Recommendations<br />In Vancouver almost 20 people talk about Indian Food or Restaurant on Twitter, i.e...
Facebook, Yelp, Digg & You Tube<br />Approx. 30% of Vancouver is on Facebook<br />There are more than 50 Indian Restaurant...
Paid Ads<br />From above mentioned facts & Discussion Google & Facebook should be the medium to reach your customers throu...
One Slide Recap<br />Lot of the customers of neighbourhood businesses are on internet<br />These customers use different O...
Conclusion (Neighbourhood Businesses)<br />22<br />Contact : bajwaharman@yahoo.com<br />
The End<br />      Suggestions, Questions, Doubts <br />Contact at : bajwaharman@yahoo.com<br />23<br />Contact : bajwahar...
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Small Business (Neighbourhood) & Internet

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Neighborhood Businesses are dependent on Local NewsPapers & Fliers for Advertisements. Time has come for them to be serious about Internet. Search Engines, Social Media & Paid Ads on internet reach directly to targeted customers and that too in specific neeghborhoood

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Small Business (Neighbourhood) & Internet

  1. 1. Small (neighbourhood) Businesses & internet <br />By: Harman Bajwa (bajwaharman@yahoo.com)<br />Data & Facts source: Compete.com, Alexa.com, Google Trends, Twitter Search<br />All figures are approximate figures, any facts are only for reference purposes<br />1<br />Contact : bajwaharman@yahoo.com<br />
  2. 2. Neighbourhood Businesses Examples<br />Restaurants<br />Convenience Stores<br />Salons<br />Laundromats & Dry Cleaners...etc <br />2<br />Contact : bajwaharman@yahoo.com<br />
  3. 3. Mediums to get customers on Internet<br />Organic Search (Google, Yahoo, Bing etc)<br />Social Media (Facebook, Twitter, Yelp, YouTube, Digg etc)<br />Paid Ads (Google Adwords, Facebook Ads, Adbrite etc)<br />3<br />Contact : bajwaharman@yahoo.com<br />
  4. 4. Organic Search<br />Jack live in Vancouver and wants to go to Chinese Restaurant.<br />Jack goes to Google and types “Chinese Restaurant”<br />Lot of other people like Jack do this. <br />4<br />Contact : bajwaharman@yahoo.com<br />
  5. 5. No: of Search/Month on Google<br />5<br />Contact : bajwaharman@yahoo.com<br />
  6. 6. No: of Search/Month from Vancouver<br />6<br />Contact : bajwaharman@yahoo.com<br />
  7. 7. Problem<br /> If you are a Chinese Restaurant Owner and your website is not on Google’s 1st page results for “Chinese Restaurants Vancouver” you are not visible to 8232 potential customers every month. (Number is much bigger as lot of people search with just “Chinese Restaurant”.) So Jack (and other 8232 customers) who find Mexican Restaurant on Google, will go to some other Mexican Restaurant and not yours. For them, if you don’t exist on Google, you don’t exist in Vancouver.<br />7<br />Contact : bajwaharman@yahoo.com<br />
  8. 8. Some Simple Maths<br /> Assuming if 10% of these customers can find you on Google, and your average / table billing is $60, every month you are losing 823*60 = $49,380 as Revenue.<br />8<br />Contact : bajwaharman@yahoo.com<br />
  9. 9. Recommendation<br />Get listed in Google Local Business Directory<br />Get a Search Engine Optimized Website<br />Get more quality links to your website<br />Buy Google Ads (Links on right side of the Google Page).<br />9<br />Contact : bajwaharman@yahoo.com<br />
  10. 10. Results on Left & Ad on right<br />10<br />Contact : bajwaharman@yahoo.com<br />
  11. 11. Social Media Presence<br />11<br />Contact : bajwaharman@yahoo.com<br />
  12. 12. Social Media Continued<br />12<br />Contact : bajwaharman@yahoo.com<br />
  13. 13. Benefits of Social Media<br />Social Media is getting bigger & bigger<br />Engage your Users/ Customers with regular updates<br />Direct contact to each customer or potential customer if connected on Social Media<br />World of mouth is most trusted source of advertisement<br />13<br />Contact : bajwaharman@yahoo.com<br />
  14. 14. Problem<br />Tons of Social Media website, which one should be used<br />Every other person with account on Facebook and Twitter, proclaims to be Social Media Guru<br />How to calculate and maximize ROI (Return on Investment)<br />14<br />Contact : bajwaharman@yahoo.com<br />
  15. 15. Recommendations<br />Quantify the expected benefits & Costs to use a particular medium<br />Hire a legitimate Social Media Consultant & ask him/her to give you the expected Revenue Increase Numbers<br />Rather than just assumptions, follow some method to calculate ROI<br />15<br />Contact : bajwaharman@yahoo.com<br />
  16. 16. Example of ROI<br />We will take example of Indian Restaurant in Vancouver, so does this Restaurant use Social Media, if yes then how much budget should it allocate?<br />Check the next slide and figure out the potential Indian Restaurant Customers!!!<br />16<br />Contact : bajwaharman@yahoo.com<br />
  17. 17. In 4 hours 3 out of 7 Tweets from Vancouver for keyword “Indian” were related to Indian Food or Restaurant<br />17<br />Contact : bajwaharman@yahoo.com<br />
  18. 18. Some simple Math & Recommendations<br />In Vancouver almost 20 people talk about Indian Food or Restaurant on Twitter, i.e 600/month<br />Add to this your customers who use Twitter<br />Target these 600 tweet senders & other Vancouverite Tweeters, thank them, update them with offers and stay in touch<br />It can get you some additional customers & Viral word of mouth can get more customers<br />18<br />Contact : bajwaharman@yahoo.com<br />
  19. 19. Facebook, Yelp, Digg & You Tube<br />Approx. 30% of Vancouver is on Facebook<br />There are more than 50 Indian Restaurants reviewed on Yelp<br />Get your story going on Digg & You Tube<br />So what are you waiting for, get connected to your potential customers on Social Media <br />19<br />Contact : bajwaharman@yahoo.com<br />
  20. 20. Paid Ads<br />From above mentioned facts & Discussion Google & Facebook should be the medium to reach your customers through paid ads (Review above Slides)<br />Divert part of your offline Ad Budget (Fliers & Local Newspaper) towards Internet, as most fo your customers are here<br />20<br />Contact : bajwaharman@yahoo.com<br />
  21. 21. One Slide Recap<br />Lot of the customers of neighbourhood businesses are on internet<br />These customers use different Online Platforms<br />Choose the right platform to reach these customers<br />Use combination of Free (SEO, Social Media) & Paid Strategies (Ads)<br />Hire consultant but ask him/her to give the expected ROI<br />21<br />Contact : bajwaharman@yahoo.com<br />
  22. 22. Conclusion (Neighbourhood Businesses)<br />22<br />Contact : bajwaharman@yahoo.com<br />
  23. 23. The End<br /> Suggestions, Questions, Doubts <br />Contact at : bajwaharman@yahoo.com<br />23<br />Contact : bajwaharman@yahoo.com<br />

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