How effective is your main product and ancillary texts?
The digipak The digipak follows the theme we have in out video. The natural background of the trees and the dream catcher shows the quirkiness of the video, and showsinside the setting of the video is outdoors. We used a picture of myself and Georgia (who plays Rosie) holding a camera as the cover photo and on the outside inside cover we places Polaroid shots of us on different locations on the video. This pulls together the theme of the song and video. This being two friends, and their memories together.
The bright colours of the digipak suggestthat the music is upbeat and bubbly,instead of dark colours suggestingslower and darker music.
The images we usedfor the digipak wereall taken duringfilming. This tied thevideo and digipaktogether, and wouldalso give the personbuying the song anidea of what themusic video wouldbe like by looking onthe cover,
We faded thephotos in thedigipak so thephotos look ages,giving theimpression thatthey are goingback in time withthe memories ofthe song andvideo.
The magazine advertWe used the same image from the front of the digipak for our poster, as we thought people buying the digipak would know what to look for if there were similarities between the poster and the digipak.
The font used wasa graffiti one foundon the internet asthe background ofthe photo is a wallso we believed itwould be best tohave a type ofwriting that iscommonly foundon walls.
We picked out some bright colours on the photo and highlighted the accessories to make the brightness similar to what it is on the digipakWe also continued with the camera theme.
There are a few differences between our digipak and our poster:• The font does not stay the same through both texts however, they both fir the text in which they have been placed.• The colours of both texts are different as one used colour more than the other, the poster is full of colour and is bright, when the poster is black and white with only a few dashes of colour. The bright writing against the black and white background catches the eye more and would do a better job on advertising the artist. Also, the brightness of the digipak altogether would also attracting an audience.