PATRIOTS
A person who supported
breaking away from
England and making
a new country.
LOYALISTS
A person who believed
that the colonies
should remain part
of England and stay
loyal to the King of
England.
PROPAGANDA
Information that is presented in a way that is meant to influence an
audience’s behaviors or opinions. Often us...
ADVERTISING TECHNIQUES
THE FOLLOWING PERSUASIVE TECHNIQUES ARE OFTEN USED TO GET PEOPLE TO BUY PRODUCTS
Loaded words: Word...
PLANNING SHEET
Planning sheet due on Tuesday
Ad due on Thursday 11/4/10
Patriot or loyalist
Patriot or loyalist
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Patriot or loyalist

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Patriot or loyalist

  1. 1. PATRIOTS A person who supported breaking away from England and making a new country.
  2. 2. LOYALISTS A person who believed that the colonies should remain part of England and stay loyal to the King of England.
  3. 3. PROPAGANDA Information that is presented in a way that is meant to influence an audience’s behaviors or opinions. Often used by governmental groups or the governments themselves
  4. 4. ADVERTISING TECHNIQUES THE FOLLOWING PERSUASIVE TECHNIQUES ARE OFTEN USED TO GET PEOPLE TO BUY PRODUCTS Loaded words: Words with strong associations such as “home,” “family,” “dishonest” and “wasteful.” Transference: Attempts to make the audience associate positive words, images, and ideas with a product and its users. Name calling: Comparing one product to another and saying it is weaker or inferior in quality or taste. Glittering generality: Using words that are positive and appealing, but too vague to have any real meaning, like “pure and natural.” Testimonial: A product is endorsed by a celebrity or by an expert. Bandwagon: The advertiser tries to make you feel like everyone else has the product and if you don’t have it too, you’ll be left out. Snob appeal: The opposite of the bandwagon technique, snob appeal makes the case that using the product means the consumer is better/smarter/richer than everyone else. Repetition: A product’s name or catchphrase is repeated over and over, with the goal of having it stick in the viewer or listener’s mind. Flattery: The advertiser appeals to the audience’s vanity by implying that smart/popular/rich people buy the product. Plain folks: The advertiser says or implies that people just like you use a product. (This often takes the form of a testimonial.) Emotional appeals: The advertiser appeals to people’s fears, joys, sense of nostalgia, etc. Facts and figures: Using statistics, research, or other data to make the product appear to be better than its competitors. Special offer: The advertiser offers a discount, coupon, free gift, or other enticement to get people to buy a product. Urgency: The advertiser makes you feel like you need the product right away.
  5. 5. PLANNING SHEET Planning sheet due on Tuesday Ad due on Thursday 11/4/10

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