Successful Marketing Strategies


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This presentation reveals how the marketing strategies have been used in organization efficiently for business development.

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Successful Marketing Strategies

  1. 1. Successful Marketing Strategies Haritham Technologies, All rights reserved 1
  2. 2. Agenda  What is Marketing?  Marketing Plan.  Marketing Strategy.  Marketing Management.  Business Analysis Techniques.  Marketing Tools.  Haritham’s Approach. Haritham Technologies, All rights reserved 2
  3. 3. What is Marketing?  Marketing is about bringing awareness to the products.  Marketing is the process used to determine products and services of business.  Marketing builds strong and best customer relationships, create value for the customer and for themselves.  Marketing scrutinize the requirements of consumer for effective business. Haritham Technologies, All rights reserved 3
  4. 4. Marketing Plan  Marketing plan is a very important business activity and also essential for business development .  Marketing plans are decision-making tools which results in return on investment.  A good marketing plan can help you focus on insight of the business.  Marketing plan should be done evidently to achieve the goals and objective. Haritham Technologies, All rights reserved 4
  5. 5. Marketing Strategy  Marketing strategy is the key ingredient to the success of marketing plans and marketing budgets to accomplish marketing objectives.  Marketing strategy are used to achieve meaningful and measurable results in market.  Strategy can create dynamic and interactive environment in business.  Marketing strategy in organization should produce a clear mission and vision statement. Haritham Technologies, All rights reserved 5
  6. 6. Marketing Management  Marketing management involves practical applications of marketing techniques and management of the marketing resources.  Management must possess a detailed, objective understanding of the business and the market.  Management research to collect the data required to perform accurate marketing analysis.  Marketer management focus on perceptive the companys cost structure relative to competitors to analyze the profit. Haritham Technologies, All rights reserved 6
  7. 7. Business Analysis Techniques Business analysis refers to the practice of identifying business needs and developing solutions.  MOST analysis is an internal analysis technique. The acronym stands for mission, objectives, strategies, and tactics.  SWOT is most commonly used in strategy analysis to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats of business. Haritham Technologies, All rights reserved 7
  8. 8. Marketing Tools  PEST analysis describes a framework of macro-environmental factors like Political, Economic, Social, and Technological analysis.  STEER analysis is an analysis which looks at Socio-cultural, Technological, Economical, Ecological and Regulatory factors when devising a business strategy plan. Haritham Technologies, All rights reserved 8
  9. 9. Haritham’s Approach Observe Analytics Analysis Deliver Strategy Haritham Technologies Coimbatore, follows the successful marketing strategies for efficient business development.  Haritham observes and monitors market through various channel for more innovative business solution.  Haritham do analyze the business growth with marketing strategies and plans to gain deep customer insight.  Haritham develops and delivers the business solutions based on analytics for excellent market reach and organized business outcome.  Haritham perform business Analytics to improve marketing tactics and business communication. Haritham Technologies, All rights reserved 9
  10. 10. QUESTIONS? TIME FOR QUESTIONS? HARITHAM TECHNOLOGIES EMAIL: vasu@harithamtechnologies .com #221,RAJAM COMPLEX, NEW SCHEME ROAD, MOBILE NUMBER: 9965417337 PAPANAIACKENPALAYAM COIMBATORE-641037. Haritham Technologies, All rights reserved 10