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Has digital technology had a positive or negative impact on
the print industry?
Digital technology has had a huge impact on the print industry. I think overall it
has had a negative impact on the print industry. This is because it has
become increasingly easy to access the news using digital devices, such as
smartphones, tablets, computers etc. driving the sales figures of paper based
More and more people are realising how easy it is to access the information
digitally, saving them from walking to the shop to get a physical copy,
although some people still prefer to have a paper based copy to read.
The stages of print production have drastically changed due to technology.
Digital technology has caused the introduction of new methods of production
and distribution, leading to a much greater dependence on computer based
technology, causing a knock on effect for the need of a more highly skilled
workforce with a great understanding of different forms of printed media.
One way this is achieved is by multi-skilling. This is where one employee is
trained in a variety of different skills or knowledge, allowing them to undertake
multiple projects, and reducing the size of the workforce. Another reason for
multi-skilling is because newspapers and magazines are using more
sophisticated software and hardware to design and construct their products
and many newspapers and magazines offer online versions of their paper
based product, creating the need for employees to have knowledge on both
digital, and paper based techniques, skills and general knowledge.